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Apple

Apple Plans Major 'Watch X' Overhaul for Device's 10-Year Anniversary (bloomberg.com) 24

While Apple's next line of smartwatches is expected to be a minor upgrade, the company is working on a revamped "Watch X" update for the device's 10th anniversary. Bloombeg's Mark Gurman reports: Apple is planning a splashy upgrade for its smartwatch, but you won't see it this year. The 2023 models, due next month, will be a minor refresh -- the kind of incremental update that has characterized the product in recent years. Inside Apple, executives have pondered the idea of switching away from this slow-but-steady annual upgrade cycle. The deliberations haven't gotten far (Apple has dutifully released a new watch every year since the category debuted in 2015), but recent updates to the device underscore why this is even a discussion. [...] Fact is, Apple isn't giving consumers many reasons to buy a new watch with each generation. The company did launch an impressive new Apple Watch Ultra last year that spurred upgrades at the high end, but 2023 will (once again) be another low-key year. [...]

Because of the Apple Watch's slow evolution over the years, the design has remained largely the same since the Series 4 launched in 2018 -- aside from the Ultra model. But that's poised to change. Apple is planning a "Watch X" model to mark the device's 10-year anniversary, and it promises to be the biggest overhaul yet. (The category was unveiled in 2014 and released the following year, so Apple is planning to launch Watch X either in 2024 or 2025.) With the X model, Apple designers are working on a thinner watch case and have explored changing the way bands are attached to the device.

Starting with the original Apple Watch, bands have slid into the sides of the chassis and attached with a locking mechanism. Keeping that design the same let the bands stay compatible with old and new models, but it has downsides. People involved in the development of new Apple Watches say the system takes up a considerable amount of space that could be better filled with a bigger battery or other components. To that end, the company has explored a new magnetic band attachment system, though it's unclear if it will be ready or used in the Watch X revamp. Even bigger changes are coming as well: a microLED display that tops the color and clarity of the current OLED screens, as well as a technology for monitoring blood pressure.

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Apple Plans Major 'Watch X' Overhaul for Device's 10-Year Anniversary

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  • by jmccue ( 834797 ) on Monday August 14, 2023 @07:49PM (#63767724) Homepage
    Why does everyone have to call their product X, we had OS X, the Twitter and now this watch, I am sure I forgot a few. What is going on. Too bad Xorg did not trade mark X, maybe they could get some royalties.
  • 5G not for the speed, but for the extra towers/channels.
  • Like big oil and telecom, Apple is always selling mostly to their true believers: individual and institutional shareholders. That's the house of cards that underlies the value of many popular products like IBM, Exxon, AT&T, and GM. Its always exactly the reason why their value is overrated to consumers, and why Apple can advertise every iteration of their mediocre product line right here on Slashdot. All of that value added branding that only gets you so far in any real and competitive market. I alw
  • Anyone else remember how that went over?

    WIKI: "Upon its unveiling, the TAM was predicted to cost US$9,000, which would include a direct-to-door concierge delivery service. At release the price was reduced to US$7,499. In the middle of the machine's sales lifespan Apple dropped the price further to around US$3,500, and finally upon discontinuation in March 1998 the price was set to US$1,995. Customers who paid full price for the TAM, and then complained to Apple when the price was so drastically cut, were of

  • by 93 Escort Wagon ( 326346 ) on Tuesday August 15, 2023 @12:00AM (#63768142)

    Smartphones and smartwatches include all the features the vast majority of users care about, and have for years. You can add fluff - Memoji, hand-washing timers, etc. - but that's only going to appeal to the fanatics who buy new devices every year simply because they have to have the latest shiny thing. Everyone else just upgrades when their old one stops working as well as they want it to.

    Now if (as rumored) Apple somehow manages to pull off truly functional non-invasive blood sugar monitoring, that will change the calculus for a lot of people - one time, anyway. But it's hard to see what else they could add that truly would be a "must have" for most folks.

    • Don't confuse stagnation for lack of opportunity. There are plenty of things smart watches should be capable of but don't. Car keys are obvious, but there are plenty of other examples out there. There just has not been enough focus on innovation in the sector.

      Magnetic attachment to the band though has to be one of the dumbest ideas though. Sure, I'll swim with that...

    • I dont plan on upgrading my watch unless/until it breaks or they really do release non-invasive blood glucose and/or blood pressure. Those are game changers, and I am willing to pay almost any price for an apple product that can measure blood pressure, blood glucose, heart rate, o2, and ekg. It becomes a mini medical tricorder at that point! I got this generation of watch since it added EKG. I wear my watch 24/7 to monitor my o2 levels due to severe sleep apnea.

  • Waiting for blood glucose monitoring. Doesn't have to be spot on accurate, but if it can show an approximation and trends up/down that is still worth having.

  • Square watches are so ugly, like my grandfather used to wear. Other manufacturers are making round smart watches - it is really THAT hard to do?
  • by fredrated ( 639554 ) on Tuesday August 15, 2023 @10:36AM (#63769310) Journal

    Didn't Elongated Mollusk copyright "X"?

  • Make one with a ROUND watch face.

If all else fails, lower your standards.

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