theodp writes: On Tuesday, the USPTO granted Apple an odd patent on Techniques to Pollute Electronic Profiling, which presumably might concern the targeted ad revenue-hungry folks at Google, Facebook, and LinkedIn (and their investors). The patent, apparently assigned to Apple from Novell, is designed to thwart 'dataveillance techniques from automated Litter Brothers,' including lawful targeted and aggressive marketing tactics. Creating cloned identities that are 'intentionally populated with divergent information [e,g., fake phone numbers, email accounts, credit or debit card accounts],' explains the patent, 'circumvents the reliability and usefulness of dataveillance used by network eavesdroppers and effectively provides greater privacy over the network to principals.'
If you hype something and it succeeds, you're a genius -- it wasn't a
hype. If you hype it and it fails, then it was just a hype.
-- Neil Bogart