The Canadian federal government hired KPMG consultants at a cost of hundreds of thousands of dollars for advice on how to save money on consultants, documents show. From a report: New spending details tabled in Parliament show the department of Natural Resources, led by minister Jonathan Wilkinson, approved $669,650 for KPMG, a global professional services company, to provide managing consulting advice. The department said this work involved developing "recommendations that could be considered as options to ensure that Canadians' tax dollars are being used efficiently and being invested in the priorities that matter most to them."

Treasury Board President Anita Anand is currently leading a federal effort to save about $15-billion over five years from existing spending plans. She has promised to release the first wave of details this month. The Natural Resources contract work was part of that department's contribution to the spending reduction effort. The Globe and Mail has reported that federal spending on outsourcing has grown sharply from when the Liberals promised in 2015 to cut back on the use of external consultants. The government has since singled out spending on outsourcing and consultants as an area of focus to find cuts. All federal departments were given a target of Oct. 2 to submit their proposed cuts to Ms. Anand's department for review.

Despite having a population of just 1,400, until recently, Tokelau's .tk domain had more users than any other country. Here's why: Tokelau, a necklace of three isolated atolls strung out across the Pacific, is so remote that it was the last place on Earth to be connected to the telephone-- only in 1997. Just three years later, the islands received a fax with an unlikely business proposal that would change everything. It was from an early internet entrepreneur from Amsterdam, named Joost Zuurbier. He wanted to manage Tokelau's country-code top-level domain, or ccTLD -- the short string of characters that is tacked onto the end of a URL. Up until that moment, Tokelau, formally a territory of New Zealand, didn't even know it had been assigned a ccTLD. "We discovered the .tk," remembered Aukusitino Vitale, who at the time was general manager of Teletok, Tokelau's sole telecom operator.

Zuurbier said "that he would pay Tokelau a certain amount of money and that Tokelau would allow the domain for his use," remembers Vitale. It was all a bit of a surprise -- but striking a deal with Zuurbier felt like a win-win for Tokelau, which lacked the resources to run its own domain. In the model pioneered by Zuurbier and his company, now named Freenom, users could register a free domain name for a year, in exchange for having advertisements hosted on their websites. If they wanted to get rid of ads, or to keep their website active in the long term, they could pay a fee.

In the succeeding years, tiny Tokelau became an unlikely internet giant -- but not in the way it may have hoped. Until recently, its .tk domain had more users than any other country's: a staggering 25 million. But there has been and still is only one website actually from Tokelau that is registered with the domain: the page for Teletok. Nearly all the others that have used .tk have been spammers, phishers, and cybercriminals. Everyone online has come across a .tk -- even if they didn't realize it. Because .tk addresses were offered for free, unlike most others, Tokelau quickly became the unwitting host to the dark underworld by providing a never-ending supply of domain names that could be weaponized against internet users. Scammers began using .tk websites to do everything from harvesting passwords and payment information to displaying pop-up ads or delivering malware.

An anonymous reader writes: US Treasuries may face renewed selling pressure into the new year if one measure of the nation's swelling debt repayment bill is any guide. Estimated annualized interest payments on the US government debt pile climbed past $1 trillion at the end of last month, Bloomberg analysis shows. That projected amount has doubled in the past 19 months from the equivalent figure forecast around the time. The estimated interest expense is calculated using US Treasury data which state the government's monthly outstanding debt balances and the average interest it pays.

Of course, the gauge of estimated interest costs is different than what the Treasury actually paid. Interest costs in the fiscal year that ended Sept. 30 ultimately totaled $879.3 billion, up from $717.6 billion the previous year and about 14% of total outlays. But, looking forward, the rise in yields on long-term Treasuries in recent months suggests the government will continue to face an escalating interest bill.

Google has confirmed in court that Epic was offered a $147 million deal to launch its hit game Fortnite on Android's Google Play Store. From a report: The deal, which Google's VP of Play partnerships, Purnima Kochikar, says was approved and presented to Epic but not accepted, would have seen the money dispensed over a three-year period of "incremental funding" (ending in 2021) to the games publisher. It was meant to stem a potential "contagion" of popular apps bypassing Android's official store and, with it, Google's lucrative in-app purchase fees.

