Birth of the iPod 346
b00le writes "There's a little story over at Wired about the genesis of the iPod from the point of view of Ben Knauss, a former senior manager at PortalPlayer, the company Apple Computer approached to help develop its player.
There's some nice gossip about The Steve's involvement in the project, the extreme secrecy and so on, but for me, the kicker comes at the end: 'Knauss stayed on until near the end of the iPod's development, but quit shortly before it was released because he had no confidence it would be a success. "It was probably a mistake, but then you have to go with what you think at the time," he said.'
"
And the winner ... (Score:5, Funny)
"It was probably a mistake,"
OK. Where's the real dirt? (Score:3, Interesting)
It's excruciatingly unpleasant to work with Jobs; that's widely known.
One [folklore.org] of endless examples:
By Andy Hertzfeld, on how he was inducted into the original Macintosh team:
The Pete Best of the iPod (Score:5, Funny)
Re:The Pete Best of the iPod (Score:5, Informative)
Re:The Pete Best of the iPod (Score:2)
Well, they're a very old band. "When I'm Sixty-Four" is now a trip down memory lane.-
The Beatles, wasn't that Paul McCartney's band before Wings?
That is a VERY old joke.Tee Hee (Score:5, Interesting)
No kidding, he's not alone.
Here's what our very own illustrious CmdrTaco said at the time, " No wireless. Less space than a nomad. Lame." [slashdot.org]
Re:Tee Hee (Score:2, Funny)
Re:Tee Hee (Score:3, Insightful)
I agree with Taco (Score:5, Funny)
-The ability to create a Beowulf cluster of multiple iPods. Just imagine- a render farm on the go!
-AltiVec Velocity Engine
-Videoconferencing
-floppy drive
-alpha-channel transparency (c'mon this is APPLE we're talking about here!)
-"eject" button- in the current iPod, you would have to drag the disk to the trash in order to eject it!
-The ability to interface with ANY Swedish vibrator.
-Support for Ogg Vorbis AND Ogg Theora.
-Drivers for Linux/BSD/Hurd.
-Gyroscopically-controlled 3D pointing device.
-The ability to modulate subliminal messages into the music that will make me stop being so damn fat.
-Support for both the NX (no-execute) AND Evil bits.
WTF? Is that too much to ask!
Even the new v4 iPods lack ... (Score:2)
The Doctor is not pleased.
Re:I agree with Taco (Score:4, Funny)
-b
Apple critics have poor track record (Score:2)
The iMac disk drive thing was a big shock (Score:4, Insightful)
Partly the blind spot comes from critics being a)reactive and b)assigned to review individual products alone.
With the iMac, Apple was aiming to put out a sweet little appliance home computer, with all those ease of UI advantages, designed for internet-able homes. The idea was that swapping files by floppy would be obsolete because they'd be too small for modern files and everyone would be networked to everyone else. (Look up. We live there.) Critics reacted by saying iMacs wouldn't fit the old model, in which computers were isolated islands (or island chains, in LANs) and you had to carry those life rafts from one slot to another.
iPods were definitely an extension of the whole "digital hub" idea. They weren't bigger, badder mp3 players, because Apple wanted to sell them as a complete system built into the whole "hub" idea. Critics saw the price and compared them to other mp3 players. They didn't see how Apple was positioning the product.
In both cases, Apple was thinking about -- cue usually bogus businesspeak -- new paradigms, and the critics were reviewing just the individual product, without appreciating how it'd fit the bigger picture.
Hindsight 20/20 (Score:4, Interesting)
I guess it would be easy to make fun of him now. Let us however not forget that one first reaction to the unveiling of the iPod read [slashdot.org] "No wireless. Less space than a nomad. Lame.
Re:Hindsight 20/20 (Score:5, Funny)
Re:Hindsight 20/20 (Score:5, Funny)
Re:Hindsight 20/20 (Score:2)
Re:Hindsight 20/20 (Score:2, Funny)
The Entrepreneur's Dilemma (Score:4, Insightful)
This is a dilemma all entrepreneurs (and software developers) face - if you wait until a product is absolutely perfected before taking it to market, you will likely lose your opportunity. At some point, you have to get it out there and gauge public opinion (which should help guide further development), lest you burn all your resources in R&D.
