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Advertising Facebook Iphone Apple

Are Apple's Privacy Changes Hypocritical, Unfair to Facebook and Advertising Companies? (chron.com) 168

iPhone users will have to opt-in to tracking starting with iOS 14. Advertisers are "crying foul," reports the Washington Post: [W]ith Apple under the antitrust spotlight, its privacy move has also been called a power move by an advertising industry that is scrambling to adjust to the changes, expected to be included in iOS 14, the company's latest mobile operating system expected to go live next month... "This is not a change we want to make, but unfortunately Apple's updates to iOS14 have forced this decision," Facebook said in a blog post.

Some in the advertising industry see the moves as part privacy, part self-interest on the part of Apple. Apple also offers advertising, and by limiting the amount of data outside marketers collect, Apple's access to the data becomes more valuable. "I think there's probably 30 percent truth in that they're doing it for privacy reasons and it's 70 percent that they're doing it because it's what's good for Apple," said Nick Jordan, founder of Narrative I/O, which helps companies gather data for advertising. "It's a question for regulators and courts whether they should be able to wield the power they do over this ecosystem," he said. "They created it, but can they rule it with an iron fist...?"

Apple says that when customers open apps, they'll be asked whether they'd like to give that specific app permission to track them with something called an "ID for Advertisers," or IDFA. Apple created the IDFA in 2012 to help app developers earn money on iOS. The unique number, assigned to iPhone customers, allows advertisers to track their movements around websites and apps by following that unique identifier... With the new pop-up messages, customers will be forced to make a choice. It is likely that most consumers will opt out of being tracked. Facebook said in a blog post that it would render its off-platform ad network so ineffective that it may not make sense to offer it to developers at all. Facebook said that in testing it had seen a more than 50% drop in revenue as a result of the loss of data from Apple...

"There's been no discussion, no commercial transaction. They're saying this is what we decided is right in the name of privacy and this is what we're going to do," said Stuart Ingis, a partner at the law firm Venable who represents the Partnership for Responsible Addressable Media, an association of advertisers.

"Personally, I don't see the problem here," argues Slashdot reader JustAnotherOldGuy.

The Post notes that Apple runs its own advertising business based on data gathered from its users — but Apple's director of privacy engineering "doesn't consider this data gathering 'tracking'...because Apple collects the data from its own users on its own apps and other services. Facebook and other advertisers, Apple says, gather data on users even when they're not using Facebook."
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Are Apple's Privacy Changes Hypocritical, Unfair to Facebook and Advertising Companies?

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  • Haw-haw (Score:5, Insightful)

    by klipclop ( 6724090 ) on Sunday August 30, 2020 @01:38PM (#60455802)
    Facebook isn't Apple's customer, the people who pay for the hardware are. So advertising companies are just angry their free ride is over.
    • Re:Haw-haw (Score:5, Insightful)

      by Anonymous Brave Guy ( 457657 ) on Sunday August 30, 2020 @02:19PM (#60455960)

      Given that Facebook itself has dramatically shifted the goalposts on its own advertising platform before, including sharply reducing the value of things its advertisers had previously paid it for, I have zero sympathy for them here. How much were they even paying Apple for this facility in the first place?

    • Re:Haw-haw (Score:5, Insightful)

      by BardBollocks ( 1231500 ) on Sunday August 30, 2020 @02:49PM (#60456052)

      exactly - this alone has me reconsidering apple devices.

      Advertisers don't just collect data, they fail to secure it.

      The only safe data is data that isn't retained.

    • by rtb61 ( 674572 )

      Apple is the country club of computing, seriously that is it's nature and it's market base, country clubs are all about walled gardens. You think any country club could last if they let salepersons in to stand around at various locations in the country and scream at the members to buy stuff, the idea is insane. Apple has been a little slow to fully take on the country club of computing marquee but that is it's nature and so privacy, freedom from advertising, a pleasant environment free from the worst trolls

  • by OpinOnion ( 4473025 ) on Sunday August 30, 2020 @01:42PM (#60455818)
    Facebook is a virus and the kind of unlimited data profiling and targeted advertising they and google use is just evil. The difference is Google does provide useful services for either the value of your data or using the content of SOME of the data, Facebook really doesn't. It's more like a modern day closed platform AOL clone. It's 100% not necessary to target people that much for advertising to still be very effective, it's just a massive security and privacy breach for no good reason, basically beacuse WHY NOT collect MAX DATA on people, you never know what it might be good for....yeah.. no thanks. I'd rather go back to getting mini racer emails blindly sent to me than having data and psychological profiles built on people under the guise of harmless advertising.
  • But that's the fucking point. Fuck Google and Facebook and other add companies.
    • by BarbaraHudson ( 3785311 ) <barbara.jane.hud ... minus physicist> on Sunday August 30, 2020 @03:30PM (#60456192) Journal
      It's not unfair. Facebook has abused not just it's users on its own sites, but everyone all over the Internet, even creating profiles on people who never used Facebook and as such never consented to being tracked.

