Inside Apple's Anechoic Testing Chambers 229
As part of Apple's press conference on Friday, they mentioned their state-of-the-art testing facilities and released a brief video showing some of their anechoic chambers. They later invited journalists on a tour of the rooms and explained some of the experimentation process. Quoting:
"There are four stages. The first is a passive test to study the form factor of the device they want to create. The second stage is what Caballero calls the 'junk in the trunk' stage. Apple puts the wireless components inside of the form factor and puts them in these chambers. The third part involves studying the device in one of these chambers but with human or dummy subjects. And the fourth part is a field test, done in vans that drive around various cities monitoring the device's signal the entire time (both with real people and with dummies). ... The most interesting of these rooms was one that Caballero called 'Stargate.' Why? Because, well, it looks like it belongs in the movie/TV series Stargate. Inside this room, there's a giant ring that a human sits on a raised chair in the center of. This chair slowly rotates around as signals are passed around the entire outer circle. This creates a 360 degree test area. I was told this room is completely safe for humans. And people typically spend 40 minutes in there at a time for testing. By comparison, devices can stay in the other anechoic chambers for up to 24 hours at a time. ... We then went into a room that contained fake heads."
Mind the gap (Score:4, Insightful)
And nowhere do I read a description of the simulated conductive hands covering the antenna gap. Might they have failed to consider one key variable to test for?
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http://www.boygeniusreport.com/2010/07/17/rim-co-ceos-apple/ [boygeniusreport.com]
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Where's your head at man? The link is about RIM's response to Apple's accusation. It says that they don't have the problem Apple has and that Apple should take responsibility for (but won't).
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Where's your head at man? The link is about RIM's response to Apple's accusation. It says that they don't have the problem Apple has and that Apple should take responsibility for (but won't).
So you are telling us that Apple has made a fake video of a BlackBerry Bold 9700 droping from 5 bars to 1 bar when held in a way that attenuates the signal? To "not take responsibility"? Are you on CrackBerry?
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You are trying the strawman argument--attack the opposition with a small issue to make the bigger issue that you have seem less important.
That post is about RIM addressing Apple's accusation, which happens to be false.
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http://gizmodo.com/5589962/htc-disputes-apple-cellphone-demo-with-deathgrip-video-of-its-own [gizmodo.com]
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HTC is also lying, but they lie about everything.
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http://gizmodo.com/5589962/htc-disputes-apple-cellphone-demo-with-deathgrip-video-of-its-own [gizmodo.com]
So? HTC obviously has a problem and is denying it - and so are all you Droids. Note that Apple's video shows a very sneaky behaviour of the Android bar algorithm: the bars drop really slowly when you touch it the wrong way, but come back fast when you release it. Not as glacial as the Windows Mobile phone, but still slower than the iPhone - and it takes longer than the people hold the iPhone 4s in "death grip videos".
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You are acting like a child. Gizmodo is a fine site, one of many that 10s of thousands of people visit every day for tech news. And, BTW, the warrant on Jason Chen was reversed and he was given his possessions back. That's because the EFF pointed out that those actions taken by REACT, driven by Apple, were illegal.
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As someone who has the blackberry bold 9700, I have no idea what you're talking about.
You hold it the right way. Hold it the wrong way, and you will see the problem.
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You hold it the right way. Hold it the wrong way, and you will see the problem.
Not always!!! ... far from it actually.
If the signal starts at/near the minimum level needed to display 5 bars you'll see the drop. But in many locations signals are far far stronger than that. With a sufficiently strong signal the hand-related drop in signal on all phones, iPhone included, won't have any affect the display or performance.
Most here don't understand when engineers talk about relative signal levels like -50db, -1
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Nope. Wrong. I have 1. Doesn't do it. I think you have a problem with accepting that precious Apple seriously screwed up. And this time I just don't get. I can't understand all the people defending the piece of garbage that is Iphone 4 and iOS4.
Take a step back for a second past the fact that the Iphone has massive design defects and quite frankly is one of the worst phones to ever be released (how can you say a phone which can't make calls be a good phone?) How many actually use your smartphone? I get text
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I have seen nor heard a single confirmation. And those RIM devices have been out a long time.
The return rate is actually very high for the iPhone 4 considering the duration that it has been in circulation.
Welcome to the party pal.