Epic launched Fortnite on Android in 2018 directly through its website, avoiding the Play Store. That allowed it to sell Fortnite's in-game currency, V-Bucks, without paying the commission required of Play Store apps. It relented in 2020, saying that "scary, repetitive security pop-ups" and other factors had put it at a severe disadvantage. But in an antitrust lawsuit filed later that year -- and currently being argued before a jury -- it alleged its initial decision had thrown Google into a panic. It cited internal documents claiming Google feared a "contagion risk" if other game developers (including Blizzard, Valve, Sony, and Nintendo) followed Epic's lead, and it claimed Google attempted to forestall it by offering special benefits or even buying Epic.

An anonymous reader quotes a report from Ars Technica: People who buy a Fire TV from Amazon are probably looking for a cheap and simple way to get an affordable 4K smart TV. When Amazon announced its first self-branded TVs in September 2021, it touted them as being a "great value." But owners of the devices will soon be paying for some of those savings in the form of more prominently displayed advertisements. Charlotte Maines, Amazon's director of Fire TV advertising, monetization, and engagement, detailed the new types of ads that Amazon is selling on Fire TVs. In a StreamTV Insider report from November 1, Amazon said the new ads will allow advertisers to reach an average of 155 million unique monthly viewers. Some of the changes targeting advertisers, like connecting display placement ads with specific in-stream video ads, seem harmless enough. Others could jeopardize the TV-watching experience for owners.

For example, Amazon is preparing to make Alexa with generative AI more useful for finding content on Fire TVs. This could help Alexa, which has struggled alongside other tech giants' voice assistants to generate significant revenue. Amazon gets money every time someone interacts with digital content through Alexa. However, the company is double-dipping on this idea by also tying ads to generative AI on Fire TVs. When users ask Alexa to help them find media with queries such as "play the show with the guy who plays the lawyer in Breaking Bad," they will see ads that are relevant to the search. [...] Finally, Amazon is adding "contextual sponsored tiles" that use machine learning to show ads based on whatever content genre or search term the Fire TV user is browsing.

Amazon Fire TV users will also start seeing banner ads on the device's home screen for things that have nothing to do with entertainment or media. This ad space was previously reserved for advertising media and entertainment, making the ads feel more relevant, at least. Amazon opening the ad space to more types of advertisers is similar to a move Google TV made early this year. The banner ads will occupy the first slot in the rotating hero area, which Amazon believes is the first thing Fire TV users see.

An anonymous reader writes: The U.S. government has indicted alleged members of a criminal group that uses insiders at Walmart and other techniques to commit 'refund fraud' on a massive scale, according to recently unsealed court records. In short, the scam involves someone ordering an item from, say, Amazon -- which in this case says it lost $700,000 -- receiving the item, and then using one of various tricks to get their money back from the retailer. The person is then free to sell the item online, and the criminal group takes a fee.

The indictment as well as 404 Media's own research into refund fraud reveals a professionalized ecosystem of sellers and people providing various services as part of the wide-reaching scam. As well as malicious insiders, refund scammers take advantage of customer service representatives and online retailers' lax refund policies to get expensive items for free. This is not a crime whose only victims are giant retailers, who may garner little sympathy. Delivery drivers, who already have very difficult jobs, are often dinged for misdelivering or failing to deliver a package, which is something these types of scams often rely on.

Flexible office-space firm WeWork has filed for Chapter 11 bankruptcy protection, listing over $18.6 billion of debts in a remarkable collapse for the once high-flying startup co-founded by Adam Neumann and bankrolled by SoftBank, BlackRock and Goldman Sachs. From a report: The New York-based firm, which raised over $22 billion and was valued at $47 billion at its peak, has listed assets of over $15 billion in the petition it filed in a New Jersey federal court.

WeWork chief executive David Tolley said about 90% of the company's lenders have agreed to convert their $3 billion of debt into equity. WeWork's bankruptcy filing is limited to locations in the U.S. and Canada, it said. WeWork India has emerged as one of the strongest units in the WeWork franchise, and is largely insulated from the bankruptcy as majority of it is owned by Embassy Group. The India unit makes money and doesn't need external capital to operate, the India head said in a statement today.

William Gallagher reports via Appleinsider: In a move similar in principle to how the EU retrospectively sought to fine Apple over its tax agreement with Ireland, the California Department of Tax and Fee Administration (CDTFA) is changing the company's arrangement with Cupertino. Since 1998, Apple has declared all of its online sales made in California as having taken place in Cupertino. As first spotted by the San Jose Spotlight, this means that of Apple's 7.25% sales tax, the local 1% portion goes to the city. Then under the same deal, Cupertino actually returns approximately one third of this revenue to Apple. Consequently the benefit to Apple is clear, but also Cupertino profits because it sees significantly greater sales tax revenue than it otherwise might.