Analysis Paralysis (Score:2)
I think there's another thing going on, too: tech features vs. desirability. Jobs understands that it's not only a list of technical features that's important, but a more wholistic view of the product, which includes usability and "sex appeal".
This is probably why most geeks at first thought the iPod was lame. Like a lot of Apple products (and products of other upscale manufacturers), the spec sheet doesn't do it justice; you have to use it for a bit.
Re:Analysis Paralysis (Score:2)
Werd. I thought they were overpriced and of little use, but I went for one when I was offered a very good deal. After using it for a few days, I got it. It's an amazing device, and I wouldn't hesitate to get another, even at full retail.
I feel silly saying it, but the iPod has changed my life for the better.
Re:The Entrepreneur's Dilemma (Score:2)
It's a common mistake in the technical world. Perfect = no bugs.
It's even more common in the intellectual worlds of academia and reportage. A perfect product is one you can't complain about, does everything you want, that's free. Heck, maybe it should perform fellatio and cunnilingus on demand.
In the real world, there's no such thing as a perfect product. There are only iterations of a product as you tweak it to your customers. The
Design Philosophy (Score:2)
Re:Design Philosophy (Score:2, Informative)
DOH! (Score:4, Insightful)
Whoops! (Score:5, Funny)
The article should be titled 'IClod'.
strange... (Score:5, Insightful)
CB
Re:strange... (Score:2)
Re:strange... (Score:2)
They are not making money selling free iTunes for Windows either. Currently, their only goal is to drive sales of iPods. In time, perhaps they can negotiate a better contract with music labels and the music store will become the main money maker.
Re:strange... (Score:2)
Knauss (Score:2)
. . . and now we have theme restaurants based on the movie.
Re:Knauss (Score:2)
Stuart
It was interesting to note... (Score:5, Interesting)
...that IBM had an idea which incorporated bluetooth headphones, makes me wonder why Apple didn't do it, and that was in 2001! But don't get on at me for how it would effect the ipod's battery life, the ipod *could* be a little bigger to take a bigger battery and then we could all be happy.
Why (Score:3, Insightful)
Re:It was interesting to note... (Score:2)
The article didn't state what IBM's time frame to market was either.
Re:It was interesting to note... (Score:2)
Re:It was interesting to note... (Score:5, Insightful)
But don't get on at me for how it would effect the ipod's battery life, the ipod *could* be a little bigger to take a bigger battery and then we could all be happy.
I think the battery life issue is exactly the problem. You assert that everyone would be happy with a bigger iPod, but I don't know what you base that on. I know the iPods diminutive stature was one of the biggest selling points for me. And I think that the phenomenal sales of the iPod mini (despite its seemingly lackluster price per gig value) shows that the size does matter (wang jokes aside).
Furthermore, I like not having to charge my headphones.
Also, let's not forget that the bluetooth transmitter and receiver would take up additional space in the iPod and headphones, respectively
This would also be much more likely to lock me into Apple's headphones, rather than buying a generic, better-quality set of headphones I can connect via a standard jack
Others have talked about the compression issue, I won't rehash it here.
The biggest thing though is that the headphone connecter and earbuds probably cost all of $2 for Apple. A BlueTooth setup would be significantly more
I know that there is a geek tendency to use cool tecnologies just because they're there, but I don't think this is a good application of BlueTooth. Someone on Slashdot said a few days ago that Slashdotters tend to overestimate the public's appetite for their pet technologies. I think this is very valid. I just don't think there would be a market for this, given the tradeoffs.
However, I could be wrong. Market an iPod-BlueTooth headphones set as an accessory, and we'll see. There's certainly a market for iPod accessories out there, if you're right about the desire to own such a thing, you could rake in the big bucks. However, I think the continued absence of just such a peripheral indicates that there's no real demand.
Re:It was interesting to note... (Score:2)
Remember this is an Apple product. Apple's focus on their products is functionality first, features second. One of reasons the iPod is a success is that it is designed primarily to be a portable music player first. Not an all-in-one mp3/radio/bluetooth/etc player. Also with the short development time they probably wanted to remove all unneccessary features. Without the need to fo
Re:It was interesting to note... (Score:2)
Plus, removing the minijack and doing bluetooth would make it that much more of a PITA
Re:It was interesting to note... (Score:2)
Love this part on Jobs' influence (Score:5, Funny)
That's why the iPod goes to 11!
