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Apple Technology

Apple Offers Expedited Apple Watch Order Lottery To Developers 74

An anonymous reader writes: Apple is sending out invites to random registered developers, giving them the chance to buy an Apple Watch with guaranteed delivery by the end of the month. "Special Opportunity for an Expedited Apple Watch Order," the invite email states. "We want to help give Apple developers the opportunity to test their WatchKit apps on Apple Watch as soon as it is available. You have the chance to purchase one (1) Apple Watch Sport with 42mm Silver Aluminum Case and Blue Sport Band that's guaranteed to ship by April 28, 2015."
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Apple Offers Expedited Apple Watch Order Lottery To Developers

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  • If you want useful apps that work well, you WANT developers to be the first to get watches, so they can test applications to see how they behave in real life.

    It's not going to be very many compared to the total sold, and all indications are the one they are selling is one of the less popular models...

    You might say, well anyone could jump the queue then buy buying a developer program membership. But it's not that easy; as the headline mentions it's a bit of f "lottery" - I'm an iOS developer, and I did not

    • by gl4ss ( 559668 )

      well I would say that a large chunk of devs are on pre-orders...

      they're the people interested in the watch anyways. your normal iphone users don't really give a shit.

    • If you want useful apps that work well, you WANT developers to be the first to get watches

      Apple just wants people to buy their watch, and "useful apps that work well" is way down an Apple fan's list of reasons to buy something by Apple, the main one being "ooh Apple gimmegimmegimme hipster shiny Starbucks."

      • Apple just wants people to buy their watch...

        Which people will not continue to do unless there are apps that work well. Initial reviews are important to mid-to-long term success, and over a longer term to customer satisfaction that leads to purchase of further upgrades (or, for the more cynical, accessories where we all know the real money is).

        Even ascribing the most cash-driven motives to Apple still yields a better payoff by getting developers watches early.

        In fact you could easily ascribe the desire for

      • by tlhIngan ( 30335 )

        Apple just wants people to buy their watch, and "useful apps that work well" is way down an Apple fan's list of reasons to buy something by Apple, the main one being "ooh Apple gimmegimmegimme hipster shiny Starbucks."

        Which would go against the business model Apple is In - selling content to move hardware. Apple WANTS developers to write apps for it. Lots of them. Because the more apps available, the better you can market it as a useful device so it trickles down to people who don't necessarily want it sudd

      • "useful apps that work well" is way down an Apple fan's list of reasons to buy something by Apple

        I bought a MacBook Pro because it gave me hipster cred, not because it runs all the Unix software I need for work better than Windows ever could or because it runs all the desktop software I like that's not available for Linux. I have a daily OmniFocus reminder to use Emacs to write a love letter to Tim Cook.

        I certainly didn't buy an iPhone because it's a nice phone that integrates well with my Mac software, and I only bought an Apple Watch because the brain implanted kool aid told me to and not because I t

  • by Anonymous Coward

    Hmm, seems like Tim Cook (or his PR folks) have been reading The Adventures of Tom Sawyer:
    If you ask reaaaaal nicely, they'll let you buy their product.

    And yet the sheep keep baaaaarging in...

  • Isn't buying the watch gambling enough?

    • Isn't buying the watch gambling enough?

      How is this gambling?

      Apple is going to support the watch for a long time to come, as you can tell they are very attached to these things. It's gotten way more of a full media push than the AppleTV ever did, for example - and they still sell AppleTV's many years after launch.

      Lots of people are buying the watch, and shipping times are quite far out now - so if you get one and find you do not like it, you can resell it pretty easily (not to mention you can just return it

      • by rtb61 ( 674572 )

        What gamble, it's a dead certainty, the victim of marketing award. Wouldn't be caught dead with one, how embarrassing ;D.

      • by Anonymous Coward

        Apple is going to support the watch for a long time to come

        Until the next one comes out. Next Monday, probably.

    • How is this gamble? The watch will be garbage in 2-3 years from now.

  • Laugh... (Score:1, Informative)

    by koan ( 80826 )

    Because none are interested.

  • AKA... (Score:5, Funny)

    by BradleyUffner ( 103496 ) on Wednesday April 22, 2015 @10:05PM (#49533791) Homepage

    "Apple Watch Sport with 42mm Silver Aluminum Case and Blue Sport Band"

    AKA "the one no body wants".

