Haedrian writes "Apple is famous for going to absurd lengths to enforce its patents and trademarks. It recently sued Amazon for calling its app store Appstore. And it has publicly lectured competitors to 'create their own original technology, not steal ours.' Last year, UK developer Greg Hughes submitted an app for wirelessly syncing iPhones with iTunes libraries, which was rejected from the official App Store. Fast forward to Monday, when Apple unveiled a set of new features for the upcoming iOS 5, including the same wireless-syncing functionality. Cupertino wasn't even subtle about the appropriation, using the precise name and a near-identical logo to market the technology."