Apple To Establish North Carolina Campus, Increase US Spending Targets (reuters.com) 19
Apple on Monday said it will establish a new campus in North Carolina that will house up to 3,000 employees, expand its operations in several other U.S. states and increase its spending targets with U.S. supplierst. From a report: Apple said it plans to spend $1 billion as it builds a new campus and engineering hub in the Research Triangle area of North Carolina, with most of the jobs expected to focus on machine learning, artificial intelligence, software engineering and other technology fields. It joins a $1 billion Austin, Texas campus announced in 2019. The iPhone maker said it would also establish a $100 million fund to support schools in the Raleigh-Durham area of North Carolina and throughout the state, as well as contribute $110 million to help build infrastructure such as broadband internet, roads, bridges and public schools in 80 North Carolina counties.
Apple also said it expanded hiring targets at other U.S. locations to hit a goal 20,000 additional jobs by 2026, setting new goals for facilities in Colorado, Massachusetts and Washington state. In Apple's home state of California, the company said it will aim to hire 5,000 people in San Diego and 3,000 people in Culver City in the Los Angeles area. Apple also increased a U.S. spending target to $430 billion by 2026, up from a five-year goal of $350 billion Apple set in 2018, and said it was on track to exceed.
Apple also said it expanded hiring targets at other U.S. locations to hit a goal 20,000 additional jobs by 2026, setting new goals for facilities in Colorado, Massachusetts and Washington state. In Apple's home state of California, the company said it will aim to hire 5,000 people in San Diego and 3,000 people in Culver City in the Los Angeles area. Apple also increased a U.S. spending target to $430 billion by 2026, up from a five-year goal of $350 billion Apple set in 2018, and said it was on track to exceed.
Work at home HQ. (Score:2)
Guess the pandemic is over then.
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If it's not over by the time they finish building their new campus then we have a real problems.
Interesting choice (Score:3)
While the research triangle is a huge tech center, North Carolina as a state has been known for not being exactly LBGT+ friendly with various laws that have been passed in recent history.
So it will be interesting to see what happens when the two opposing viewpoints face off against each other.
Re:Interesting choice (Score:5, Informative)
They bought the land in 2018, and then shelved the expansion over HB2 (the bathroom bill). The most egregious parts of that were repealed when NC started losing enough business and events. Enough of a reversal that people decided it was OK to come back.
We have another anti-LGBT bill pending in the legislature, but this time there's a Democratic governor who will probably veto it.
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Conservative leaning states are attractive locations for big business expansion.
1. Conservative States in general are lower population density than Liberal States. This means there is cheap real estate often with a lot of it undeveloped, so a big company can make a huge campus in that location.
2. Business friendly politics, they are often willing to bend over backwards to make their town seem appealing to these companies, even if it is at their own detriment. (Needing to build a large infrastructure of ro
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North Carolina isn't much like you're portraying it.
1. The parts where Tech companies want to settle (RTP, or Charlotte if they're a bank) are very much fully-developed city surrounded by suburbs. Density is as high as somewhere like Austin or LA. You only get higher density in places like NYC, SF or Boston.
2. NC is a microcosm of the rural-urban divide in the US, with the population recently tipping over into the "urban" side of that. The parts where the tech companies want to settle are quite liberal (
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On the other hand, since North Carolina is a swing state that could easily trend blue if it brings in more white collar jobs, Apple's move might help to change that.
Skeptical (Score:2)
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I don't think physical proximity to DC is a concern, but it is likely that taking advantage of these distributed hubs of tech expertise comes with the additional benefit of gaining the ear of more senators and representatives than if they restrict themselves to one enclave of CA.
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The inner skeptic in me thinks they just wanted something a little closer to D.C. now that the government seems interested in riding down on big tech in some fashion. Having a campus in North Carolina makes for a shorter trip to visit the whores on the hill.
If the goal was just to move closer to DC then NoVA would have been a much better choice. RTP has a lot of the same corporate goodies (cheap office space) as NoVA but in general it'll simply be far cheaper for Apple and hugely cheaper for employees. Price a 3 BR, 2BA house in Wake County (NC) and a similar home in Alexandria, VA or any other DC-adjacent county. Not even close. When I covered customers in NC a lot of companies moved their data center operations to either RTP or Charlotte. Even the grunt
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Tech isn't as cool as it use to be.
Tech companies are becoming more like the Automakers. Where a from the 's-2010's Co80mputer Technology was the big thing... Today while it is still popular, it no longer really sparks peoples interest as much as it use to. You got a new laptop, meh. You get the lasted iPhone no big deal... Companies are not scrambling to make sure all their products are iPhone 12 exclusive or need the latest Generation of the CPU. They are are well it is an upgrade, get it when your pro
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Having retired to NC from the DC 'burbs not long ago, the proximity to DC from here, isn't what you might think. It's a 5-6 hr. drive under good conditions, and at least a 2-3 hours if you're going through airports.
Taxes? (Score:2, Funny)
Maybe they could chip and and pay some federal taxes while they are feeling generous?
What is a supplierst? (Score:2)
Does anyone know how to spell anymore?
Seems like a cost center (Score:2)
No significant manufacturing mentioned. So this new campus will be used to spend deductible money, rather than generate taxable income.
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You only set up manufacturing in RTP if you're doing something biotech and need those really, really educated employees to not screw up the batch.
It's way cheaper to set up "traditional" manufacturing in other parts of the state.
This is going to be somewhere where Apple writes software.