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Apple Announces New Pro Software 479

Posted by michael
from the amateurs-need-not-apply dept.
yroJJory writes "Apparently, Apple has just announced new pro software today. First off is the new app Motion, which is a new motion graphics program with real-time previews, procedural behavior animation and Final Cut Pro HD integration. Second, is Final Cut Pro HD, boasting the beauty of HD with the simplicity of DV. Capture DVCPRO HD over FireWire, edit using camera-native footage and output over FireWire with no generational quality loss. RT Extreme, now for HD, can deliver multiple HD streams, effects, filters and transitions in real-time to an attached Apple Cinema Display. Last, but most important to me, is DVD Studio Pro 3, which has slick new transitions, superb HD to MPEG-2 encoding, Graphical View, support for all professional audio formats -- including DTS -- (FINALLY!!), and integration with Final Cut Pro HD and Motion. Motion will be available this summer for $299. The Final Cut Pro HD update is available now for FCP 4 users. DVD Studio Pro 3 is expected to ship in mid-May." Reader green pizza writes "Apple today introduced Xsan, a clustered filesystem for Mac OS X systems."
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Apple Announces New Pro Software

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  • What impresses me (Score:5, Insightful)

    by ObviousGuy (578567) <ObviousGuy@hotmail.com> on Sunday April 18, 2004 @09:06PM (#8900520) Homepage Journal
    The most impressive thing about the Mac world is that Apple puts so much effort into building a complete software environment for their customers. With (compared to the Windows world) 3rd party software houses effectively shunning Apple because of the lack of users (again comparatively speaking), Apple would no doubt be dead if not for Apple's heavy investment in writing these pro-level tools that have become absolutely essential to the media cartels.

    However, I wonder how long Apple can continue with such heavy investment in this excellent software. The return on investment of this kind of thing can't be that great considering the low low price of the software. Granted, it moves Mac G5 boxes, but I wonder if the markup on the Apple hardware can compensate for the loss leading of the Apple software.
    • People don't write software for MacOS because Apple will compete with them.

      Why do you think the likes of Adobe are scaling down their Mac product line? Apple are trying to have their lunch. Why bother writing software to bolster your enemy?
      • by Anonymous Coward on Sunday April 18, 2004 @09:21PM (#8900600)
        People don't write software for MacOS because Apple will compete with them.

        Apple only seems to be stepping in where a competitor's product is languishing on the Mac platform. Two examples:

        Internet Explorer for the Mac was left to rot by Microsoft, so Apple came up with Safari.

        Adobe Premiere for the Mac was a neglected piece of shit, so Apple came up with Final Cut Pro.

        This is a very clear message to software makers: "Shitty, infrequently-updated Mac software will not be tolerated. If you're going to make it, make it right or we'll take your marketshare with a kick-ass app that shows off what the Mac can do."
        • by azav (469988) on Sunday April 18, 2004 @11:52PM (#8901247) Homepage Journal
          You are wrong.

          Apple did not "come up with Final Cut Pro." I worked at Macromedia when Randy Ubillos (of Premier fame) started creation of Keygrip. The product was 2 or more years in development and quite behind schedule. It was done out of the Macromedia offices near Oracle in the mid 90's. Macromedia sold this technology to Apple and the development continued to become Final Cut.

      • by nicholas. (98928) on Sunday April 18, 2004 @09:24PM (#8900620)
        You have to ask yourself: is Apple chasing away developers because of their great software? Or is Apple filling a gaping whole that windows-centric developers are leaving open.

        It is true that Adobe is scaling back some of their Mac operations. But apps like Premier and FrameMaker have been seriously neglected (four or more year w/o and update). So if these are the applications Apple risks losing because of their great software then so be it.

        Avid/ProTools treats the Mac like a second class citizen so thankfully Apple has helped give them some competition. If it hadn't been for Apple who would have provide quality compositing, audio, video editing, DVD-authoring and now motion graphics software? Was Apple supposed to wait and hope that someone would come to the plate?

        If anything, Apple is capable of producing great software. They will always be reliant on third parties with limited resources (or interest) for supporting great Mac hardware. Their strength is their software. It'd be great if Apple could get out their hardware sinkig ship and concentrate on bring great softare to different platforms.

