Front page first-timer ge7 writes "Apple's recently announced cloud storage and cloud service platform, iCloud, runs on their main competitor Microsoft's Azure platform and Amazon services. According to The Reg's sources, 'Microsoft insiders see the iCloud deal as a validation of Azure. iCloud puts Azure into a different league, given the brand love for Apple and the Apple management's fanatical attitude to perfection. It is a "huge consumer brand, a great opportunity to get Azure under a very visible workload." ... Apple has had a recent unpleasant experience in providing online services: in a famous memo, Steve Jobs admitted his company had "more to learn about internet services" following the outages and failures of his precursor to iCloud for email, contacts, calendar, photos and other files on MobileMe.'"