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The bars dropping are not what is at issue here. You are obfuscating the real issue, which is the dropped calls and poor data performance while touching that spot. And I often hold my iPhone with my left hand to touch the screen with my right one.
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We then went into a room that contained fake heads
Fake heads? You insensitive clod! Please try to avoid being judgmental or making assumptions.
Haven't you seen Futurama? They may simply not want to talk to you.
It's likely to expect heads to roll after such things as Microsoft killing the Kin phone.
Having phone experience, some of those rolled heads may have found a home at Apple.
Not content to put the radio portion of a phone into a Bennie cap, Apple is likely to use more elegant solutions. Nanobots from
It's not necessarily a conductivity problem (Score:2)
I tried mine with a piece of packing tape, and the phone still showed a 2-3 bar drop when cradled properly (or improperly). I'm going to re-try it with some (known non-conductive) kapton tape as soon as I figure out where I left it, but I'm not confident it will work any better.
Embedded Journalism (Score:2)
This reminds me of the Embedded Journalists [wikipedia.org] traveling with the armed forces in Iraq.
PR Glitter (Score:5, Interesting)
I'm right-handed and hold it in my left hand! (Score:2, Interesting)
many people do this!
I use my right hand for dialing, etc
but honestly, even right-handers hold the damn phone in their left hand most of the time...
Re:PR Glitter (Score:5, Insightful)
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It's also pretty sad that they apparently spent $96 million on foam triangles.
Ironic (Score:2)
The linked techcrunch article sure does have some pretty pictures
Exactly, which is rather ironic given that the article states:
Basically, they’re rooms where no waves (sound or electromagnetic) can reflect off of anything
Clearly EM waves with a wavelength ~475nm seem to have no trouble being reflected.
Re:PR Glitter (Score:5, Insightful)
If it was an internet meme that Microsoft didn't use focus groups for Vista, then it would be a valid thing to reveal evidence that they did. Likewise, since it's been an internet meme that Apple didn't test the iPhone 4 properly, it's valid to show evidence that Apple does extensive testing of their phones.
Of course neither focus groups nor testing guarantees a defect free product design.
And under those black blankets was lurking... (Score:2, Funny)
the iPhone 5 [motivatedphotos.com]
PR stunt. (Score:2)
All for spin control. The real question is how good is this facility compared to other manufacturers. I'll bet Motorola has similar if not better facilities.
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Well duh! They'll be testing all the same things. Apple isn't saying anywhere that they have the unique and best testing facility on the business. They are simply counteracting the internet meme that they didn't do enough testing. In particular they are demonstrating that the performance of the antenna was tested in great detail whilst held in people's
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And so I say - spin control. We didn't see this article before the release of the IP4 because they had other PR priorities.
Yeah, right (Score:2)
If you believe there's an iPhone 6 in that testing chamber under a black cloak, then Gizmodo has a phone they want to sell you.
Still don't know when they knew... (Score:5, Interesting)
Nearly everything about how Apple has handled this has been wrong. From their disingenuous attempt to rebrand the problem "Antennagate" to stop the media from calling it the "Death Grip", to their feigned surprise [apple.com] that the iPhone signal bar calculation was heavily weighted to make the iPhone look like a strong performer.
Now they're showing off how much testing the phone went through, which seems indicate they knew it was glitchy from the start. Or did they? I mean after all, in one of the first reviews of the iPhone 4 before it was even released, Walt Mossberg said [allthingsd.com]:
So the very first review picked up on it, but they didn't have an explanation? They said they waited to have a press conference because they wanted to do testing to determine the problem, but doesn't that undermine the point that you've done adequate testing? Why after their press conference, is it still so unclear if they knew whether skin connecting the antennas was a problem or not?
The really bizarre thing is I've had an iPhone 4 since day 1, I've seen the glitch and until I got a case it had been affecting my data connections, but I still really like this phone! Is Apple turning us all into battered wives?
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You should head to the linux shelter for battered customers right away. Dont worry we wont tell Steve where you are.
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Talk about out of the frying pan and into the fire.