        • by silentbozo (542534) on Sunday April 18, 2004 @10:02PM (#8900779) Journal
          I'm glad Apple has taken the lead in giving what would have been 3rd party apps (they bought the foundations of the iTunes music app, FinalCut, etc. all from other companies) and polishing them up to get new customers. When companies start going cross-platform (ie, from a pure-mac stance to a Mac/PC one), it's almost inevitable that one of them (the Mac side) gets short-changed. Some manager or number cruncher decides that there's more money on the Windows side, the Windows side eats up more than it's share of the allocated programmer budget, Mac programmers leave and are replaced, not by Mac programmers, but by Windows programmers, they decide to unify the code base but end up with all of the Windows bugs on the Mac side because their compiler tools are all Windows-based now, etc.

          The other advantage in having Apple take these types of software under their wing is that they can strategically coordinate releases of both software and hardware. Looking at the Xserves, the XSAN, the software tools, OS X, etc., you can clearly see that they're targeting high-end, corporate users of media software (ie, entertainment). The scientific community is already sold on the Unix underlayer of OS X - X11 make is possible to port a lot of apps.
        • by MidnightBrewer (97195) on Sunday April 18, 2004 @10:06PM (#8900797)
          "Hardware sinking ship?" I have to disagree with you there. With the release of the G5 bringing the Mac hardware platform on par with, if not ahead of its PC counterparts, Apple is by no means hurting. This is without counting the 64-bit capabilities of the processor that are, as yet, still largely under-utilized. They also have a good price point for their workstation systems, that easily compete with what the other guys have to offer.

          Apple is far better off than it was a year ago, or even five years ago, when things were really ugly.

          There's a strange (and, IMHO, unrealistic) trend of opinion lately that says that Apple should stop making great hardware and concentrate on making great software that only runs on that great hardware. If you think the software is that damn great, then buy a Mac. That's what Apple's trying to get you to do, but people seem to be missing the point.
      • by MoneyT (548795) on Sunday April 18, 2004 @09:31PM (#8900648) Journal
        Apple wouldn't need to write software if the developers would actualy, you know, develop, as opposed to letting products die *cough* premeire *cough*. If no one is going to write software for Apple, Apple will write the software themselves.
    • by Anonymous Coward on Sunday April 18, 2004 @09:12PM (#8900555)
      The return on investment of this kind of thing can't be that great considering the low low price of the software.

      Shake 3 - $4950

      The big production houses use it, use it lots, and use it on several workstations.

      Apple are making a bit of a profit, but they also have an intensely INTENSELY loyal following just because it's the best of the best.

      Their other apps are cheaper, but then they'll all continue to be updated, all continue to need new hardware, and all continue to need newer versions of the Mac OS.

      Combine multi million dollar production budgets and that level of loyalty, Apple's video production market isn't going anywhere anytime soon, and is going to keep bringing them in solid profits.

      Hey, they're not a market leader by % of total machines sold, but they're still a business with a near $2billion turnover each quarter with profits in the tens of millions. I'd like to be in that position
    • by Anonymous Coward
      The other way to look at it is that by providing their own software they pretty much guarantee lock in. I think it is a good thing they have a small market share. It would scare if a company that controlled they hardware, the os and the software as tightly as Apple. As bad as Microsoft may be at least they don't control much outside of the OS and Office.
    • by Selecter (677480) on Sunday April 18, 2004 @09:14PM (#8900563)
      Most of the software is not any sort of a loss leader for Apple. They make some serious cash off most of their in house softwarez - iLife 04 was a huge success for Apple as noted in the recent quarterly report.

      Hardware delays not withstanding, ( within reason ) Apple's future is pretty bright. Check how many /. readers have and use Macs compared to 3 years ago. 3 years ago, anything Apple was a running joke here, becuase the hardware was so outdated mostly, but also becuase OS X was not ready for primetime.

      Big difference today - Apple is the geek computer. Hardcore gamers are the last holdout IMO.

