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Apple App Store Hits 10B App Download Mark 195

Posted by samzenpus
from the and-the-winner-is dept.
alphadogg writes "The Apple App Store hit the 10 billion app download mark overnight on Friday, marking a milestone involving an awful lot of Doodle Jump, Tap Tap Revenge and Angry Birds playing, not to mention Facebook and Pandora usage. The Apple App Store hit the 1 billion mark in April of 2009, after opening in July of 2008. Apple is rewarding the downloader of the 10 billionth free or paid App Store app with a $10,000 iTunes gift card in a bit of showmanship that Willy Wonka would be proud of. As of 7AM EST, however, Apple hadn't publicly identified the winner, only saying that you'd need to come back later to find out who won. Apple put an iOS app countdown ticker on its Website last week to build buzz around the milestone and generated about 250 million app downloads since. It also revealed a list of all-time most downloaded free and paid iPhone and iPad apps." The winner of the $10k is Gail Davis, a British woman whose children installed an app without her knowledge. She actually thought the phone call from Apple was a prank at first. "My daughters told me they had downloaded it and they knew there was a competition and that we may have won it," she told BBC Radio 5 Live.
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Apple App Store Hits 10B App Download Mark

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  • Kids these days (Score:5, Interesting)

    by chitselb (25940) on Sunday January 23, 2011 @04:26PM (#34975478) Homepage
    I had a similar thing happen with Apple's iTunes a few years ago. One of my kids downloaded a couple hundred dollars worth of stuff using my debit card. Since I didn't (still don't) own an iPod and run Linux on the desktop (no iTunes client) there was no way it was me. I was pretty sure it was an inside job, but there was no phone number to contact Apple. The child vehemently denied any involvement. After going back and forth a few times with iTunes' web support people, they told me it was fraud and I should involve the local police department, ending the matter where they were concerned. I went back on their site, but instead of reporting it as a fraud issue, I took the "I forgot my username and password" route. I entered my credit card info and they gave up the goods, handing over the kid's email account. The iTunes were also discovered on the kid's iPod, as well as receipts in the yahoo mail folder. Busted.
    • by alen (225700)

      Back in the 1980's one of my friends who had cable at the time used to order pay per view and swear to his mother it was an accident

      Same here. Don't ever let your kids have the ability to automatically buy something

    • by gowen (141411)

      Kids, eh. Many of them don't know the difference between "who's" and "whose".

    • Re:Kids these days (Score:5, Interesting)

      by Anonymous Coward on Sunday January 23, 2011 @05:26PM (#34975878)

      Er, that's not very similar. These kids downloaded a free app without their mother's knowledge. Your kids are thieves.

      • which would still require them having the itunes password of the mother, if the mothers account was used

        if she has a credit card coupled to her itunes account, they could have downloaded anything

  • Great, but... (Score:5, Insightful)

    by Atti K. (1169503) on Sunday January 23, 2011 @04:29PM (#34975496)
    I miss the Apple that made great hardware (although a little bit overpriced), and a nice OS to go with it. The iPhone/iPad/AppStore/iTunes/we-control-the-device-even-if-you-bought-it Apple that has put Macs and OS X to the background is not so nice and geeky anymore.
    • Re: (Score:2, Interesting)

      by Graff (532189)

      I miss the Apple that made great hardware (although a little bit overpriced), and a nice OS to go with it

      They still make great hardware and a nice OS to go with it. It may not be directly targeted at the geek crowd that browses Slashdot (although it can work great for those people too) but to the average person on the street it matches pretty well with what they are looking for in a computer/phone/browsing device.

      Of course this isn't a popular thought here on Slashdot but hey, who needs karma anyway? I've been karma capped for years and it's all-too-easy to make up the few mod points I'll get hit for posting s

      • Re: (Score:2, Troll)

        by Raenex (947668)

        Of course this isn't a popular thought here on Slashdot but hey, who needs karma anyway?

        Apparently you do, because your karma whine got the +5, as it usually does on Slashdot.

      • Agreed .... No wait, what am I saying? Real geeks value function over form!

      • I think Apple realizes they will always be between 5-8% market share on the desktop, so why not focus on the 75% market share of iDevices instead?

        I'm a very contented OS X user and my wife uses OSX even in her University Computer Science program, so it's not like it's a 'bad' thing you don't hear as much about OSX as you do iDevices.

    • by SuperKendall (25149) on Sunday January 23, 2011 @04:57PM (#34975656)

      has put Macs and OS X to the background is not so nice and geeky anymore.

