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Apple Explores Using Google Gemini AI To Power Revamped Siri (bloomberg.com) 32

Apple is in early discussions about using Google Gemini to power a revamped version of the Siri voice assistant, marking a key potential step toward outsourcing more of its artificial intelligence technology. From a report: The iPhone maker recently approached Alphabet's Google to explore building a custom AI model that would serve as the foundation of the new Siri next year, according to people familiar with he matter. Google has started training a model that could run on Apple's servers, said the people, who asked not to be identified because the discussions are private.

The work is part of an effort to catch up in generative AI, a field where the company arrived late and then struggled to gain traction. Earlier this year, Apple also explored partnerships with Anthropic and OpenAI, weighing whether Claude or ChatGPT could serve as Siri's new brain. Apple is still several weeks away from making a decision on whether to continue using internal models for Siri or move to a partner. And it hasn't yet determined who that partner may be.

Apple Explores Using Google Gemini AI To Power Revamped Siri

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  • by SmaryJerry ( 2759091 ) on Friday August 22, 2025 @02:10PM (#65608400)
    The problem with picking ChatGPT, Grok, or Gemini to power Apple's AI and Siri is that we are in a period of high growth and significant change where these models leap frog each other every couple of months. If Apple gets committed to a single provider they are basically gambling on a horse, and as they did with the first version of Apple Intelligence based on a early version of ChatGPT, they will have a high change of falling flat on their face. Anything they do now will be a step up from their current last place position in AI however as a device specialist the best option is to give users their own choice of AI that works best for them.
    • by Gievers ( 162033 )

      I don't entirely agree with that.

      Apple could clearly separate knowledge output and device control, so that replacing the underlying AI engine would not be a problem.

      I consider the probability very high that Google, Facebook, and Microsoft will ultimately leave the competition behind. The reason is: These companies have easy access to content, which is not the case for their competitors. F.e. there was a recent report that OpenAI relies on Google for search queries.

    • by Local ID10T ( 790134 ) <ID10T.L.USER@gmail.com> on Friday August 22, 2025 @04:01PM (#65608766) Homepage

      By that logic, any choice will work the same as the others. It will leapfrog ahead, then fall behind, only to leapfrog ahead again. Once the market matures, all providers that survive will have equivalent offerings.

      The trick is to pick a vendor that will survive the turmoil. (and to re-evaluate contracts regularly to maintain price parity.)

      • Well yes they need pick the right horse to survive the turmoil, but its still gambling because no one knows the the winner right now. All options are not equal and will not have equivalent capabilities in various capabilities and who does the leap frogging is not known. For example Grok 4 greatly exceed GPT 4 in every metric and even after the release of GPT 5 later on, Grok still remained ahead in nearly every intelligence metric. Point being that leapfrogging is not a certainty even with the most popular
  • by tekram ( 8023518 ) on Friday August 22, 2025 @03:12PM (#65608608)
    That's you and your data and what Google is going to do with it. The cost is just too much for many to burden. You don't need every part of your lives to be shaped by Big Data.
    • Your concern although valid, is about a decade too late. Hard pressed to spell any realistic alternatives that do not entail living under a rock.
  • Which we already knew about !
    • Apple is rarely the first to market in any emerging product/service space. The really concerning part is that their constant floundering regarding AI may be indicative that they have no idea what the fuck they're doing for an important service that differs drastically from all of their other offerings. It's the predictable result of what happens when you install the money guy as CEO of one of the worlds largest tech companies.

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