      • Re:What impresses me (Score:5, Interesting)

        by c4Ff3In3 4ddiC+ (661808) on Sunday April 18, 2004 @11:22PM (#8901094)
        You know, I have to agree with you. I finally broke down and bought a notebook, and what did I buy? An iBook. You really can't beat the combination of:
        • BSD backend with full hardware/software support
        • Incredible battery life. (I get 4+ hours with normal use)
        • Weight
        • Internal wireless with antenna integrated into the display
        • Plenty of OSS software available
        • Apple software bundle is impressive
        • And lastly, all this for only $1099
        Needless to say. I'm loving' it.
      • What stuns me is that Apple have managed to create both a geek computer and a home computer that is easy to use. I'm sitting here typing on an iBook that I regularly use in terminal mode to compile programs, yet it is the same computer that my wife uses for instant messaging and email. It flabbergasts me how me they were so sneaky to do this. People say their switch campaign didn't work but I'm not convinced: 4 of my geek friends switched to macs and 3 newbie friends bought macs after trying mine. Good luck
    • Re:What impresses me (Score:3, Informative)

      by rduke15 (721841)
      these pro-level tools that have become absolutely essential to the media cartels.

      Actually, the media cartels are mostly using Avid (on both Mac and Windows), not Apple's FCP.

      It's not in the high-end market they are competing (though that may change), but in the lower end where Adobe Premiere was not good enough and Avid too expensive. That's where everyone jumped on FCP and... bought a Mac. That's not to say FCP isn't good. It seems to be pretty good, and the editors I know tend to rather like it, even
  • Wait ... (Score:3, Interesting)

    by Sonic McTails (700139) on Sunday April 18, 2004 @09:06PM (#8900521)
    The XSan just sounds like network mount points. Like I can mount NFS mounts at /usr, another at /usr/local, and make it behavie like it all one system. To do it, it would just require renaming /usr, and then modify the startup scripts to use the new paths. Is XSan different or is it basically a GUI to mount points ?
    • Xsan (Score:5, Informative)

      by daveschroeder (516195) * on Sunday April 18, 2004 @09:12PM (#8900552)
      Xsan is a typical SAN filesystem, not just "network mount points". It allows storage to be pooled and aggregated, and for multiple machines to concurrently mount the same filesystem(s) simultaneously. The keys in a SAN are things like storage monitoring, management, centralization, and performance.

      Just look at Apple's Xsan home page [apple.com] and Xsan press release [apple.com].
      • Re:Xsan (Score:4, Informative)

        by ryanw (131814) on Sunday April 18, 2004 @10:55PM (#8900991)
        Xsan is a typical SAN filesystem, not just "network mount points".
        Not to question your knowledge in SAN, but have you read what Xsan [apple.com] is and can do?

        Maybe you should read inbetween the lines. It sounds like special software along with fiberchannel. It's much much more than "regular san". You ever tried to mount san read/write onto several systems? It will cause errors and problems all over your filesystems. XSan allows you to mount multipule systems read/write onto the same fiberchannel san system. This requires special software way beyond regular san. People have been looking for solutions like this for years. The closest thing to it is gigabit NFS, but NFS is intensely CPU intensive. I'd be curious to see how well this handles.

    • Re:Wait ... (Score:3, Informative)

      by TiMac (621390)
      A SAN is immensely more complex than this, and Xsan does virtualized volumes for data sharing, file-level locking, and several other things that an out-of-the-box setup will not. Read carefully...I'm not sure of all the details on this product yet, but it's not just mountpoints.
    • Re:Wait ... (Score:5, Informative)

      by Have Blue (616) on Sunday April 18, 2004 @09:16PM (#8900577) Homepage
      It's a SAN clustering program. You run Xsan on each of your 4 Xserves, you plug a 3T Xserve RAID into each of them, and the whole backend appears to your G5 (and every other G5 on the network) as a single 12T volume that's faster than any single hardware unit, since Xsan also does load balancing.
    • Re:Wait ... (Score:5, Informative)

      by Twirlip of the Mists (615030) <twirlipofthemists@yahoo.com> on Sunday April 18, 2004 @09:50PM (#8900729)
      Xsan is Apple's port of ADIC's CVFS (or "StorNext" as they took to calling it a while back) to Mac OS X, with new administration tools.

      A CVFS client on Window, Solaris, whatever, will plug right into an Xsan network.
    • by green pizza (159161) on Sunday April 18, 2004 @11:19PM (#8901085) Homepage
      You're missing the whole point of SAN...

      Yes, Xsan lets several Macs and Xserves share files, but it does so through Fibrechannel, not through a LAN. Several machines can share files and/or cluster their storage together without having to rely on a fileserver. Each machine has direct access to the storage via the fibrechannel switch. No filesharing or networking protocols to get in the way of good perforamnce. Now without some sort of controls in place, this could quickly become a huge mess, that's where the Xsan software comes in. It handles things like connect/disconnect and access privleges.