      Maybe Apple can really stick it to Facebook by creating their own social platform just for Apple users, and have consistent policies regarding politicians lying.

      Any platform that bans Trump for life will have some uptake.

      • by tsa ( 15680 )

        I would pay to get on there :)

        Edit: does /. STILL not understand emojis? Amazing.

        • Edit: does /. STILL not understand emojis? Amazing.

          That's a feature, not a bug.

        • Forget emojis, Slashdot still doesn't support UTF-8 in 2020. That's the reason some posts from iPhones and iPads users are full of "garbage characters" because Apple converts some punctuation into the proper characters but Slashdot is filtering everything down to ASCII from 1960.

  • "Unfair"? (Score:5, Insightful)

    by fuzzyfuzzyfungus ( 1223518 ) on Sunday August 30, 2020 @01:45PM (#60455832) Journal
    Why are we even worrying about being 'fair' to advertising surveillance outfits? Those guys deserve to be flushed out of their holes and burned alive; not to have their feelings and business models coddled.
    • Why are we even worrying about being 'fair' to advertising surveillance outfits?

      Because the monopoly arguments aren't going anywhere and we still aren't clear on which is cooler to hate.

    • by tsa ( 15680 )

      If they had feelings they would have other jobs.

    • by ceoyoyo ( 59147 )

      But but, they provide a valuable service to the end user. You see only *relevant* ads, not all that dross that you'd be subjected to if they didn't know about your specific sexual proclivities and genetic predisposition to IBS. Yes, a very valuable service, one which they are terrified nobody will want enough to click a button.

      • by shmlco ( 594907 )

        Seems to me that advertising and marketing existed for decades well before advertisers had the ability to build massive databases on each and every one of us. And if getting back to that point means that I see a few ads that aren't relevant.... then so be it.

        • Surely the huge cost of trying to build "accurate" profiles, and the potential lawsuits and legal problems, has to be higher than just showing everyone the same ads.

    • We're worrying about being "fair" to advertisers because if we allow for a monopoly on data collection, as Apple is planning to create, then things could be even worse. I might applaud Apple's move here if it weren't for the self serving double-think at the end of the summary, "It isn't tracking if we do it!"
  • by marcle ( 1575627 ) on Sunday August 30, 2020 @01:46PM (#60455834)

    It still seems strange to me that the advertising industry thinks they have some sort of "right" to shove their propaganda in our faces. I know, I know, that happens to be the underpinnings of our entire economy and culture, but it still seems weird and creepy to me.

    • by anegg ( 1390659 ) on Sunday August 30, 2020 @02:56PM (#60456080)

      I don't have a problem with the advertising industry being part of the system that pays for content that I'm interested. Perhaps that is because television worked that way for many decades (before cable came along) and I grew used to tuning out commercials I didn't care about (and laughed at/enjoyed the few amusing ones).

      What I object to is people in the advertising business thinking that they have the *right* to monitor my information-accessing behavior using a device that I own to access a world-wide information network that no one owns.

      If I go to "Vendor A"'s website and check out Vendor A's products, I'm already submitting to an unprecedented level of monitoring and scrutiny, in that Vendor A can track my visit and behavior via my source IP address (in many cases). This wasn't possible in the days of television/radio/newspaper advertising. Tracking my behavior across multiple sites/services via my source IP is also possible, although it muddies the water a bit. So be it. But the act of taking software running on my device, and loading that software with tracking code that monitors what I do and reports my behavior to faceless invisible people - fuck no.

      There is no inherent *right* on the part of advertisers (or anyone else) to track my behavior, using software running on my device as the data collection engine. What Apple is doing is a good start, and long overdue. The erosion of personal rights and control that started with the first "phone home" code in consumer software turned into vast engine of mass surveillance embedded in software products that should be under our control with respect to what information they collect and transmit to others.

      If companies want to show me their wares, they are more than welcome. Occasionally I see something interesting, and I make a purchase. Otherwise I ignore them. That's *advertising*. What has been going on now is surveillance. And letting people "opt out" will show what people think of the "benefits" of targeted advertising based on that surveillance.

