Shameless Insult, Malicious Compliance, Junk Fees, Extortion Regime: Industry Reacts To Apple's Proposed Changes Over Digital Markets Act 255
In response to new EU regulations, Apple on Thursday outlined plans to allow iOS developers to distribute apps outside the App Store starting in March, though developers must still submit apps for Apple's review and pay commissions. Now critics say the changes don't go far enough and Apple retains too much control.
Epic Games CEO Tim Sweeney: They are forcing developers to choose between App Store exclusivity and the store terms, which will be illegal under DMA (Digital Markets Act), or accept a new also-illegal anticompetitive scheme rife with new Junk Fees on downloads and new Apple taxes on payments they don't process. 37signals's David Heinemeier Hansson, who is also the creator of Ruby on Rails: Let's start with the extortion regime that'll befell any large developer who might be tempted to try hosting their app in one of these new alternative app stores that the EU forced Apple to allow. And let's take Meta as a good example. Their Instagram app alone is used by over 300 million people in Europe. Let's just say for easy math there's 250 million of those in the EU. In order to distribute Instagram on, say, a new Microsoft iOS App Store, Meta would have to pay Apple $11,277,174 PER MONTH(!!!) as a "Core Technology Fee." That's $135 MILLION DOLLARS per year. Just for the privilege of putting Instagram into a competing store. No fee if they stay in Apple's App Store exclusively.
Holy shakedown, batman! That might be the most blatant extortion attempt ever committed to public policy by any technology company ever. And Meta has many successful apps! WhatsApp is even more popular in Europe than Instagram, so that's another $135M+/year. Then they gotta pay for the Facebook app too. There's the Messenger app. You add a hundred million here and a hundred million there, and suddenly you're talking about real money! Even for a big corporation like Meta, it would be an insane expense to offer all their apps in these new alternative app stores.
Which, of course, is the entire point. Apple doesn't want Meta, or anyone, to actually use these alternative app stores. They want everything to stay exactly as it is, so they can continue with the rake undisturbed. This poison pill is therefore explicitly designed to ensure that no second-party app store ever takes off. Without any of the big apps, there will be no draw, and there'll be no stores. All of the EU's efforts to create competition in the digital markets will be for nothing. And Apple gets to send a clear signal: If you interrupt our tool-booth operation, we'll make you regret it, and we'll make you pay. Don't resist, just let it be. Let's hope the EU doesn't just let it be. Coalition of App Fairness, an industry body that represents over 70 firms including Tinder, Spotify, Proton, Tile, and News Media Europe: "Apple clearly has no intention to comply with the DMA. Apple is introducing new fees on direct downloads and payments they do nothing to process, which violates the law. This plan does not achieve the DMA's goal to increase competition and fairness in the digital market -- it is not fair, reasonable, nor non-discriminatory," said Rick VanMeter, Executive Director of the Coalition for App Fairness.
"Apple's proposal forces developers to choose between two anticompetitive and illegal options. Either stick with the terrible status quo or opt into a new convoluted set of terms that are bad for developers and consumers alike. This is yet another attempt to circumvent regulation, the likes of which we've seen in the United States, the Netherlands and South Korea. Apple's 'plan' is a shameless insult to the European Commission and the millions of European consumers they represent -- it must not stand and should be rejected by the Commission."
Epic Games CEO Tim Sweeney: They are forcing developers to choose between App Store exclusivity and the store terms, which will be illegal under DMA (Digital Markets Act), or accept a new also-illegal anticompetitive scheme rife with new Junk Fees on downloads and new Apple taxes on payments they don't process. 37signals's David Heinemeier Hansson, who is also the creator of Ruby on Rails: Let's start with the extortion regime that'll befell any large developer who might be tempted to try hosting their app in one of these new alternative app stores that the EU forced Apple to allow. And let's take Meta as a good example. Their Instagram app alone is used by over 300 million people in Europe. Let's just say for easy math there's 250 million of those in the EU. In order to distribute Instagram on, say, a new Microsoft iOS App Store, Meta would have to pay Apple $11,277,174 PER MONTH(!!!) as a "Core Technology Fee." That's $135 MILLION DOLLARS per year. Just for the privilege of putting Instagram into a competing store. No fee if they stay in Apple's App Store exclusively.