      $999 per machine sounds steep, until you compare that to similar software offered by Veritas and SGI (SGI InfiniteStorage CXFS). Apple's is a bargain.
  • Apple does it right (Score:4, Interesting)

    by ericdano (113424) on Sunday April 18, 2004 @09:06PM (#8900523) Homepage
    Apple really does things right. Look at their products compared to Microsoft. OS X is way ahead of Windows XP. G5's are slick. iPod, Xservers, iMacs, eMacs, and their laptop lines. iLife. Logic. Final Cut Pro, Shake, etc.

    Simply, they are the trend setters. Best computer company period!

    • by Slur (61510)
      Unix is a smart and straightforward platform. The APIs Apple builds on top of Unix are also very well thought-out, refined to a huge degree during their evolution on NeXT. And Apple has an advantage over Microsoft because they have far fewer legacy issues. They have learned that rebuilding everything with a whole new foundation is what you often have to do to remain streamlined.
    • by zuhl (202285) on Monday April 19, 2004 @02:13AM (#8901875) Homepage

      We just bought a Dual G5 Xserve. I set it up last weekend. In about 4 hours. From my house. In my PJs. All done via Apple's Remote Desktop and Admin tools over my cable modem. Designers came in Monday morning and all their stuff was there and working as if it had always been there.

      I know most hard core geeks who regularly SSH into their servers and various boxen won't be impressed by that, but please understand that I work for a decently sized (14 designers) graphic design company. I admin all the G5s and our web server, FTP, mail, etc., in addition to my normal duties as a production artist. I am a "geek" who regularly reads slashdot, but UNIX is not really my forte. I drop into the Terminal occasionally and sudo, but it's not really my main gig. I know enough to be dangerous, basically. :-)

      The G5 server is freaking amazing. Open Directory is very nice as well. Say what you want about overpriced hardware (though the G5 server and the X-RAID are pretty reasonable for what you are buying), but Apple does do things pretty well. You get what you pay for in my opinion. Could I have built or ordered a similar machine with Linux or Win2K3 and spent a little less? Probably. We spent about $5K and got 750 gig of storage and a gig of RAM. But the difference in the cost of my time (and headache trying to get it all running) is far outweighed by the simplicity of the Xserve. And the really nice thing is that there is a TON of usabilty built into the Xserve for those who need/want to delve deeper. PHP. MySQL. Open Directory (Apple's LDAP stuff). VPN. It's all there and easily configured or tweaked from the Admin Tools or from the CLI.

      It wouldn't surprise me one bit to see more and more Xserves sneaking into data centers. They really do rock.

  • The real news .. (Score:4, Insightful)

    by naden (206984) on Sunday April 18, 2004 @09:12PM (#8900553)
    Has to be the XSan .. this combined with the XServe and XServe RAID really does have to worry companies like Sun and SGI a little.

    • Has to be the XSan .. this combined with the XServe and XServe RAID really does have to worry companies like Sun and SGI a little.


      How would this affect SGI or SUN? Both companies offer comparable machines, and have 20+ years of experience doing high performance computing, clustering and filesystems. Check out Solaris10 (http://wwws.sun.com/software/solaris/10/). With features like DTrace, NFS v4, a highperformance TCP/IP stack and other enterprise level features Apple has a long way to go to compet
    • Other companies offer SAN control software as well, such as SGI and their CXFS filesystem, part of their InfiniteStorage suite. CXFS supports many different platforms as well as many different models of fibrechannel cards and swtiches. The only catch is that the metadata server must be an SGI Origin 300 or Origin 350. Veritas also makes SAN software and is popular on Solaris and Windows.

      If you do the math, Apple's hardware RAID setups and per-seat SAN software prices are the lowest in the industry for now.
  • by tentimestwenty (693290) on Sunday April 18, 2004 @09:13PM (#8900560)
    I'm not even a big video user but this is amazing stuff. From start to finish they've got everything almost anyone could want to make high end productions and the cost and hardware is stupidly cheap. Real time HD over FireWire on a $3000 computer? Just to get that to work is amazing, but to have a purpose built SAN to handle all the files, and it all works together with amazing fit and finish. I can't see anyone in the industry not going for this. Apple's been saying that having the hardware and the software let's them do all sorts of unique things, but this is the first time it's going to completely change a whole industry. Linux companies take note and make sure you've got a hardware side to your operations.
    • Indeed. I have a friend who does a lot of video work. He had a $40K Pinnacle System [pinnaclesys.com] that he ditched for a G5 setup. He actually had a G4 running Final Cut Pro 2.0 for a while, and loved it. It blew circles around his Pinnacle system. Now that he has a G5 system with Final Cut Pro (latest version), he is in heaven. It is a very very slick system.