    • That is my guess as to why these emails were not sent out sooner. From pre-orders Apple knows now what are the less popular watch models so this one is probably the bottom of the list (most people from the sound of it like the dark bodies more than the silver). That makes it less likely someone would buy one to re-sell, or just to order to have a watch early instead of actually needing one to to testing with, and thus any developer sales will not really affect shipping dates for anyone who ordered this mo

      • I have no idea how they choose who to send these to, as I'm an iOS developer working on an Apple Watch compatible app and I didn't get one.

        Probably by some function of the number of apps they have on the store and the number of sales of those apps.
        That would cut out all the people who aren't actual developers, that nevertheless have developer accounts. And it would be a decent stab at prioritising those more likely to ship something that people want to buy.

      • That is my guess as to why these emails were not sent out sooner. From pre-orders Apple knows now what are the less popular watch models so this one is probably the bottom of the list (most people from the sound of it like the dark bodies more than the silver). That makes it less likely someone would buy one to re-sell, or just to order to have a watch early instead of actually needing one to to testing with, and thus any developer sales will not really affect shipping dates for anyone who ordered this model since they probably already had enough of them made to ship out some extras.

        I also think that as the emails get sent out, Apple waits a day or so to see if the person bites, then they send someone else an email... I have no idea how they choose who to send these to, as I'm an iOS developer working on an Apple Watch compatible app and I didn't get one.

        I would have thought the blue band was one of the more popular band colors, but perhaps not. Or perhaps that's to make up for having to get the silver watch... :-)

        Every single iOS developer at my company got one of these emails - except me. Apple asked us back in November to create an app for the Apple Watch, so maybe that has something to do with it. I'm also the only person who won the WWDC lottery at my company. So who knows?

  • by Anonymous Coward

    I just sent it to my spam folder with the rest of the marketing BS I get on a daily basis. Since when does Apple hold lotteries? And since when does "lottery" mean "I pay full price for the product; I just get mine shipped first?" We used to just call that "expedited shipping," and retailers tacked on a small convenience fee for it.

    • by SuperKendall ( 25149 ) on Wednesday April 22, 2015 @10:30PM (#49533925)

      It doesn't mean an Apple Watch you ordered ships earlier; it means Apple will let you buy ANOTHER watch, only the 42mm Silver blue band Sport, in order to have one shortly after launch day for testing your app (since only developers can purchase these and offers are tied to your specific developer ID).

    • They already hold a lottery for WWDC, as it is far more popular than the number of people they can actually hold in the largest venue. And that too is a lottery to get the chance to purchase. So it's not a new thing.

      • They already hold a lottery for WWDC, as it is far more popular than the number of people they can actually hold in the largest venue. And that too is a lottery to get the chance to purchase. So it's not a new thing.

        They had to, after one developer conference was sold out within less than two minutes...

  • Congrats, you've won the opportunity to buy a Google Glass... I mean Apple Watch! We promise it's not an over-hyped still-born technology.

    • Difference is Apple had sales of about a million watches in the first day, just in the USA alone. The only reason for this lottery at all is that general sale of is sold out till June at least.

      By contrast Google Glass, over what, 18 months, perhaps sold a few hundred Google Glasses. I'd be very surprised if Apple didn't sell more $10,000 Edition Watches in the first day than Google ever sold Glasses.

  • There once was a time when I looked forward to Apple's new products. Without being an iCult member, repeating all I heard from the fearless Apple leaders, I could appreciate the design and market leadership. I didn't always buy the stuff, but I once knew when I looked at new a Apple product I was seeing the future of consumer electronics.

    Apple hasn't marketed a good new idea in three years. And it isn't even a new idea. Android tried and failed about a year ago. It turns out, people prefer lightweight w

    • It turns out, people prefer lightweight watches, with faces they can read, that don't have to get recharged on a weekly basis.

      That doesn't make any sense based on initial sales, and who is buying them.

      What about the people who prefer NO WATCH (like myself) that are moving back to wearing watches just because of the added features smart watches offer?

      It's way to early to say what people "prefer". I would say for a long time, that a large majority of people will be wearing "normal" watches, but that's simpl

    • by swb ( 14022 )

      Your ideas are intriguing to me and I would like to subscribe to your newsletter.

  • If I was a developer I would have dismissed the email as spam after reading that subject line...

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