See.. it begins. (Score:2)
Honest Question (Score:4, Interesting)
Obviously the iPod is very popular, but for the life of me I don't see what makes it different from other mp3 players. For those of you who shelled out the big cash for this thing, what makes it so special? Why sets the iPod apart aside from slick marketing?
Re:Honest Question (Score:3, Informative)
Re:Honest Question (Score:2)
Re:Honest Question (Score:3, Informative)
Having only used a couple of mp3 players, I think the thing I like most is that I don't have to have a CD wallet along with the device. Since most of my music is located on it (only the ones with 4 or 5 stars to keep it
Re:Honest Question (Score:5, Insightful)
Size is important (gentlemen, start your double entendres); The iPod is physically small enough to put in your pants pocket comfortably. It doesn't sound like it's that much smaller than a Nomad Zen or Dell DJ or Archos Jukebox, but the in-person difference is astounding. Those other players would only fit in a pair of those ridiculously baggy jeans that hang below your ass.
The UI on the player is great. Read some of the review about what it takes just to play a signle song on, for example, the DJ. Assorted menu navigation plus three or four clicks on the choose button, which is located, IIRC, obscurely on the side. Now, it can take a lot of menu navigaion to play a PARTICULAR song on the ipod, but one can start the music playing by basically mashing the center button until they hear it.
iTunes: This is what brings it all together. It's what helps a lot of computer non-lits use the whole package quickly and easily. I wouldn't have a problem using a device that mounted and transferred as another drive, but a lot of people do. And iTunes treats the iPod as a synced device. Anything that has changed playlist or song-wise is instantly updated (over firewire, no less), making the whole process simple and easy.
Re:Honest Question (Score:4, Interesting)
You hit a lot of the big points, but I'd like to add something small that I find pretty nice: On a mac, you can use iSync to get your calandar and address book on to the iPod. It may not sound like much, but iSync can keep multiple Macs, your .Mac account (webmail address book), your iPod, your PDA, and if you have a phone that connects, your cell-phone, all up-to-date with the same info. OK, I only use it to keep my Mac, my web-mail, and my iPod with the same contact list, but it's nice to have...
And I find the dock particularly useful... I have no stereo, just the dock plugged into some speakers.
But in general, I'd wrap up everything you said and everything I've said into this: The thing is well thought out, well engineered, and well put together. Most of the MP3 players I've found have been just difficult enough in their setup, just crappy enough in their design, and just bulky enough to carry around (for the amount of space provided), that they seemed like more trouble than they're worth. I'm someone who likes to play with technology for the sake of playing with it, but I won't continue to use something on a daily basis until it's reached a certain level of maturity. PDAs, for example, I find to be more trouble than they're worth. Most MP3 players, I find to be "not quite there, yet" and more trouble than they're worth. The iPod was the first one who hit "ready for prime-time" status, in my mind.
Re:Honest Question (Score:2)
The only buttons on the side are the volume and the record (which is similar to an old-fashion minitape recorder).
Re:Honest Question (Score:2)
Many people believe (and I know there are a vocal minority on slashdot that don't) that it looks good. That is, it looks good when you take it out of your pocket, it looks good to wear with a suit and it looks as if it really was worth the money you paid for it.
In short, it doesn't look like some cheapo moulded black plastic toy that Fisher Price [fisher-price.com] produce for children.
I know that a lot of slashdotters (and some people) are prepared to put up with something that is clunky, hea
Re:Honest Question (Score:2)
This is completely wrong. I mean, seriously, it's factually wrong!
To play whatever's c
Re:Honest Question (Score:4, Insightful)
Products from Apple generally have that quality that you really cannot comprehend until you use it and hold it. It's that sometimes nebulous concept of quality and design perfection. Sure, you can compare price, storage, battery life kind of quantitative measurements between the iPod and other players, but there's more to the iPod than just those numbers. That's why I cannot even respond to people here on Slashdot that go on about Nomad or Sony players with "better numbers".
Sorry, but some of us care about design.