"The CDTFA has done an audit of one of our big taxpayers and has identified that there are dollars being allocated improperly," Cupertino Assistant City Manager Matt Morley told the publication, "and through that audit they are asking for that process to be corrected." "The city obviously isn't happy with this and we don't believe the CDTFA is on base," continued Morley. Reportedly, the CDTFA's state tax officials have concluded that the city of Cupertino owes it $56.5 million. This is for the period from April 2021 to June 2023, though it's not clear how those dates were determined. At the same time, the tax officials are said to have decided that Apple must reimburse the state $20 million. This figure would then be reallocated to other areas of the state.

The impact on Cupertino could be significant, but the city is appealing the ruling -- and the appeal could take anywhere from seven to ten years. Even so, the Cupertino City Council has agreed to set aside the $56.5 million to prepare for the potential future loss. Should the CDTFA prevail, Cupertino's Morley said non-essential city services could be reduced or even cut. Annually, Cupertino would see a 73% drop in sales tax revenues, and would face having to cut almost a quarter of its operational costs.

A long read at the Verge explores the quality of Google's search results — and whether they've been affected by the Search Engine Optimization industry.

But it begins by saying that "A lot of folks' complain that "The links that pop up when they go looking for answers online, they say, are "absolutely unusable"; "garbage"; and "a nightmare" because "a lot of the content doesn't feel authentic."

If so, the question is why. SEO Daron Babin warns that "We're entering a very weird time, technologically, with AI, from an optimization standpoint... All the assholes that are out there paying shitty link-building companies to build shitty articles, now they can go and use the free version of GPT." Soon, he said, Google results would be even worse, dominated entirely by AI-generated crap designed to please the algorithms, produced and published at volumes far beyond anything humans could create, far beyond anything we'd ever seen before. "They're not gonna be able to stop the onslaught of it," he said. Then he laughed and laughed, thinking about how puny and irrelevant Google seemed in comparison to the next generation of automated SEO. "You can't stop it...!"

Nowadays, he mostly invests in cannabis and psychedelics. SEO just got to be too complicated for not enough money, he told me. [SEO Missy] Ward had told me the same thing, that she had stopped focusing on SEO years ago.
But the Verge also spoke to Danny Sullivan, the former journalist who started the SEO-industry site Search Engine Land — who was eventually hired by Google as their "public liaison for serach." And Sullivan "is pissed that people think Google results have gone downhill. Because they haven't, he insisted. If anything, search results have gotten a lot better over time. Anyone who thought search quality was worse needed to take a hard look in the mirror." Sullivan was not the only person who tried to tell me that search results have improved significantly. Out of the dozen-plus SEOs that I spoke with at length, nearly every single one insisted that search results are way better than they used to be...

This was not what I had been noticing, and this was certainly not what I had been hearing from friends and journalists and friends who are journalists. Were all of us wrong...? I began to worry all the people who were mad about search results were upset about something that had nothing to do with metrics and everything to do with feelings and ~vibes~ and a universal, non-Google-specific resentment and rage about how the internet has made our lives so much worse in so many ways, dividing us and deceiving us and provoking us and making us sadder and lonelier.
SEO Lily Ray says Google did change its algorithm in 2016 to fight disinformation, trying to favor sites with "experience, expertise, authoritativeness, and trustworthiness." But the point that really hit me was that for certain kinds of information, Google had undone one of the fundamental elements of what had made its results so appealing from the start. Now, instead of wild-west crowdsourcing, search was often reinforcing institutional authority...

The second major reason why Google results feel different lately was, of course, SEO... Google is harder to game now — it's true. But the sheer volume of SEO bait being produced is so massive and so complex that Google is overwhelmed. "It's exponentially worse," Ray said. "People can mass auto-generate content with AI and other tools," she went on, and "in many cases, Google's algorithms take a minute to catch onto it."

The future that Babin had cackled about at the alligator party was already here. We humans and our pedestrian questions were getting caught up in a war of robots fighting robots, of Google's algorithms trying to find and stop the AI-enabled sites programmed by SEOs from infecting our internet experience.