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Nearly everything about how Apple has handled this has been wrong. From their disingenuous attempt to rebrand the problem "Antennagate" to stop the media from calling it the "Death Grip",
Oh yeah? http://www.google.com/search?q=Antennagate&hl=en&safe=off&rls=en&prmd=nlv&sa=X&ei=witDTKDRHYyOjAexpIlV&ved=0CA8QpwU&source=lnt&tbs=nws%3A1%2Ccdr%3A1%2Ccd_min%3A6%2F1%2F2010%2Ccd_max%3A7%2F15%2F2010 [google.com]
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The really bizarre thing is I've had an iPhone 4 since day 1, I've seen the glitch and until I got a case it had been affecting my data connections, but I still really like this phone! Is Apple turning us all into battered wives?
Not really, it just means you have a different set of priorities. Different people have different priorities: some people will take a lame phone if it means they can keep a permanently open SSH connection. Others care about style (and let me troll here and say personally I think iPhone 4 is ugly). I suspect you just enjoy your phone and the connection issue was just a minor annoyance. Other people care about device freedom. It's a matter of preference, there's no such thing as the perfect phone.
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Yes, buying any new piece of technology on "Day 1" does seem rather bizarre.
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The really bizarre thing is I've had an iPhone 4 since day 1, I've seen the glitch and until I got a case it had been affecting my data connections, but I still really like this phone! Is Apple turning us all into battered wives?
No, I think that just goes to show that the least possible signal attenuation in all situations is an important factor, but not the only one. If you deal in more attenuation when touching the naked phone in a certain spot (and the iPhone is a very naked phone without a case) for a smaller package and a larger battery and get a real nice smartphone out of it... it may still be a good deal after all is said and done.
I think Apple knew perfectly well about that tradeoff. They still liked that design good enoug
Why feign surprise? (Score:2)
...to their feigned surprise [apple.com] that the iPhone signal bar calculation was heavily weighted to make the iPhone look like a strong performer.
Why would they do this deliberately - it makes no sense. The iPhone has been getting grief as a phone because it kept having reception issues. Far better to calculate the bars properly and then have customers blame the mobile provider instead of the phone manufacturer....at least if you are that phone manufacturer!
In Apple's Anechoic Testing Chambers (Score:2)
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Too bad the moderators all all busy spanking (Score:2)
Anechoic chamber is RF wise safer than the reality (Score:4, Insightful)
In the anechoic chamber there is going to be one source of RF and there will be no reflections or other paths, only line of sight from antenna to antenna.
In the real world you are exposed to far more RF. From your cell phone, from the cell phone of everyone else in the neighborhood, from the microwave oven, from every monitor, cpu and everything else.
The real danger in an anechoic chamber is sanity. The non-reflective cones also absorb acoustics, which make the space a very strange aural experience, which can do funny things to your brain. For one you feel really, really alone, you can't even hear the echo of your own voice.
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The real danger in an anechoic chamber is sanity. The non-reflective cones also absorb acoustics, which make the space a very strange aural experience, which can do funny things to your brain. For one you feel really, really alone, you can't even hear the echo of your own voice.
Could this be the for-real Reality Distortion Field? I knew Microsoft was trying to get in on the process [gizmodo.com], but this just takes it all to new heights.
Many potential jokes... (Score:2)
'junk in the trunk'
I think they have just coined a new porn phrase.
the fourth part is a field test, done in vans...
... down by the river.
Apple tested what they MUST. (Score:5, Insightful)
Now, as much as Apple annoys me, and they do enough that I stopped using my iPhone and got an HTC desire, I do feel compelled to point something out to you folks, most of whom are not in the wireless industry.
Apple, and to that extent, all wireless manufactures must perform TRP and TIS testing as laid out in the CTIA Test Plan for Mobile Station Over the Air Performance, which I think are currently at 2.2.2.
The thing is, OTA testing takes a long time and is actually a lot of money.
Please note, that for certification, a company can NOT perform this testing on their own. They must use a PTCRB test house, which is independent for what should be obvious reasons.
As I mentioned, the CTIA test plan looks at both TRP (Total radiated power) and TIS (total isotropic sensitivity) under a few conditions, which are head adjacent(left and right cheek) and free space. This is done in all bands and all modes. That's to say you test the 850 band in GSM. GPRS, EGPRS and UMTS(3g). Each band is tested in full on three channels, the low, mid and highest of the band. Then a single point offset method is applied to all intermediate channels relative to the 3 primary channels in both position and power level to save time.
This still takes a LONG time.