Holy shakedown, batman! That might be the most blatant extortion attempt ever committed to public policy by any technology company ever. And Meta has many successful apps! WhatsApp is even more popular in Europe than Instagram, so that's another $135M+/year. Then they gotta pay for the Facebook app too. There's the Messenger app. You add a hundred million here and a hundred million there, and suddenly you're talking about real money! Even for a big corporation like Meta, it would be an insane expense to offer all their apps in these new alternative app stores.
Which, of course, is the entire point. Apple doesn't want Meta, or anyone, to actually use these alternative app stores. They want everything to stay exactly as it is, so they can continue with the rake undisturbed. This poison pill is therefore explicitly designed to ensure that no second-party app store ever takes off. Without any of the big apps, there will be no draw, and there'll be no stores. All of the EU's efforts to create competition in the digital markets will be for nothing. And Apple gets to send a clear signal: If you interrupt our tool-booth operation, we'll make you regret it, and we'll make you pay. Don't resist, just let it be. Let's hope the EU doesn't just let it be. Coalition of App Fairness, an industry body that represents over 70 firms including Tinder, Spotify, Proton, Tile, and News Media Europe: "Apple clearly has no intention to comply with the DMA. Apple is introducing new fees on direct downloads and payments they do nothing to process, which violates the law. This plan does not achieve the DMA's goal to increase competition and fairness in the digital market -- it is not fair, reasonable, nor non-discriminatory," said Rick VanMeter, Executive Director of the Coalition for App Fairness.
"Apple's proposal forces developers to choose between two anticompetitive and illegal options. Either stick with the terrible status quo or opt into a new convoluted set of terms that are bad for developers and consumers alike. This is yet another attempt to circumvent regulation, the likes of which we've seen in the United States, the Netherlands and South Korea. Apple's 'plan' is a shameless insult to the European Commission and the millions of European consumers they represent -- it must not stand and should be rejected by the Commission."
The bigger they are... (Score:5, Insightful)
The more evil they become.
And despite the fact that there is clear evidence in Apple's own ecosystem (Mac app store) that this can be done securely, the Apple apologists will do whatever mental gymnastics they can to justify this shitty rent-seeking behavior on the part of Apple.
Re: (Score:2)
Re: The bigger they are... (Score:3)
Yep, people like to forget that the jobs intentionally made decisions to make the Macintosh less upgradable in order to cause users to buy new machines instead. He saw what having expansion slots did with the apple 2 line (let people buy third party expansion devices) and wanted to put a stop to that. The modern apple devices are his wet dream made real.
Re: (Score:3)
Yeah. Increasing sales is a horrible evil. No company should pursue that goal.
Re: (Score:3)
I've never been one to download and install many apps....
This is redundant. You couldn't, because Apple wouldn't allow other stores or sideloading apps until a real country decided to force them to.
If anyone needs to explain to you why competition is good....
Re:The bigger they are... (Score:4, Insightful)
The EU disagrees with you.
They seem to be taking the view that *more* competition is good and, indeed, required.
Re: (Score:2)
There's an easy solution:
Don't provide IT to family. Period.
Re:The bigger they are... (Score:5, Insightful)
Whew.
I'm still blessed to have both my parents alive (over 80yrs)....and I want to be able to communicate with them.
I bought them iPhones, as they are the easiest and most intuitive to learn and use...and they don't break as much.
While my father was technical in his day...post stroke, he's not quite as fast as he used to be...mom was never technical.
They do need help from time to time and even over long distances, it is relatively easy to do "tech support" for them over the phone.
I suppose you don't have any family you care about, that might need some help keeping in touch in the modern world...or you just don't care for or about anyone?
I dunno about you, but I happen to love and care about my family members, and want to help them out AND stay in touch on a very regular basis, especially the older ones where you never know exactly how much more time they have with you.
Re: (Score:3)
That's the nice thing about Apple.
If by chance the *do* mess things up so badly that you can't picture it in your mind to help them fix over the phone...you can send them to the Apple Store and they will fix it for them there.
Re: (Score:2)
Re: (Score:2)
So if say the USA wanted, they could ask apple to pull tiktok and that would be it, no more tiktok, ever.
That doesn't sound so bad at all. Yay to walled gardens!
But yeah, totally agree with the general sentiment of this post.
Re: (Score:2)
Re: The bigger they are... (Score:4, Insightful)
They don't want to use the competitor's infrastructure to deliver apps to customer devices. That is literally what this whole conversation is about. Not surprised that an AC can't read, though.
Re: (Score:2, Troll)
Apple has legitimate expenses reviewing Apps for health and running infrastructure to handle things like notification service.