      • by marcle ( 1575627 )

        It's been a long time since advertising was simply a showing of wares. Even before this intrusive tracking, advertisers have long been devising more and more sophisticated ways to manipulate their suckers, er I mean customers, into parting with cash. Lots of highly-trained scientists have analyzed the psychology and sociology of marketing, all the better to move product.
        I certainly agree, if every manufacturer would simply make available a catalog with specs, I'd be very happy. But we've gone way too far be

        • Non targeted advertising is useless. Considering the number of products and services that are being advertised, you could spend your entire lifetime being fed ads completely irrelevant to you and not see anything relevant. What's needed instead is an opt in system for advertising categories. If you are a vegan, you don't sign up for steak advertising, or if you are a Democrat you probably don't care about adveriseing for fund raising events for the GOP, etc, etc. And for some who want to see ads but don't w

          • by shmlco ( 594907 ) on Sunday August 30, 2020 @06:28PM (#60456646) Homepage

            "Non targeted advertising is useless."

            BS. Seriously. As I pointed out above, advertising and marketing existed for decades well before advertisers had the ability to build massive databases on each and every one of us.

            And you can still do "targeted" advertising, again, just like we did pre-internet. If I'm reading a fashion magazine (on a fashion website), then you should know better than to place farm equipment ads there. Different fashion magazines/sites cater to different demographics, so don't push Porsche ads on a sweet-16 site, though you might consider it for W.

            You know the content of the site, perhaps even the article. You know the type of ad served. You know click-through rates. After awhile that's more than enough to determine what "works" on site A and what doesn't work there.

            Massive data-collection and tracking of individual personal information is NOT needed.

            Nor wanted.

          • by Tom ( 822 )

            Non targeted advertising is useless.

            The only "target" (you do notice that it sounds like they're shooting us, do you?) that should be acceptable is "people who are looking for the thing you sell".

            I would be a big fan of a platform that makes searching for things easier. If I am looking for a new table, an easy way to show me all the available tables would be cool. Or cars, or computers, or phones, or nearby supermarkets, or local restaurants with delivery services.

            If something would tie all those things together, you know, like a website that

          • Non targeted advertising is useless

            The continued existence of advertising on TV and billboards by companies with very large advertising budgets (Coca Cola, etc.) shows that this is false. These large companies can and do measure the effectiveness of their advertising and collectively they would have abandoned such advertising if it weren't effective. The fact it isn't targeted means that they reach people they don't expect who aren't looking for their product or something related, which might even be a plus to them.

            (Ok, these ads are somewha

        • by ceoyoyo ( 59147 )

          Notably, you almost never see online ads for actual necessities, like food. My physical mailbox is crammed with spam from grocery stores and takeout places, but not a peep online. Online is virtually all luxuries that they'd like to convince me I really, really, *need*.

      • by BarbaraHudson ( 3785311 ) <barbara.jane.hud ... minus physicist> on Sunday August 30, 2020 @03:37PM (#60456206) Journal

        I'm not interested in any content from Facebook. Or Google. Or YouTube. No Google serviced such as maps, Gmail, or anything else. No Chromebooks. Do you see the trend?

        I should not have to take steps to keep them from tracking me - it should be opt in. And an easy way to revoke consent.

        Until then, let them cry while the rest of us laugh at them.

        • That's easy, just block Google, FB, Apple, and all other companies by setting up some IP subnet blocking at your firewall. Heck, it might be easier for you to just block everyone and whitelist only the companies whose content you do want to see. Good luck!

      • I don't have a problem with the advertising industry being part of the system that pays for content that I'm interested.

        But they don't, not really. They just function in a way that funnels some proportion of everything we spend, back into content creation. It's just disguised, so we don't see it. But the companies that pay for the advertising, pay for it out of the money they receive for the goods and services that they sell.

        We could have the exact same system, without the advertising, and call it a "media tax". Of course, everyone would hate that, because taxes. So we disguise it as advertising instead.

    • It still seems strange to me that the advertising industry thinks they have some sort of "right" to shove their propaganda in our faces.

      Leela: Didn't you have ad's in the 20th century?

      Fry: Well sure, but not in our dreams. Only on TV and radio. And in magazines. And movies. And at ball games and on buses and milk cartons and t-shirts and written on the sky. But not in dreams. No siree!

  • by eatvegetables ( 914186 ) on Sunday August 30, 2020 @01:49PM (#60455846)

    Will probably push Facebook and other companies away from creating custom apps and back to a web browser based business model. I'm sure Google is thrilled.

    • Don't worry, Safari on iOS is the worst modern(ish) browser, so trying to write a nice web app to run on iProducts is going to be annoying for those companies too.

      • Why do you need a web app? Seriously, most of them make their money selling your information.
      • by tsa ( 15680 )

        Firefox on iOS works well these days.

        • All browsers on iOS are just veneers over the underlying iOS Safari engine. Apple has consistently refused to allow any other browser engine on their platform.

          • Apple has consistently refused to allow any other browser engine on their platform.

            Considering how many exploits are browser-based, I'm sure Apple (correctly) figured they would have enough trouble just trying to keep WebKit reasonably secure!