      The SANs system will be a boon to production companies. The biggest issue with working with video is disk space.......you need LOTS of space.....

  • Don't forget Shake! (Score:5, Informative)

    by TiMac (621390) on Sunday April 18, 2004 @09:15PM (#8900570)
    Apple also introduced Shake 3.5 [apple.com] for Mac OS X, Linux, and IRIX...
  • HDTV over IEEE1394 (Score:3, Interesting)

    by mduell (72367) on Sunday April 18, 2004 @09:16PM (#8900578)
    How do they plan to run 1080i HDTV (1Gbps if its YUV, 1.5Gbps if its RGB) over 800Mbps IEEE1394? Are they going to require users to buy a optical IEEE1394 (1600Mbps/3200Mbps) card? How many devices out there support IEEE1394 over an optical medium?
    • by Anonymous Coward
      Silly rabbit, they're using 100Mbps of the available FireWire bandwidth, which is only four times higher than a DV stream. This is essentially DV-style compression for HDTV signals. It has the advantages of DV (lossless editing since it's the camera's native format) as well as the disadvantages (one-time lossy compression with some loss of colour resolution).
    • by Enrico Pulatzo (536675) on Sunday April 18, 2004 @09:24PM (#8900622)
      Well, they are using the DVCPRO HD codec, which requires only 100Mbps stream, 1394b is overkill.

      Apple suggests that you have a 160MB(capital B)ps connection to do uncompressed (read: non DVCPRO HD) HD content, which requires a PCI-based solution, not firewire.
    • HD over FireWire (Score:5, Interesting)

      by daveschroeder (516195) * on Sunday April 18, 2004 @09:24PM (#8900624)
      It does not require optical. It works over normal FireWire. It supports Panasonic's 100 Mbps DV-HD (DVCPRO HD) codec.

      1080i HD content can be moved between a Panasonic HD VTR and a computer via FireWire with no generation loss:

      "With Panasonic's new, compact AJ-HD1200A DVCPRO HD VTR, 24fps or 60fps progressive scan material shot by Panasonic's AJ-HDC27 VariCam HD Cinema camera or 1080i studio / sports truck footage recorded by DVCPRO HD VTRs can be transferred via the VTR's IEEE 1394 interface directly into Final Cut Pro HD without generation loss. Once transferred, the material is instantly available for real-time editing operations. All footage maintains its camera-original quality, because the IEEE 1394 FireWire interface transfers the native DV-HD high definition files, as originally recorded on tape in the VTR or Varicam, directly to the Power Mac G4 or Power Mac G5 host computer's internal hard drive."

      Read the joint Apple/Panasonic press release [apple.com]
    • by rduke15 (721841)
      FCP doesn't seem to be supporting uncompressed HD. Apparently, it's only for the Panasonic DVCPRO HD codec.

  • by nedron (5294) on Sunday April 18, 2004 @09:18PM (#8900582) Homepage
    As the original poster mentioned, DSP 3 finally supports muxing DTS audio streams.

    This has been a requested feature since 1.0. Noce to see they finally got DTS support into the product.
  • by TehChubbz0r (770420) on Sunday April 18, 2004 @09:22PM (#8900606)
    Apple putting out complete and all-encompassing software packages like this make me want to invest in Apple hardware, but I'm lacking enough funds to make the switch...

    To me, Apple seems a much better development house than Microsoft (not really necessary to state), and their products seem much more reliable/functional than Microsoft's efforts. Maybe it's the extra time spent in development, maybe it's the extra attention spent on details, or perhaps it's just the hardware.

    Even though I don't currently use Apple hardware, I still appreciate what they are doing for the computing community in general with products like these that show what great design teams are really capable of.
    • I'm lacking enough funds to make the switch

      Find the funds. Put it on credit. The increased productivity will pay for itself.

