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Businesses Apple

Apple Design Guru Jony Ive Named Chief Design Officer 147

Posted by samzenpus from the new-guy-in-charge dept.
An anonymous reader writes: Jony Ive, Apple's senior VP of design has been promoted to the role of Chief Design Officer. Ive became Apple's chief of industrial design in 1997. Under Ive's direction, Apple's put out an impressive list of products including the iMac, iPod, and iPad. "In this new role, he will focus entirely on current design projects, new ideas and future initiatives," said chief executive Tim Cook in a memo. "Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5,000 design and utility patents to his name."
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Apple Design Guru Jony Ive Named Chief Design Officer More

Apple Design Guru Jony Ive Named Chief Design Officer

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  • The guy is full of himself (Score:2, Insightful)

    by Anonymous Coward

    I can't stand the guy, he acts almost in love with the stuff he designs? Apple to me has gone from building eloquent well designed hardware. To fluffy impractical hardware for the wealthy geek 1%. Does anyone remember how a Power Mac used to be a power house of computing? Now it resembles something like a vase for flowers. With no potential to ever upgrade graphics or CPU. Or how about the new Macbook with one USB C port?? How functional is that? Apple has become the technology boutique for the wealthy and

    • Re: (Score:2)

      by leenks ( 906881 )

      Does anyone remember how a Power Mac used to be a power house of computing? Now it resembles something like a vase for flowers.

      The PowerMac line ended in 2006, almost a decade ago. The fact you could use one as a flower vase proves the superior design - there aren't many computers that can be reused in such a way once they become obsolete!

    • Does anyone remember how a Power Mac used to be a power house of computing?

      uh. no?

      hasn't Apple been a 1%-ish company for decades? it's just that raw compute power is kind of meaningless now (if i need cycles, i'll ssh into something), so the innovations are almost exclusively on hardware aesthetics and user interface. what's wrong with that?

    • also going from 4 HDD bays + 2 OOD's slots with 2 open sata ports that just needed an esata bracket to 1 SSD slot and no esata even when the chip set has sata built in.

      Feeding a 4 ram channel cpu with 3 sticks in the base system, under powered PSU / cooling that can't do fully maxed cpu + GPU's.

      • Re:The guy is full of himself (Score:5, Interesting)

        by UnknowingFool ( 672806 ) on Tuesday May 26, 2015 @07:37AM (#49774097)

        I'm going to take it that you don't actually use a workstation much less a recent computer.

        Let's start with OOD which I assume you mean optical drive. When was the last time you used one? Most people haven't used one in years. So removing it is like when computer manufacturers removed the floppy drive. Apple was one the first; others took years to do so even when it was apparent no one used them anymore.

        Now let's talk about the HDDs. Yes they removed them. If you are using a workstation, you need speed. With most professionals using networked drives for collaboration, the need to have personal drives only comes from a small percentage of pros. Since the Mac Pro is for pros and not consumers, this was an understandable choice.

        Now let's talk about eSATA. It isn't a standard that Apple has ever supported. Their standards has always been FireWire or Thunderbolt.

        As for "underpowerd PSU", you do understand that a workstation is not a gaming machine, right?

        • Re:The guy is full of himself (Score:5, Interesting)

          by Voyager529 ( 1363959 ) <voyager529@@@yahoo...com> on Tuesday May 26, 2015 @09:51AM (#49774965)

          I'm going to take it that you don't actually use a workstation much less a recent computer.

          I'm not the author of the GP post, but I *do* use a workstation.

          Let's start with OOD which I assume you mean optical drive. When was the last time you used one?

          Yesterday actually, when I burnt a DVD for a friend. See kids, I know that 'streaming' is all the rage and that all the cool kids are doing it, but there's still no substitute for handing someone a physical product. Wedding and event videos fall squarely in this category. No bride will be okay with spending $1,500 for a Vimeo link. Moreover, if you're using a copyrighted song in the video, and you've got the proper licensing to do it, an upload to Youtube will still be flagged, and you'll spend plenty of time sorting that out and providing paperwork. Even if we put that aside, Youtube quality varies based on any number of things, but they *do* compress video in order to stream it. Their HD streaming looks pretty good now, but it's still got much heavier compression than a Blu-Ray disc. Just because we don't burn mix CDs anymore or use them for backup devices doesn't mean that the optical drive is dead. It's a niche, but it's not dead.