Re:Honest Question (Score:4, Interesting)
Re: (Score:3, Interesting)
Re:Honest Question (Score:3, Informative)
A non-iPod buyers perspective (Score:2)
The quality of the user Interface.
The aesthetics of the exterior appearance.
File transfer speed to your computer.
The battery life.
The durability.
The price.
For almost all of these attributes, the iPod is highly competive with other models. In the case of the user interface, volume/weig
Re:Honest Question (Score:2)
1) small and light enough to conveniently take anywhere.
2) enough storage space to make it worth taking anywhere.
Additional benefits are the UI that makes other player UIs look like they were designed by monkeys, firewire connector that let me upload a whole album in a couple seconds, itunes makes managing playlists and contents of the ipod trivial, and it doubles as a hard drive for car
Re:Honest Question (Score:3, Insightful)
I have a theory that most people have only used one type of mp3 player (e.g. just an iPod). They buy whatever looks best at the time, and if it breaks, they buy another.
If I'm right, most of the commentary on the relative merits of various mp3 players is really worthless. The commentary tends to be the same every time: "whatever I bought is cool, and other stuff suc
Sucess in marketing. (Score:5, Interesting)
From a tech standpoint the iPod lacks some functionality, or has too high a price point for many of us. But from marketing, fashion, and the MTV crowd it is the "it" thing to own. No one can predict these things though. "It" just happens. Like a $45 trucker hat.
Re:Sucess in marketing. (Score:2)
The MuVo2 does look like a decent competitor to iPod m
Re:Sucess in marketing. (Score:2, Informative)
Re:Sucess in marketing. (Score:2)
Right now my only beef with it and the major reason I want a iPod is that it does not work at all with iTunes....either on Windows or Mac and the program you use for syncing music on it quite frankly sucks ass. It's SO bad a lot of the Nomad people I know buy Notmad because it does nto suck as much as Creatives CRAP.
Sure he left before launch, but he went to M$.... (Score:3, Insightful)
Same-old microsoft play. Take the idea someone else creates and call it innovation when you include it in the OS that 95% of PCs use.
Deaf Guy Wanted For Music Listening (Score:5, Insightful)
Re:Deaf Guy Wanted For Music Listening (Score:3, Insightful)
why not? You'd be one of the first to notice that the seat's too hard and hurts your rear, or that it's not shaped properly and is uncomfortable... something that skinnier types would only discover after pedaling 20 miles away from home.
Re:Deaf Guy Wanted For Music Listening (Score:2)
Actually,
that's why they call them 'sattles' not seats....
Just have a look at some of the bike photos from this years tour.
I have seen some Time Trial set ups where the saddle is nothing more but a thin "slice" of carbon fibre.
Re:Deaf Guy Wanted For Music Listening (Score:2)
Actually, that's exactly why he should be influential. The "perfect customer" doesn't exist; what you need is someone who can point out where your product needs improvement.
Understandable (Score:5, Insightful)
Nothing will work. Nothing will make money. Nobody wants to buy it. Nobody cares. Everything sucks. It's so hard to make money (announced in a $3 million conference room) It'll never work. What makes you think people will buy it? What makes you think you're qualified to work here? Blah blah blah.
It's so predictable any more it's almost comedy. It is truly amazing that anything new is developed at all. Try taking a new product to a bank for a loan to manufacture it. I can hear the whining already. Every single word is predictable. After a while it becomes truly redundant and very difficult to listen to.
Oh, what wonders have been lost to society for office politics and lack of capital.
Its "The Innovator's Dilemma" (Score:4, Interesting)
That's when some fool with more brains that money eats the lunch of some bigger fool with more money than brains.
Innovations come from without, not from within.
Re:Understandable (Score:2)
Relate this to the video game industry, which relies on creativity to spark sales (with caveats... Pikmin didn't exactly take off, while Pokemon did), and it's easy to see why gamers in general tend to shake their heads over the game industry's blight.
Re:Understandable (Score:2)
Read the problems with the iPod during development. For two months, with production lines ready, they had a 3 hour (off or on) mp3 player. That is a technical problem that you would be an idiot to ignore.
>Nothing will work.
