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Toyota Yields To Apple Over Jailbroken Phones 134

zakkie writes "Toyota has caved to pressure from Apple and pulled custom themes for jailbroken iPhones. According to ModMyi.com founder Kyle Matthews, a representative of Toyota's ad agency said that Toyota gave in to Apple's request in order to 'maintain their good relationship with Apple', and amounted to a direct attack by Apple on jailbroken iPhones."
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Toyota Yields To Apple Over Jailbroken Phones

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  • by decora ( 1710862 ) on Saturday April 09, 2011 @02:03PM (#35768724) Journal

    now jobs tries to fucking put kids in jail for doing the same thing.

    all you hackers out there should remember. this is what 'business success' means, this is your future in corporate america. putting a younger version of you in prison (or tortured to the point of suicide, like in China).

  • FTFY (Score:5, Insightful)

    by pavon ( 30274 ) on Saturday April 09, 2011 @02:12PM (#35768786)

    Manager B: And why do we make this custom theme for a jailbroken iPhone?
    Manager A: To promote our Scion line of cars which embrace the idea of user customization.
    Manager B: And what did it cost us to make it?
    Manager A: Less than producing a single magazine ad.
    Manager B: And how exactly do we benefit from this?
    Manager A: Market research has shown that the demographic who is interested in jailbreaking their iPhone are prime advertising targets for the Scion as they share similar interests.
    Manager B: So what I want to know is: Who signed off on this nonsense and how can we stop it right now?
    Manager A: You did. You're call on whether it's worth fighting with Apple over.

  • by $RANDOMLUSER ( 804576 ) on Saturday April 09, 2011 @02:23PM (#35768874)
    While it IS an interesting point that Jobs & Wozniak got their start making/using blueboxes (which was sort of similar to jailbreaking Ma Bell - except it really WAS out-and-out theft), it's a step too far to say that Apple is trying to jail (or even more ludicrously, torture) people trying to jailbreak their phones. Suffice it to say that the Apple walled garden has concertina wire on top (which we all knew already) and leave it at that.
  • by Shadowmist ( 57488 ) on Saturday April 09, 2011 @02:34PM (#35768948)
    Apple isn't putting anyone in jail. What they did...and did rightly was to tell Toyota to stop encouraging people to jailbreak thier phones and violating thier terms of use. And quite frankly since hackers in Russia are busy trying to squelch Livejournal to squelch out one of the few unified areas of actual free public discussion and dissent, I've long put aside any myths regarding hackers as misunderstood champions of freedom.
  • by kimvette ( 919543 ) on Saturday April 09, 2011 @02:39PM (#35768970) Homepage Journal

    Apple on their way to making Jobs rich: took blueboxing mainstream, promoting easy theft of services.

    Apple now that Jobs is fabulously wealthy: stealing right of first sale from their own customers and discouraging customers from taking back functionality of their legally-owned product.

  • by kimvette ( 919543 ) on Saturday April 09, 2011 @02:50PM (#35769032) Homepage Journal

    Let us not forget that Toyota has become pretty hostile to real hot rodders and today's TRD products are a complete joke. Gone are the days of actively supporting the hot rodding and motorcrossing community with real performance parts for hot cars like the MR-2 (mechanicallt supercharged and later turbocharged) and Supra (Sequential twin turbocharged) sportscars.

    Their idea of modding today is to sell body cladding and spoilers, and TRD decals. They have wholly embraced the ricer market segment, and actively discourage people from making real performance improvements. Should it really surprise anyone that Toyota would respect Apple's egomaniacal control over already-purchased iPhones?

    I own my iPhones. Even if I dump AT&T today, I will maintain ownership of my iPhones. I am not renting nor leasing them, nor are they a work for hire under contract. They are commodity goods sold off the shelf, so therefore the first sale doctrine applies - along with bypassing DRM for the purpose of interoperability. Courts have upheld jailbreaking as a legal activity so why is Apple still fighting it? I am a jailbreaker, and yet I still buy apps from the app store, and even occasionally buy tracks through iTunes rather than dig out certain CDs to re-rip them.