          So removing it is like when computer manufacturers removed the floppy drive. Apple was one the first; others took years to do so even when it was apparent no one used them anymore.

          ...and Apple was rather widely panned for doing so at the time. This was in large part due to the dearth of an alternative storage medium being included - you were either getting files around with a 56K modem, a USB ZIP drive, a USB Floppy drive, or VERY expensive 16MB flash drives that, in many cases, had slower write speeds than actual floppy disks. Floppies were passe, no doubt, but Apple should have been putting CD-RW drives in the iMac long before they actually did.

          Now let's talk about the HDDs. Yes they removed them. If you are using a workstation, you need speed.

          You also need storage space. HD video, art assets, high resolution multitrack audio projects, and CAD drawings aren't exactly compact forms of data, y'know.

          With most professionals using networked drives for collaboration

          That's a rather broad brush to paint with, especially since disk I/O over the LAN starts hitting a ceiling pretty quick. This would be easier to swallow if there were a PCI Express slot to add a 10GigE/Fiber/Infiniband card, but they did away with that, too.

          the need to have personal drives only comes from a small percentage of pros.

          That number is so small that there's an insignificant market for storage devices that can connect to them, right? And it makes more sense for Apple to make them an online-only product rather than waste shelf space on them in the store, right? This logic is better illustrated with your optical drive notions earlier - Apple actually doesn't sell them in the store (or, in some stores, only has one or two slimline ones on the shelf, frequently with a thin layer of dust).

          Since the Mac Pro is for pros and not consumers, this was an understandable choice.

          Yes...Pros let everything live on iSCSI volumes or in Teh Cloud (tm) and never have a reason to store things locally. (/sarcasm)

          Now let's talk about eSATA. It isn't a standard that Apple has ever supported. Their standards has always been FireWire or Thunderbolt.

          This is a fair point. I wish they would have better eSATA support, but I will certainly concede that eSATA has never been their thing.

          As for "underpowerd PSU", you do understand that a workstation is not a gaming machine, right?

          Quadro/Firepro cards aren't exactly miserly with their power usage, especially when tied with a high end Core i7. Now, what Apple did in the redesigned Mac Pro units w

          • Wedding and event videos fall squarely in this category. No bride will be okay with spending $1,500 for a Vimeo link.

            And cheap USB2 keys that hold a couple hundred times as much data as a DVD don't exist. Nope, they do, and are far more convenient and resilient to damage than optical media.

            You also need storage space. HD video, art assets, high resolution multitrack audio projects, and CAD drawings aren't exactly compact forms of data, y'know.

            Use the local SSD as a buffer for high speed work. Copy from network to local, work, upload back. Clear space, move to next job. If you require high speed links to large disk, use thunderbolt to add dual 10GbE for iSCSI [sonnettech.com] or dual 16Gb fiber channel [promise.com].

            That's a rather broad brush to paint with, especially since disk I/O over the LAN starts hitting a ceiling pretty quick. This would be easier to swallow if there were a PCI Express slot to add a 10GigE/Fiber/Infiniband card, but they did away with that, too.

            False. See links above. Thunderbolt IS PCI Express. It's on a cable instead of a s

            • Re: (Score:3)

              by adolf ( 21054 )

              And cheap USB2 keys that hold a couple hundred times as much data as a DVD don't exist. Nope, they do, and are far more convenient and resilient to damage than optical media.

              A DVD is universal, and not going anywhere. It has well-established standards for dealing with audio, video, and just works.

              If I hand someone a cheap USB2 key, I'm out a few dollars and the result -might- be that they get to view the thing I just handed them.

