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Microsoft Portables (Apple) Apple

Microsoft Mocks Apple's Doomed Touch Bar in New Surface Ad (theverge.com) 165

Microsoft has a habit of reigniting the Mac vs. PC conflict for its Surface ads, and this time it's going after Apple's Touch Bar. In a new TV commercial, aired during Sunday night's NFL championship games, Microsoft pits Apple's MacBook Pro against the company's Surface Pro 7. It's a chance for Microsoft to mock Apple's Touch Bar in a TV commercial for the first time. From a report: "Mac gave me this little bar, but why can't they just give me a whole touchscreen?" asks a boy comparing the two laptops. That's something that some MacBook Pro users have been calling for, or just the removal of the Touch Bar altogether. Apple is now reportedly planning a redesign for the MacBook Pro later this year, with the Touch Bar rumored to be replaced by physical function keys. Elsewhere in the ad, Microsoft tries to position the Surface Pro 7 as a gaming device. "It is a much better gaming device," claims the ad, which is an unusual way to frame Microsoft's popular Surface device.
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Microsoft Mocks Apple's Doomed Touch Bar in New Surface Ad

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  • by UnknowingFool ( 672806 ) on Tuesday January 26, 2021 @04:51PM (#60994340)
    Sure the Touch Bar was probably a bad idea but if I were MS I would not call attention the times they were wrong about Apple products. [businessinsider.com] :P
    • Well, Microsoft mocking another vendor sort of is asking for everyone to point out the excessive number of Microsoft goofs, silliness, and utter ineptitude. And touch screens are difficult to use and just not that useful. They only work on phones and tablets because they're small, are held in the hand, and don't have a more superior input method like a mouse or keyboard.

      • Well, Microsoft mocking another vendor sort of is asking for everyone to point out the excessive number of Microsoft goofs, silliness, and utter ineptitude.

        ... I mean, they were already doing that? Should they withhold their fire and just take it up the ass?

        And touch screens are difficult to use and just not that useful.

        It depends. Every laptop I have has a touchscreen, except my macbook. One of my laptops is a "2-in-1"- touchscreen rocks on that. I can flip it over to "hat" configuration and have a 15 inch 4K TV with touchscreen controls while I lay back and someone else is playing Xbox or whatever.
        On my other machines, that aren't 2-in-1's, I'd say it's a wasted feature 99.9999% of the time for me.

        They only work on phones and tablets because they're small, are held in the hand, and don't have a more superior input method like a mouse or keyboard.

        The superiority of an

        • by tsa ( 15680 )

          Why the competely useless harsh language? If you want to show off your superiority in that way I can tell you it doesn't work. Harsh language and name-calling like you did is often used by clueless youths or people with a moderate or lower intellect. I don't think you fall in either of those categories so just stop it.

    • Personally, I find it a great feature. I have used various keyboard+touch, and touch only devices and I find they suck.

      The combo I find very intrusive to the workflow as your hand now has to leave the hover zone for something other than a mouse. The touch only just cuts down on screen real estate.

      The bar is a good middle ground where it's faster to access the "Cancel" button on a dialog box than the mouse or shift tab. Obviously for the default OK, the enter key is faster. But when you have dialog boxes wit

    • It's called marketing stupidity. It's par for the course for all companies. I mean if you believe Apple then the Macbook, normal, air and pro are so non-existent that people don't even know about them anymore: https://www.youtube.com/watch?... [youtube.com] (What's a computer?)

  • One of the things I like about Apple is they have kept the delimitation between touch devices and traditional computer devices pretty distinct.

    If I have a laptop, I really don't need the screen to support touch, the mouse works well enough for me.

    Over time maybe as the touch/mouse fusion improves on the iPad enough I might find it useful, but so far I rather like laptops the way they are.

    • by fermion ( 181285 )
      The trackpad on the MacBook is very nice. I remember when I doing some drawing, and everyone insisted I had to have a mouse, because that is what they had on the PC.

      It is very hard to get rid if those of ad boxes on web pages without a touchpad. Your finger is not just a precision device.

      I have one machine with a Touch Bar. The idea is very nice. The implementation is excellent. I hardly use it because I am mostly on my Air and IPad which has no such control..

      I suspect there are specific usability an

      • by Rhipf ( 525263 )

        $2000 for an iPad with mouse and keyboard. $2000 for a MacBook Pro. $100 for an iPhone

        Could you let me know where I can buy a $100 iPhone? At that price I might actually be willing to jump on the Apple bandwagon. 8^)

        P.S. Yes I realize it was a typo and you meant $1000 (or did you). ;^)

      • You don't make sense. I did not have my iPad because my laptop lacked a touch screen ... lol.

    • One of the things I like about Apple is they have kept the delimitation between touch devices and traditional computer devices pretty distinct.

      If I have a laptop, I really don't need the screen to support touch, the mouse works well enough for me.

      Over time maybe as the touch/mouse fusion improves on the iPad enough I might find it useful, but so far I rather like laptops the way they are.

