Nemilar writes: "It’s been about a week since Apple rolled out its new advertising platform, and developers of iPhone apps are watching the earliest returns to see how much money they can expect to make from these ads. One developer reported Thursday that he earned $1400 in one day for his flashlight app. The amount iAds pay is “a high number when you get it, but you don’t get it very often,” said Dave Yonamine, the director of marketing at MobilityWare. The article discusses revenue potential in relation to the only other mobile ads platform, AdMob for Android, and claims that iAd paid $148 for the same number of ads as $1 on AdMob. What's Apple up to?"