jira writes "'You may think you own your iPad or iPhone but in reality an invisible string links it back to Apple HQ' writes John Naughton. He adds: 'Umberto Eco once wrote a memorable essay arguing that the Apple Mac was a Catholic device, while the IBM PC was a Protestant one. His reasoning was that, like the Roman church, Apple offered a guaranteed route to salvation – the Apple Way – provided one stuck to it. PC users, on the other hand, had to take personal responsibility for working out their own routes to heaven.'"
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