Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!


Forgot your password?
Check out the new SourceForge HTML5 internet speed test! No Flash necessary and runs on all devices. ×

Submission + - Samsung's advertising game outmuscled Apple in 2012 (edibleapple.com)

anderzole writes: With Samsung set to release its Samsung Galaxy S IV tomorrow in New York City, the South Korea based company has certainly learned a thing or two about creating a media buzz prior to a product launch. Previously, that was a talent that only Apple seemed to have mastered.

What’s more, Samsung has also proven rather shrewd at another one of Apple’s historic specialties – advertising. Not only are its latest people-centric ads resonating with consumers, they also bash Apple fans and iPhone users in the process. That’s a lot of bang for the buck.

And speaking of bucks, Samsung isn’t shy about spending a lot of its money on advertising efforts either. While Apple outspent Samsung by a factor of 3-1 in mobile advertising in 2011, Samsung stepped up its game in a major way in 2012. Last year, Samsung outspent Apple by $64 million in mobile advertising. Specifically, Apple spent $333 million on its advertising efforts while Samsung spent $401 million.

This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Samsung's advertising game outmuscled Apple in 2012

Comments Filter:

One good reason why computers can do more work than people is that they never have to stop and answer the phone.