Re: The bigger they are... (Score:5, Informative)
Then, there's the code, content and other reviews which drive up software development expenses. If you have user-generated content, you also need to have strict moderation on the app to ensure there's no pr0n, even if it's a 21+ app with age verification. However, larger apps like Reddit and Twitter get away with having pr0n everywhere...try that in a newer/small app, and you'll be removed from the app store.
There's also other various apps that get removed, like one for the PAX vaporizer. Apple doesn't like cannabis-related apps, so boom, it got rid of em. There goes that company's development money into an iOS app...poof, and no alternative way to publish the app to non jailbroken phones.
So yeah, under the hood Apple's policies do cost the consumer a lot by driving up costs to produce and maintain apps.
Re: (Score:3, Insightful)
I think the subtlety is that the phone itself is the infrastructure here - not the App Store.
If the devs can bypass payments for dev kits, then they legitimately are going to get a free ride; what do they think pays for iOS updates and the R&D for the new hardware that's needed for ever-increasingly-resource-hungry apps? If they expect the phone purchaser to pay that, they'll end up with far fewer target customers, because the cost of the devices would have to be vision-Pro like.
The other alternative i
Re: (Score:3)
By charging dev kit fees or higher prices for the hardware itself? I thought I mentioned that.
With what revenue? See above: either money from the sale of hardware or other licensing fees.
Re: (Score:3)
Microsoft makes no money from the hardware that runs Windows (outside of their own devices) and people are free to release software for Windows without paying for any kind of dev kit, so clearly it's possible. In Apple's case, they make the hardware as well, but what good is their hardware without software (first-party or third-party)? In fact, there are many companies that make all kinds of hardware and the supporting software without mec
Re: (Score:3)
Since when? They most definitely get OEM payments to have Windows on those machines.
Now if it's a homebuilt - sure.
Also I should have specified what "dev fee" means - it doesn't have to be labeled a dev fee. Paying for an Enterprise license of Windows counts as a dev fee.
I'm pretty sure Microsoft also now heavily subsidizes Windows and Dev Studio development with revenue from Azure and Office 365 and other projects. So they most definitely are ch
Re: (Score:3)
I mean that's an irrelevant distinction: why do Xbox developers have to pay a royalty fee per item but Windows developers don't? That's from the same company...
There is a reasonable argument about fixed amount versus percentage-based though. I thought part of the new terms for the EU was just that though - the "core technology" fee? Or was that on top of the percentage-based fee?
Re: (Score:3)
Ownership over the phone you bought. And you don't even have to use other app stores! But Apple's willingness to "allow" things like Xbox Cloud game streaming is entirely based on how much pressure they are under from fair competition. The more you accept that Apple doesn't have to compete and can decide what you can do with a device you bought, the less they are going to
Re: (Score:2, Troll)
Strange....to date, I've been able to do everything I've ever wanted to do with a phone, no problems.
I'm really trying to figure out what Apple is preventing me from doing that I want or should want to do with my phone?
Re: (Score:3)
Re:The bigger they are... (Score:4)
What are these new "alternative" stores going to give me, the customer/user that I don't already have?
Choices, competition, discounts. For example if you only ever went to Exxon gas stations, you still very much want other gas stations to exist, even if you never mean to use them. Because competitive options is how you keep prices low and quality good, merely by existing.
Re:The bigger they are... (Score:4, Insightful)
This isn't even about alternative app stores. It's about a developer being able to simply release software and the consumer install it with no middlemen required. Especially a small developer that wants to release it for free.
Re: (Score:2)
Re: (Score:3)
Upon approval.... Can't even get Google Chrome.
Re: (Score:2)
But you can simply not do it. It's the choice that's important and it will certainly be disabled by default the way it is on a Mac.
Re: (Score:3)
>I'm not sure I want to risk un-vetted apps being available that might be downloaded on my phone.
Un-vetted. So you want only apps vetted by Apple. Do all your principles align with theirs? If so, you are fine. If not, you are screwed.
Re: The bigger they are... (Score:3)
"Ok...I'm a happy Apple iPhone user."
Tell us more about your Stockholm syndrome.
"What are these new "alternative" stores going to give me, the customer/user that I don't already have?"
Apps that Apple, known PRC collaborator, doesn't want you to have.
Re: (Score:2)
What app does Apple not want me to have that I want to have? Specifically?
