They're very similar in certain ways — essentially both Apple and Google want to rewrite the rulebook; they don't want to do things in conventional ways. They want to come up with a better way — for everything; that's not even just the technology but the work processes, the work environment, everything has to be unique and better, so they're very similar in that way. One of the ways that they're different has to do with essentially trust of employees. Apple is very secretive within the company; people working on Macs don't know anything about the new iPods, etcetera. Google is extremely open within the company; once you're a Google employee you have access to just about every piece of information there is.