      "Apple hardware is too expensive" is an excuse that fails to look at the entire picture. Increases in productivity enabled by intuitive design and reliable equipment far outstrip the initial premium.
    • by bonch (38532) on Monday April 19, 2004 @03:21AM (#8902136)
      Seriously!

      Microsoft--grungy Seattle, gray overcast days all the time, endless rain, boring and monotonous. And so we get Windows 95 and its ugly, drab gray, it's squares and lines, it's awful linear mindset to doing things. All the way up until Windows XP, and they just make everything blue and green, which looks like an attempt to be the pretty thing that OS X is without really "getting it."

      Apple--beautiful, sunny Cupertino. Pleasant weather, lovely parks, lots of color. And so we get iMacs, OS X, pleasant colors with curves and sleek designs...seriously, who else makes hardware that you could actually describe as "sexy" with a straight face? I admit it, I see a PowerBook or a desktop G5 and I think, "Man, that's enough to make me drool!" And their usability factor is through the roof. OS X is a breath of fresh air when all you've used is Windows (and KDE/GNOME).

      Just a theory on these two ways of thinking! :D
  • weird (Score:2, Interesting)

    by Anonymous Coward
    Of all of these updates, XSan is really at the top of them all. Products like Shake that are meant for using massive render farms, and Final Cut which, on a large enough project, would involve many many editors, will be wonderfully served by giving the users a nice way of accessing a production house's gigantic RAID.

    XSan should receive more noteriety for this.
  • by 777333ddd (525062) on Sunday April 18, 2004 @09:23PM (#8900615)
    The Xsan press release is the most interesting to me because it's a long lead time pre-annoucement. Now most companies don't bat an eye with preannoucements. They toss them out like crazy often with an eye to just stoke the stock price or FUD competition. But there is such a thing as a good pre-annoucement.

    That is not something Apple does much if at all for its products. While silence until shipping is a good move (I would say) in the consumer space. It's bad for the Enterprise space. Apple has been criticized and justifiably so for not pre-announcing key technology so developers and enterprises can plan accordingly.

    Now I agree that it's probably better to err on the side of less pre-announcement, but Apple took this to too much of an extreme.

    I think this is an indication that Apple is 'getting it' more and more regarding Enterprise/Pro markets.

  • What to view it on? (Score:5, Interesting)

    by gotmemory (732785) on Sunday April 18, 2004 @09:26PM (#8900628)
    Uh, this is awesome and all, but what are you going to view it on? As far as I know there is no DVD that supports HD, and by the origional poster, it sounds like you can only watch it on attached displays at full resolution.

    This also brings up something with the Panisonic HD DV camcorder simply because it is the only major minidv HD camcorder being pushed.

    Good job apple.
    • by MoneyT (548795) on Sunday April 18, 2004 @09:39PM (#8900682) Journal
      And before the iMac, there were probably less than 10 companies producing USB products. It's all about pushing people forward into the new world.
  • Kudos to Apple (Score:5, Interesting)

    by tobycat (722641) on Sunday April 18, 2004 @09:32PM (#8900649)
    Apple seems to have remade itself into a premium software developer. I used to think of Apple as the cool hardware manufacturer but now they are bringing that same innovation, simplicity, and style to software. No wonder Adobe has been wary recently. They must be wondering when Apple will be competing with them across their entire product line.
    • Re:Kudos to Apple (Score:5, Interesting)

      by tyrione (134248) on Sunday April 18, 2004 @11:55PM (#8901259) Homepage

      One of my most fond memories while being an employee at NeXT before stepping into Apple was Steve's final CEO to Staff Rally Speech.

      Besides the obvious, "We are already speaking to several key individuals, including John Rubenstein(sp?), etc" was the comment Steve made about when the OS hits the Shelf.

      To the best of my recollection:

      We will be the largest UNIX vendor and Apple will be produce the best application software the Mac platform has ever seen. Apple will be more than just a hardware company. It will be a software company.

      Now obviously Steve held to his Vision.

      • Re:Kudos to Apple (Score:4, Interesting)

        by Tiro (19535) on Monday April 19, 2004 @03:22AM (#8902138) Journal
        Damn, that's cool. Almost prophetic. I guess he really sees these things from a long term campaign perspective... which unfortunately is rare in business these days.