      I have two laptops with a touchscreen, and I agree with you 100 percent. And I seldom use the touchscreen, so I guess that's my vote. Keep them separate.

      • I have tablets and touch screen laptops. Sure the laptop isn't used as a touch input often. But it comes in handy.

        Also I won't spend more than $200 on a tablet. They should be cheap portable computers.

    • If you're using the laptop in your lap the touch screen is far more useful than the touchpad; if you're at a desk with a mouse you won't use it much, but on a Surface you can also pop the keyboard off and use the rest of it like a tablet, where the touch shines extra.
      • Yes.

        I'm more of a smartphone/desktop guy alas I don't understand why anyone spending their own disposable income would spend several grand on buying both a laptop for laptop things and a separate tablet for tablet things.

        Chrome OS tablets, maybe, where you can spend 80% of your time running Firefox in a Linux desktop with Crostini and the other 20% with Android apps on the train home.

        ARM macs, porting iPad apps to macos, adding a multi touch trackpad to the iPad Pro - these are signs of merging the 2 produc

    • Laptops with a touch screen still have a track pad and support mice, and you can plug in any USB mouse you want.

      Again someone stole your UID, usually you make not such dumb comments.

      • Again someone stole your UID, usually you make not such dumb comments.

        This is something that will be impossible to determine if someone ever finds my password...

        Shitcock! [penny-arcade.com]

    • I hope that manufacturers stop "iPhoning" products just because they want to cash in on a successful trend. There's a reason many of us stick to keyboards and mice, including traditional desktop and laptop environments. Tablets and smartphones are great for entertainment but not so good for anything else.

  • given the choice (Score:4, Insightful)

    by Anonymouse Cowtard ( 6211666 ) on Tuesday January 26, 2021 @04:56PM (#60994358) Homepage
    If it's between a Surface and a MacBook Pro, I would choose neither.
    • I'll take the bait. What would you choose (given a wider selection of possible choices)?

    • by antdude ( 79039 )

      What would you choose?

    • For a "desktop replacement" I would go for a laptop with AMD CPU. Luckily, I don't need one now - Covid made many of us work from home, so no need to carry beefy laptops around. We have our luxurious battle-station PCs at home, with good keyboards, multiple big screens, and oodles of processing power, right?

      For "light and thin" laptop with ARM CPU, I have PineBook Pro. Costs $200 (no Microsoft tax on it), can play HD videos, battery lasts all day.

    • So you either have no use case or you would purposely destroy your own productivity due to altruism?

  • If I wanted a touchscreen I'd just get an iPad. I think the touchbar is generally pretty useless, but at least it contains all of the bad ideas about trying to bring a touch interface to a computer to a little inconsequential bar that can be safely ignored. Making a touchscreen is far to much temptation for idiot UI designers to ignore.
    • I've had a Dell laptop with a touchscreen for years. I've used the screen as a touch interface exactly once, to try it. Touch works fine but when I have a keyboard and touchpad the touchscreen is pretty useless. Now for a tablet like the Surface or iPad a touchscreen makes more sense.

    • If I wanted a touchscreen I'd just get an iPad.

      But then you get no keyboard or applications.

  • Marketing Fail (Score:5, Insightful)

    by jklappenbach ( 824031 ) on Tuesday January 26, 2021 @05:19PM (#60994432) Journal
    Microsoft's marketing department is almost as bad as Intel's. Focus on your own products, and use what ever time you're lucky to have in front of people's eyeballs to tout your own accomplishments, not the failings of others.
    • Microsoft's marketing department is almost as bad as Intel's.

      Intel's marketing department is why they are still around.

      • Intel's marketing department is why they are still around.

        I'd say AMD's supply problem is why Intel is still around. AMD has never been able to produce enough parts to satisfy OEMs outside of the console market. So we get a handful of AMD-based machines, and tons of Intel ones. Now that Intel is also having supply problems, though, maybe this is less of a factor.

    • by AmiMoJo ( 196126 )

      Neither of them make particularly great machines. Positioning themselves as the alternative, the smart choice, is all they have.

      Well, some Surface machines were not bad I suppose, but not the best.

    • meh, it is an advertising War Apple started, they really do deserve to eat some of the shit they dish out.
    • by DaHat ( 247651 )

      John Hodgman & Justin Long might have something to say about that...

    • Re:Marketing Fail (Score:5, Insightful)

      by DontBeAMoran ( 4843879 ) on Tuesday January 26, 2021 @06:57PM (#60994794)

      You know how the saying goes. When you have nothing good to say about your own products, say something bad about your competitors.

    • Microsoft's marketing department is almost as bad as Intel's. Focus on your own products, and use what ever time you're lucky to have in front of people's eyeballs to tout your own accomplishments, not the failings of others.

      Mmmmm. Apple could also take a lesson here - having put out the 'PC Guy' commercials a decade ago, and teasing at the possibility [techcrunch.com] of bringing him back.

    • Microsoft's marketing department is almost as bad as Intel's.

