He Shiyou, executive vice president of the Shenzen-based company, cited the recent patent battles between Apple and Samsung (see "Apple-Samsung: The Verdict on Innovation") and said: "We will avoid relying too greatly on one single operating system."
The OS allows the phone's functions, such as making calls or determining location, to run in any Web-based HTML5 application, not just in applications written specifically for that phone's onboard operating system.
Though the theoretical advantages are clear, it's a fairly radical step. "It's not been tried except by Google, this idea of basically creating your entire user experience in a browser," says Carl Howe, vice president at Yankee Group, an analyst firm in Boston. "Google did this in Chromebooks, but nobody has tried it with a smartphone."