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Medicine Apple

Apple Argues It's Now a Major Force in the Health-Care World (bloomberg.com) 51

Apple published a nearly 60-page report Wednesday outlining all its health features and partnerships with medical institutions, arguing that such offerings are key to the tech giant's future. From a report: The company pointed to its breadth of existing services -- from sleep monitoring and fitness classes to atrial-fibrillation detection and cycle tracking -- and promised to build on that foundation. Chief Operating Officer Jeff Williams, who oversees Apple's health endeavors, said in a statement attached to the report that the company will continue to innovate in "science-based technology."

"The health innovations we've pioneered have aimed to help break down barriers between users and their own everyday health data, between health-care providers and patients, and between researchers and study participants," he said. The report serves as a response to Apple critics, who have knocked the company for not doing as much as rivals in health care. Though the Apple Watch dominates the market, the device hasn't always gotten novel health features as quickly as competitors' products. And fellow tech titans such as Amazon.com and Google have made ambitious forays into the medical field -- with mixed results. Apple is arguing that it's a pioneer in health technology and positioned to use it as a growth driver in the years ahead.

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Apple Argues It's Now a Major Force in the Health-Care World

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  • Terrifying if true (Score:4, Interesting)

    by drinkypoo ( 153816 ) <drink@hyperlogos.org> on Wednesday July 20, 2022 @11:45AM (#62718930) Homepage Journal

    Apple is part of PRISM so that means that all your health data is being funneled to the feds. That has the potential to go seriously sideways, real soon now.

    • With much focus being placed on "mental health" in light of recent events, I am beginning to worry as well. Will I be relegated to wandering the streets, jailed, executed, because the gubmint decides that people with "mental health" are the cause of our society's problems?
      • Will I be relegated to wandering the streets, jailed, executed, because the gubmint decides that people with "mental health" are the cause of our society's problems?

        It depends. If the Republicans take control, then that's what you can expect if you're white. They've got no use for you. Reagan demonstrated that, they'd prefer you just die in a ditch. If you're colored, they'll enslave you. That's what they mean when they say MAGA. If it's the Democrats in control of the slide into fascism, then equitably and regardless of color or background you will be picked up off the streets, analyzed, pathologized, institutionalized, compartmentalized, anesthetized, and finally cap

    • Apple is part of PRISM so that means that all your health data is being funneled to the feds.

      All Apple health data is only kept on device, only sent to health providers you choose, and then only the data you choose to share with them.

      You can keep chasing to believe long things, or you can sign yourself with reality.

      • You can keep chasing to believe long things, or you can sign yourself with reality.

        Did Apple transcribe that for you, or is this a translation from the ancient Chinese?

  • Apple has a really greta health monitoring device with the Apple Watch, but even more importantly it's a device that has been helpful in getting people to work out - just as the FitBit has as well to be sure, but I feel the Apple Watch is more generally useful for various kinds of fitness.

    In addition to that, Apple's one of the few companies that has treated user privacy with enough seriousness that people trust the phones to store health data, knowing it's going going to be going to marketers and the like.

    • In addition to that, Apple's one of the few companies that has treated user privacy with enough seriousness that people trust the phones to store health data, knowing it's going going to be going to marketers and the like.

      HAHAHAHAHAHAHA!
      *Inhlaes*
      HAHAHAHAHAHAHA!

      You think Apple care about your privacy. Fuck no. Maybe more so than Google or Facebook, but its an infinitesimal amount.

    • The work out aspect is indeed great. I like to close the rings on most days, sometimes I walk briskly around the block before returning home.
    • I was told by my cardiologist that those heart monitoring features are basically worthless. Whether that's ECG or HR, they're just too inaccurate to tell you anything meaningful.

      And I think he's right. I go to Orange Theory and I've seen many times where the tracker shows my heart rate at 40 while I was running, and 180 while rested. Most of the time it gives you a decent estimate just for fun, and I'll admit it makes the workout a bit more engaging, but if you're looking for anything for health care, it's

  • by backslashdot ( 95548 ) on Wednesday July 20, 2022 @11:52AM (#62718956)

    To make dent, they need to be able to detect heart attacks 15 to 20 minutes in advance. That is easily possible in 90% of cases with periodic EKG. Heart attacks show up on an EKG minutes before a person feels the first symptoms (which many people ignore). If the Apple Watch could detect heart attacks early, many lives could be extended. And yes btw, a smartwatch is at least theoretically good enough, without having to wear anything else like a smartring. Reference: https://www.health.harvard.edu... [harvard.edu] Here is an alternate tech: https://keck.usc.edu/smartphon... [usc.edu]

    • by EvilSS ( 557649 )
      It can probably be done, but there are hurdles: First, FDA approval. I can see the FDA taking forever approving a use like this due to the critical nature of it. Plus convincing them to allow it in a consumer device vs a fully regulated "medical" device. I expect they would require a pretty high standard for false positives and negatives as well. A false positive for a heart attack is going to come with expensive ambulance rides and ER visits that will also take up limited ER resources.

      The second, and th
      • by Pieroxy ( 222434 )

        Not counting that an EKG every 5 minutes will divide by 10 the autonomy of the watch which is already on the edge of being unusable.

