Apple Will Ask Before it Targets You With Its Ads in iOS 15 (theverge.com) 29
Apple will start asking for permission to enable Personalized Ads in iOS 15, the company's method of serving relevant ads in the App Store and Apple News by analyzing what you read, purchase, and search for on your device. From a report: The company used to collect that information by default, but now it plans to ask for permission. Apple required other developers to seek users' permission with the debut of App Tracking Transparency, so it seems like it's showing that it will hold itself to a similar standard. The Personalized Ads pop-up should show up when you open the App Store if you're running the most recent iOS 15 beta. In the pop-up, Apple writes that the ads will help you discover relevant apps, products, and services while protecting your privacy by using "device-generated identifiers and not linking advertising information to your Apple ID."
I prefer irrelevant ads (Score:3)
That makes it much less likely that I accidentally click on them.
Re: I prefer irrelevant ads (Score:4, Insightful)
I'm always on a fence on this question. What I'd like I think would be assuredly anonymous ads that are relevant.
For example if Apple were to create a temporary ID for me, perhaps even aggregating it with 100 similar people, then after a month discard the temporary ID. I'd find that useful. I'd be getting sent subject matter relevant to my recent interests. If mergeredceith other people searches then I might even get even more useful tangential ads but it would decrease the direct tie and privacy loss. Snd then by discarding this the chance of someone reverse engineering my anonymous I D goes down as would any consequence of that.
What I hate is the peemensnce of my past searches and purchases.
Finally I'd like a menu click fir ads that would say hey thsnks but I already purchased the left handed motor cycle wrench I searched for last week so we'd both be happier if you stopped showing me your ads for it. That is a way to click to say the ad us chasing obsolete interests.
Re: (Score:2)
So your objection is not to targetted advertisements, but to the fact that by the time you see a targetted advertisement, that ad is no longer relevant to you. Tbh, I hate this too.
Which suggests that all they really need to do is keep their information up to date.
Re: (Score:2)
That sounds like what Google tried to do with FLoC. The idea was that your own browser would assign you to a "cohort" with thousands of others based on your interests, and any website wishing to target ads could query the cohort.
There were a huge number of problems with it. Cohort would be used as another data point to fingerprint users (along with IP address, browser name and version etc.). The cohorts would need to be very carefully chosen not to reveal any sensitive information, and due to differing the
Re: (Score:2)
What, is it another company's fault if you lack the self control and discipline to not buy a product you might think it is interesting but do not actually need at the time?
All other things being equal, I would *FAR* rather be subjected to ads that are genuinely relevant to my current situation than ads that are not.
Re: (Score:2)
I prefer no ads. I hope I can block them, but then in apps' ads are mostly unblockable even with DNSes like AdGuard Pro's. :(
Do you want ads Yes or Yes (Score:2)
They asked.
Re: Do you want ads Yes or Yes (Score:2)
Re: (Score:1)
I just wish there was an option to select NO ADS at all. I have to pay for bandwidth to use an offline app.
Thanks, that's how it should be (Score:2)
I actually like personalized ads, if I have to look at any ads I'd prefer them to at least be potentially interesting...
But a lot of people do not want tracking of any kind by default, and I respect that as well - so what Apple is doing is the way it should always have been, offer to let me have a personalized ad experience that I can disable at any time if the relationship gets too weird so to speak.
I personally think that over time people might be open to more limited tracking for the purposes of better a
Re: (Score:3)
I actually like personalized ads, if I have to look at any ads I'd prefer them to at least be potentially interesting...
But a lot of people do not want tracking of any kind by default, and I respect that as well - so what Apple is doing is the way it should always have been, offer to let me have a personalized ad experience that I can disable at any time if the relationship gets too weird so to speak.
I personally think that over time people might be open to more limited tracking for the purposes of better ads, as long as that information is not misused and they are treated respectfully. Right now pretty much anyone who has ever been subjected to Facebook ads has a very richly deserved loathing for tailored advertisements, or perhaps just a feeling of sheer ridicule when you are offered ads for something you just bought that will last you ten years before you need to buy another...
I think you misunderstand the point of asking.
They will still track everything you do, they'll still show you ads. They just won't personalize the ads.
Misunderstanding Apple (Score:1)
I think you misunderstand the point of asking....They will still track everything you do
I think you misunderstand Apple, they do not track you. You are thinking of Google.
