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Apple Technology

Apple Releases Basic iPod Touch, Possibly Foreshadowing iPhone Strategy 228

Posted by samzenpus
from the new-and-simple dept.
redletterdave writes "While the new 16 GB iPod Touch released Thursday features the same 4-inch Retina display and dual-core A5 processor as its other variants, the newest, cheapest iPod Touch lacks a rear camera and comes in just two colors black and silver. Apple is reportedly pursuing a similar strategy with the iPhone, as reports from the past several months have pointed to development of a 'low-cost iPhone' with basic features to be sold at a lower price point."
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Apple Releases Basic iPod Touch, Possibly Foreshadowing iPhone Strategy

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  • Obnoxiously... (Score:5, Interesting)

    by Samantha Wright (1324923) on Thursday May 30, 2013 @05:50PM (#43867051) Homepage Journal
    The 4th generation 8 GB iPod Touch was also $229, but did have both cameras. They weren't as high-quality as their iPhone counterparts, but still.
    • Re:Obnoxiously... (Score:5, Informative)

      by Anonymous Coward on Thursday May 30, 2013 @06:34PM (#43867375)

      So, compared to a 4th gen, a 5th gen has:
      - twice the storage
      - bigger, much higher quality screen in a physical package only 11% longer
      - 87% the weight
      - much faster cpu
      - twice the ram

      The only thing you lost was a shitty camera that was less than 1MP. All this for the same price. Go ahead and load up an old 4th gen with recordings of yourself playing the worlds tiniest violin.

      • Electronic devices are supposed to improve over time. Twice the RAM, twice the storage, twice as fast CPU is about what we expect from Moore's law.

    • Re:Obnoxiously... (Score:4, Insightful)

      by Charliemopps (1157495) on Thursday May 30, 2013 @07:45PM (#43867967)

      And you can buy just about any other MP3 player on the market with the same features for under $50... AND you're not forced to use apple iTunes, the worst piece of software I've ever had the misfortune to use. It boggles the mind how Apples customer continue to pay these kinds of prices for such inferior products.

      Full disclosure: I hate Apple

      • And you can buy just about any other MP3 player on the market with the same features for under $50...

        Please give us actual product names. I'm curious. If you are looking for a pure music player, maybe. But the iPod Touch is an awful lot more than a music player.

        • The iPod Touch itself is a great device, although you can usually get a better smartphone for the same price or a bit more (which ends up being cheaper if it saves you from buying a dumb phone).

          It's the other iPods that suck and are overpriced, and they always did.

      • And you can buy just about any other MP3 player on the market with the same features for under $50...

        MP3 playing is simply one app on the mobile computer that is the iPod Touch. There are all the usual PDA apps and a web browser built in, plus 100s of thousands of apps available.

        Full disclosure: I hate Apple

        Yeah, that was kinda obvious from the FUD.

  • by Bogtha (906264) on Thursday May 30, 2013 @05:53PM (#43867075)

    This leaves only the iPhone 4 and 4S as devices Apple sell without the taller screen. If there's any hint at an upcoming product strategy, it would be that they might drop those models to streamline production.

    • by Amouth (879122)

      Agreed, if anything this sounds to me more like streamlining the supply chain and manufacturing by removing component variance. Using the same part a million times is significantly cheaper than using one part for 800k and another for 200k even if the single part used a million times is more expensive.

      I'd expect the same result across the board as they roll it out.

      • This is the only comment that gets close to the truth.

        The other aspect is that older devices can't run the latest iOS or apps built for them. So supply chain and software lifecycle management.

        Remember that Apple devices are part of an ecosystem. Apple has no desire to allow either hardware or software to be fragmented for very long.

        • by Amouth (879122)

          Agreed, by using the same core board/cpu they are bringing the lower end devices up to the same software lifecycle as the high ends.. and just as you said it allow them to avoid fragmentation which is a serious issue to manage.

  • ... lacks a rear camera and comes in just two colors black and silver.

    Oh, and way to edit, samzenpus.

  • Strange. (Score:5, Interesting)

    by Darkness404 (1287218) on Thursday May 30, 2013 @06:09PM (#43867189)
    Apple's iPod lineup keeps getting stranger year after year.

    First the strange design changes for the nano (went from being basically a better mini to a tiny squashed one, back to being tall, then adding a camera, then taking away the camera, and video playback adding a touchscreen and making it squashed, now making it look like a smaller iPod touch) and now the removal of one of the cameras on the touch for the same price-point as one -with- the cameras (smaller storage on the previous generation, but with flash becoming cheaper and cheaper every year that should be expected)
    • Re: (Score:2, Interesting)

      by Anonymous Coward

      I always thought of the nano as their test lab where they experiment with features and ideas.. Being one of their "cheaper" iPods guarantees that lots get sold and they can get a good idea of how people react to, utilize, and break these features before they go up the product line.

    • Because Apples products are marketing and bullshit... and I don't think Apples upper managements quite realize that just yet while Steve Jobs knew it all along.

  • Check your facts (Score:2, Informative)

    by Anonymous Coward

    The new iPod does not come in two colors, it comes in one color: silver back + black face. Also, in addition to not having the camera it also omits the wrist strap attachment.

    • Re: (Score:2, Funny)

      by Anonymous Coward

      black face.

