Hugh Pickens writes "Philip Elmer-DeWitt writes in Fortune Magazine that Apple and Google have two very different strategies in the competition shaping up in 2011 between Android and iPhone. According to the conventional wisdom as espoused by Don Dodge, a Developer Advocate at Google, both Apple and Google will win because they are playing different games. Android will win the market share battle, but Apple will generate bigger profits. 'Apple goes for the high end of the market where they can charge high prices and enjoy great profit margins. Apple has been successful with this strategy multiple times, and will do it again with iPhone,' writes Dodge adding that Google's strategy with Android is to generate revenue streams from mobile search and advertising. Another Google employee, Tim Bray, sees things differently and says he won't be surprised if Apple ships a cheap iPhone and if this time next year, dirt-cheap iPhones were competing against Androids that push the user-experience lever farther than Apple. 'There's nothing fundamental in Android that would get in the way of a industrial-design and user-experience rock-star team, whether at Google or one of the handset makers, testing the hypothesis that these things are central to Apple's success.'"
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