      That's not at all true. OS X and the computers they make have been updated with around the sam regularity as before. And if Apple was putting OS X in the background why would they have just launched a whole App Store dedicated to the Mac? If anything they are trying strongly to migrate some portion of the very large developer base they have amassed into doing Mac software too.

      • by mrsquid0 (1335303)

        The new App Store for OS X is just Apple trying to get a cut of the 3rd party software market for OS X.

        • "The new App Store for OS X is just Apple trying to get a cut of the 3rd party software market for OS X."

          Oh right, because that was SUCH a massive amount of money before.

          Pretty obviously, it's an attempt to increase software development on OS X by showing iOS developers how easy it is to use the same skills they have been using in iOS development on the Mac.

      • by sgbett (739519)

        Absolutely right, and I would say it goes further than that.

        The iphone/pad is a hook, a carrot on a stick, to drag people away from PC's. I was PC/Linux all the way until I got an iPhone, then I thought, hell if the phones are this good, maybe their computers are too. They were, now we are a 100% mac household, however upsetting that may be to some!

        Apple are a business at the end of the day, they want to make money. What better way than to tap into the 90% of home desktop users that don't yet have an OSX se

    • Um, Apple just reported record sales of Macs just last week [apple.com]. The computer division doesn't get the press as much as it used to but it doesn't mean they aren't still a vital part of the company. I suppose since Apple retired their "I'm a Mac" commercials it gets less attention from the press.
      • by Atti K. (1169503)
        They don't get as much press as they used to, because they don't update the Mac lineup as often as they used to. And regarding the OS... two years after 10.6, what will 10.7 bring new? Fullscreen apps and an iPad-style homescreen or whatnot. Come on. Of couse, as long as Macs sell well, but iPads and iPhones sell even better, Apple will focus more on the development of iOS and the devices it runs on.
        • You can check it out on wikipedia for yourself. They seem to update their laptops and desktops about every 6 months. It's only perception that they don't update their lineup as often as they used to. In some regards, they update them more often than they used to. As for 10.7, they have only hinted at some of the features which have not been finalized.
    • My Macbook Pro is as good (better even in my opinion) than previous macbooks. It's effectively like having a polish Linux system and I can control it fully. If I want to uninstall iTunes it'd be more than happy to and I feel no need to use it.

      I'm not saying the way they handle their portables is perfect or what I'd like but their laptops and desktops are still excellent and make wintel machines feel cheap and awful.
      • by Guy Harris (3803)

        It's effectively like having a polish Linux system

        I.e., it's like this [pld-linux.org]?

  • by Jane Q. Public (1010737) on Sunday January 23, 2011 @04:47PM (#34975584)
    I am waiting for the Big App, and Quarter Program with Cheese.
  • by hipp5 (1635263) on Sunday January 23, 2011 @05:16PM (#34975790)
    ...what does one do with $10,000 to iTunes? I'd be hard-pressed to find 10,000 songs or apps that I liked. Does it work on the mac app store? Because I could see using it then for expensive productivity software.
    • by Anonymous Coward on Sunday January 23, 2011 @06:29PM (#34976276)

      Sign up as a dev with a single useless hello world app for $10000...then buy it with the gift card?

      • by hipp5 (1635263)

        Sign up as a dev with a single useless hello world app for $10000...then buy it with the gift card?

        Yeah, but after Apple takes their cut you'll be left with $12.

      • by syousef (465911)

        Sign up as a dev with a single useless hello world app for $10000...then buy it with the gift card?

        You mean fart app don't you?

    • by kozchris1 (946384)
      Yes, if you setup your App Store account using your iTunes account information.
    • I don't think the money has an expiration date on it. You could buy a meager 5 albums per year at $10 each, 4 seasons of television shows at $50 a piece, and rent 12 movies per year at $4 a pop, for a total of $300/year, and would run out out of money in 33 years.

    • by Phroon (820247)

      Does it work on the mac app store?

      Yes. Any iTunes gift certificate is shared between all of the stores, iBooks, iTunes and Mac App store. I redeemed a gift certificate on my iPad and the balance showed up automatically on the Mac App store on my computer. Of course, they are both signed into the same Apple ID.