      I'm not sure if you only see MS adverts (that's a positive for them really), but this type of advert is par for the course in the entire industry. Between the Google guy, this here, Samsung's adverts with kids plugging in headphones, Apple's PC guy or their cringeworthy "what's a computer?" advert, Lenovo making a joke of Apple fanbois, it's almost like an industry rule that some company need to shit on another's at all times and gaps in this won't be tolerated. And they are all in on it.

  • There are two times to transform the market with a converged laptop/tablet:

    The first time when it was practically possible. Apple didn't even try. Microsoft brought out the Surface, and siphoned off creative users. Apple is still not hurting, but they lost a lot of influencers.

    We're now at the second point, and Apple has the ability to do it right. With their improved ARM processors, a converged tablet/laptop can now be done without such large compromises. The time to strike is now--or at least a few m

    • In all honesty, with the latest iPad Pros having a keyboard case with a built in track pad, and the Macbooks now using a similar processor to the iPads, the convergence is nearly a foregone conclusion.

      The negative strike is with Apple's constant track towards content consumption rather than content creation. If they skew the convergence towards the common user and shrug off the creative types that had, up until a few years back, held Apple up as the gold standard, it would be a massive disappointment. Not

    • by jon3k ( 691256 )
      That's what they've been doing with the iPad Pro since the introduction of the 4th generation. The iPad is moving closer and closer to a laptop, they aren't moving Macbooks closer to being a tablet.
    • by Gimric ( 110667 )

      Microsoft beat everyone to the smartphone, but they created a product that very people actually wanted to use.

  • These specific companies still advertise? Why?

    Gotta say as much as I "hate" Microsoft, having been an OS/2 guy in a past life, Linux for half of the '90's, brief fling with Apple products in 2000-2005 and then Linux again, the Surface is a decent looking piece of hardware. I'd consider buying one if I could install Linux on it.

    I've also overcome my hatred of Dell recently after realizing that they do actually build real machines and not just those "my first laptop" ones that your company issues you. You

    • Surface devices have supported alternate OS's for years. Just turn of secureboot in the bios and you are good to install whatever the hell you want.
  • by fahrbot-bot ( 874524 ) on Tuesday January 26, 2021 @05:47PM (#60994530)

    "Nice one Microsoft. 'Cause we're such good sports, we're going to play your ad on our Zunes and Windows Phones ... ohhh, sorry."

  • And I'm an Apple user. However Microsoft is right to mock the Touchbar. It was a stupid idea from the get-go, the implementation of which was forced by Apple's previous anti-touchscreen marketing - remember Job's mocking the supposed "gorilla arm" requirement? So Apple couldn't put a touch screen on their laptops...

    There's nothing the Touchbar could do that wouldn't have worked better on a touch screen.

    Now, I'd argue there's not much that a touch screen is the right solution for either! But that's a differe

    • The biggest problem is that Apple decided to replace the standard function keys with the touch bar. It's easy to imagine things would have been very different if the touch bar had been added on top (above, whatever) of the function keys.

      I do remember reading something about Apple researching per-key-display keyboards, though. Now that would be interesting. Yes I know it already exists, but if Apple makes the hardware they also make the software so you're sure to have support from day one for it.

  • by smash ( 1351 ) on Tuesday January 26, 2021 @08:56PM (#60995138) Homepage Journal
    all apple has to do is post some benchmarks of surface vs. MacBook Air.
  • I love how they so deftly demonstrate the MacBook having this miraculous technology called a HINGE, in contrast to the floppy mess that necessitates a kickstand sticking out the back... and they think this is an advantage? To be sure, I would choose neither of these. A pox on both your houses.

    It pains me to say nice things about HP, but their X2 Chromebook Tablet/Laptop was some excellent engineering: all the portability of a true tablet with an excellent touchscreen, and a thin detachable keyboard w
  • Some soldiers can't walk away, they just keep living it. Is it a form of brain damage?
    The rest of us are done. We won't forget, but we don't want to hear about it.

    You can't shame Apple for advancing for occasionally having a miss when trying to advance their product. Not when you:
    - Can't swallow your pride and just provide command line grep
    - Are still in the 90's with trackpad functionality
    - Let IE languish from 2002 to 2005, letting your zombie competitor rise from the dead to tak

  • I'm sure Apple could fire back on their own merits, but it's nice to see the I'm-a-mac, I'm-a-pc style ad is still poppin'.

  • The touchbar may not be the best replacement for a row of physical keys, but it has cool functions like sliding through photos or a clip etc. Hence why not keep it as a strip above the keyboard.
  • The touch bar was not so bad. I have one. I bought this Mac fully souped up so it would last 10 years. It may not have the greatest keyboard (oh I wish it had mechanical keys!) and I find the keycaps to rub off with disturbing frequency. And Chrome eats all the memory. I think they should improve the OS so that it will never seem to pause for 20 seconds sometimes, perhaps when I am opening Mail and have Chrome and other things all running, it shouldn't do that and require more cores and memory to handle cra

Waste not, get your budget cut next year.

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