The Washington Post looks at the "millions of independent creators reshaping how people get their news, especially the youngest viewers." News consumption hit a tipping point around the globe during the early days of the coronavirus pandemic, with more people turning to social media platforms such as TikTok, YouTube and Instagram than to websites maintained by traditional news outlets, according to the latest Digital News Report by the Reuters Institute for the Study of Journalism. One in 5 adults under 24 use TikTok as a source for news, the report said, up five percentage points from last year. According to Britain's Office of Communications, young adults in the United Kingdom now spend more time watching TikTok than broadcast television. This shift has been driven in part by a desire for "more accessible, informal, and entertaining news formats, often delivered by influencers rather than journalists," the Reuters Institute report says, adding that consumers are looking for news that "feels more relevant...."

While a few national publications such as the New York Times and The Washington Post have seen their digital audiences grow, allowing them to reach hundreds of thousands more readers than they did a decade ago, the economics of journalism have shifted. Well-known news outlets have seen a decline in the amount of traffic flowing to them from social media sites, and some of the money that advertisers previously might have spent with them is now flowing to creators. Even some outlets that began life on the internet have struggled, with BuzzFeed News shuttering in April, Vice entering into bankruptcy and Gawker shutting down for a second time in February. The trend is likely to continue. "There are no reasonable grounds for expecting that those born in the 2000s will suddenly come to prefer old-fashioned websites, let alone broadcast and print, simply because they grow older," Reuters Institute Director Rasmus Kleis Nielsen said in the report, which is based on an online survey of roughly 94,000 adults in 46 national markets, including the United States...

While many online news creators are, like Al-Khatahtbeh, trained journalists collecting new information, others are aggregators and partisan commentators sometimes masquerading as journalists. The transformation has made the public sphere much more "chaotic and contradictory," said Jay Rosen, an associate professor of journalism at New York University and author of the PressThink blog, adding that it has never been easier to be both informed and misinformed about world events. "The internet makes possible much more content, and reaching all kinds of people," Rosen said. "But it also makes disinformation spread."
The article notes that "some content creators don't follow the same ethical guidelines that are guideposts in more traditional newsrooms, especially creators who seek to build audiences based on outrage."

The article also points out that "The ramifications for society are still coming into focus."

Jeff Foust reports via SpaceNews: A NASA official opened the door to keeping the International Space Station in operation beyond 2030 if commercial space stations are not yet ready to take over by the end of the decade. Speaking at the Beyond Earth Symposium here Nov. 2, Ken Bowersox, NASA associate administrator for space operations, said it was "not mandatory" to retire the ISS as currently planned at the end of the decade depending on the progress companies are making on commercial stations. "The timeline is flexible," he said of that transition from the ISS to commercial stations. "It's not mandatory that we stop flying the ISS in 2030. But, it is our full intention to switch to new platforms when they're available." [...]

Bowersox acknowledged that schedule depends on the readiness of those commercial stations. "When it happens is going to depend a lot the maturity of the market," he said, which includes both the status of commercial stations and non-NASA customers for them. He made it clear that NASA does not expect to be the only customer for commercial stations. NASA's current requirements for those stations anticipate having two astronauts at a time on them, less than the ISS. "We looked at what we thought would be reasonable and what would actually give us a cost savings," he said of that requirement. "My biggest concern is if we get too far ahead of where the market and NASA has to carry the full cost of the platforms for longer, and we transition too quickly," he said. That could force NASA to move money from current ISS utilization to support those stations. "If we have a badly managed transition, we could find ourselves getting weak in those areas."

schwit1 shares a report from Fortune: After launching Amazon from a garage in Seattle in 1994, centibilllionaire Jeff Bezos is leaving the Pacific Northwest behind and setting sail for Florida. In an Instagram post, the world's third wealthiest person -- with a net worth estimated at $160 billion -- said he wanted to be closer to my parents after they recently moved back to Miami. "My parents have always been my biggest supporters," he posted to his Instagram account, adding that his spacefaring company Blue Origin is increasingly shifting operations to Cape Canaveral.

Florida also offers a financial benefit to the Amazon founder -- it doesn't charge capital gains tax which, for a man who's sold some $30 billion in stock since 2002, according to Bloomberg, can be quite substantial. [...] But Miami is not the only place where Bezos lives. In addition to his collection of luxury cars and private Gulfstream jets, Bezos owns multiple properties valued recently at a half-billion dollars. Bezos recently bought a large home in Florida, notes schwit1.

Emma Roth reports via The Verge: Mint, the budgeting app owned by Intuit, is shutting down. Intuit announced on Tuesday that Mint will get absorbed into Intuit's other service, Credit Karma, when it officially goes away on January 1st, 2024 (via Bloomberg). But it's still not clear whether Credit Karma will get the budgeting features that Mint is known for. [...] Mint had 3.6 million monthly active users as of 2021, Bloomberg reports, but the app's development has slowed down considerably in recent years, with the last major updates being new categorization features and the ability to connect the Apple Card to Mint. [...]

