Steve Jobs, Before the iPad, On Why Tablets Suck 279
An anonymous reader writes with this excerpt from Edible Apple: "Apple didn't release the first tablet computer or even come up with the idea for tablet computing itself. If anything, Microsoft, and Bill Gates in particular, were championing tablet computers years before the iPad was released. In this video clip from the first All Things D conference in 2003, former Apple CEO Steve Jobs explains to Walt Mossberg why Apple, at the time, wasn't keen on tablets and more specifically, why Jobs felt that stylus computing and handwriting recognition were inherent failures."
that guy should play poker (Score:3)
What a misdirection? Besides, styluses are for good nose picking.
Re:that guy should play poker (Score:4, Informative)
What mistake? Handwriting recognition at the time sucked. Hell, it still sucks. Tablets were emphasizing writing stuff rather than typing stuff.
Note the iPad uses a touch-screen keyboard, not handwriting. I don't really see an inconsistency with what Jobs said then and what Apple is building now - and that's coming from a guy who is anything but an Apple fan.
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Me neither. Even the "rich guys" part, that's solved too. At least compared to a mac...
The point is actually how everybody who bet on tablets at that time failed and how Apple didn't do it until it could get it right. Now.
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Be fair. It's not because Apple magically did something nobody else had thought of to make tablets suddenly the bee's knees. Tablets still aren't that great (although I've got a 2nd-hand nook color I rooted and enjoy fooling around with). The ipad succeeded because... drumroll... it was made by Apple.
I am fully of the opinion that right now, Apple could announce today a slick white electronic toothpick for $300, and there'd be lines outside apple stores nationwide tomorrow morning demanding the new iPic. Ap
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I don't agree with that 100% Apple TV seems to have been a bust.
Compared to the iPhone or the iPad or the iPod or the MacBook Air or the ... maybe. It seems to sell much better than similar products however.
Re:that guy should play poker (Score:5, Funny)
I am fully of the opinion that right now, Apple could announce today a slick white electronic toothpick for $300, and there'd be lines outside apple stores nationwide tomorrow morning demanding the new iPic.
I just called my Apple Store, and they say they've never heard of the iPic! Where do I have to go to get one? Where did you get yours? Are they on eBay yet? Will they come in black?
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I guess that's why iOS is the dominant smartphone OS and OS X is the dominant desktop OS, right? And why everyone has an Apple TV?
No, succeeded because it worked well and was cheap (Score:2, Insightful)
The ipad succeeded because... drumroll... it was made by Apple.
I guess you don't remember all of the people who claimed it would fail. There was no expectation of success, there was not a huge consumer rush for it initially.
The reason it took off was because it actually worked as well as they said it would, they shipped with something like 3k apps (and remember each and every one of those apps was only ever tested on the iPad simulator!!!) and it was HALF the price everyone (well, except for me, I called t
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The iPad succeeded by all accounts b/c it was a great piece of hardware (both aesthetically and functionally) coupled with a user friendly UI all at a reasonable price. No one has competed with that yet on all counts (though some have gotten 2 out of 3 with Android).
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The ipad succeeded because... drumroll... it was made by Apple.
I have to disagree. The iPad had no rival at launch. Other companies made tablets that looked just like notebook computers in size and weight, and tried to run Windows as a tablet OS. The other popular tablet-like device (the Kindle) is similarly portable, and very cheap.
Windows needs a keyboard - that's why netbooks were so hot. Apple's MacOS would make a similarly atrocious tablet. The iOS made a very nice tablet. The others have caught on and sell non-Windows devices, but they are a year or so behind App
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I'd say the success is because it's smaller than a netbook but still has wireless access.
That was the major failing of early tablet computers. They didn't have any wireless network access, so you had to at some point perform a resync with your network server or PC. Tablets looked great with the stylus - seemed perfect for artists to do Photoshop. But they didn't have enough memory space for editing large images. They also seemed great for doctors, ending the need for paper clipboards. But if a doctor needed
Yeah well... (Score:5, Insightful)
That was before he accidentally stumbled into the goldmine that was iOS (remember he didn't want to allow any apps at all at first) and his earlier arguments were made moot by a tsunami of cash.
