Apple Pulls iPhone 16 Ad Showing Off 'More Personal Siri'

Apple has pulled an iPhone 16 ad featuring a "more personal Siri" after delaying Apple Intelligence features originally planned for iOS 18. The now-private video starred actor Isabella Ramsey demonstrating contextual awareness capabilities. Apple stated the delayed features, including personal context and improved app integration, will release "in the coming year," while Bloomberg reports some Apple AI staff believe these features might be completely rebuilt.

Will this allow you to build

[fredrated]

an insular personal bubble?

Re:

[dohzer]

No, but it will allow you to purchase one.

Wait till next year to upgrade.

[SeaFox]

Isn't AI supposed to be the headlining feature of the iPhone 16? It's all I hear Snoop Dogg and Patrick Mahones talk about on their ads.

If that's gone there really is no reason to buy a new iPhone this year. Wait till the 17 comes out for (maybe) more reasons, or at least to get the 16 at not-the-latest-model pricing.

Re: Wait till next year to upgrade.

[knoledgesponge]

There was no reason to buy an iPhone 15 even. Those AI promises have seemingly evaporated, at least for users of the Chinese model. This Alibaba partnership is likely just an effort to pump up optimism while iOS 19 is likely the earliest we will see anything special.

Context/behavior sensitive device

[Big Hairy Gorilla]

Only degrees away from your best friend. Monetizable friend. Your devices will clearly need to acquire intimate information. Behavior sensitive. Your device will be trying to determine your emotional state... so.. I'm certain a lot of people straight up wont care at all, and many will probably twist themselves in a knot to defend the undefendable ... but this is bad for society. It's not a device, it's a company. Tech companies arguably operate without restrictions. If you can't access their information bec

Real or Scripted?

[az-saguaro]

Makes me wonder if the ad was real at all, in the sense the the actor was actually using the AI enabled service
- OR -
if the whole thing was scripted without any real AI action taking place, to promote a product that wasn't yet running or ready for prime time.

Re:

[devloop]

if the whole thing was scripted without any real AI action taking place, to promote a product that wasn't yet running or ready for prime time.

Oh sweet summer child! Of course, scripted, every time.

Re:

[nightflameauto]

Makes me wonder if the ad was real at all, in the sense the the actor was actually using the AI enabled service - OR - if the whole thing was scripted without any real AI action taking place, to promote a product that wasn't yet running or ready for prime time.

If you believed Siri actually gave Samuel L. Jackson a gazpacho recipe, without someone pulling the Siri strings in the background years ago, you never used Siri for anything. That piece of garbage still can't answer the simplest questions. She can pop up at all sorts of inordinate times when the stereo makes a sound that seems vaguely like Siri. That's about the only thing it's good for. Quite entertaining while listening to speed or death metal, as the combination of palm mutes and cymbal crashes sound li

Re:

[Hadlock]

In an ad, probably scripted, but the real reason they're pulling the ad is that the AI presented took too much compute to do at scale, not because they couldn't do it.

How much stock value was lost?

[thesjaakspoiler]

I was ready for some new Apple goodies but apparently Apple wasn't.

Hey Siri, Mind your Own Business!

[BrendaEM]

Now...using AI processing to gather your personal data... Sending it to our servers... Merging your data with our learning data.... Selling your--I mean our data---I mean service.

Good lesson

[fropenn]

Don't release a product until it will delight, even if that means delays. Most casual users HATE Copliot, with many of my family members asking me "how do I get rid of it?" Apple is trying to avoid the same mistake. Good for them.