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Apple Moving Ahead With Plans To Bring Ads in Maps App, Report Says 37

Apple is moving ahead with plans to bring advertising to its Maps app. Starting next year, businesses will be able to pay for more prominent placement within search results, according to Bloomberg [non-paywalled source]. The approach mirrors Search Ads in the App Store, where developers purchase promoted slots based on user queries. Apple has said the sponsored results will remain relevant to searches.
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Apple Moving Ahead With Plans To Bring Ads in Maps App, Report Says

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  • Ads (Score:5, Insightful)

    by RitchCraft ( 6454710 ) on Monday October 27, 2025 @01:47PM (#65753574)

    Ads ads ads ads ads - so sick of this shit.

    • by dbialac ( 320955 )
      And ads on content provided by an open map system. How do these ads benefit openstreetmap.org?
    • Amen.

      It's amazing how much human activity is based upon or centered upon advertising and alcohol.

      I can't even comprehend what the world would be like without these two things, but I bet it would be a lot more pleasant.

      • by GoTeam ( 5042081 )

        I can't even comprehend what the world would be like without these two things

        We wouldn't have the snuggy. Is that really the world you want to live in?

    • Ads ads ads ads ads - so sick of this shit.

      Well, I suppose if Apple wants another revenue stream they could let people pay to get rid of the ads. Not that I'm condoning the ads in the first place, but it seems extra shitty to force people to have ads even if they'd prefer to pay to remove them.

    • Fry: So, you're telling me they broadcast commercials into people's dreams? But how is that possible?
      Professor Hubert J. Farnsworth: It's very simple. The ad gets into your brain just like this liquid gets into this egg. Although in reality it's not liquid, but gamma radiation.
      Fry: That's awful. It's like brainwashing.
      Leela: Didn't you have ads in the 20th century?
      Fry: Well, sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games, and on buses, and milk cartons, an

    • by cusco ( 717999 )

      We gave up on Apple maps the third time it sent us on a pointless detour through a residential neighborhood and then back to the spot where Google Maps on my Samsung phone diverged from their route. Even on my wife's iToy we use Google Maps now. To be truthful to date I have not seen anything on her phone that I liked better than what was on my phone, except the camera has better low-light resolution.

  • I miss my ADC mapbooks more and more.

    • by GoTeam ( 5042081 )
      MAPSCO was my favorite for my area. Seems like a similar format to what ADC did. The grid system was great!
    • by cusco ( 717999 )

      I've always liked the paper maps we got from AAA (and I never understood why people had trouble refolding them). Sure, Maps will take me directly from Point A to Point B, but it misses the far more interesting detours that you can jump out at you on a paper map. Where we live I can go from our town to the next one in X-many minutes along flat featureless Highway 2, or I can get there in X+3 minutes on Ben Howard Road as it winds along the Skykomish River, over hills and through farmland.

  • Non paywall link (Score:4, Informative)

    by registrations_suck ( 1075251 ) on Monday October 27, 2025 @01:53PM (#65753600)

    Here is a non-paywall link that provides some info before linking to the paywalled source:

    https://appleinsider.com/artic... [appleinsider.com]

  • by Petronius ( 515525 ) on Monday October 27, 2025 @02:00PM (#65753626)
    Steve Jobs must be rolling in his grave.
  • by greytree ( 7124971 ) on Monday October 27, 2025 @02:06PM (#65753634)
    As they say, if you only pay $1000 dollars for a phone, YOU'RE the product.
  • Just think of the things Apple might do with this money. Innovations such as:
      Another generation of VR hardware that doesn’t come with controllers to make it useful for VR.
      Adding even more buttons to the iPhone, a device with a touch screen.
      Another generation of headphones that can’t stream lossless audio from Apple’s own phones.

    This company is turning into a joke. The C in Tim Cook stands for “Can’t Innovate.”

  • Look-alike scams (Score:4, Interesting)

    by SB5407 ( 4372273 ) on Monday October 27, 2025 @02:30PM (#65753730)
    "Apple has said the sponsored results will remain relevant to searches." Practically the only ad results I ever see on people's iPhones are for look-like, scam apps when people search for name brand apps such as Microsoft Authenticator or Roku. Slop, and dreck. I imagine the ads in Maps will be more relevant because they'll be for actual, physical places, but I'll be damned if the ads in the App Store aren't sleazy.
  • If you don't pay for the product, you are the product. If you do pay for the product, you may still be the product. Humans are full of juice and they must be squeezed.
  • Already, Google maps has too many distractions for any driver--and now Apple has plans to kill people?
  • Thus lowering the value and effectiveness of the software to anyone not interested in what is already the easiest to find. Why have a search function at all?

  • If they do this, I will not use it. Just leave shit alone. We are already paying $1200+ for the iPhone. How much blood are you gonna squeeze from the rock?

  • apple users can pay for highest priced gas in town so you know what station will be at the top when you look for gas stations

  • I do quite a bit of traveling around the world and I can say that Apple's maps are completely unreliable. I have been burned so many times that I have given up.
    - you are standing in the ocean
    - the street has a different name
    - there is not - and never has been - a restaurant/hotel/shop here
    - there is no on-ramp here
    - and so on.

    For my next trip, I will suffer the indignity of loading google maps on my iPhone.

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