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Ad Agency's Bizarre Steve Jobs Tribute Flash Mob Hits Seattle 75

theodp writes "File this one under it-seemed-like-a-good-idea-at-the-time. The Filter digital agency decided to show off their Steve Jobs spirit on the first anniversary of Jobs' death by declaring Friday Steve Jobs dress-up day. But where things really took a turn for the worse was in Seattle, where Filter employees took it to the local Apple Store where they formed a Flash Mob of Steve Jobs dress-alikes dancing Gangnam Style. Hey, even our best of intentions sometimes go awry."
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Ad Agency's Bizarre Steve Jobs Tribute Flash Mob Hits Seattle

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    • by stephanruby ( 542433 ) on Saturday October 06, 2012 @03:00PM (#41570339)

      Best intentions! My ass.

      Ad agencies don't sit around dreaming of good intentions. Also, I feel bad for the employee sheep and temps that were made to do this (if you're reading this, and some of you probably are, because it's probably your job to gauge the reaction of what happened, know that no job is worth this kind of demeaning behavior. It's grand time that you find something else).

      At least, if the flash mob had been a bunch of genuine volunteers, they would have had enough sense to stop before even starting, and at most just one person, the one idiot who came up with the idea, would have partaken in his one person flash mob.

    • Listen to this 1983 (pre mac) recording of his vision of computing. It's not equal to Doug Ebehart's mother-of-all demos in technical detail but it imagines the modern computing ecosystem and the times scales with breathtaking accuracy, right down to the economic need for the app store. []

      amazing for 1983.

      • I didn't even watch the video, encumbered as it is, but...

        No, it's not amazing foresight or any such shit... It's just fucking *lucky*.

        There are a gazillion pundits predicting all kinds of things and once in a while one of them (huge surprise there!) gets it right. It how old-time stock prediction scams worked, and it's how lots of current scams work.

        • "The harder I work, the luckier I get."
          -- Samuel Goldwin.

          P.S. It's not a video, it's a audio tape recording. It's not that you didn't "watch", it's that didn't even visit the page. And yet you think your empty opinion is worth something.

    • Well if anybody needed proof that the "Cult Of Mac" was a real phenomena? Well...there ya go. Can you picture anybody doing that for Google or Microsoft? not a chance in hell.

      That's why I even though I don't care for Apple products I always give Steve Jobs credit, other people built companies, he built a happening with fans every bit as crazed as Star Wars nerds and Trekkies. Considering that he did it not once but twice, and the second time everyone said the company was dead, might as well "return the money to the stockholders' because its going nowhere but down the toilet? That is pretty damned impressive.

      • It wouldn't happen with most other companies, because none of them have one single figurehead who both runs the company, does all the big public presentations, and has a big enough ego to take credit for all innovative ideas while keeping a straight face.

        But Jobs isn't entirely in a class by himself... We'll have to see how things go decades down the road, but I could certainly see geek-cult worship someone like Elon Musk if his luck continues. Probably others out there, which don't immediately come to mi

        • Thanks for bringing that up evilviper because that one has always puzzled me...WTF is it with Ronnie Reagan and the right wing? He was a SHITTY president! Doesn't anyone remember the homeless vets sleeping on the grates in front of the White House? Or how he said "deficits don't matter" and proceeded to TRIPLE the debt under his watch? Iran/Contra? CIA drug running? Hello?

          Why in the world do they choose HIM of all people? Hell if I were gonna choose a rep president to be proud of it would be somebody like

  • by calzones ( 890942 ) on Saturday October 06, 2012 @01:43PM (#41569623)

    GangNAM Style

  • by Greyfox ( 87712 ) on Saturday October 06, 2012 @01:44PM (#41569645) Homepage Journal
    Awry is when they're told to leave, don't, police are called and 37 people get pepper sprayed in the face.
    • They didn't even have 37 people there. But maybe some Geniuses would have taken one for the team.

  • by Revotron ( 1115029 ) on Saturday October 06, 2012 @01:47PM (#41569661)
    It was a pretty lousy flashmob, badly choreographed, and not really that funny, but I wouldn't say anything went awry. TFS makes it sound like someone got clocked in the face by a startled bystander or knocked over a table full of expensive laptops.
    • by Anonymous Coward

      Seriously, Steve would be disgusted with this. Not only are they copying his look and feel, they're doing it badly, and dancing to a Korean song!

      It's complete shit!

      • All twelve people, flash mob for sure, and so newsworthy. Yesterday I had 16 people throw rocks at me for not being able to serve them pumpkin spice lattes and you dont see a damn video about it do you?
        • by pellik ( 193063 )
          They threw rocks at you? That's horrible.
          • by Anonymous Coward

            Being aimed at by stone missile slingers is a slightly better than being turned into a newt.

  • by Anonymous Coward

    I thought the other Steve at Apple did everything and this Jobs guy was just a CEO with a poor reputation. Why such the cult like following?

  • by Anonymous Coward

    i tried to get there
    but the map on my iphone didnt work

  • by musth ( 901919 )


  • While I find Psy doing Gangnam funny, this article was not. It wasn't even interesting. It makes me sad that I even clicked one of the links.

  • by Anonymous Coward


  • I work in Seattle, and inexplicably this sort of thing has been going on sporadically for a couple years now. People up here announce these things days in advance and practice ahead of time - and then call it a "flash mob".

    Seriously. A year or so ago there was a printed advertisement announcing how there was going to be a "Glee flash mob" downtown, roughly two weeks ahead of time.

    It's so completely NOT a flash mob; but they think it sounds cool so that's what they call it. But if it's anything, it's a "pre

  • by Ogive17 ( 691899 ) on Saturday October 06, 2012 @03:52PM (#41570715)
    Otherwise Steve Jobs might have sued them all for wearing a black turtleneck.
  • This is going to cause some serious backlash. People might just dress up as rioting Foxconn workers and do the same thing to Apple stores. You just don't do something like this when the iphone 5 is in as deep of shit as they're in with the maps, lens problem, attempted anti-green manufacturing, human rights violations, and protesting manufacturers. It's like "yay, let's all have fun and be funny" amongst all that. Prepare for the retaliatory shit storm. Take a look at their youtube thumbs up to thumbs d
  • I understand this is about Apple and Steve Jobs. However I don't feel think Steve Jobs worked in the fashion industry... He worked in the tech industry.

    Personally I see this as a random company having fun...

    • by timothy ( 36799 ) Works for Slashdot

      It is in Idle, actually ...

      • Ahh, I see. It came up in Apple in the RSS feed.

        • by timothy ( 36799 ) Works for Slashdot

          It's complicated and imperfect, unfortunately -- being able to assign things to sections of the site by means of tags is powerful and useful, but also leads to annoyance, I know -- sorry about that. Stories tagged "apple" (in this case, it'd be hard not to give it that tag) will show up in the apple part of the rss feed, as you found, even though ideally this one in particular would have been better in its little Idle pen (things that are cute / wacky / bizarro / fun) and not in both. The software is always

  • by SuperMooCow ( 2739821 ) on Saturday October 06, 2012 @07:31PM (#41572649)

    Steve Jobs hated Flash!

  • Their goal is to "change the world for one day"?
  • Adobe, prepare to be sued.

This process can check if this value is zero, and if it is, it does something child-like. -- Forbes Burkowski, CS 454, University of Washington