Re: (Score:3)
What app does Apple not want me to have
Termux, for example.
that I want to have? Specifically?
We might be in "true Scotsman" territory here. Indeed, a user wanting termux might not buy an iPhone in the first place, as he would probably know about Apple's policy so far when making his purchasing decision.
Here's a small list (Score:5, Informative)
Can anyone else think of other big categories of apps which are verboten? All of the above can be implemented securely.
Re: Here's a small list (Score:5, Insightful)
Your phone is a computer whether you are capable of realizing it or not.
Apple artificially limits what you can do with your pocket computer whether you are capable of realizing it or not.
This is abusive to the customer whether they are capable of realizing it or not.
Customers incapable of recognizing these things like yourself need MORE protection from abuse.
Re: (Score:3)
Would you rather have crippled apps where not only do you have to pay for basic features, but they charge you MORE and still deny you the ability to block unwanted sponsored content and clickbait? Because that is the iOS YouTube experience, and it applies to almost all other mainstream services peddled via the App Store too.
There are so many p
Re: (Score:3)
"I have nothing to say so I don't see why the removal of free speech is a big deal."
If the situation doesn't apply to you, don't speak up. Defending things simply because "it's fine for me" is selfish.
Re: (Score:3)
If your app isn't. In Apple's App Store, I won't be using it.
Re:The bigger they are... (Score:5, Informative)
Ok...I'm a happy Apple iPhone user.
What are these new "alternative" stores going to give me, the customer/user that I don't already have?
Here's a quick list in approximate order of popularity:
I'm sure I've missed some others. And most of those have anticompetitive implications. Game console emulators compete with Apple's app store and game subscription services. GPLed software competes with the iWork suite. Chrome and Firefox compete with Safari. VMs compete with Mac hardware sales. Compilers and development environments compete with Mac hardware sales and Xcode.
About the only one on that list that doesn't potentially create legal problems for Apple is porn. Apple's reason for rejecting that is probably the risk of legal liability. But Apple could end up taking on that legal liability by notarizing the porn, so it isn't clear whether the new rules would have Apple refusing to notarize that.
Re: (Score:2)
Apple's target audience, like my mom, doesn't care about any of that stuff. Well, maybe the pr0n, but that's her deal.
Re:The bigger they are... (Score:5, Interesting)
This can be accessed via Safari if you want to hit those websites.
Broaden your definition a bit to include adult content in general, including games with porn in them, VR porn, etc., and a Safari-only experience becomes a much bigger hassle for content creators.
I guess I could see potentially Chrome or Firefox, but I've yet to miss either of those (hell, I've never even thought out them till this post).
But most of the other stuff you listed here...is computer work.
But see, here's the thing. Apple keeps touting Vision Pro as being about spatial computing, and keeps trying to push the iPad as a computer alternative. As soon as you say "That's computer work," that entire facade comes tumbling down. Apple is actually working against its own best interests with these store policies, but they're too short-sighted to see it.
I'm not seeing the use case for myself, nor most any iPhone user out there for compiling code, running virtual machines, etc...???
You keep saying "phone", but iOS covers more than just phones, and the experience is just as locked down on iPad, not to mention iOS-adjacent systems such as Vision Pro, and Apple TV. Take a look at the bigger picture, where iPhone is just one of the devices in the bigger iOS/tvOS/visionOS ecosystem, and things look very different.
Also, nothing stops even an iPhone from being used for console gaming while attached to a TV via HDMI (yes, there's a dongle for that) or USB-C, so game console emulators really aren't out of the question. If you could use a used iPhone in a MAME cabinet instead of a dedicated PC, there would be a decent-sized secondary market for used iPhones and iPod Touch devices.
I'm just saying that there's a lot of stuff out there that some people would like to use iOS devices for, who Apple has deemed uninteresting to serve, and has gone out of their way to thwart. And no matter how you look at it, a company having that much corporate control over what users do with the hardware that they own is a bad thing.
Not seeing the issue... (Score:3, Insightful)
Re: (Score:3)
an private parking lot can not control the brands (Score:2)
an toll road can't not control the brands of cars allowed to drive on it.
an private parking lot can not control the brands of cars allowed to use it.
Re: (Score:3)
Absolutely they can. A private road or a private parking lot can make up whatever rules it wants."For paying customers only" "For Ferrari's Only" "No tresspassing".
You can do whatever you want. It isn't private property.