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Apple pretending that they had no intention to allow apps on the early iPhone was obviously misdirection in retrospect. At the time they were having enough trouble making the software work at all without crashing, and they didn't want developers/users to avoid it while waiting for the bright app future. Sort of a counter to the Osborne Effect.
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Funny, but back in the iOS 1.x days (when rhe only apps were webapps), the jailbreakers had apps, by the dozen. Installer.app was the way (it died out and Cydia came i
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Unless you expected them to code in-house apps in old fashion assembly, they needed an SDK from the start to make their apps. That does not mean they ever planned to make the SDK public.
There is no direct evidence of either fact (it being planned or it never crossing his mind) but we can actually look at Apple's behavioral approach to iDevices. The iPod Nano and Video had been running some apps for years, and Apple never made this SDK widely available (they did allow certain entities like Square Enix to mak
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The web-app never made sense to me because how could Apple hope to differentiate the product? How could they keep people from buying the competition. Of course, as the lack o
This is news how? (Score:3, Insightful)
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How the hell is he being made fun of? Clearly he is talking about how tablets at that time were terrible. The cult of Steve is so powerful that you're seeing oppression and mocking where there is none. Relax Francis, no one is taking your precious iphone away.
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Re:This is news how? (Score:4, Interesting)
We also know that Apple has some experience in trying to pioneer handwriting technology (the Apple Newton, I think it was) and are therefore well acquainted with the challenges involved (power requirements, error rates, CPU overheads, etc). That knowledge-base has existed for Apple for a long time now. Yes, technology has progressed, but if you can squeeze N% more out of a modern CPU for the same power input then Apple can easily run the numbers to see if N% is enough.
This doesn't mean Apple will always be right. Hell, the fact that they pushed the Newton and the Lisa out into the marketplace before the products were useful is evidence that they can be mistaken. What it does mean is that they've good cause to be cautious and they've actual real-world data to work from. They may be reading the numbers wrong, but I'm confident that they're actually taking the time to read them.
(Compare that to Bill Gates' notion that the Internet was a fad. He had no experience in networking at all, he had no numbers to crunch, he made an arrogant remark without basis and it was obvious at the time that that was what it was. Networking had been emerging for longer than he'd been in computing and was on an exponential growth curve. By the time Microsoft was ready to deal with IPv4, next-generation technologies were already being developed because the sustained demand was too great. IPv6 stacks were actually being released for Windows before Microsoft's IPv4 stack was integrated - and that's even after Microsoft took most of their network code from the BSD tapes.)
Re:This is news how? (Score:5, Informative)
By the time Microsoft was ready to deal with IPv4, next-generation technologies were already being developed because the sustained demand was too great. IPv6 stacks were actually being released for Windows before Microsoft's IPv4 stack was integrated - and that's even after Microsoft took most of their network code from the BSD tapes.
I'm going to have to say you're wrong.
Windows 95, released in August 1995, integrated an IPv4 stack. The first IPv6 RFC, RFC1883 [ietf.org], was posted in December 1995. It was replaced in December 1998 with RFC2460 [ietf.org].
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Compare that to Bill Gates' notion that the Internet was a fad.
Bill Gates didn't say the Internet as in networking was a fad, he said that he thought that the web was a fad. So all that stuff about IPv4 is kind of irrelevant.
Actually, researching this, it appears he didn't say that either. But it's well known that Microsoft was slow to create a web browser, and wound up buying one from another company to compete with Netscape. So even if he didn't say it, the company still acted like they thought it was a fad. And, hell, in 1994, can you really blame them?
I'm not reall
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LoB
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Tablets still fail... (Score:3)
Tablets still fail as computers, and I don't think Jobs' ideas about them have changed. But there are a lot of people who can afford $500 as their "third" computer (or now "second" with laptops being powerful enough to be a primary). And Jobs said there was a market for that, it's just a lot bigger than it was 8 years ago.