              If I hand someone a DVD-R, I'm out a few pennies and the result -will- be that

            • Wedding and event videos fall squarely in this category. No bride will be okay with spending $1,500 for a Vimeo link.

              And cheap USB2 keys that hold a couple hundred times as much data as a DVD don't exist. Nope, they do, and are far more convenient and resilient to damage than optical media.

              You're right, they do. And let's even assume that I found somewhere on the internet that had some sort of packaging that resembled a DVD case, enabling this particular flash drive to be artfully labeled as the wedding video. What format do you suggest I provide the video in? .mp4? It's a fairly common format, generally well supported, but am I certain that the drive itself will be able to handle the throughput of a high bitrate video? Will the TV (or device connected thereto)? Or will there just be a whole

              • Well, if someone were to use a logic analyzer to determine which pins of a Thunderbolt cable were PCI Express, so that they can solder up an off-board, wall-powered GPU, that would only run at PCI x4 speeds (ironically, I'd argue that the thermal portion of the equation would be the easiest to solve)...well, someone smart enough to do that is smart enough to use Windows competently :-).

                I was referring to a hardware manufacturer that wanted to make an upgrade line for Mac Pro. I'm not sure of many people that are laying and soldering their own PCBs for GPUs at home.

                As far as an external Thunderbolt GPU, you can do that. [sweetwater.com]

          • Wedding and event videos fall squarely in this category. No bride will be okay with spending $1,500 for a Vimeo link.

            And a bride can't use a USB drive (which hold much more than a DVD and can be copies far easier)? If the requirement is that they must have a DVD, a Pro can get a USB/Firewire/TB one.

            Just because we don't burn mix CDs anymore or use them for backup devices doesn't mean that the optical drive is dead. It's a niche, but it's not dead.

            I never said that there was absolutely ZERO need to use discs. I said most people don't use them these days including pros. So why include it? I saw MBs with printer ports more than a decade after you could buy a printer than needed that port. Also lots of them have PS/2 connectors still.

            For Pros that do need a burner tend to u

            • Wedding and event videos fall squarely in this category. No bride will be okay with spending $1,500 for a Vimeo link.

              And a bride can't use a USB drive (which hold much more than a DVD and can be copies far easier)? If the requirement is that they must have a DVD, a Pro can get a USB/Firewire/TB one.

              I comprehensively covered this earlier in the thread, but it's not just the drive - it's that video format support isn't exactly a guarantee, and that USB flash drives are signficantly more expensive than a single DVD (and most 32GB flash drives are, at best, at cost parity with a single Blu-Ray disc). Yes, external burners are basically the answer here, but the problem here is that the newer Mac Pro units seem to have quite the laundry list of requirements of external hardware as opposed to even the previo

              • I comprehensively covered this earlier in the thread, but it's not just the drive - it's that video format support isn't exactly a guarantee,

                What world do you live in that .mp4 and .mpg is not supported. Sure formats may not be supported by all computers: Divx, Windows Media, but this is

                and that USB flash drives are signficantly more expensive than a single DVD (and most 32GB flash drives are, at best, at cost parity with a single Blu-Ray disc).

                And a bride paying $1500 shouldn't expect a pro to spend a few bucks on a USB drives. Especially when you can buy them in bulk and have them customized? It's whatever the customer wants and like I said before if you absolutely have to have a drive, anyone can get an external one.

                Yes, external burners are basically the answer here, but the problem here is that the newer Mac Pro units seem to have quite the laundry list of requirements of external hardware as opposed to even the previous design.

                My point again is that laundry list that you speak of is your list. It is not what th

              • Wedding and event videos fall squarely in this category. No bride will be okay with spending $1,500 for a Vimeo link.

                And a bride can't use a USB drive (which hold much more than a DVD and can be copies far easier)? If the requirement is that they must have a DVD, a Pro can get a USB/Firewire/TB one.