      Does it come pre-loaded with Al Jolson routines?

  • The iPhone Classic II

  • crap article (Score:2, Flamebait)

    by Swampash (1131503)

    Crap content, crap summary, crap analysis. Jesus, is someone holding a gun to your head and FORCING you to post Apple stories? There's NO APPLE NEWS. Apple has gone quiet, as it does quite regularly, and the tech press is losing it's fucking mind.

    • Crap content, crap summary, crap analysis. Jesus, is someone holding a gun to your head and FORCING you to post Apple stories? There's NO APPLE NEWS. Apple has gone quiet, as it does quite regularly, and the tech press is losing it's fucking mind.

      There never was any Apple news; Apple only have 5 products, although some have been measurably very very successful. In reality this is speculation on Apples main (Only) product line, as its currently one phone profits over market share solution is running out of steam (and has been for some time). Right now we are simply gambling on whether we sill see a *larger* or *crippled* iPhone. I personally think the summary is on the money it will be a crippled iPhone.

    • Re: (Score:2, Insightful)

      by mjwx (966435)

      Crap content, crap summary, crap analysis. Jesus, is someone holding a gun to your head and FORCING you to post Apple stories? There's NO APPLE NEWS. Apple has gone quiet, as it does quite regularly, and the tech press is losing it's fucking mind.

      First off, the tech press has no mind. They cant possibly lose it. Secondly, making up shit about Apple based on absolutely nothing is basically what the tech press does. I've simply stopped paying attention to it as it's all wildly wrong. They make every prediction under the sun about the next iTurd in an attempt to be right about anything. It's like using a shotgun to kill a fly, you might hit it but you'd waste a hell of a lot of shot just trying.

    • Mod this insightful. "The media are jonesing for some Apple news": that's the only story about Apple at the moment. Samzenpus needs to go on a media studies course. And a critical thinking course wouldn't hurt either.

    • by tlhIngan (30335)

      Crap content, crap summary, crap analysis. Jesus, is someone holding a gun to your head and FORCING you to post Apple stories? There's NO APPLE NEWS. Apple has gone quiet, as it does quite regularly, and the tech press is losing it's fucking mind.

      Blame the economy. Any Apple news brings in lots of ad revenue. No Apple news brings in little.

      Face it - there's no other company on earth that can bring in the crowds Apple can.

      Google? Beyond Android fanboys and a tiny amount of Android haters, most people go "meh

  • If it's going back to one camera it would be better to keep the one that gets used the most.

    • Re: (Score:3, Interesting)

      by Anonymous Coward

      tbh, on an iPod the front camera is the one that gets used most. Up until the 5th gen, iPod rear cameras were far inferior to their iPhone siblings (0.92 megapixels) and basically worthless. Of all my friends and family that have iPods/iPads, none of them use the rear camera for anything (excluding rugrats taking pictures accidentally), but almost all use facetime chat heavily.

  • This is proof that.. (Score:4, Interesting)

    by houbou (1097327) on Thursday May 30, 2013 @08:55PM (#43868429) Journal
    Samsung and the other lower end competitors are hurting Apple. The only reason Apple would be selling dumb down versions of their products is that the competition products are hurting their sales to a point where it is better off to have cheaper and less costly products and get that money than see it being spend elsewhere.
    • That, and the fact they want more users purchasing iTunes content even if that means providing a cheaper "gateway drug" platform.

    • by 0ld_d0g (923931)
      Maybe, but I think its the other way around. Apple does not currently have any problems making less money, as long as they make a high profit. Android phone makers however are on razor-thin margins and only Samsung is making any real money from selling Android Phones. That is not a good sign IMO. Maybe HTC can do a turnaround this year though. The HTC One looks pretty cool. http://www.mobilevillage.com/samsung-android-smartphone-profits-q1-2013/ [mobilevillage.com]
    • by AmiMoJo (196126) *

      Are Apple the high end any more? The iPhone 5 was dated the day it launched thanks to competitors like the GS3 and even some of HTC's offerings. Now even fairly mid level phones like the Nexus 4 surpass it.

      Even Nokia's Windows offerings are comparable. If anything it looks like Apple is retreating from the leading edge and concentrating more on the mid range.

    • by Sockatume (732728)

      That's exactly what happened with the iPod range. People were clamouring for a low-end iPhone as flash players began to become dominant, and Apple slowly released the Nano and the Shuffle.

  • by Uberbah (647458) on Thursday May 30, 2013 @11:53PM (#43869391)

    Apple is reportedly pursuing a similar strategy with the iPhone, as reports from the past several months have pointed to development of a 'low-cost iPhone' with basic features to be sold at a lower price point."

    There already is a low-cost iPhone, and it's been out for years. It's called Last Year's iPhone, and it's $100 with contract. And the iPhone from two years ago is free with contract.

    It would be like the press jabbering at Samsung for a cheaper Galaxy phone, when you could get a newly built model two versions old for that cheaper price. Why reinvent the wheel...

  • by Enry (630)

    If by cheapest you mean "cheapest now that they discontinued the model that was $30 cheaper" then, yeah.

  • Please stop linking to IBITimes until they remove video advertising.

Facts are stubborn, but statistics are more pliable.

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