There's a reason there isn't a keyboard accessory sold by Apple. If you want a keyboard, and you're going to type so much you need one, get a MacBook. Unfortunately, I think that's holding back the desire to get a pressure sensitive stylus added to the interface options on the iPad (well, that and probably a ton of patents held by Wacom), which would expand the usability of a tablet quite a bit.
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Apple does sell a keyboard accessory, specifically designed for the iPad. The iPad is also compatible with any bluetooth keyboard.
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It has a decent web browser (other than no flash!), great games, musical instruments, is a great ebook/comic book reader, has a DAW controller, has GPS, has a constellation map, email, and innumerable utilities for countless professions.
I have the Apple ipad keyboards (Score:2)
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Did you even spend 1 second on google?
Of course Apple makes an iPad keyboard. It was launched *with the original iPad*.
Bluetooth keyboards (including Apple's) also work.
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Tablets still fail as computers
That's only true if you see computers as an end unto themselves rather than as a means to an end. Take a random person off the street, ask them what they use a computer for. What'll they say ? Email, the web, chatting, watching video, listening to music, managing their pictures, playing games, etc. iPads cover a great deal of what regular people use their computer for and do it in an extremely user friendly way, how's that failing as a computer ?
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Then again... (Score:3, Funny)
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I am listening to music on a 3 year old iPod Touch (first gen.), and it shows no signs of dying. Battery holds up, and there's not a single scratch on the screen. I use it all the time.
Perhaps you or your acquaintances need to stop throwing stuff at walls.
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Well my 3rd gen iPod's battery lasted about a year and a few months before I couldn't get more than 30-45 minutes on a charge, just long enough to be out of warranty of course, and of course I didn't buy Applecare so that meant I had to hand over $99 to Apple and wait 3 months for them to send it off to replace it. Of course, I purchased a 3rd party battery online for all of $10 dollars and replaced it myself in a whopping 3 minutes, the majority of which was spent wrestling the case apart since they make
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Cool story bro.
Opening an iPod Touch is easy. Took me about 15 minutes to swap out the battery. That included making tea.
Also what battery manufacturer is this? Don't make me use a wikipedia "citation needed" tag. I've had no problems obtaining replacement batteries for the iPhone (even the 3G) and iPod Touch lineup.
My 3Gs was a snap - 10 minutes and $20 and it's as good as new. The 3G it replaced is still going strong - I gave it to a family member.
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I can replace the batteries in my camera in 15 seconds.
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There aren't to many user replaceable parts on laptops, also the new iPads have less parts that will fail.
I remember it was a big thing when Intel started offered motherboards where you can swap out the CPU and put a new one in. Everyone was yea this is way cool... However what happened was people got the mother board and then got the fastest CPU it could support. If you wanted to upgrade your CPU you needed to upgrade your motherboard because it was maxed out.
You are looking at the Design tradeoffs witho
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There aren't to many user replaceable parts on laptops
Batteries, RAM, disks, wireless card, possibly GPU. Heck, my first laptop even had a socketed CPU.
Those are most of the things that anyone might want to replace.
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Still using your first laptop are you? (Score:2)
Batteries, RAM, disks, wireless card, possibly GPU. Heck, my first laptop even had a socketed CPU.
So you could replace all that, even the CPU - yet I'll bet you don't use that laptop any longer.
While yes, you can replace RAM or disks on most laptops, how long can you realistically do that for and still have a usable laptop?
The iPad is built such that the components it has serves as well as the total life time of a laptop with replaceable components, possibly even longer (early days but it seems that way cur
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I got an iPhone 3G when they first came out. I still use it every day. It has been dropped onto concrete, drowned, and never once has had a girly case protecting it.
the back is scratched up but you can read all the labels, with this last dunking in water it has finally started to corrode the sim card socket. However it works just fine, battery life is still good for 2-3 days for "MY" usage.
by products that are designed to live a long time to begin with and they have a good chance of living twice as long
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I replaced the HD myself in my 2006 iMac. Still going strong.