A GSM 850 L/M/H TRP in free space takes about 1 hour in a non stargate system (note almost no labs use this system since it uses power meters which have trouble to properly trigger a EGPRS pulse)
about the same for the same conditions in TIS.
UMTS though takes about 4 hours for the TIS.
Now, you take a phone like the iPhone and account for charge times and the like and you are looking at about 3 - 4 weeks of lab time since you can only use 1 phone!
I also assume that would be lots of cash in lab time. Granted, that's crackers to Apple.
The point is, all phones on a PTCRB network, to witch ATT is, MUST pass these requirements. This means that Apple had to have passes ALL requirements.
They did was they were required to do. It just goes to show what you can't catch everything with this testing, but given that it's a rare problem..you can catch most.
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The thing is, OTA testing takes a long time and is actually a lot of money.
Apple has a fucking lot of money right now.
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The thing is, OTA testing takes a long time and is actually a lot of money.
Apple has a fucking lot of money right now.
But they don't have any more time than anyone else.
Other projects... (Score:3, Interesting)
“This lab used to be secret. Most people don’t know it exists,” Caballero told us. Dubbed the “Black Labs,” when I asked about the black cloaks, Caballero said that “we have a lot of other projects going on.”
Other secret projects? Alien research!!! That's how they stay ahead of the curve. I knew it!
Nothing really special (Score:3, Insightful)
It sounds like a newer version of the testing facilities we were using at HP 15 years ago.
Standard RF test procedure (Score:2)
It sounds like a newer version of the testing facilities we were using at HP 15 years ago.
Right. Those are common in the RF community. I used to work in a facility that made military RF gear, and they had some, including one big enough to hold a satellite.
The other alternative, incidentally, is to test outdoors in an RF-quiet area. Testing for FCC Part 15 RF noise output compliance is often done in a flat, open field, with the device sitting on a wooden turntable. The test gear is stationary, and the
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Perhaps the moon then?
Cool photos, Standard RF Testing Chamber (Score:3, Interesting)
good job on the photography but these are pretty standard anechoic RF testing chambers. The only news worthy thing is that Apple is main-steam enough that people actually looked at these photos.
Any company doing serious RF development will either have their own and rent time in a dedicated testing facility.
Search google for "anechoic chamber" and you'll find hundreds of photos of such facilities.
The US Air Force has one big enough to park a C-130 in :)
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Any company doing serious RF development will either have their own and rent time in a dedicated testing facility.
Search google for "anechoic chamber" and you'll find hundreds of photos of such facilities.
Search the Slashdot comments on any iPhone 4 story, and you will find lots of claims that Apple didn't test.
TOO MUCH APPLE COVERAGE (Score:5, Insightful)
iPhone 4 is out. Some people have signal issues due to a design decision. Many people think it's the best phone they've had. Many people think it's the spawn of Satan. Apple held a press conference to give away a fix to the problem. Some people think the fix is ugly and doesn't do anything about the Satan problem. The End.
This flamewar has been pounding Slashdot for a long time, but since the lost/recovered prototype iPhone 4, it's been ridiculous. Every . Single . Day on Slashdot there has to be an Apple flamewar, and the Anti-Apple jokes now begin to bleed into other stories. Too much coverage, Slashdot. More physics, less phones. Leave the intensive, by-the-minute coverage of mobile phones to Gizmodo and Engadget.
That's a terrible post... (Score:5, Funny)
iPhone 4 is out. Some people have signal issues due to a design decision. Many people think it's the best phone they've had. Many people think it's the spawn of Satan. Apple held a press conference to give away a fix to the problem. Some people think the fix is ugly and doesn't do anything about the Satan problem. The End.
This flamewar has been pounding Slashdot for a long time, but since the lost/recovered prototype iPhone 4, it's been ridiculous. Every . Single . Day on Slashdot there has to be an Apple flamewar, and the Anti-Apple jokes now begin to bleed into other stories. Too much coverage, Slashdot. More physics, less phones. Leave the intensive, by-the-minute coverage of mobile phones to Gizmodo and Engadget.
Sorry, but your post really doesn't make it clear whether you are for or against the iPhone... How the hell are the Slashdot crowd supposed to mod that?
Just pick a side and start whining - you'll get the hang of it soon enough. They'll be another iPhone 4 submission tomorrow, so you can try again then.