Apple doesn't make any money off data from you so they don't bother to collect it, unlike Google. Unless you specifically opt in to limited tracking for ads. Even then what advertisers get is very, very limited compared to what Google gets.
Re:Misunderstanding Apple (Score:5, Insightful)
The literal story is about how Apple is collecting and tracking you and you're data to make money off of it from relevant ads. The only change here is if you want that tracking used for personalized ads. And yet here you are claiming that Apple doesn't do any of those....
Apple even mentions on their own Advertising page (https://support.apple.com/en-us/HT205223)
"We may use information such as the following to assign you to segments:
• Account Information: Your name, address, age, gender, and devices registered to your Apple ID account. Information such as your first name in your Apple ID registration page or salutation in your Apple ID account may be used to derive your gender. You can update your account information on the Apple ID website.
• Downloads, Purchases & Subscriptions: The music, movies, books, TV shows, and apps you download, as well as any in-app purchases and subscriptions. We donâ€(TM)t allow targeting based on downloads of a specific app or purchases within a specific app (including subscriptions) from the App Store, unless the targeting is done by that appâ€(TM)s developer.
• Apple News and Stocks: The topics and categories of the stories you read and the publications you follow, subscribe to, or enable notifications from.
• Advertising: Your interactions with ads delivered by Appleâ€(TM)s advertising platform.
When selecting which ad to display from multiple ads for which you are eligible, we may use some of the above-mentioned information, as well as your App Store browsing activity, to determine which ad is likely to be most relevant to you. App Store browsing activity includes the content and apps you tap and view while browsing the App Store."
This is literally tracking (as they point out that you can update your information on the Apple ID site, meaning they will keep this information up to date in real time, aka tracking you). They are just trying to give it a fancy label of "segment".
Apple may try to call it something different, but when you are following where I am, my age and gender, what I'm reading, what I'm buying and looking for, and keeping all this information about me up to date in one neat package, its called tracking.
Re: (Score:3)
Targeted ads would be alright if they targeted something you might actually be interested in. As it is now they target you with anything you've purchased in the last 90 days or so, which is totally worthless both for us as users and for the people paying for the advertising. If, at some point, the ad generators pull their finger out of their ass and realize broad categories of things rather than pointed individual one-to-one comparisons they'd be doing a better job.
If I just bought an $1,800 guitar, I don
Targeted != What you're interested in (Score:2)
Sorry to break it to y'all, but "targeted" doesn't mean they'll give you ads you'd actually be interested in, but rather stuff they think you'd buy based on your demographics (and likely at "targeted" prices being the highest they think you'd be foolish enough to spend); basically, they're playin' you.
It won't be asking me. (Score:2)
I already have an android phone that delivers ads through the notification service... and I have no desire to repeat the experience.
I might have spent the extra money for an iPhone the next time I upgrade... except that they've just put ads there, too.
I know it sounds old fashioned, but I've gone back to buying and integrating discrete components... just because I'd like to own what I buy. As much as I hate to admit it, the entire experience of owning a computer is quickly becoming a thing of the past
Re: (Score:3)
I already have an android phone that delivers ads through the notification service... and I have no desire to repeat the experience.
I might have spent the extra money for an iPhone the next time I upgrade... except that they've just put ads there, too.
I think you've misunderstood what's happening here. Apple isn't delivering ads like that. These are existing ads that most people (i.e. the 99% of us who don't use Apple News) only ever encounter in App Store searches. When you do a search for apps in the App Store, you'll sometimes see a single-result-sized ad for another app that is theoretically relevant to whatever it is that you're searching for, but that's it. Those have been around for years. The only change here is that Apple is making personalizati
Re: It won't be asking me. (Score:2)
Re: (Score:2)
Even if you baselessly claim they don't serve ads
That’s literally the exact opposite of what I just said. So, no.
I just clarified that these are existing ads we’re talking about, not new ones that they’re adding. How you got “Apple doesn’t sell ads” from that, I have no idea.
rinse and repeat (Score:3)
iOS 15 a.k.a (Score:1)
"iOS Adware"
What the hell are you talking about? (Score:2)
According to TFA, this is about ads in the App STORE, and in Apple NEWS.
Stores and news are completely intertwined with advertising. Always have been. These things might ship with the product, but calling all of iOS adware is a little ridiculous.
Re: What the hell are you talking about? (Score:2)