  • OK, let's do some very, very rough calculations here: assume that there are six billion people on the planet and that a third of them own a computer with Internet access. That's two billion. Assume that Mac users are 10% of that group. that's 200 million. In order to account for 10 billion apps, the mean downloads/person would be 50. Really? Since the vast majority of Mac users already had the apps they needed before the store opened, I find this very hard to believe.
    • by WMD_88 (843388)
      You don't need a Mac to buy iPhone apps.
    • by lurker412 (706164)

      OK, let's do some very, very rough calculations here: assume that there are six billion people on the planet and that a third of them own a computer with Internet access. That's two billion. Assume that Mac users are 10% of that group. that's 200 million. In order to account for 10 billion apps, the mean downloads/person would be 50. Really? Since the vast majority of Mac users already had the apps they needed before the store opened, I find this very hard to believe.

      Never mind...I forgot that the app store is for iPhones, iPods, and and iWhatevers. Save your flames for more important things.

      • by putaro (235078)

        No, you're right. Apple claims 160 million iOS devices. So this averages to 62 per device. I have 3 - an iPhone that I use, an iPhone that the company bought for testing and an iPod Touch the company bought for testing. I have about 20 apps on my personal device and 2 or 3 on the others. My wife has an iPhone and she doesn't have 60 apps downloaded to it. I think they are counting any download which includes upgrades.

    • I've probably downloaded 50 free apps from the app store for my iPhone, they all suck and have mostly been deleted, but it's not that tricky!

      • by Cimexus (1355033) on Sunday January 23, 2011 @09:30PM (#34977310)

        Yeah a lot of people take the 'download all the free apps you can find, try them and delete the bad ones' approach. Easy to get to 10B that way. If they were all paid apps (even cheapo ones at $1.99 or whatever) they probably wouldn't have even got to 1B yet.

        • by Kjella (173770) on Monday January 24, 2011 @01:21AM (#34978540) Homepage

          Funny how I didn't hear any such objections when it was "Mozilla passes X million downloads". In fact, it was all hyped up how much one download could be a thousand corporate PCs. So it's not comparable to say iTunes sales, but it shows that free apps is a big reason people get an iPhone. Plus it's rather disingenuous attempt to imply that free downloads are worthless. Downloads of the Facebook app is very valuable to both Apple and Facebook, even if they aren't charging you for it. Sure there's trivial apps but it's like Firefox's endless extensions, some of them are pretty damn worthless but you don't hear people complain about that, at least not on slashdot.

          It's not exactly news that Apple-bashing has been popular here since the first iPod. Not to mention the vastly exaggerated claims of open source being the source of Apple's success. So they took a BSD kernel and adopted certain unixisms, but in terms of what sells Apple it's like bragging over delivering the plumbing to an award winning building design. Apple has done great and they've done it almost all on their own and none of the spotlight has even reflected on open source. I would bet that 99.99% of Apple's customers doesn't even know and wouldn't have known the difference if it had been some proprietary kernel.

          Is everything perfect in Apple's walled garden? Of course not, but so far my experience with my iPhone has been great minus the people who wrote the alarm clock. Neither is it perfect in the One Microsoft Way, but it's hardly that in the Linux bazaar either. I'm sick and tired of these three phrases:

          1. If you want it fixed, write a patch for it. That's the beauty of open source.
          2. Well, you got what you paid for. You've got nothing to complain about.
          3. If you dislike it so much, why don't you go back to Windows (Winblows, Micro$oft)?

          It's the unholy trinity of "We don't have a problem, you do. Now fuck off." even if you complain about something that's obviously broken for a common use case and makes using it hopeless. And through anti-proprietary fanaticism there's usually not a single commercial alternative even if the money is burning in my pocket. I've pretty much decided to abandon Linux after 3.5 years as my primary desktop and go either Mac or Windows, I just haven't decided which yet. Because I want my choice back, if whatever open source delivers doesn't work I'll go buy something that (probably) does.

    • by guruevi (827432)

      It's talking about the iTunes Store. There is a lot of stuff on there, free stuff, paid stuff, app stuff, music stuff, video stuff, educational stuff. The average person with an iDevice has indeed downloaded 50 pieces of stuff from the app store since it opened and I think it will only go faster as more people go onto the iDevice.

      A geek may not understand but the iPhone and iPod lineup is one of the most useful device lineups in the industry. I myself like my Nokia N800 but I can't give it to my wife, there

  • It's pathetic how lame slashdot has gotten over the last few years.

    10 billion of anything is an amazing number. 10 billion apps is amazing, especially given that the app store didn't even exist a few years ago. That means that a huge percentage of the installed base actually uses the app store. That's a lot of hits. That's a lot of usability thinking. That's a whole lot of infrastructure.