                I comprehensively covered this earlier in the thread, but it's not just the drive - it's that video format support isn't exactly a guarantee,

                Bwahahaha - and you suggest DVD instead, where there's not even a standard way to do HD video. You crack me up.

        • I'm going to take it that you don't actually use a workstation much less a recent computer.

          This was typed on one of those computers.

          Let's start with OOD which I assume you mean optical drive. When was the last time you used one? Most people haven't used one in years. So removing it is like when computer manufacturers removed the floppy drive. Apple was one the first; others took years to do so even when it was apparent no one used them anymore.

          Majority of people I know still use CD'r for their in car music. Sure everyone has a phone but most don't won't more wires all over the place charging the phone while the music is playing through their phone. There are no more good mp3' players out there and not everyone buys a new car every year just to keep up with the latest media devices.

          Only reason people might not use a technology is because the manufacturer has removed it trying to force the next new upgrade.

          • Majority of people I know still use CD'r for their in car music. Sure everyone has a phone but most don't won't more wires all over the place charging the phone while the music is playing through their phone.

            If wires are the problem, that's why Bluetooth was invented. Most people I know ditched the CD long ago. Also if people really, really need a CD, they can get an external burner. For pros that will be using a Mac Pro, I don't seem them needing an internal burner. For me as a consumer, my last 3 computers didn't have an internal one and I haven't really missed it.

            There are no more good mp3' players out there and not everyone buys a new car every year just to keep up with the latest media devices.

            My car is over 5 years old. You can connect to a MP3 device 3 different ways. Bluetooth, stereo jack, or direct USB. And it was a factory stereo. N

      • Yeah, because being able to plug in dual 16Gb fiber channel [promise.com] absolutely doesn't take care of your storage concerns.

        Why do I want a bunch of big dumb rotating disks on my desktop where they can die and lose my data, when I can have hundreds of terabytes (redundant) in an environmentally maintained datacenter, with faster connections than SATA can even dream of?

        And really, you're going to complain that the base system doesn't have a fully optimized performance configuration? It's a BASE configuration. You sa

        • to bad that TB 2.0 is only less then PCI-E 2.0 X4 and the dual 16Gb fiber channel cards are like PCI Express 3.0 x8

    • Re:The guy is full of himself (Score:5, Insightful)

      by azav ( 469988 ) on Tuesday May 26, 2015 @07:49AM (#49774167) Homepage Journal

      I agree. His fascination on cramming everything into the smallest space has left us with Macs that are not worth upgrading. It blows.

      His touches on the UI are like cancer since he applies principles from designing hardware shapes (Industrial Design) to UI design and THEY DO NOT FUCKING APPLY THERE. Minimalist UI is bullshit. Context matters. You wan to eyebell the UI and understand what each part can do without having to interact with it.

      If text looks just like a button, then you can't tell the difference between an item you can interact with and a static design element that you can't click or tap on. This confuses the user. This creates crappy and confusing UI.

      I remember looking in Xcode for the longest time for an option in the far right panel. It just wasn't there. Well, his dumbass design principles replaced the arrow that shows the items can expand next to the text with NOTHING. I had no idea that the item was expandable because the visual cue that it was expandable was removed. I wasted 1/2 a hour on this and I'm not the only one who has.

      I could go on, but there are so many cases of this now in the UI. It sucks.

      And all the motion in the UI? We are wired to divert our attention to things that move or dart. It happens before we think. Every time an item darts or jumps or bumps, it's a distraction that pulls out attention to that item and away from the task we wanted to accomplish. The UI becomes an ADD machine. It's terrible.

      All this thanks to Jony Ive. I say no thanks. When not in the office, I use Snow Leopard (10.6.8) because it's simply so much more usable a UI.

      • I agree that context matters, and they have gone too far in some things. For example the hiding of scroll bars isn't useful. But generally the more to remove unnecessary chrome is good. Whilst the move to blurry translucency is pointless and bad.

        XCode: Did you miss the word SHOW? Like in source browsers.