        Japan seems to break the mold here though. Recall that article a week or two ago about Toyota's long term development of alternative fuel engines... now Ford liscences them.

  • Interesting. (Score:5, Insightful)

    by Anonymous Coward on Sunday April 18, 2004 @09:41PM (#8900689)
    First SGI came out with a port [macworld.com] of their CXFS [sgi.com] filesystem, and now Apple's Xsan. Both of these fill a hole that was blindingly obvious the moment Apple came out with the Xserve RAID.

    Both Xsan and CXFS are cross-platform: you can attach heterogenous (Windows, Linux, Irix, Solaris, Mac OS X, possibly others) systems to the one filesystem, and have it all work. The interesting part is that CXFS needs an SGI Irix box at the centre to deal with the metadata updates (as I understand it). Xsan also needs a metadata server, but it's unclear whether it needs to be an OS X box, or if it'll work with other operating systems at its core. If the former, it's understandable. If the latter, it'll be a good chance to make it into the enterprise in a big way.

    Either way, it looks like Apple is making some serious, steady steps towards the enterprise market. They're very much the underdogs; people looking at this sort of thing like to see a track record before buying; but still... interesting times, indeed.

  • by Risto (666860) on Sunday April 18, 2004 @10:14PM (#8900834)
    I don't know how they can get away with calling it motion

    In light of the Phoenix/Firebird/Firefox/Fire--- browser, and the mobilix.org forced name changes
    it should be noted that "Motion" is a well known motion detection software.

    http://motion.sourceforge.net/
    • by MasonMcD (104041) <masonmcd.mac@com> on Monday April 19, 2004 @12:16AM (#8901385) Homepage
      I don't know how they can get away with calling it motion

      In light of the Phoenix/Firebird/Firefox/Fire--- browser, and the mobilix.org forced name changes
      it should be noted that "Motion" is a well known motion detection software.

      http://motion.sourceforge.net/


      If there was some confusion, I might see the point. But there's no way Apple's Motion will ever be confused with motion detection software.

      It's like saying Apple can't use "Logic" because there's a computer quiz game called "Logic!"

      They really have to compete in the same space. And no, "software" isn't a space.
  • Final Cut Express (Score:5, Interesting)

    by moosesocks (264553) on Sunday April 18, 2004 @10:17PM (#8900844) Homepage
    It seems worth mentioning that apple also updated [apple.com] Final Cut Express to a new patch. The patch corrects several severe issues with the program, specifically the 'blank frame' issue which has plagued virtually every user of the program. It also corrects problems with dropped frames and timecode breaks.

    Now that these problems are fixed, I can safely say that Final Cut Express is the perfect entry-level video editing solution. At $299, it's a steal compared to the competition (Final Cut Pro is already a steal!). Plus, if you decide to upgrade to pro, Apple only charges the difference in the price, meaning you lose no money.

    Talk about a company that's nice to their customers. Apple definitely sees the pro market as an area to capitalize - it has always been their strong point in the past. You can tell that apple's trying to capitalize on their strong points as they attempt to regain the Education market with the $799 1.25ghz eMac. The pro markets are faithful to apple, and can easily afford their hardware and software - compared to the 'real' pro-level stuff, Apple's a bargin (SGI workstations used to cost upward of $10k without software)
  • by Anonymous Coward on Sunday April 18, 2004 @10:37PM (#8900914)
    Gee, none of this has ever [sonypictures.com] been done [sonypictures.com] before... I'm CERTAIN Apple didn't bump this announcement early to deflate the rumored debut of Vegas 5 tomorrow. What have they to fear? {/sarcasm}
  • A Litte Offtopic (Score:4, Interesting)

    by XplosiveX (644740) on Sunday April 18, 2004 @10:37PM (#8900918)
    If you are looking to buy a notebook, looks like Apple is going to introduce some updated models tomorrow.

    http://www.thinksecret.com/news/aprillaptops.htm l

    This is kind of odd, they usually announce new products on Tuesdays.
  • To Quote Hillel (Score:3, Insightful)

    by dcocos (128532) on Sunday April 18, 2004 @11:35PM (#8901158)
    I've seen a lot of messages saying, is Apple killing the market for apps b/c they create them, themselves? To answer that I quote Hillel "If not now when? If not me who?" Apple answers to itself quite nicely.

One man's constant is another man's variable. -- A.J. Perlis

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