Seriously, you need to look at what is happening in the world. There are lots of thing businesses are doing which are creati
Not just the iPod... (Score:3, Interesting)
"Tony's idea was to take an MP3 player, build a Napster music sale service to complement it, and build a company around it," Knauss said.
whatever happaned to persistence? (Score:2, Interesting)
So much for the adage 'slow and steady wins the race.' I wonder how much money this guy lost in bonuses and stock options by giving up early.
I found this particularly interesting:
Knauss said at one of the first meetings with PortalPlayer, Fadell said, "This is the project that's going to remold Apple and 10 years from now, it's going to be a music business, not a computer business."
Re:whatever happaned to persistence? (Score:2)
No doubt the lawyers for the Apple Corps (aka [beatles.com]) will find it particularly interesting [bbc.co.uk], too.
Slashdot Reader (Score:4, Funny)
He must have read all the slashdot comments saying it would fail.
Yet another way slashdot can ruin your career.
Comment removed (Score:3, Interesting)
Re:damned number of trolls on today (Score:2)
From the Wired article: (Score:2)
"Tony's idea was to take an MP3 player, build a Napster music sale service to complement it, and build a company around it," Knauss said. "Tony had the business idea."
Hmm, sounds familiar [wikipedia.org] - someone comes up with an idea, and before it's fully implemented, it lands int the hands of Steve Jobs, who does a fantastic job of launching it and selling it to the masses and Apple ends up smelling like roses, forever changing the industry.
Where will the Mac be in 10 years? (Score:2)
From the article:
Knauss said at one of the first meetings with PortalPlayer, Fadell said, "This is the project that's going to remold Apple and 10 years from now, it's going to be a music business, not a computer business."
I wonder if Apple will suddenly stop making the Mac one day if the marketshare continues to dwindle? I'm a huge OS X fan, I'm typing this from my iBook, so it's no troll. As someone who was screwed when they dropped continuation (or any support whatsoever) for the Apple II line, I ha
At least, for the iPod, nobody died! (Score:3, Interesting)
Question for you iPodians (Score:2)
I know that it's better than MP3 - so are WMA and OGG. And I'm not really interested in comparisons between these next gen codecs: they are all good enough for me.
I just want to know if it's proprietary. Some people tell me it is an open codec called AAC. So will my CD-ripper software (CD-ex) and other music utilities be able to include the codec so it can rip and encode to this format (without breaking the law)? Can other brands of MP3 play
Re:Question for you iPodians (Score:2)
Re:The Hand of Jobs (Score:2)
What I would have liked to hear about the iPod was how they came up for the idea of the scroll wheel. AFAIK that's Apple's patent, and the defining feature of the iPod's interface that sets it above the com
The scroll wheel invented here?... (Score:4, Interesting)
Re:The Hand of Jobs (Score:2)
my Own Personal Hypothesis(tm) is that they stole the idea from the Intellivision game controller.
www.makingit.com/intellivision/PR/PR_pix/intell
Re:The Hand of Jobs (Score:2)
My old Mag 17" monitor has a pressable wheel to control the settings. Rotate wheel to highlight item, press the wheel to select highlighted item.
But yeah, if you can satisfy Steve Jobs, you've gone a long way towards making a decent product. He's the one who wanted "insanely great" stuff.
Re:The Hand of Jobs (Score:2, Interesting)
I think the reason that the iPod has succeeded so well is due to the fact that any bonehead can pick one up and play music. It's about as intuitive as it can be.
I also would have liked to see their prototypes - I'm always interested in taking a look at a particular product's development. A company I
Re:The Hand of Jobs (Score:4, Funny)
Oh, I'm bad...
Re:Apple is dying: Sell stock now. (Score:2)
Interesting reference to make your point. Dated 11.19.03, It says "Banc of America said Apple is fairly valued at $21. Shares are down 3 cents to $20.38. "
Yet the chart shows today that the shares are trading for $32.40. Had I listened to this article back in November, I would have missed out on a 50+% rise in the stock price.
Good one.
Re:Why oh why (Score:2, Insightful)
Jacked the price up tenfold? I see why you'd assume that, but HD MP3 players are actually quite comparable in pricing. I've actually been shopping for an MP3 player lately, and the iPod has been a strong contender, even though I'd prefer iRiver's 20 gig player for the ability to mount it as a drive. With the recent price drop, the 20 gig iPod is actual
Re:Why oh why (Score:2, Informative)
Re:Why oh why (Score:2)
Re:Why oh why (Score:2, Informative)
Re:Why oh why (Score:2)
It doesn't have an off button because it doesn't need one. It turns itself off after you pause it.