Intuit first acquired Mint in 2009, an app that has offered a free way for users to track their budgets, manage expenses, negotiate bills, and keep tabs on subscriptions. Now, Intuit is inviting users to Credit Karma, a service that the company acquired in 2020. While Credit Karma offers similar features, like the ability to view transactions, track spending, aggregate financial accounts, and credit monitoring, it still doesn't come with the same budget tracking tool that many people specifically use Mint for, and it's not clear whether Credit Karma will ever adopt it. On a support page on Credit Karma's website, Intuit says "the new experience in Credit Karma does not offer the ability to set monthly and category budgets," adding that the app instead "offers a simplified way for you to build awareness of your spending, and track your savings."

PayPal received a subpoena from the US Securities and Exchange Commission's division of enforcement related to its work on a dollar-linked stablecoin. From a report: The subpoena asked PayPal to produce documents tied to the project, according to a regulatory filing on Thursday. The company is cooperating with the probe, the filing said. PayPal unveiled the stablecoin, known as PayPal USD (PYUSD), in August. The coin is pegged to the dollar and fully backed by US dollar deposits, short-term Treasuries and similar cash equivalents, the San Jose, California-based payments company said at the time. The coin has a market capitalization of about $158 million, according to CoinGecko data.

For years, US regulators have been scrutinizing stablecoins. Their concerns are twofold: They worry that if a stablecoin crashes, it could trigger fire sales of other assets as their backers try to maintain a peg. They also fear that if stablecoins prove their worth, they could undermine the power of central banks and more easily enable criminals to engage in money laundering.

quonset shares a report from CNN: If you try to place an order through the DoorDash app without leaving a tip, you may get this pop-up: "Orders with no tip might take longer to get delivered -- are you sure you want to continue?" The note goes on: "Dashers can pick and choose which orders they want to do. Orders that take longer to be accepted by Dashers tend to result in a slower delivery." In other words, tip your drivers, or prepare to wait a long time for a cold meal. Customers are then given the option to add a tip, or continue without one.

The message is just a test, DoorDash spokesperson Jenn Rosenberg told CNN in an email. "This reminder screen is something that we're currently testing to help create the best possible experience for all members of our community," she said. "As with anything we pilot, we look forward to closely analyzing the results and feedback." Rosenberg noted that Dashers, the people who deliver orders, are "independent contractors" who "have full freedom to accept or reject offers based on what they view as valuable and rewarding." Tips go directly to Dashers, according to the company. So if an order comes in without a tip, they're more likely to let it linger.

An anonymous reader shares a report: Not all Google searches make Google money. Google often says that it only shows ads on about 20 percent of queries, the ones it calls "commercial queries." This week, during the US v. Google antitrust trial, we got a rare glimpse at a closely guarded secret: which search terms make the most money. The list is only for the week of September 22nd, 2018, and it is the list of top queries ordered by revenue and nothing else. Still, we've never seen anything quite like this before, and the list was only made public after long deliberations from Judge Amit Mehta, who has, over the course of the trial, begun to push both sides to be more public with information and data like this.

Okay, here are the top 20 queries for that week ordered by revenue: iphone 8, iphone 8 plus, auto insurance, car insurance, cheap flights, car insurance quotes, direct tv, online colleges, at&t, hulu, iphone, uber, spectrum, comcast, xfinity, insurance quotes, free credit report, cheap car insurance, aarp, and lifelock.

Thomas Claburn reports via The Register: For a period of two years between September 2019 and September 2021, two Americans and two Russians allegedly compromised the taxi dispatch system at John F. Kennedy International Airport in New York to sell cabbies a place at the front of the dispatch line. The two Russian nationals, Aleksandr Derebenetc and Kirill Shipulin, were indicted by a grand jury for conspiring to commit computer intrusions, the US Justice Department said on Tuesday. They remain at large. In early October, the two American nationals, Daniel Abayev and Peter Leyman, who were indicted last year, pleaded guilty, each to one count of conspiring to commit computer intrusions.