        On the animation front, I note that in Snow Leopard, the menu bar time machine icon animates when active, but in Yosemite it has an unanimated state to show it's active. I'm not sure what these superfluous a

        • Re: (Score:2)

          by ceoyoyo ( 59147 )

          Interesting I like the hidden scroll bars. They free up some extra screen space and it's been years since I actually wanted to click on one. Using a trackpad or a mouse that has any sort of two axis scrolling interface makes them superfluous.

          • Oh, I certainly don't want to click on them. They're just useful for context. The very thin ones are fine.

            • Re: (Score:2)

              by ceoyoyo ( 59147 )

              They appear as soon as you scroll. Unless you've discovered completely hidden ones, in which case I'm glad I haven't stumbled upon those.

              • That's what I mean when I say "The hiding of scrollbars". It's not an issue for now because you can turn that off. It's just not a good direction IMHO.

      • This. Oh my god this. I'm a Windows/Linux gut for the last fifteen years. And after all the hype I finally bought a Mac to try it out as well as learn swift development. I struggle with everything. I am struggling to follow the Stanford YouTube lessons on iOS development. The coding is the easy part. The UI operations are such a learning curve for me. Every context is non intuitive. I mean I had no trouble switching between so many UIs in my life on Linux. The only great part about the osx is the menu thing

  • We definitely need to see him out and about.

  • This is the classic example of how to promote without really promoting.
    Take this line from the article. It should say it all

    "The promotion will leave Ive with more time to travel around Apple's vast retail empire and bring his touch to the company's stores around the globe, while leading the design of Apple's new campus which has capacity for 13,000 Apple employees."

    He might have been a disaster as a manager. Now they want to replace him.

    • Isn't the phrase "kicked upstairs"? (Score:5, Interesting)

      by swb ( 14022 ) on Tuesday May 26, 2015 @05:51AM (#49773665)

      A nominal promotion in terms of title, but actually reduced responsibilities in terms of work.

      • Re: (Score:3)

        by cdrudge ( 68377 )

        It's the Dilbert Principal at work. Companies tend to promote their least-competent employees to management in order to limit the amount of damage they are capable of doing.

        • Re: (Score:3)

          by swb ( 14022 )

          I think it's more the Peter Principle -- people get promoted for success in their current position and stop getting promoted once they become ineffective.

          I think the last "kick upstairs" is done for employees who are too ineffective but too loyal/valuable to have working elsewhere.

        • It's the Dilbert Principal at work. Companies tend to promote their least-competent employees to management in order to limit the amount of damage they are capable of doing.

          Errm, apart from TFA mentioning he will do less management (and more designing) in order to do less damage.

    • Yeah, LOL, "Director of Special Projects". That happened to a manager where I used to work. He asked me if I wanted to come work with him in his new department, and I said, "OH HELL NO." Two months later he was out of the company.

    • Re:How to promote without really promoting (Score:5, Insightful)

      by harperska ( 1376103 ) on Tuesday May 26, 2015 @09:13AM (#49774681)

      He might have been a disaster as a manager. Now they want to replace him.

      That's a good thing. He's a creative genius, but probably sucks as a manager. And it sucks that in the corporate business world, often the only way to advance in your career is to manage people who now do for you what you used to love doing yourself but can't because now you're too busy managing. It looks like Apple recognized all of that, and so to keep their most valuable employee happy and of most use to the company they created a position to promote him to that would allow him to just be the head creative director of design and let the people-managing responsibilities fall to someone else who actually wanted that role.

    • Re: (Score:2)

      by tlhIngan ( 30335 )

      He might have been a disaster as a manager. Now they want to replace him.

      I doubt it. As a VP, he's not really having a direct hand in managing his subordinates, more like general guidelines who his direct reports then interpret and control. And in his new title, I doubt he even has many direct reports at all.

      If anything, it's likely in his new position he's given more creative freedom to test out and experiment without having traditional business issues get in the way. He's free to travel, seek input, explo

  • Comment removed based on user account deletion

  • The depatentizer (Score:1)

    by Anonymous Coward

    Ive patented a mechanism for depatentizing competitors patents using expensive litigation which is
    incessantly discussed on websites on a computer.

