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Apple iAd Drawing Antitrust Scrutiny 260

Posted by Soulskill
from the do-not-pass-go dept.
snydeq writes "US regulators are planning to investigate whether Apple is shutting out third parties such as Google and Microsoft in advertising on the iPhone and iPad under revised terms to its iAd mobile ad platform. Apple's revised developer terms prohibit ad analytics collection unless it is provided to an independent ad service provider whose primary business is serving mobile ads. If enforced, the proposed terms would prohibit developers from using Google's AdMob service on the iPhone, according to AdMob founder Omar Hamoui. Developers using AdMob to deliver ads on cross-platform mobile apps would have to go through an alternative service for the version of the app running on an Apple platform, according to the terms. It's an impractical solution that some are calling restrictive."
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Apple iAd Drawing Antitrust Scrutiny

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  • by TyFoN (12980) on Friday June 11, 2010 @12:39PM (#32538320)

    iAd makes ads easy, prettier, "less" intrusive. All justifications for a developer to stick them in, even if it's a paid app.

    Hmm, I was under the impression that you would "enjoy" full screen adds with this software, and the ability to be taken directly to the product web page inside the application. Definitively not "less intrusive" in my book.

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