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/.tards, geektards and blogtards have nothing better to do with their lives than bash on Apple and the things they do. These people are so fucking highly educated, intelligent and creative, that they could do so much better than Apple - if they ever actually got off of their stupid fat asses and got out of their mother's basement into the real world. Apple, Google and Microsoft - watch out! Once these people let loose, they will destroy you...not. Any idiot, moron, retard can sit in front of a computer and
Take the ... (Score:2)
... industrial designers that did the iPhone case design and overruled the antenna/RF engineers, put them in the test chamber and turn the microwaves up to 'bake'.
It really doesn't matter how many fancy anechoic chambers you've got. If the art majors who spec the kewl stainless steel antenna have the last word, its a culture problem, not a technology problem.
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... industrial designers that did the iPhone case design and overruled the antenna/RF engineers, put them in the test chamber and turn the microwaves up to 'bake'.
It really doesn't matter how many fancy anechoic chambers you've got. If the art majors who spec the kewl stainless steel antenna have the last word, its a culture problem, not a technology problem.
And still most people don't buy technology, they buy products. I mean, they even buy bicycles with no fenders on them. How crazy is that? And last I heard HD even sells vehicles with no roof! You get soaked if it rains! Must also be one of those culture problems. This is clear flaw of their products. Someone should sue them.
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People buy these bicycles and cars because they understand the implications of no fenders or roof. But most customers can't be expected to understand the performance issues associated with poor antenna design. If iPhone customers were informed of the tradeoffs of the cool stainless steel antenna (crappy reception) do you think they'd still make the same choice they did? Its the engineering department's job to ensure a minimum level of performance in the design, particularly when the tradeoffs aren't apparen
Stargate = Satimo SG64 (Score:2)
These things have been sold for over 10 years by the French company Satimo for the type of rapid antenna measurements that are needed when you're measuring in the presence of a human. Look at the website
http://www.satimo.com/content/products/sg-64 [satimo.com]
This is hardly a sign that Apple is modern, but rather they are following behind the antenna measurement industry,
D.
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This is hardly a sign that Apple is modern, but rather they are following behind the antenna measurement industry,
D.
Because they release the picture now, which to you means they have just installed it, and haven't actually used for anything yet. Did I get your point right?
Storm in a teacup (Score:2)
This whole thing is a storm in a teacup as far as I see. Apparently in some situations iphone4 is marginally worse than 3 GS and in other situations it is better than 3 GS. And nobody has proven that overall it is any worse or better than Nokia or Blackberry or whoever at actually holding a call. Until someone shows that, there is no story here. None at all.
Most of the 3 million iPhone 4 owners (Score:2)
would agree. I'm one of them. I have absolutely no issues; in the naked "death grip" I lose a bar and still hold calls, even in the middle of my house where my iPhone 3GS and my wife's Centro show no signal. Not a single dropped call yet. Nearly 2GB of data use already for the month on 3G. Live in NYC, where AT&T is supposedly horrible. And what's more, after playing with the "death grip" for about 5 minutes on the first day and finding it to be unimportant to my usage patterns, I immediately put the ph
Re:So what? (Score:5, Insightful)
I don't think it's a matter of saying "We're better than they are" as it is a matter of saying "before you accuse us of not testing, take a good look at our investment in testing facilities". Sure, the testing procedures may have been (probably were) flawed, but that's a separate issue from the rampant accusations of them not giving a shit.
Re:So what? (Score:5, Insightful)
> I don't think it's a matter of saying "We're better than they are" as it is a matter of saying "before you accuse us of not
> testing, take a good look at our investment in testing facilities".
I agree. They're trying to show what goes into this kind of testing. Engineers and technology people aren't going to be surprised by Apple's facilities (though it's cool to see the photos of the anechoic chambers), since other major mobile phone manufacturers will have similar facilities.
Apple's trying to show some of the ways that they control conditions while they're testing. Sitting in a Starbucks holding the phone in weird ways and watching the bars change isn't a good way to measure a problem since there is zero control of the fading conditions. The fact that they had a bug in their signal strength algorithm is bad, but one can't complain the problem happened because they weren't testing.
I think there's been a huge overreaction to the issue. However, what did Apple expect? One could argue there was a huge overreaction when the iPhone/iPad was announced (albeit, positive in those cases). This antenna thing just reminds Apple that the knife cuts both ways.