Re:an private parking lot can not control the bran (Score:5, Insightful)
Absolutely they can. A private road or a private parking lot can make up whatever rules it wants."For paying customers only" "For Ferrari's Only" "No tresspassing".
When private entities offer services to the public they necessarily lose some rights to do as they damn well please in exchange. This is because there is contravening public interests that must be weighed against the interests of the property owners.
private parking lot can not enforce handicap parki (Score:2)
private parking lot can not enforce handicap parking them selfs in some states / areas. In them the local government is the one to deal with the enforcement
Re: (Score:3)
And yet a phone is private property - it's not Apple's. It's more like a car maker trying to tell you what parking lots you can park in and actively trying to prevent your car from entering other lots. The parking lot owners own the lots but you own your car.
Re: (Score:2)
The hardware may be your property. The operating system is licensed and subject to the license agreement, whatever it may be.
Re:an private parking lot can not control the bran (Score:4, Insightful)
Oh, sure - let me install my own OS then.
Re: (Score:2)
Re: (Score:2)
Re: (Score:2)
Re: (Score:3)
Absolutely they can. A private road or a private parking lot can make up whatever rules it wants."For paying customers only" "For Ferrari's Only" "No tresspassing".
How well do you think they'd do with "no black people" or "no Jews"?
No, they can't make up 'whatever rules they want."
There is a distinction between "private property" and "private property with public accommodations." And it's an important distinction.
Re: (Score:2)
Re: (Score:2)
Re: (Score:2)
Re: (Score:2)
Can you prove that?
You're telling me that I can't only let BMWs park on my lot during game days?
Re:Not seeing the issue... (Score:5, Insightful)
but I absolutely understand that if a private entity built[...]
No, you don't understand. Companies have a lot of latitude unless they are big enough to have a distorting effect on the market. At that point, things that are perfectly legal and fine for a small company become an anti trust issue.
They have every right.
They do not.
Apple owns their ecosystem - top to bottom.
Again no, they do not, not all the way down. The Apple "ecosystem" does not exist independently of the laws of the juristictions in which it operates. The very existence of Apple is granted by those laws. The protections they have and the systems they operated only exist because the system of laws has set up an environment where they can exist.
Apple want all the protection of the laws with none of the protections given to other people by the laws.
They built it, they make the rules.
How does that not in your head cut both ways? They didn't build the EU and they don't get to make the rules. The EU absolutely has the right to make whatever laws it wants...
Re: (Score:2)
How does that not in your head cut both ways? They didn't build the EU and they don't get to make the rules. The EU absolutely has the right to make whatever laws it wants...
How would you feel about the EU deciding that it was for the good of the people for them to start "making rules" and nationalizing the means of production? After all, those businesses they're taking expropriating only exist because the EU, by its good graces, created the environment in which they were able to exist in the first place!
I recognize I've created a strawman of your argument. My point is that strong private property rights are a fundamental underpinning of modern liberal society. Businesses
Re:Not seeing the issue... (Score:5, Insightful)
> My point is that strong private property rights are a fundamental underpinning of modern liberal society.
Absolutely. People who spent money on a device should be able to run the software of their choice on their property. That overrides any sort of "but mah ecosystem" consideration.
Re: (Score:2)
Eh?
It sounds like you're agreeing. Businesses have rights, just not unlimited ones.
Maybe instead of imposing conditions on three apple ecosystem, they should just jump straight to splitting apple up small enough that there are no anti trust problems.
But yes private property rights exist, but they're are also laws to protect citizens and small companies from predations of larger ones.
Sand as for nationalising the means of production. I don't live in the EU, but there a few things the government ought to re n
Re: (Score:2)
How would you feel about the EU deciding that it was for the good of the people for them to start "making rules" and nationalizing the means of production?
Sounds great, when do we start?
Re: (Score:3)
How would you feel about the EU deciding that it was for the good of the people for them to start "making rules" and nationalizing the means of production?
You talk about the EU as if it was some dictatorship instead of a democratically elected institution passing laws through a parliament and an EC chosen by the people. So with that in mind, if the EU decided to nationalise the means of production I would fully support it, given that they are a democracy and thus enacting the will of the people.
But all of this is irrelevant anyway. This isn't an EU vs others argument. What Apple is doing falls afoul of antitrust laws the world over. The EU isn't even the firs
Re:Not seeing the issue... (Score:5, Insightful)
Bridge analogy is idiotic, but let's run with it.