    "Now when someone claims that our patent is bullshit in court, we can sue them again for violating the patents pertaining to our depatentizermatic"

  • True innovation (Score:3)

    by markdavis ( 642305 ) on Tuesday May 26, 2015 @06:38AM (#49773819)

    Sounds like a suitable time to post this:
    https://www.youtube.com/watch?... [youtube.com]

  • Ive didn't design the iMac, that was the same guy who designed the DeLorean DMC-12.

    • Ive didn't design the iMac, that was the same guy who designed the DeLorean DMC-12.

      Astonishing. One of the best-loved, most cute and cuddly designs around, versus one of the most-hipsterized, ugliest fucking cars ever made. The DeLorean is fractally ugly. The closer you get to it, and the more details you check out, the uglier it gets.

    • What is the source of your information? Every source I have says it was Ive's team that did it.

  • 5000 patents (Score:1)

    by Anonymous Coward

    5000 patents. Each one is a potential lawsuit and barrier to innovation. America needs patent reform. I am sure Ive has hundreds of lawyers working for him. In the end, he invents rounded rectangles.

    • Re: (Score:1)

      by Anonymous Coward

      He's been at Apple for about 20 years. Assuming most of those patents are during his Apple years, that's about 1 patent per day. And some people actually think the US patent system is working.

  • Stupidly in charge of user interfaces too (Score:5, Insightful)

    by ArcadeMan ( 2766669 ) on Tuesday May 26, 2015 @07:24AM (#49774003)

    Ive: "Hey, I don't like outlines on buttons, they clash with my finely crafted hardware."
    Me: "We need outlines on buttons otherwise we don't know what's a button and what's an icon indicator."

    If you need to try to interact with the GUI before knowing that you can actually interact with it, you failed.

    • Re: (Score:1)

      by Anonymous Coward

      This is because while Ive is the designer and all that. He wasn't in charge of what went forward to the public, that was Steve. Ive took a number of designs to Steve and it was Steve that had the eye for what went forward. All you have to do is look at the latest coming out of apple starting with iOS 6.

      • Re: (Score:1)

        by Anonymous Coward

        Ergo one of Steve's famous quotes: "Innovation is saying no to 1,000 things."

        The problem now is that there is no one left who is capable of saying "no" to Ive. He's not a bad designer but, like Slashdot, he desperately needs a good Editor.

    • And yet most of the things you click on a web page are not "buttons". But you didn't notice.

      * "buttons": icons and/or text in a box, often with pseudo 3D "shadows" to skeuomorphically represent mechanical buttons.

      • Links are underlined, buttons are in a box.

        The latest UI craze is to put icons everywhere, with no indication that they are buttons.

        • Keep looking. Slashdot is an old design, most links you click on are not underlined.

          And there's no real difference between a "link" and a "button" or an "icon". They are all just clickable targets that do something.

          That "latest craze" you refer to has been with us a long time. The underlined links and button web you are imagining was the web in it's infancy in the 1990s. Thank god those days are gone.
          http://www.computerhistory.org... [computerhistory.org]
          And note in that picture, even then only some links were underlined. And so

    • Exhibit A: Itunes (Score:2, Insightful)

      by Anonymous Coward

      Just spent a weekend with the clunky pile of crap that is itunes. Not just not user-friendly. Possibly anti-user. Software that hates you.

      Want to know where and when you can scroll? Just throw the mouse around the screen and see what happens, maybe it'll popup. Great news, we've made it really fucking hard to see too.
      We've added x's at the end of rows of your purchased music. Want to know what they do? Click and find out, that's the only way you'll ever know. Maybe you'll get to buy your music over again. W

    • Yeah, I agree with the growing sentiment that whilst Ive is a talented hardware designer, he is also seriously overhyped (by Apple, not himself).