Have also replaced hard drives in at least 3 different types of Mac (iBook, Powerbook 12", Macbook Pro), and the optical drive (with a generic whitebox DVD burner) in a 12" Powerbook.
The i5 and i7's in the new iMacs are socketed, the GPU is on a separate board, the HD and optical drive are SATA, Apple also released a firmware update for the MBP to ensure stable SATA3 6GB/s speed even though they don't personally ship any SATA3 parts after homebrew
Neither feature was included with the iPad, So.... (Score:3, Insightful)
I guess this shows you how clear and consistent Steve Jobs' vision has been on this topic?
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I guess this shows you how clear and consistent Steve Jobs' vision has been on this topic?
Being able to change your views and business focus makes you survive the next crisis or get rich on the next boom.
Stick to your ideas, views and principles and your business will fail or stay niche at best.
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And throwing misdirections to lull the competition into complacency also helps. At this Jobs have been a master. It is almost as if one can make the claim that the more Jobs decried something, the closer Apple was to launch a product in that segment.
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This was the guy who was denying there was an iPhone a month before it came out. I'm not saying he didn't change his mind but if they did have a proto iPad at the time he sure wouldn't have spilled the beans to Mossberg.
He lacked vision (Score:5, Insightful)
he's right about handwriting, and keyboards, and email
but email wasn't the killer app
the phone was. when Apple skipped tablets and turned phones into computers (i mean, when it decided Palm's ideas could be slightly improved and packaged in boner-inducing ways), it dived right in.
and email started to decline and texting grew. because texting is just email you can tolerate to write at 2 cps, and was already on phones.
and, interestingly, phone calls have died as well. because the phone-computer idea wasn't about calling people, it was about having that whole package of computing and connectivity in one pocket instead of two or three.
then, once the small-form-factor touchscreen interface device got popular, it was a natural transform to pull on its edges to make it, simply, a bigger version of the same thing. hence we're back to tablets. which aren't notebooks without keyboards; they're smartphones with extra spatial extent.
and i doubt that jobs saw this coming in 2003. all he saw was that tabletized notebooks were bollocks. which they were.
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Apple skipped tablets and turned phones into computers
Interestingly enough, they developed the tablet first, but ended up shipping the phone first.
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We only have Jobs word for that (unless there have been some named Apple engineer that have come out and confirmed it), and the guy is a savant spin doctor. One year he claims people do not read, the next Apple launch ebooks for iphone. And never do we see the guy confess to a mea culpa or anything even close to that. It was almost as if the more Jobs decried something, the more likely it was that Apple had some project in the lab that was about to launch that aimed directly at that topic.
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One year he claims people do not read, the next Apple launch ebooks for iphone.
To be fair, he said that in regards to coming out with a dedicated ebook reader. He was right, they don't read enough to make a single-task ebook reader worth it for Apple.
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I could have sworn it was in response to a general question about Apple getting getting into the ebook market.
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Email is currently running around 90 TRILLION messages a year, and continuing to rise.
Text messaging has a ways to go before getting even close.
Spam (Score:2)
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He was right about all of it.
if you’ve got a bunch or rich guys who can afford their third computers. You know they’ve got their desktop, they got a portable, and now they got one of these to read with, that’s your market.
That's kind of the iPad market. it just turns out to be a decent-sized market.
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Eh? Pretty much everyone knew PDAs and phones were going to converge. A lot of geeks didn't like it since PDAs were "their" toy while phones were something the masses used. But once the Blackberry took off it was pretty clear that they would converge. The only question was whe
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when Apple skipped tablets and turned phones into computers
Apple was not the one who "turned phones into computers". That was either Palm, or possibly Symbian or WinMo, depending on which way you look at it - but either way, years before. And people who actually needed a pocket computer were using them all the way back then. It's just that not so many people did.