Company A builds a bridge. Company A also builds cars. Company A sells millions of cars and says "If you want to cross the bridge, you have to use one of our cars and you have to pay a toll."
Company B comes along and builds a different bridge that goes to the same place, but charges lower tolls and invites company A's cars to use it. Some car owners would rather use that bridge. Company A says "You can use that bridge, but Company B has to pay us every time one of our cars crosses it."
Company B says that Company A's customers should be able to use whatever bridge they want without Company A taking money from them. Company A laughs and wipes its ass on a European flag.
Re: (Score:2)
Re: (Score:2)
Sure, but to extend your analogy:
Apple builds a bridge and charges people to cross it. Then a law is passed allowing the construction of another bridge. Apple then says, "we are going to charge people that cross that bridge too"
Re:Not seeing the issue... (Score:5, Interesting)
There's already another "bridge" - the Android ecosystem - over which Apple has zero control.
From a consumer perspective you have choices. You can go Apple or one of a bazillion Androids and some lesser known platforms and feature phones.
From a developers perspective the landscape is radically different. Half of your potential audience is is captive to Google, the other half to Apple. You have no power or influence over the terms and policies of either gatekeeper. In order to sell your product to half of the market you must accept Google's terms. In order to sell to the other half you must accept Apple's. In either case to reach any given customer there is one single gatekeeper you must interface with.
At least on the Android side things are superficially different. There are alternate stores and some customers can figure out how to load your product directly on to their devices without going thru a gatekeeper.
Re: (Score:2)
So with the car analogy, you think it's reasonable for someone to have to buy a different car to cross a different bridge? Who does the car belong to?
Re: (Score:2)
I'm not an Apple fan by no stretch... but I absolutely understand that if a private entity built a bridge (with private money) and want to charge others to use said named bridge. They have every right. Apple owns their ecosystem - top to bottom. This isn't a hard concept. They built it, they make the rules.
The Apple app store is not a closed ecosystem owned by Apple top to bottom. If it were I would agree with you. It's a large marketplace where millions of developers sell their products. Government has a legitimate interest in regulating markets to balance the rights and interests of the various parties.
All Apple needs to do is get rid of all third party software on its store and just produce or contract the production of its own apps then they can set whatever rules for the sale of their own products the
Re: (Score:2)
You want to sell your junk in my jurisdiction, I make the rules.
This isn't a hard concept.
Re: (Score:2)
Apple owns the ecosystem (of which the phone design is a part). They don't own the phone. When you buy something, it's yours. That payment is final.
Re: (Score:2)
What does a third party app store or independent software developer have to do with Apple's precious ecosystem? This is like Chevy trying to charge me 27% tax on any shopping I do that involves driving my Chevy vehicle.
they also need to find people in Ireland who are l (Score:3)
they also need to find people in Ireland who are locked out due to apple saying they are in north Ireland
I saw this fee (Score:2)
Re: (Score:2)
How about (Score:2)
Re: (Score:2)
Most of the apps in the AppStore are junk nowadays anyway, doubt anyone would notice.
Re: (Score:2)
On Android I can uncheck a single box (that is unchecked by default) and never have to think about an alternative app-store again, ever. It just won't work.
Is Android really that much far ahead than Apple that they have this figured out for years and years?
Re: (Score:2)
Just look at how Apple handles it on the Mac. You have to go into security settings and intentionally disable restrictions for third party apps
Apple already knows how to do this.
This FUD about the risk of "accidentally" installing other software is ridiculous. Nobody is at risk for having advanced options available that are off by default. It's the same kind of argument HP is making when they brick printers over third party ink.
Re: (Score:2)
sure, now we have millions of Mac equivalents around the world with users running as admin secured with 6 digit passcodes.
Re: (Score:2)
So is this good regulation of commerce, or bad? (Score:2)
I worked on writing software for tax compliance for many years, and the reason I stopped is because the wack-a-mole nature of regulations created to circumvent tax avoidance schemes had rendered the tax code unintelligible. It simply was not possible to compute some aspects of the tax code. I would go to the human experts and ask them how to calculate a certain number, and their answer would be, "well, it depends; how aggressive do you want to be?"
It sounds like we have a similar situation here. Apple is ju
Scammers Paradise (Score:2, Redundant)
The whole appeal of iPhones is that they're incredibly secure, walled-garden, and have an app store that is well-vetted. Just wait until grandma gets the text telling her to side-load whatever nonsense crypto/spyware/notification blaster on her phone and then promptly drain her accounts while texting all her contacts further download links.