      Case in point: how long did it take for Apple to make a larger iPhone? A long time. I read a story about Ive in a magazine [newyorker.com]. It described the process of them deciding to make a bigger screened iPhone. The design team milled dummies of a bazillion different sizes and carried them around to try and figure out the perfect larger size. They spent ages on it. They tried

  • "Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5,000 design and utility patents to his name."

    How many of those did he actually do any work on and how many were done by his team at Apple and assigned to him (and Apple, of course)?

    This is why people still think that big, important things still get invented by a single guy working in his garage. Pfft!

  • Jesus Christ. (Score:3, Insightful)

    by azav ( 469988 ) on Tuesday May 26, 2015 @07:30AM (#49774045) Homepage Journal

    Ever since he's gotten his "design direction" on the Mac OS and iOS, their design have gone to shit.

    Everything's animated whether it needs to be or not and you can't turn it off. Everything is ultra skinny and harsh blue on glaring white. Common standards of "don't make the user guess what's functional in the UI and what's not" have been thrown away and the UI of the Mac OS has become a distraction machine that gets in the way of the user. Too much darty motion is ADD fodder as it innately draws your attention to the little darty thing as opposed to keeping your attention on the task at hand that you are trying to accomplish.

    I don't want animations that get in the way of me doing my task, or ones that pull for my attention. I want a goo d looking, non distracting UI that lets me do my job, not one with crap sliding all over the place and with hideous colors.

    Ugh. This is crappy crappy news for the Mac. But then, we already have too much animated crap in the UI.

    • Animation can provide feedback, confirmation, notification and/or delight. All of which are worthwhile in their place.

      Talk of too much animation is pointless unless you are specific. You don't improve a UI by simply making it less animated any more than you improve a UI by simply removing elements. Every detail needs consideration. As does the question of whether UI should be added in order to make another UI item optional.

  • People invent useful things all the time; the mechanics of the system to get them patented is beyond the reach of most people's pockets.

  • Love him or hate him, this guy's designs helped Apple to create an entirely new market that is the envy of all other hardware companies: premium disposable electronic devices.
  • Maybe now they can put cooling fans and power buttons on their products. You know, join the 20th century.

    (Steve Jobs refused to put fans or power buttons in basically anything and it ruined a ton of their early products)

    • Re: (Score:3)

      by berj ( 754323 )

      You mean like the power button on my iMac?

      Or the power button on my Mac Pro?

      Or the power button on my Mac Mini?

      Or the power button on my iPad?

      Or the power button on my iPhone?

      Or maybe the power button on my Macbook Pro?

      Maybe you were talking about the fan in my iMac...

      Or the fan in my Macbook pro..

      Or my Mac Mini

      Or my Mac Pro.

      Now.. admittedly there's no fan in my Apple TV or my iPad or my iphone.. so if you want a phone with a cooling fan in it you're going to have to look elsewhere. I'm sure someone has a

  • Nice... even smaller batteries. (Score:4, Insightful)

    by jbssm ( 961115 ) on Tuesday May 26, 2015 @09:08AM (#49774651)
    We must find space to get an even thinner iPhone, perhaps we can ship one without a battery next time. We already use the iPhone plugged to the wall most of the time anyway and I'm quite sure the marketing geniuses at Apple will find a way to advertise that as a "feature".

  • While he's a brilliant industrial designer, he doesn't know crap about UI design and the UI's he's produced more than show it. I've used OS X since 10.0. I used Next in the 90's. I used classic Apple. I've been in the Apple camp for decades. I frankly can't stand to look at them, so the new UIs have chased me off of the platform.

  • I always knew those keen design chops would take him far. Good on him.

  • Eased out? (Score:3)

    by russotto ( 537200 ) on Tuesday May 26, 2015 @10:51AM (#49775381) Journal

    Sounds like he's been promoted into a position where he'll have more prestige but less say in what's going on. Is he being eased out?

  • I believe this to allow for a new position at the company to open up. This way they nurture a new head vp of design while retaining ive to do what he does best

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