nandemoari writes: According to a recent advertisement airing on American TV, Apple's new Macbooks (well-received by most technology critics) are "The world's greenest family of notebooks." This particular ad shirks many other features that make the Macbook so great, including its processing, memory, and graphics powers. It seems an indication that the Cupertino-based company is increasingly aware of a consumer base that demands green electronics. However, Greenpeace is less than enthused with Apple's overall green performance. In their report, environmentalists argue that Apple "needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management."