Re:Apple becoming a music company (Score:4, Insightful)
They're better. style? yeah it's nice, but i don't *need* a pretty computer. Necessity? I could code on linux/windows just as easily as the mac. No, i use it because it's a better operating system. It gets out of my way. I know some people don't like to admit it, but every market has a high and low end. BMWs and Toyotas aren't really in the same class of vehicle. Think of it like this: The person who has the means to purchase a BMW never really considers purchasing the Toyota. Likewise the opposite, the Toyota buyer never really considers the BMW as it's too far out of a comfortable price range.
basically what i'm trying to say is apple's niche is perfectly fine -- high end quality computers. Sure there is a market for the low end. a rather large (95%) market, but that's not apple's target. It would be silly for BMW to market towards the toyota buyers. i think that's why apple's switch compain wasn't very successful
apple's profits are still vastly in desktop/laptop sales. so your "focus on the music products" as a longevity argument wouldn't really hold much water. If apple lost 50% of it's desktop/laptop sales in the next few years, it would really hurt their profits. they can't self sustain themselves on a low return item like the ipod, at least not at the moment. (low return in the sense that you might profit $50 off an ipod and $500 off a powermac).
at any rate, as i said before. apple's doing just fine. sales are way up, and the highest in 8 years as the last quarterly report says. we might have the ipod to thank for increased media exposure/switchers, but by no means is it the company's saving grace at the moment as a cash cow.
Re:Apple becoming a music company (Score:4, Insightful)
However, I have to say outright that I think you're reasoning behind Apple as a "niche" market is completely flawed. You use an example of a high-end/low-end market, but the fact is you are comparing apples (no pun intended) and oranges. The example you use of a BMW vs. Toyota might work if we lived in a world with 2 different types of roads, say "performance" and "economical". The performance-minded buyers would be the ones with a large amount of income to spend on a luxury car, while the economical drivers would purchase whatever gets them form point A to point B and be satisfied, and both buyers would drive on their corresponding roads. However, the fact is that we live in a world with one type of road, and you buy what you can afford and what you need to get the job done.
This isn't meant to be an attack on your character or personal philosophies, but something I think you need to analyze is the reality that not all people use computers for the same thing. You may use computers to a degree that, for you, they all are capable of the same task. However, some people, such as myself, use computers for reasons that are a little less balanced, and thus have to make choices within a certain set of criteria.
For example, my brother is an aspiring sound engineer/music producer, so when my parents suggested they buy him a laptop for Christmas to assist in his endeavors, they asked for my input. My answer, without hesitation, was to buy him a Powerbook. The software and toolset for recording and audio production are unmatched on an Apple, so I went and ordered the thing myself. He's had it now for six months. He's been completely satisfied, and therefore so am I.
Don't get me wrong, you make some very valid points, but in the end your argument boils down to simply a matter of preference. I know this is slashdot, and I shouldn't care, but I'm actually rather offended that my initial post gets modded "Troll" while a rebuttal that boils down simply to "they're better because I like them" gets modded up as insightful. I have no problem that people enjoy using an Apple because it suits their needs; I'm glad you've found something that gets the job done. But please, spare us the whole "quality" spiel.
Re:Apple becoming a music company (Score:3, Interesting)
as an OPERATING system, i.e., not the 3rd party games/software, mac os is more advanced. this is impossible to contest. quartz extreme, UNIX underpinnings, aqua, usability studies, and prepackaged, more featureful, bundled software (iLife, Mail, Safari) don't lie.
windows just like many other oses can get you from point a to point b, and if your application happens to be a game
Re:Apple becoming a music company (Score:2)
or
i could say anyone that runs Linux is too cheap to pay for an operating system....
how many people run an Apple OS (or Linux) has no bearing on the quality of the product. your statement is a vague clouded viewpoint of the Mac userbase. it's a fact that Apple breaks new ground left and right with hardware and software.
Re:Apple becoming a music company (Score:2)
Re:Apple becoming a music company (Score:2)
Luckily, Apple has been hedging their bets by making their OS able