Apple was the one who turned phones in "infotainment" devices. Not a computer - not what we normally understand by "computer" - but a locked-down device with tightly controlled user experience even for thir
Sorry, You're Wrong (Score:2)
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Apple enlarged a cellphone; MSFT shrunk a PC (Score:5, Insightful)
MS hardly the first. GRiDpad, GO, even Wang Labs (Score:4, Insightful)
Microsoft doesn't deserve much credit, either. Microsoft was thought to be late to the tablet party. Conceptually, the credit should go to Alan Kay for the "Dynabook." The 1989 GRiDpad was the first real product, and there was an immense amount of buzz around GO! Computing's 1992 PenPoint. Microsoft really just genned up "Windows for Pen Computing" as a sort of me-too response to PenPoint. Wang Labs had something called "Guide" (after the Hitchhiker's Guide to the Galaxy) which got lost in the collapse of the company; the people working on it went on to found a company called, if memory serves me, Arthur Dent, but I don't know what happened to it.
Apple deserves credit for the iPad in much the same way as it deserves credit for the GUI... and Edison deserves credit for the electric light, and the Wright Brothers deserve credit for the airplane. None of them really "invented" these things, none of them were really the first, and most of the technology was in the air waiting to be commercialized. But in each case they were the first to make it to market with something that didn't suck--with a finished, usable, "perfected"--to use an old-fashioned word--product.
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"Arthur Dent" as in The Late Dent, Arthur Dent? A bit of a pun, you see.
Didn't really contradict himself (Score:5, Insightful)
Microsoft and Gates' vision of tablet computing back then was a full desktop operating system with a stylus and handwriting recognition.
Steve Jobs pointed out in 2003 that even done very, very well, handwriting recognition still sucks.
The iPhone, a mini tablet released in 2007, had an operating system built ground up with a touch interface (no stylus), and when it came to text input it popped up an on-screen keyboard (no handwriting recognition).
The article closes with Jobs acknowledging that tablets would be good for reading articles (I saw a project on hack-a-day where someone built an iPad bracket into their kitchen so they could read recipes), and joking that tablets are a niche market.
Microsoft's tablet efforts in 2003 were worse than niche market, they were failures. Apple blew the market wide open by not following the same path.
Chubby (Score:2)
Wow, looking at the picture, he was a chubby guy not too long ago... damn... Hope his treatments are working out for him.
they *were* failures (Score:2)
> "[...] why Jobs felt that stylus computing and handwriting recognition were inherent failures."
Well, yes, they *were* failures. This is why currently successful tablets (a) do not use styli, and (b) do not depend on handwriting recognition for primary text input.
Strong opinions (Score:2)
Of course the folks who created the first even-a-little-bit-popular tablet had a bunch of opinions about tablets and really high standards. I would be shocked if s/he didn't.
One notes... (Score:2)
One notes that the iPad uses neither a stylus nor handwriting recognition...
Re:And they were (Score:5, Insightful)
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They're still failures. Handwriting is still an inferior input mechanism to keyboards, and tablets still cannot replace notebooks or desktops for many purposes. The limitations of the tablet format haven't changed. What has changed is the size of the market for a limited function device. It's not just rich guys who have 2 or 3 computers now.
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Handwriting is still an inferior input mechanism to keyboards...
That's true in most situations, but I strongly feel that it's wrong for note-taking. I've been a grad student for a while -- I've taken a lot of classes. And I've tried the "type notes" thing on a few occasions, and never really liked it. Why? Because while the keyboard is the best device out there at generating text, there's a crapload of stuff that is useful to put into notes that isn't text. A keyboard is awful at diagrams. (Unless you've go
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What has changed is the size of the market for a limited function device. It's not just rich guys who have 2 or 3 computers now.
I think Apple is gambling on iPhones/iPads being at least the second computer device people own and eventually their first. Lots of people don't want a computer they want the internet or IM or games. Making the computer invisible as just a means to an end, that's the iPad.
