Apple Pulls iPhone 16 Ad Showing Off 'More Personal Siri'

Apple has pulled an iPhone 16 ad featuring a "more personal Siri" after delaying Apple Intelligence features originally planned for iOS 18. The now-private video starred actor Isabella Ramsey demonstrating contextual awareness capabilities. Apple stated the delayed features, including personal context and improved app integration, will release "in the coming year," while Bloomberg reports some Apple AI staff believe these features might be completely rebuilt.

Will this allow you to build

[fredrated]

an insular personal bubble?

Re:

[dohzer]

No, but it will allow you to purchase one.

Wait till next year to upgrade.

[SeaFox]

Isn't AI supposed to be the headlining feature of the iPhone 16? It's all I hear Snoop Dogg and Patrick Mahones talk about on their ads.

If that's gone there really is no reason to buy a new iPhone this year. Wait till the 17 comes out for (maybe) more reasons, or at least to get the 16 at not-the-latest-model pricing.

Re: Wait till next year to upgrade.

[knoledgesponge]

There was no reason to buy an iPhone 15 even. Those AI promises have seemingly evaporated, at least for users of the Chinese model. This Alibaba partnership is likely just an effort to pump up optimism while iOS 19 is likely the earliest we will see anything special.

Context/behavior sensitive device

[Big Hairy Gorilla]

Only degrees away from your best friend. Monetizable friend. Your devices will clearly need to acquire intimate information. Behavior sensitive. Your device will be trying to determine your emotional state... so.. I'm certain a lot of people straight up wont care at all, and many will probably twist themselves in a knot to defend the undefendable ... but this is bad for society. It's not a device, it's a company. Tech companies arguably operate without restrictions. If you can't access their information bec

Real or Scripted?

[az-saguaro]

Makes me wonder if the ad was real at all, in the sense the the actor was actually using the AI enabled service
- OR -
if the whole thing was scripted without any real AI action taking place, to promote a product that wasn't yet running or ready for prime time.

Re:

[devloop]

if the whole thing was scripted without any real AI action taking place, to promote a product that wasn't yet running or ready for prime time.

Oh sweet summer child! Of course, scripted, every time.