Apple Is Reportedly Building a More Conversational Siri Powered By LLMs

According to Bloomberg (paywalled), Apple is developing a new version of Siri powered by large language models (LLMs). TechCrunch reports: The new assistant reportedly will fully replace the Siri interface that users rely on today, and Apple is planning to release the feature in the spring of 2026. The feature seems like it will be similar to OpenAI's Advanced Voice Mode but with all the same access to personal information and apps that Siri has today. Until then, Apple is relying on third parties to power the iPhone's advanced AI features.

Siri started it all

[Tony Isaac]

But then Apple let it slowly rot, until it became almost useless. It's good that they are updating it, even if a little late to the party. Copilot, Gemini, and ChatGPT each already have AI voice assistants that are quite good. Alexa, on the other hand, just wants to sell you stuff.

Re:

[bill_mcgonigle]

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Copilot, Gemini, and ChatGPT each already have AI voice assistants that are quite good
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Which will all be much better in eighteen months when Apple first fields their offering.

I wonder if Apple will grant their own assistant special permissions to do OS tasks to make up for the gap in experience.

Re:

[Tony Isaac]

I'm certain that by then, all of the AI chatbots will be equipped to do this. Gemini can already perform a lot of OS tasks in Android, like turning Bluetooth on and off, controlling settings, launching apps, starting timers, starting navigation. Copilot is sure to follow soon.

Re:

[jenningsthecat]

Copilot, Gemini, and ChatGPT each already have AI voice assistants that are quite good. Alexa, on the other hand, just wants to sell you stuff.

How long do you think it will be before Copilot, Gemini, ChatGPT, and everything else like them will also "just want to sell you stuff"? Rest assured, that's a matter of when, not if. After all, ChatGPT is already being used to analyze and predict behaviour to improve targeted marketing [aicontentfy.com]. I believe that using the results of such LLM analyses to serve advertising within LLM query answers is only a matter of time.

I think that eventually ALL such services will devolve into tiers of service wherein - if you pay

Re:

[Tony Isaac]

Google voice assistant has been around since 2016, and it still doesn't try to sell stuff. Maybe Google knows that if they start following the path of Alexa, people will stop using their assistant too.

Ad targeting? Absolutely. Chrome, for example, doesn't directly advertise, but it certainly does track where you go in order to help Google sell ads. Google has been smart to keep the two parts (the browser, and the advertisements) just far enough apart to give people what they want (a good web browser) withou

We know

[GrahamJ]

Isn't this what Apple already announced?

Most Obvious Move Ever

[Blackeneth]

Even I thought of it — a year ago.

Siri never told me a good joke....

[bsdetector101]

Never really used Siri.

Swamp castle

[sinij]

Listen, lad. I built this kingdom up from nothing. When I started here, all there was was swamp. Other kings said I was daft to build a castle on a swamp, but I built it all the same, just to show 'em. It sank into the swamp. So, I built a second one. That sank into the swamp. So, I built a third one. That burned down, fell over, then sank into the swamp, but the fourth one... stayed up! And that's what you're gonna get, lad: the strongest castle in these islands.