Apple Puts More Advertisements In App Store After Ad-Tracking Ban (bbc.com) 24
Apple has added extra paid-for advertisements to its App Store, a week after its new operating system limited tracking for ads from other companies. The BBC reports: The new ad space lets app-makers advertise on the App Store search tab, rather than just in the search results. Previously, Apple sold adverts to appear at the top of search results only. The new slot effectively doubles the advertising space for sale. Enders Analysis senior media analyst Jamie MacEwan said: "The timing makes sense. Apple probably anticipates increased demand for exposure on the App Store. That's because Apple's iOS privacy changes have made other options less attractive."
Ad campaigns on other sites had less reliable measurements of success, he said. And app developers ran ads only if they were sure the cost of winning new customers was lower than the amount they would spend on the app. "As its ads business grows, Apple will have to make sure its execution on consent and privacy is impeccable" to avoid accusations of putting itself first, Mr MacEwan added. Some reports suggest Apple's ad sales could be worth more than $2 billion and are growing.
Ad campaigns on other sites had less reliable measurements of success, he said. And app developers ran ads only if they were sure the cost of winning new customers was lower than the amount they would spend on the app. "As its ads business grows, Apple will have to make sure its execution on consent and privacy is impeccable" to avoid accusations of putting itself first, Mr MacEwan added. Some reports suggest Apple's ad sales could be worth more than $2 billion and are growing.
Not user tracked (Score:4, Insightful)
Knowing an ad was seen by users, a count of individuals say, is not the same as tracking those users.
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Knowing an ad was seen by users, a count of individuals say, is not the same as tracking those users.
The headline remains nonetheless correct.
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That is to third-party tracking only - e.g. Faecesbook and WhatsCrap.
Apple still track you 24x7 through wi-fi triangulation on a phone that knows exactly where you are at all times down to 2 metres of accuracy. You also log into that phone with an identity (as you do with a non-de-Googled Android phone) so everything about you is known at all times by either Apple or Google.
Please stop fooling yourself - if you like Apple devices, who am I to tell you otherwise. But please STOP believing that these evil cor
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I am merely communicating what I know to be the case based on my knowledge and experience. You can choose to listen to it or ignore it. A fanboy will ignore it, or even rail against it - that's no surprise to me and it has no effect on me.
Whether or not I like or don't like Apple is irrelevant - if anything, I consider Google and Facebook to be far worse than Apple because at least Apple put some constraints around letting the personal data of their "products" out into the wild (at least as I understand it,
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It will probably lead to an increase in the number of in-app ads too, as developers try to make up for lost revenue.
Are there good in-app ad-blockers for iOS? On Android you can use something like DNS66 to kill most of them.
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Knowing an ad was seen by users, a count of individuals say, is not the same as tracking those users.
Yes. Its a very misleading headline - true, but those two actions are completely unrelated. Any other company could choose to increase or decrease the number of ads in their product too, at any time, regardless of how much personal information those ads are able to phone home with.
I guarantee that the author knows this as well, and is intentionally trying to mislead people.
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Yes it is. In Apple's case (and in Google's case on non-de-Googled phones), they can see every single thing on a phone that you log into with a known identity. They can also profile you through your browser configuration and by what apps you have installed.
In both cases, you are tracked 24x7, including through wi-fi triangulation where both companies know your exact location to within 2 metres based on the strengths of wi-fi network MAC address signals near to you - essentially because the wi-fi adapter on
Comment removed (Score:4, Funny)
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Ads are bad; unless they make us money.
They've taken a stance against tracking and for privacy, not against ads as such. If I'm guessing, they're not opposed to context based ads either - e.g. showing ads for various car brands and local car dealerships if you search for something car related. What they are opposed to is the ad network or others creating a profile of you and adding whatever info they can find about your activity by tracking you everywhere so they get a better price when selling you to the highest bidder.
Re: Typical apple (Score:1)
Privacy means 'privatised'. So they want to keep the tracking and advertising inside their operation and private.
Which means shutting out third parties, and big brother getting the whole cake, not doleing out slices.
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Privacy means 'privatised'. So they want to keep the tracking and advertising inside their operation and private.
Which means shutting out third parties, and big brother getting the whole cake, not doleing out slices.
There is a big difference between traditional marketing - whether it is carpet bombing ("everyone should see this ad") or targeted ("The readers of Byte magazine are surely more interested in computers and development software, let's put ads for that in there rather than ads for horse saddles") - and the modern "we want to track you so we can show you the ads we think you as an individual are most likely to act on".
Sure, I don't like ads in general and pay for some services to avoid that, but there is a d
iOS is Adware (Score:4, Interesting)
The Paywalled Garden: iOS is Adware [stevestreza.com]
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As only an occasional iOS user (when I need to help my wife out) I had only really noticed the aggressive advertising on the App Store, I didn't realize it was that bad in other Apple apps.
Abuse of monopolism. (Score:2)
Others can't use ads, let alone tracking, ... but Apple can.
Yeah, and if you think they don't use tracking, you're nuts.
Re: Abuse of monopolism. (Score:2)
Oh, Apple must use tracking. It's explicitly made out to be a feature. Your relationship with Apple as a customer is cozy and intimate.
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You're the product (Score:2)