This ONLY benefits large corporations by letting them side-step Apple's surcharge. An unintended consequence of this will be scammers running wild on tech-illiterates, wh
Re: (Score:2)
Do you worry about grandma getting pwned on her Mac?
To this day, the Mac is not a "scammers paradise" despsite the fact that you can side load apps on it.
Re: (Score:3)
Umm... last I checked the EU is not going to force any users to use those alternative stores, you are absolutely within your rights to ignore them and continue to use exclusively Apple-blessed apps.
Re: (Score:3)
This thing that isn't happening on Android is going to start happening on iPhones why exactly?
Whatever happened to end users actually owning hardware? Forget alternative app stores. I just want control for me.
Approval for sideloaded apps?! (Score:4, Interesting)
Re: (Score:2)
Apple's requirement for app approval even outside the store destroys the whole point of sideloading.
Pretty sure that's exactly what was intended. All of the changes they made seem intentionally designed to make using any of the new systems worse for users than staying with the old ones.
mame is allowed in the play store but apple says N (Score:3)
mame is allowed in the play store but apple says NO!
https://play.google.com/store/... [google.com]
EU Gov backdoor (Score:2)
The only reason the EU wants this is to break the security framework of iOS that they sooo much hate. The rule simply makes it easier to install their surveillance software.
Re: (Score:2)
Scary that you think a large military would make you a world bully and if you don't like it you should be a bully too.
Re: (Score:3)
There's absolutely nothing in the EU requirements that prevent you from using your iphone as a walled garden.
It isn't for you. It is for the people who are not like you.
Re: (Score:2)
Android is for people who are not like me.
Re: (Score:3)
The problem is a lot of people don't. This is what the cell provider sold them. They're now locked in to a platform they may not like because once Apple gets ahold of you it won't let go. Oh want to switch to Android because $12300 is too much for a phone? Good luck because imessage has hijacked your number.
If it was easy to leave, that would be fine. It's not; and a lot of non-technical people are getting swindled in to things they don't want.
It's also a matter of principal. You create consumer-protection
Re: Good of Apple (Score:2)
That's a valid response if you are worried about the end user, but not if you are concerned about fair competition for other software developers.
Re: (Score:2)
Nobody is forcing you to buy Apple products either.
Re: (Score:2)
No one is forcing you to use the alternative app stores.
It seems highly likely that larger developers like Epic would do that thing if the ruling were different.
People are mad at Apple, but the only actual solution is to separate stores/distribution from developers and prohibit exclusivity agreements. Developers don't want that either, they just have a personal battle with Apple and are pretending to have moral high-ground. So they got what they deserved.
Re: (Score:2)
Let's start with the extortion regime that'll befell any large developer who might be tempted to try hosting their app in one of these new alternative app stores that the EU forced Apple to allow. And let's take Meta as a good example. Their Instagram app alone is used by over 300 million people in Europe. Let's just say for easy math there's 250 million of those in the EU. In order to distribute Instagram on, say, a new Microsoft iOS App Store, Meta would have to pay Apple $11,277,174 PER MONTH(!!!) as a "Core Technology Fee." That's $135 MILLION DOLLARS per year. Just for the privilege of putting Instagram into a competing store. No fee if they stay in Apple's App Store exclusively.
I don't understand that take at all... from the actual terms:
Core Technology Fee — iOS apps distributed from the App Store and/or an alternative app marketplace will pay €0.50 for each first annual install per year over a 1 million threshold.
There could be 1 billion EU users. But there are not 1 billion EU users who will be downloading Instagram for the first time in each year.
I think their "per year" part was a mistake. After the first year, you're right that the costs would be incremental.
However, the cost of leaving Apple's store would still be catastrophically huge for any company that has a large number of users. After all, presumably users who installed Instagram from Apple's store wouldn't count as a redownload when they download it from the external store for the first time. So if Instagram wanted to leave Apple's store and switch to a Facebook store, for example, they
Re: (Score:2)
There could be 1 billion EU users. But there are not 1 billion EU users who will be downloading Instagram for the first time in each year.
New versions count as installs. So if there are 250 million app users, and the app is upgraded at least once per year, the developer will pay Apple 124.5 million EUR/year.
Re: (Score:2)
That's way cheaper than 30%/15% though, isn't it? Isn't that exactly what the mega-devs wanted?