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Apple Hardware

The Art of Apple, In Pictures 47

Posted by timothy
from the seduction-in-color-and-form dept.
Hugh Pickens DOT Com writes "CNN reports that self-professed Apple fanatic Jonathan Zufi has published a book of photography profiling 500 of Apple's products through the years, because unlike other companies Apple has unapologetically focused on design says Zufi and he wants to celebrate that with his images. 'Other companies came up with the guts for a machine and then the engineers would find a way to stuff them into a box,' says Zufi. 'Steve Jobs started with the box and said, "You need to find a way to get the guts in."' It's an unlikely project for a software engineer with no formal photography training. Zufi bought new equipment and consulted with a professional as he began the project, which was four years in the making. 'I had a sudden memory of an old game I used to play in high school called Robot War,' says Zufi. 'I hopped on eBay to look for the game and an old Apple II to play it on, and that's how I ended up looking through old Apple products.' Zufi says that he approached each shot by looking for an image that would 'create that same emotional connection to that product, but maybe doesn't look like something you've seen before,' and says that his mission is to showcase the entire spectrum of products that Apple have sold to the public since 1976 – every desktop, every laptop, every notebook, monitor, iPod, iPad, iPhone, mouse, keyboard, modem, cable, port, adapter, docking station, memory expansion card — and that's just their hardware."
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The Art of Apple, In Pictures

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  • Unlikely? (Score:2, Insightful)

    by Anonymous Coward

    "It's an unlikely project for a software engineer with no formal photography training."

    Sounds pretty likely to me.

  • by Anonymous Coward on Saturday November 23, 2013 @09:46AM (#45500399)

    Attention: This article contains excessive praise and adoration of a commercial product. Expectation of product performance and functionality is most probably artificially inflated. It would be prudent to conduct your own research before drawing conclusions. The product/s in question may have infringed on the human rights of others.

    This has been a public service announcement.

    • by bitt3n (941736)

      The product/s in question may have infringed on the human rights of others.

      I'll be impressed when they build a product capable of infringing on its own human rights.

  • wasn't Seve Wozniak in there somewhere?

  • by Sponge Bath (413667) on Saturday November 23, 2013 @10:15AM (#45500529)

    Show the Apple ][ keyboard with the reset key next to the enter key. BEEP!

    Ahhhh, insanely great design!

  • by Travis Repine (2861521) on Saturday November 23, 2013 @11:01AM (#45500721)
    There is a difference ya know...Fanbois just hate other products while putting praise on one company's products and an enthusiastic person who loves a company's products doesn't hate, he remains neutral to the stuff he doesn't like, and doesn't troll when other people diss on the products that he loves..
    • by gl4ss (559668)

      yeah you keep telling yourself that. oh no you just trolled by implying the person is a "better person" and hence not a fanboi.

      but dude, the site is named shrine of apple :D.

  • Meanwhile, I've unapologetically focused on buying hardware with the features I want that runs the software I want. On a few occasions, that's been made by Apple. Most of the time, it hasn't.

  • 'Other companies came up with the guts for a machine and then the engineers would find a way to stuff them into a box,' says Zufi. 'Steve Jobs started with the box and said, "You need to find a way to get the guts in."'

    No, these other companies weren't coming up with "the" guts, not back in the eighties and nineties.

    Back then the "ap" was called an "expansion card" by serious users. If you had 10 megabits and you wanted 100 megabits, you could do that. If you wanted to stagger upgrading your system board

  • Sorry, Apple did have some iconic products, but the images in TFA are crap. They included probably the most uninspired designs in Apple history and left out products that really stand out from a design viewpoint like the apple imac g3 and the mac mini.

    • by JBMcB (73720)

      They look uninspired now, because after they came out they were widely copied. Take a look at what laptops looked like before the powerbooks came out in the 90's. Chunky looking lap-bricks with trackballs hanging off the side. One year after the powerbook, nearly every laptop was black or dark gray with an integrated trackball in the palm rest. Ditto the Apple II - computers either looked like dumb terminals with CPU boxes bolted onto them, or mad scientist experiments.

    • by femtobyte (710429)

      It also doesn't help that the product photography isn't top-notch. It's at the competent amateur level --- no glaring technical deficiencies in basic lighting, but fairly uninspired (and with what I'd consider mistakes in more subjective composition/lighting choices). Not saying I could do much better --- I'm also only at the "competent amateur" photographer level; however, I can certainly spot the difference between this and top-notch results (like you see in Apple's own professionally done product photogr

  • The projects I've been a part of where function took priority over form usually ended up a marketing disaster. The projects I've been a part of where form took priority over function ended up operational or support disaster.

    The best projects have a good balance of form and function.
  • You know how Amazon has wishlists? Maybe they should implement buythisformeandI'llfuckingkillyoulists?

"Stupidity, like virtue, is its own reward" -- William E. Davidsen

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