        • by EvilSS ( 557649 )
          I suspect they would need to either rely on the user to initiate it or find a way to figure it out from pulse data. There is not way currently for it to do automated ECGs, you need to put the finger from the opposite hand on the watch button to get the lead I view it uses. Maybe an accessory worn on the other wrist. And if they are going to do that might as well add one for an ankle and get a rough 6 lead ECG view. That would definitely give them data to detect an MI. I don't see that happening though.
    • by fazig ( 2909523 )
      I'm just imagining something like an iNsulinPump, taking a 30% cut of every transaction. And no "off-brand" insulin, because that would compromise the security of the user!

      Cyberpunk future, here we come!
      • So you might be forced to buy your prescriptions only at an Apple-branded store where Apple gets a 30 percent cut AND sells your personal medical data, "anonymized, of course" (HA HA) to any data broker out there?

      • The entire insulin fiasco was probably caused by the FDA, just as it surely did the whole epipen situation (the FDA decided that all makers had to get their devices re-approved, at the cost of millions in testing, and thus all the inexpensive ones disappeared, because they werent profitable enough to justify millions in testing)
        • by fazig ( 2909523 )
          Your thinking is a bit too US centric here.

          In the US it might have been the FDA, or not, I don't know, and it's not even relevant within this context, so I don't really care about that "deflection".
          Thing is that Apple uses these practices everywhere around the world, of which the US makes up less than 5% in terms of population.
  • The current Apple Watch features are mildly useful, but the true leap forward will be when they can get non-invasive blood sugar monitoring working well.
    I understand that it is a fiendishly difficult challenge to get it working as an Apple like product, meaning anyone should just be able to wear the watch no matter your skin colour and humidity. They have been working for years on it, hiring people with phds in non invasive sensors.
    Anyway, once it is available, it is a great health monitoring tool, and not
    • by EvilSS ( 557649 )
      I'm sure Apple wants to get this out. It would be a killer feature and sell a shit-ton of Apple watches. Once they get it working they still need to get FDA approval which I'm sure is slow as molasses.
  • by jenningsthecat ( 1525947 ) on Wednesday July 20, 2022 @12:02PM (#62718982)

    The health innovations we've pioneered have aimed to help break down barriers between users and their own everyday health data...

    The data innovations we've pioneered have aimed to help break down barriers between Apple and their suckers' everyday health data...

    FTFY

  • I got an iLobotomy!

  • 9to5Mac carries a better report [9to5mac.com] on the Apple report, if only because it's one of the few news sources that don't parrot Bloomberg and mention the title "Empowering people to live a healthier day" and link to a PDF of the report [apple.com]. Read it if you care.
  • The entire article is about Apple releasing a 60 page report detailing health features and partnerships in response to critics who said that they were not doing enough in that area. No one from Apple said nor implied that they were "a major force". What was said:

    “The health innovations we’ve pioneered have aimed to help break down barriers between users and their own everyday health data, between health-care providers and patients, and between researchers and study participants,” he [Chief Operating Officer Jeff Williams] said.

    In fact the only use of the word "major" in the article: "Already, fitness features are a major selling point for the Apple Watch . . ." From Apple's report, the word "major" appears 10 times:

    • major risk factor . . . pg10
    • falls are a major concern
  • by swell ( 195815 ) <jabberwock@poetic.com> on Wednesday July 20, 2022 @01:26PM (#62719396)

    My recent stints in hospital clearly demonstrated Apple's influence. More Apple watches than all other brands combined. Not just rich doctors but low level nurses and everyone in between.

    Despite the talk about health benefits, these watches seem to be more of a fashion statement. At no time did I ever see anyone use an Apple watch in a way that couldn't be done with an ordinary watch.

    In a different medical environment, Apple watches were an essential part of a secure communication system. They seemed to justify their expense well.

    Still, I'm saving my pennies & dimes for the time when the Apple Tricorder Watch is closer to reality. Continuous glucose monitoring, etc.

    And for those who impugn Apple's privacy practices I say put up or shut up. Your asinine accusations require factual support.

    • by Anonymous Coward
      ^ apple watch is nothing but a signal to other people that you're not one of the poors.
    • And for those who impugn Apple's privacy practices I say put up or shut up. Your asinine accusations require factual support.

      factual support [theguardian.com]

      • Don't forget the bribe [macrumors.com] that google pays them to stay the default search engine. That tasty Apple User data is worth a good chunk.
      • by swell ( 195815 )

        And for those who impugn Apple's privacy practices I say put up or shut up. Your asinine accusations require factual support.

        [factual support]
        I respect your opinions, Drinky, but this is disappointing. This ancient Guardian link says nothing about what Apple gave the NSA. If you know what that is, please cite. Meanwhile, know that access to servers does not mean access to useful information. My VPN keeps nothing of interest on their servers. Any government bullies might force them open but they'll likely be

  • iPhones work great with epic rover and some other mobile stuff but once you start to get into radiology forget it, none of the big ones support macOS and half these places claim âoeitâ(TM)s web basedâ leave out the fact that is for view only and even then they wonâ(TM)t work in safari. One other thing apple needs to work on is they still have the stance of âoeyou come find usâ if you want to talk about how to bring apple into your hospital system, if you donâ(TM)t have VP
  • ... Yadda, yadda.

  • So says, Tim Holmes. LOL!

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