    Why do I jailbreak? So I can tweak the GUI. So I can run SBSettings, and so I can ssh to my iPhone and custom-build nagios so I can control servers from anywhere - and ssh into a box on the road when absolutely required. I don't use it for anything nefarious like "stealing"[sic] software or anything like that. So I can tweak settings a lot more than the default settings applet allows. So I can turn off phone or data separately with ease, and so I can have individual apps override screen brightness for individual apps rather than a single global setting Apple seems to think should apply to everyone for all situations - oh, and so I can disable rotation support quickly (for TomTom GPS for example - legally purchased through the app store well after I jailbroke my phone, by the way!) rather than distracting myself drilling down through a bunch of menus to disable it while driving.

  • Non-free market (Score:4, Insightful)

    by Omnifarious ( 11933 ) * <eric-slash@nOsPAM.omnifarious.org> on Saturday April 09, 2011 @02:50PM (#35769034) Homepage Journal

    Yet another example of how the idea of a 'free' market is an illusion with the way things currently work. I wonder how far a suit for tortious interference [wikipedia.org] by all the users of jail-broken iPhones would get? Probably not very far, or perhaps they would get coupons to the Apple App store.

  • by E IS mC(Square) ( 721736 ) on Saturday April 09, 2011 @03:19PM (#35769230) Journal

    >> Why do I jailbreak?

    I don't have to justify it. It's simple. Because I refuse to be anybody's bitch. I own the fucking device. Steve Jobs, Apple, appholes can go fuck themselves.

  • Toyota Marketing (Score:5, Insightful)

    by chimerafun ( 1364591 ) on Saturday April 09, 2011 @03:21PM (#35769238)
    As someone who has worked on the digital end of a tremendous number of campaigns for some very (very) large clients, please understand that oftentimes the larger company is not aware of what is going on. Campaigns are pulled quite often for even smaller, sillier, brand infringments. The only reason anyone cares about this one is that Apple's walled garden is a hot button topic.
  • by Anonymous Coward on Saturday April 09, 2011 @03:37PM (#35769296)

    Good grief! If you can't stand the Apple Walled Garden, don't sweat it, don't even THINK about it. MOVE ON to a platform that has the politics you like.

    But, Frosty.. slippery slope and such!

    Right now it's Apple telling Toyota they shouldn't release customizations for jailbroken iPhones and should instead go through the App Market with all the red tape that goes with it.

    Tomorrow (of the proverbial kind) they'll be telling Toyota that they shouldn't release customizations for Android-based phones either. In the interest of maintaining their good relationship with Apple, see.

    Day after tomorrow they'll be telling Toyota that all of their releases should be iPhone-exclusives. In the interest of maintaining their good relationship with Apple, see.

    Already we've seen the whole subscription debacle where at first the suggestion was that you couldn't just link to your own website in order to let people purchase a subscription, but now Apple says that if you sell any subscriptions at all, even if you never refer to it in your app, you must also sell the subscription through app and thus the App Store and thus the whole 30% to Apple = 40% increase across the board whether you use an iProduct or not and bla bla bla.

    Fact of the matter is that Apple's influence reaches -beyond- their own platform, so I can 'move on' to non-Apple all I want, I'd still get hit by the (side-)effects of Apple's policies.

  • by maccodemonkey ( 1438585 ) on Saturday April 09, 2011 @04:42PM (#35769710)

    Apple isn't stopping you from using it however you want. You can do whatever you want with it.

    What you are asking for is Apple to help you do whatever you want to do, which I don't think even the most nerdy of nerds would say Apple has to do. It is totally legal for you to jailbreak it and load whatever you want on there.

    Apple didn't threaten to sue Toyota, they just asked them to stop distributing the theme, which from a business standpoint is totally reasonable. Toyota also could have said no. Nothing fancy going on here.

  • by gnasher719 ( 869701 ) on Saturday April 09, 2011 @07:58PM (#35770972)

    How so? I haven't seen them actively try to prevent jailbreaking since jailbreaking was declared legal under US law.

    Every jailbreak is based on some vulnerability in the OS. Each such vulnerability is an opportunity for some malware to break into your iPhone, and therefore must be removed. By removing a vulnerability, Apple hinders jailbreaking. How far this is intended, I couldn't say.

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