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The fact that they had a bug in their signal strength algorithm is bad, but one can't complain the problem happened because they weren't testing.
For the last time.. it was not a bug. A bug has unintentional consequences. What they were doing was intentional.
Re:So what? (Score:5, Insightful)
As has been shown endless times while testing software, testing in controlled facilities often belies real life experiences.
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I don't think it's a matter of saying "We're better than they are" as it is a matter of saying "before you accuse us of not testing, take a good look at our investment in testing facilities". Sure, the testing procedures may have been (probably were) flawed, but that's a separate issue from the rampant accusations of them not giving a shit.
Is it separate? If they have all these testing facilities and the testing procedure were in fact not flawed, then this problem is not caused by negligence but rather deliberate prioritization (i.e. time to market and/or development costs were more important). It other words, it would mean they really did not "give a shit".
I'm not certain boasting about their testing abilities is the rhetorically smartest thing to do at this moment.
Apple doesn't give a shit? (Score:3, Interesting)
Steve Jobs said explicitly in his press conference that Apple's decision to use an external antenna was part of a design tradeoff to house the phone in a slim case while offering extended battery life. He
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I'm not sure how that translates into not giving a shit.
The expression was a quote from the parent. To put it a perhaps bit more elegantly, it means that they went through with the design despite knowing it had a reception problem. This is essentially precisely what you just said (although Steve Jobs' word should probably be take with a grain of salt given the fact that he has to handle a PR situation at the moment).
I'm not going to go into a debate about how bad this problem is from a technical standpoint, since I know too little about it. But at the moment I a
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It depends upon what constitutes a problem, doesn't it? If having reception less than the best that can be achieved is a problem, then pretty much all modern cell phones have a problem, because the best reception clearly will be with a protruding antenna that won't ever be covered by the user's hand. On the other hand, if Apple's testing found the same thing that independent t [antennasys.com]
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But somehow, the real life testing using automated systems and real people both observing the data didn't catch the phones "signal strength software miscalculation" problem.
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They choose to do it that way, and were very careful in the creation of that calculation. Even going as far as removing the utility to observe the actual signal strength.
Their calculation wasn't wrong. The error was in getting caught fudging their numbers.
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But somehow, the real life testing using automated systems and real people both observing the data didn't catch the phones "signal strength software miscalculation" problem.
Which bring us back to the fact that Engadget didn't see it on 2 out of 3 iPhone 4s either [engadget.com] "P.P.S. Since some of you are asking, our review unit showed none of these issues.">
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Re:So what? (Score:4, Funny)
A lot of oscilloscopes run Windows.
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I'd say a lot of instrumentation runs on Windows only.
Sad but true.
Re:So what? (Score:5, Interesting)
Anyhow, I brought up this problem with the manufacturer and told him that something like linux might be better since it's easier to have a more fined-grained control over which processes are running under what conditions. Their response was sort of typical, the engineers knew about this already and even had an alpha quality version of the software that ran on linux. The managers, on the other hand, couldn't even pronounce linux correctly and didn't even understand the problem. They said that if enough users ask for it, they'll do it. I guess the users don't ask.
I have noticed that on some of the non-production machines, such as the software controlling instrumentation at synchotrons, the software is running on some form of unix. So there's hope, but I think we're stuck with windows until the general user actually sees the benefit of a dedicated instrumentation OS over a perhaps ill-fitting, but familiar, OS. For those of us forced to use mission critical windows software, we still have a lot of computers that are forbidden to be plugged into the internet since obviously if just the OS is getting in the way, AV software would get in the way as well. It makes the validating the MS Genuine Advantage a fun experience when you don't have cell reception in a basement lab (nor land line) and no internet connection.
gecko-mediaplayer (Score:2)
I can't watch the video because it's in quicktime and I'm on a linux machine...
Perhaps a case of PEBKAC? Install gecko-mediaplayer.
Cheers.
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I can't watch the video because it's in quicktime and I'm on a linux machine
Why would that prevent you from watching a Quicktime video?
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Little known secret (Score:5, Funny)
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"The most interesting of these rooms was one that Caballero called 'Stargate.' Why? Because, well, it looks like it belongs in the movie/TV series Stargate." Stargate? More like Cerebro: http://en.wikipedia.org/wiki/Cerebro [wikipedia.org]
So where is the ring a person is sitting in Cerebro?