Re:And they were (Score:4, Insightful)
stylus is a pointer (literally & metaphoricall (Score:2)
Microsoft used a stylus because the OS (and all the apps) demanded it: there are too many small controls to manipulate with fingers. The stylus included with every TabletPC was (literally) a pointer to the actual problem.
By the same token, the lack of a stylus on the iPad (and devices based on its design) points out the fact that they are (at best) less-than-optimal for most content-creation tasks. For example, although I really like Apple and iOS, a slate-format TabletPC is a far better tool for drawing
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And how exactly does that contradict what I said? :)
The problem was that the UI wasn't designed for tablet use; Apple solved that, by creating one that was.
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Do you think the Windows Tablet edition of XP would have dominated the market had they made their GUI better? The tablets of the era needed a stylus because every tablet I ever saw was running a high resolution screen with the stock GUI, meaning teeny-tiny little "dropdown" buttons, scroll bars, etc. But they could run any Windows program without modification. They didn't sell. Even if the OS had been fully optimized for tablets (it never was,) nobody cared that they could run a teeny-tiny screen versio
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That's the real key to the success of tablets in the past few years.
There was nothing particularly new or revolutionary about the iPad except one thing: It was the first device that attempted to scale a touch-oriented mobile phone OS up to a larger screen, instead of shoehorning a desktop OS into a smaller device. It helped Apple that they already had a good touchscreen-oriented phone OS, but Android transitioned to tablets easily too.
The HP TouchPad would have done well if WebOS weren't already dying a s
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First apart from the Psion 5 & 7.
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The problem is that the "stylus" and the "keyboard" are two different markets, and you can't serve both of them properly.
I come from the art community, one of the bitching points about the iPad is that the capacitive screen makes it completely unusable for drawing any more fine than fingerpainting.
The flip side is that the on-screen keyboard eats too much of the screen real estate. So the tablet is NOT a desktop replacement, but there is no reason why it can't do either of these better. The iPad can be used
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Using a docked ASUS Transformer gives you the best
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Maybe you've heard of the IBM ThinkPad?
Did you know that the original ThinkPad (700T) was a stylus-based system... that came out in 1992, a year before the Newton?
Oh, right, it was too large to be a PDA, so that would make it a tablet...
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...but none were more than annoyingly cringeworthy...
Bullshit. Some were massively cringeworthy ;-)
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To say Apple didnt invent the tablet and then point to Microsoft seems indifference to that toy that Apple released so long ago called the Newton... before Palm..
That "toy", like the later "toy" (the iPad), launched entire new breeds of products. So apparently, you are in the minority in dismissing those groundbreaking products (yes there were other "tablets" before the iPad; but none were more than annoyingly cringeworthy). But of course, like all haters, you are too pusillanimous to subject your Karma to the drubbing it so richly deserves.
I have a Newton - the second generation. I used the last generation as well. Groundbreaking? Yes. Toys? Also yes - because they always seem to be more promise than actualization, but they were fun to play with. The last generation Newt came out at the same time the PalmPilot was taking hold and WinCE (the best acronym I've seen in a long time) was coming out with clamshells and handhelds. It had a lot more promise than the WinCE machines, but the PalmPilot really showed the way for what a PDA should be.
selective interpretation (Score:2)
He also said that people need a keyboard and that Apple believed tablets were going to fail. Apple is now banking on tablets to succeed without keyboards.
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No, the iPad has a keyboard. The fact that it's flat* and vanishes when not needed doesn't change the fact that it's an input device with which you tap out letters and numbers with your fingers.
*So was the keyboard on my Atari 400 computer back in the Middle Ages. :)
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The iPad has an on-screen keyboard, and if that isn't good enough for you then you can connect a Bluetooth one to it.
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You're off by a few years, PCs started becoming readily available and ubiquitous by about 1998-99. Not only did they appear in more homes but more and more businesses. By 2003 acceleration had begun to slow since the market was fairly well saturated. It wasn't price that allowed households to have secondary machines but saturation. It's not splurging when the needs increase to demand a second or third machine. Families grow and a single machine no longer suits everyone's needs. Businesses expand or just rep