    You haters who think Apple sucks - they have an infrastructure capable of billing, invoicing, tracking, and serving up 10

    • by rrossman2 (844318)

      Seriously, you think THAT is a big deal? How about Amazon, who not only does the billing, invoicing, tracking, serving, but also SHIPPING and RETURNS. Now THAT is an impressive feat.

      "On March 26, 2010, Amazon had a higher market cap than Target Corporation, Home Depot, Costco, Barnes and Noble, and Best Buy, only lagging that of Walmart among American brick and mortar retailers"

      • by tsj5j (1159013)

        Seriously, you think THAT is a big deal? How about Amazon, who not only does the billing, invoicing, tracking, serving, but also SHIPPING and RETURNS. Now THAT is an impressive feat.

        "On March 26, 2010, Amazon had a higher market cap than Target Corporation, Home Depot, Costco, Barnes and Noble, and Best Buy, only lagging that of Walmart among American brick and mortar retailers"

        The difference is Amazon has been around since 1994, but the App Store has only been around for the past 2.5 years. (We're only counting apps, not music, here.)

        Their explosive growth is impressive because:
        - It shows their ability to get their users to actually buy and/or use the apps on their devices.
        - It shows their ability to attract and gather a great number of developers in a short span of 2.5 years.
        - It shows their ability to maintain an infrastructure sufficient to handle that traffic.

    • When you have a separate app for such useful things as turning the screen black [apple.com] so it can be used as a mirror, well... excuse me if I'm not overly impressed about this achievement.

    • by syousef (465911)

      10 billion of anything is an amazing number. 10 billion apps is amazing, especially given that the app store didn't even exist a few years ago. That means that a huge percentage of the installed base actually uses the app store. That's a lot of hits. That's a lot of usability thinking. That's a whole lot of infrastructure.

      You haters who think Apple sucks - they have an infrastructure capable of billing, invoicing, tracking, and serving up 10 billion plus items; the same infrastructure is used for iTunes. 1% of their traffic would crush your website.

      MacDonalds have sold an estimated 245 Billion Hamburgers. Granted at brick and mortar stores. Granted not over as short a timeframe. But we're talking physical product not digital download. I guess that's 24.5 times as impressive and we're in the wrong business. That's it I'm quitting and practicing my "Would you like fries with that?"

      • MacDonalds have sold an estimated 245 Billion Hamburgers. Granted at brick and mortar stores. Granted not over as short a timeframe. But we're talking physical product not digital download. I guess that's 24.5 times as impressive and we're in the wrong business. That's it I'm quitting and practicing my "Would you like fries with that?"

        That's because you can't buy a hamburger once and eat it as often as you like. You can't even buy one hamburger and give one to every family member. If mum, dad and four children want an iPhone app, they download it once. If they want to eat one hamburger each, they have to buy six. And if they want another one tomorrow, they have to buy another six. Must be some evil scheme that McDonald's is running there.

      • MacDonalds have sold an estimated 245 Billion Hamburgers.

        Guess you didn't bother to notice the "the app store didn't even exist a few years ago" bit. MacD opened in 1955.

  • by foobsr (693224) on Sunday January 23, 2011 @06:14PM (#34976186) Homepage Journal
    From TFA: "marking a milestone involving an awful lot of Doodle Jump, Tap Tap Revenge and Angry Birds playing, not to mention Facebook and Pandora usage

    Yes, yes, progress.

    CC.
  • We know about the 30% cut for applications, but what about music, movies and TV series?

    • by jo_ham (604554)

      In terms of actual cash, I imagine they earn more interest on their cash reserves than the cost of eating $10,000 in iTunes store sales. They effectively bought $10,000 worth of PR.

  • It's been a few years since the last time I posted here. Anyways, this just goes to show how wrong was the, by now classic, quote on the original iPod launch by CmdrTaco almost 10 years ago:

    "No wireless. Less space than a nomad. Lame."

    http://apple.slashdot.org/article.pl?sid=01/10/23/1816257 [slashdot.org]

    Best,

  • Like me, for example.

    Having shelled out 500€ on a phone only to see it deliberately crippled by the vendor after less than 2 years is annoying.

    I don't care about their business strategy on platform fragmentation: Apple should either put iOS 3 on maintenance mode for a reasonable amount of time or tune iOS 4 to run unimpaired on an iPhone 3G.

    This behavior is unacceptable.

"The vast majority of successful major crimes against property are perpetrated by individuals abusing positions of trust." -- Lawrence Dalzell

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