Apple Reportedly Hires Away Meta's AR Public Relations Head (theverge.com) 19
Apple has reportedly hired Andrea Schubert, Meta's communications and public relations lead for its augmented reality (AR) products, according to Bloomberg reporter Mark Gurman in his Power On newsletter. The Verge reports: Schubert's LinkedIn page indicates that she's been working for Meta for nearly six years. "Meta, with Oculus, has been the market leader in headsets, so such a hire makes sense as Apple nears its launch," Gurman explains. On both Black Friday and Cyber Monday this year, Meta's Oculus Quest 2 was one of the top-selling products. Not to mention that Meta's Oculus app topped the App Store in the US on Christmas Day, and became the number one free app on the Google Play store today, a potential sign that a significant amount of people received the headset as a gift this holiday. According to Apple analyst Ming-Chi Kuo, the company's AR headset could launch sometime in 2022, featuring 8K displays and "Mac-level" computing power. It may also cost a whopping $3,000 and be geared largely for developers at launch.
Any other good VR options? (Score:2)
Re: (Score:3)
In the consumer space, the only other companies worth mentioning are HTC with the Vive and Valve with their Index. Valve has a functional ecosystem too in the form of Steam, I'm not sure what HTC has in that area.
Re:Any other good VR options? (Score:4, Interesting)
HTC is a generic peripheral, it doesn't work with a specific ecosystem. You can use a Vive with Steam and most VR games on Steam support Vive and dozens of other headsets. This is unlike Oculus (Meta/Facebook) which only works with Oculus (Meta/Facebook) headsets (I believe Steam works with them as well).
So the Valve Index is really a competitor for the HTC Vive and such since the games work on both.
Re: (Score:2)
I have an original oculus, not the quest. It does work with steam games, though some games don't properly support the controllers.
So no loss (Score:2)
No Poaching Agreement? (Score:3)
Re: (Score:3)
Anti-poaching agreements are far weaker than you may think.
They only prevent you from being directly recruited by a company under the agreement. They do not stop you from approaching the company instead on your own free will. (Since many agreements are private and secret, there is no way for an employee to kn
from "Meta" (Score:2)
...Meta's communications and public relations lead
"Meta" is short for "Metastasize", which is an apt description.
Re: (Score:2)
So strange to witness (Score:3)
It's like like two monkeys squabbling over a pile of poop. What next, they are going to hire a chief blockchain NFT specialist?
Apple used to innovate and set industry trends, not join buzzword bingo.
Re: (Score:1)
Still, you have to admit that the marketing department of 'Meta' is the most competent part of what they've built so far.
Re: (Score:2)
Meta
Given the number of jokes in relation to metastasised tumors, the blocking of Instagram users called "meta" and the fact that there are already companies called Meta which are now in a trademark dispute with Zuckerberg, I'll reserve my judgement.
Or maybe you were saying that as a reflection of just how horrible the other departments are, in which case I tip my hat to you :-)
Re: (Score:2)
Or maybe you were saying that as a reflection of just how horrible the other departments are, in which case I tip my hat to you :-)
So far they are the only ones who've done anything.
Typical (Score:2)
That's just so meta of Meta, but afterall, the metadata shows that this is the 'new meta'.
I Highly Suggest ... (Score:3, Insightful)
Re: (Score:3)
Considering one of the biggest complaints about 3D movies and 3D TVs was the glasses, it seems silly that people would rapidly adopt a VR headset as an alternative, as they're heavier and more bulky than 3D glasses.
So people who hate 3D
Re: (Score:3)
VR seems to be a lot less likely to cause these issues, but then the pricetag shows that they arent typically using the cheapest solution.
Re: (Score:2)