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Re:Suddenly, an anechoic chamber appears (Score:5, Insightful)
*sigh* The way the press has scented blood on this - there's nothing they like better than to tear down what they've built up. iPhones. Good machines, over-priced, sometimes innovative with a somewhat irritating and closed development model attached to them. Apple wasn't producing immaculate products from Heaven before, and they're not producing bricks from Satan's arse all of a sudden. Something got fucked up along the way this time, it'll get fixed. The hype and the derision in both directions is irritating to me. Maybe we can stop the rollercoaster and start treating Apple like any other company soon, please? I don't see constant stories about Nokia's phones (which are pretty nice, imho), for example.
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It might have helped if they had not tried to sell bumpers for $30 as a fix.
Apple products are now mainstream, and not just for rabid fanboys anymore.
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It's not my only choice at all. I can buy a Nokia which is what I did. I don't like the iPhone myself. I think it has a pretty good UI which is great for people who need that. But I'm currently writing software based on Postgres and I a simple UI isn't such a big selling point to me, I want value for money and a so long as the basic features I require are there (old Nokia 5800 in this case), then I'm happy.
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Remember the Apple III?
After the Apple III disaster, Apple released *3* new Apple II models, each lone lasted longer in the market than the III did.
Sometimes you fuck up so bad that you cant go forward.
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WOW! I'd say if you have to go back THIRTY YEARS to find another example, then they OBVIOUSLY are doing pretty damn good!
Huh? I gave a single example which I am most familiar with. Did you want others? The iPhone was not apples first cell phone. The first one was a tremendous failure, due to design issues it did not "just work."
BTW, the problems with the /// were NOT engineering-related. The problem was the state-of-the-art of PC board manufacturing, which couldn't deal with the density of the Apple ///'s PCB.
umm.. that IS an engineering issue. There will come a time when phone reception will not be significantly adversely effected from a humans grip, at which time that does not change the iPhones current issue as being an engineering one.
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This is the inverse of the "If you're so smart, why ain't you rich" expression:
"They sell millions, so they must be great".
or...
"10,000,000 Elvis fans can't be wrong!"
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Have you been living under a rock or something? That's what marketers do. When was the last time you saw an advertisement that wasn't 90% lies/misleading ? That said, these types of phones (not just the IPhone) really do feel like they've changed your life when you first get on
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I'd be ironic if it did. But it doesn't.
Re:And yet the missed it. (Score:5, Insightful)
How the fuck could it be for show? Were they not having a PR problem regarding antennas right now, the inside of this facility would have remained secret. They haven't managed to build this testing facility in Cupertino in the last two weeks.
It wouldn't be much of a certification process if companies did the certification testing for their own phones themselves.
Re:And yet the missed it. (Score:5, Insightful)
The tour was for show because it sidestepped the key points. That is,
I believe they knew about the issue early on. I further believe it's quite possible the engineers had intended to coat the antenna but Jobs didn't like the look of a coated antenna [anandtech.com]. When it came down to "what are we going to do about this?" the logic that prevailed was "It only affects a minority (left-handed customers) so we'll put the bumpers out there and charge extra. That'll address the problem and bump our ROI on the phone. Problem solved." They failed to anticipate how the decision would blow up in their face and since it's probably Jobs who made the call, it's taken this long for the rest of Apple to convince him he had to acknowledge the mistake.
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The "executive design position" has brought Apple from near bankruptcy to being the tech company with the largest market capitalisation in the world over the last 13 years. They design by far the best electronic consumer products on the market, the ones that ever competitor tries to emulate. That's because the top leadership believes good design is a top priority.
The hard core slashdo
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Nice way to draw a conclusion that doesn't follow from the facts as you present them. Just because they are successful doesn't mean they are good (which happens to be quite ill defined as far as technology goes).
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For crying out loud, this is a giant exercise in hand waving. Did you even read the article, test labs do not look like that, they look like normal labs with specific cellular testing equipment, the tester is normally watching the output of the equipment, not sitting in some giant foam room with a big ring in it. The whole thing looked like Charlie and t
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Nice one...
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"We then went into a room that contained fake heads."
Board meeting?
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