The scheme represented an attempt to monetize the demand among taxi drivers for lucrative airport fares -- the current flat rate for JFK to Manhattan is $70 plus additional charges. As described in the indictment (PDF), taxi drivers are required to wait in a holding lot at JFK, often for several hours, before being dispatched in the order of their arrival to airport terminals. And because time spent waiting in line is not paid, drivers have a financial incentive to avoid waiting in line. The conspirators allegedly developed a plan to hack the dispatch system around September 2019. The indictment describes several approaches that were tried, "including bribing someone to insert a flash drive containing malware into computers connected to the dispatch system, obtaining unauthorized access to the dispatch system via a Wi-Fi connect, and stealing computer tablets connected to the dispatch system."

The government's filing suggests that the group gained and lost access to the dispatch system several times. When they did have access, the alleged conspirators offered to move drivers to the front of the dispatch queue for a $10 fee, and waived the fee for those who found other drivers willing to pay to play. Many drivers took advantage of the service. According to the Justice Department, the group booked 2,463 queue cuts in a single week around December 2019. The scheme allegedly enabled as many as 1,000 trips per day that skipped the queue at JFK. The American conspirators are said to have collected the money from participating drivers and to have sent payments to the alleged Russian conspirators, describing the money transfers as "payment for software development" or "payment for services rendered." The indictment indicates that the Russians received more than $100,000 for their work. If apprehended -- which appears unlikely given current US relations with Russia -- the Russians face charges that carry a maximum sentence of ten years in prison. Abayev and Leyman each face up to five years in prison. They're scheduled to be sentenced early next year.

Forty countries in a U.S.-led alliance plan to sign a pledge never to pay ransom to cybercriminals and to work toward eliminating the hackers' funding mechanism, a senior White House official said on Tuesday. From a report: The International Counter Ransomware Initiative comes as the number of ransomware attacks grows worldwide. The United States is by far the worst hit, with 46% of such attacks, Anne Neuberger, U.S. deputy national security adviser in the Biden administration for cyber and emerging technologies, told reporters on a virtual briefing. "As long as there is money flowing to ransomware criminals, this is a problem that will continue to grow," she said.

The Wall Street Journal reports that more than three million Americans have now had a total of $127 billion in student loans flagged for cancellation. (Which for 3 million would average out to over $40,000 apiece).

Interestingly, the article notes this happened despite a set back for forgiveness in America's highest court this June: The high court ruled that the Biden administration couldn't cancel hundreds of billions of dollars for tens millions of student-loan holders, reasoning that the authority for such a broad-based policy doesn't exist under the law. While that closed one path, Biden tapped a variety of different tools that no previous president had ever used to this extent. Since taking office in 2021, the Biden administration has arranged to cancel loans equal to around 30% of the total projected cost of its blocked mass cancellation plan.

The creator economy is probably bigger than you think. The Washington Post reports it's "now a global industry valued at $250 billion, with tens of millions of workers, hundreds of millions of customers and its own trade association and work-credentialing programs." Millions have ditched traditional career paths to work as online creators and content-makers, using their computers and phones to amass followers and build businesses whose influence now rivals the biggest names in entertainment, news and politics... In the United States, the video giant YouTube estimated that roughly 390,000 full-time jobs last year were supported by its creators' work — four times the number of people employed by General Motors, America's biggest automaker...

This spring, analysts at Goldman Sachs said that 50 million people now work as creators around the world. The analysts expect the industry's "total addressable market," an estimate of consumer demand, will jump from $250 billion this year to $480 billion by 2027. For comparison, the global revenue from video games, now at about $227 billion, is expected to climb to roughly $312 billion by 2027, analysts at the financial giant PwC estimated in June. YouTube's report estimated that its creators contributed $35 billion to [U.S.] gross domestic product last year, a figure that would rank the group's combined output ahead of U.S. furniture manufacturing but behind rail transportation, according to industry data from the U.S. Bureau of Economic Analysis....

Payments from advertisers to creators in the United States have more than doubled since 2019, to $5 billion, estimates from the market research firm Insider Intelligence show... Megan Pollock, a branding executive at Panasonic North America, said that the company now devotes about 10 percent of its marketing budget to creators and that she expects further increases amid a long-term shift away from traditional ad campaigns.
Other interesting details from the article:

• Last month people watched 53 million hours of video a day just on Twitch. But 74% of that went to the top 10,000 streamers (according to data from the analytics firm StreamElements).

• "Creators' incomes are determined by giant tech and advertising companies that can change the rules in an instant, and a single mistake can unravel their careers."

• When America's youth are asked what they want to be when they grow up, "Influencer" is now one of the most popular answers — ranking higher than "astronaut" and "professional athlete"