Apple Weighs Using Anthropic or OpenAI To Power Siri in Major Reversal (bloomberg.com) 18
Apple is considering using AI technology from Anthropic or OpenAI to power a new version of Siri, according to Bloomberg, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort. From the report: The iPhone maker has talked with both companies about using their large language models for Siri, according to people familiar with the discussions. It has asked them to train versions of their models that could run on Apple's cloud infrastructure for testing, said the people, who asked not to be identified discussing private deliberations.
If Apple ultimately moves forward, it would represent a monumental reversal. The company currently powers most of its AI features with homegrown technology that it calls Apple Foundation Models and had been planning a new version of its voice assistant that runs on that technology for 2026. A switch to Anthropic's Claude or OpenAI's ChatGPT models for Siri would be an acknowledgment that the company is struggling to compete in generative AI -- the most important new technology in decades. Apple already allows ChatGPT to answer web-based search queries in Siri, but the assistant itself is powered by Apple.
If Apple ultimately moves forward, it would represent a monumental reversal. The company currently powers most of its AI features with homegrown technology that it calls Apple Foundation Models and had been planning a new version of its voice assistant that runs on that technology for 2026. A switch to Anthropic's Claude or OpenAI's ChatGPT models for Siri would be an acknowledgment that the company is struggling to compete in generative AI -- the most important new technology in decades. Apple already allows ChatGPT to answer web-based search queries in Siri, but the assistant itself is powered by Apple.
Apple Gets A Clue (Score:4, Interesting)
Apple gets a clue. Film at 11.
Apple Maps vs. Google Maps?
Siri vs. Google or Alexa?
Apple AI vs. ChatGPT?
Which would you pick?
Re: Apple Gets A Clue (Score:2)
Apple gets a clue: Apple Intelligence
Re: (Score:2)
Linux
organic maps
duckduckgo's AI from their website,
don't need an an assistant
They don't want to waste the money on a fad (Score:2)
They see that the bubble is popping. They are cutting their losses and using the junk someone else made until winter is here in which case they'll pretend AI never happened.
Re: (Score:2)
The rumor I've heard from those who work at Apple or have worked at Apple is that Apple bit way, way too hard into the rotten apple which was/is DEI. They promoted and hired people completely unfit for the jobs simply because or their DEI checkmark credentials. This has had disastrous impact on "softer" disciplines specifically, like project/program management, release management, and so on - nevermind more creative/artistic disciplines.
You can see this in how milquetoast a lot of their later software relea
The choice seem to be obvious (Score:1)
OpenAI seem to be the better choice and would have me consider Apple for one of my next devices !
Especially if OpenAI could pay and buy back Microsoft participation so that they don't have to sign up for shady deals, that would be the best outcome ever.
Apple failed at engineering (Score:2)
Re: Apple failed at engineering (Score:2)
They aren't evil enough to steal enough data, and aren't smart enough to process it.
Well... (Score:2)
they once had to buy a certain company called NeXT along with its CEO Steven Jobs to get a new OS after failing two times to develop one on their own.
But the real problem is that AI just NEEDS to run on cloud infrastructure since running it on the device is just inefficient, you'd need to stuff enough computing power and RAM into each of them to work any time even when it will be used only rarely. This means totally wasting money.
But privacy and data protection has become one of the main selling points for
Re: Well... (Score:2)
Thereâ(TM)s a good chance Apple will try to negotiate a âoeprivateâ cloud deployment of whichever AI model they go for.
OpenAI has done this with MS; you can deploy ChatGPT models in Azure with some âoeguaranteesâ that your data wonâ(TM)t be used for training or stored in the same place as all the other ChatGPT history.
If you truly value privacy, this wonâ(TM)t be enough for you, but Iâ(TM)d expect Apple to try something like this in an effort to differentiate from Goo
Re: (Score:1)
But privacy and data protection has become one of the main selling points for Apple in the last decade or so. They tried to bridge the gap with their "Privat Cloud Compute" approach, but this is so complex and hard to understand (and to implement) that nobody will really care, they will just see "all my data will be processed in the Cloud just as Google does it" and that's it.
From the summary, it seems Apple is asking them to train a model that will run on Apple's private servers, thus maintaining privacy.
Why not AB test bot, or let people choose (Score:2)
'Nuff' said
MONUMENTAL!!! UNBELIEVABLE!!! (Score:2)
I reckon it will take them a year (Score:2)
Would like to be surprised but I reckon it'll be about 2027 by the time they get their act together on this. I guess they can tout it as 20th anniversary of iPhone BS.
They probably want somebody else to blame (Score:2)
... when things go dramatically wrong. There is no way Apple is unable to make an LLM on the level of most other players at this time.
Liability ... (Score:2)
Despite the very questionable judgement in California, it ain't over till the geriatric ladies and gentlemen on the federal supreme court have their say.
Apple offloads liability with this.
Even if they do (Score:2)