          • Websites can still set cookies to track you when you visit one of their web pages with browser. Not as good as what they had, but still a money maker.

            • But every modern browser lets you control or block those cookies, so it's still arguably less intrusive than the shady ad ID stuff being done with native mobile apps that iOS is about to kill.

  • Good Job Apple (Score:2, Interesting)

    by Anonymous Coward

    I hate ALL and I mean ALL ad slingers. I've had google (and its hundreds of domains) blocked for years.
    Add an Ad blocker (adguard in my case)
    Just doing that makes the internet useful.

    My life is NOT fair game for the data slurpers.
    Anything that gets advertised to me more than say three times goes on my 'do not buy' list.
    Being a certified Grumpy Old Man, I seem to be a target for the life insurance and funeral plan scumbags.

    For the above, I applaud their move to limit shysters like Zuck from stealing data on

  • by SuperKendall ( 25149 ) on Sunday August 30, 2020 @01:52PM (#60455862)

    Apple makes money selling devices that actually respect user privacy, instead of giving it away any chance they can.

    So yes it is in Apple's self-interest to protect user privacy in as many ways as possible, mind-boggling that "self interest" that also benefits all consumers, is being painted as a negative.

  • I don't give two shits for Facebook or advertising agencies nor the people who work for them.

  • by nospam007 ( 722110 ) * on Sunday August 30, 2020 @02:01PM (#60455898)

    Are you crazy? There's no such thing.

  • by Groo Wanderer ( 180806 ) <charlie@@@semiaccurate...com> on Sunday August 30, 2020 @02:03PM (#60455912) Homepage

    "Are Apple's Privacy Changes Hypocritical, Unfair to Facebook and Advertising Companies?"
    Hopefully, yes.

  • Do we care? Do we care about advertisers and Facebook?

  • Phuck FB, they're all parasites generating egregious revenue by selling you. We are not the customers, we are the product.
  • Pants On Fire (Score:3, Insightful)

    by NoMoreACs ( 6161580 ) on Sunday August 30, 2020 @02:23PM (#60455972)

    Apple also offers advertising,

    Liar.

    IAd ended in 2016. They donâ(TM)t âoeoffer advertisingâ.

    "I think there's probably 30 percent truth in that they're doing it for privacy reasons and it's 70 percent that they're doing it because it's what's good for Apple," said Nick Jordan, founder of Narrative I/O, which helps companies gather data for advertising.

    What a trustworthy source! [/sarcasm]

    So, even taking this literally paid shill at his word, what percentage does he think Facebook's tracking and data-mining is done "for privacy reasons", vs. "what's good for" Facebook?

    "It's a question for regulators and courts whether they should be able to wield the power they do over this ecosystem," he said. "They created it, but can they rule it with an iron fist...?"

    Sorry. Their ecosystem; their rules.

    Already decided in Apple v. Psystar. An Operating System (a/k/a "Ecosystem") is not a Market nor Submarket; therefore, it cannot form the basis of a Monopoly.

    Also, Android exists, and has a handy majority of the smartphone device sales.

    And, most importantly, the overwhelming majority of those who chose Apple actually enjoy the many security and privacy protections that Apple has built into their Ecosystem. Otherwise, they would simply switch to Android, and use one of the available Apps to migrate their data. Apps don't count, as they would have to be replaced regardless of the direction of migration.

    • Sorry to Reply to my own Post; but IMO, my point regarding the non-difficulty of migrating from iOS to Android deserved some amplification and citations:

      Unless you count Google Drive, these methods of iOS to Android transfer don't even require an App:

      https://www.android.com/switch... [android.com]

      https://www.macworld.co.uk/how... [macworld.co.uk]

      https://www.appgeeker.com/ios-... [appgeeker.com]

      https://www.theverge.com/2019/... [theverge.com]

      Here's a guide that lists six iOS to Android Transfer Apps:

      https://mobiletrans.wondershar... [wondershare.com]

      So, anyone that claims that people re

    • Sent from my â(TM)tphone.

    • by Khyber ( 864651 )

      "Liar.

      IAd ended in 2016. They donâ(TM)t âoeoffer advertisingâ."

      Yet they reported almost two billion in advertising profits and expect to be able to hit past ten billion in ad profits by 2025... hmmm.......

      It's like you don't actually look into Apple statements, and just spout off with extremely outdated information!

      • by _xeno_ ( 155264 )

        They sell ads on the App Store and for all I know their other services like Apple TV and Apple Music. They don't run their own ad network anymore. That's presumably where that advertising income comes from. So the OP is technically correct, and so are you - they no longer sell ads through third parties like Google does, but they do sell ads that they run on their own services.

        That being said, anyone who thinks Apple doesn't collect the exact same information that Google does is being completely naive. Of co

      • Nope. I saw the $2B figure, and the SPECULATION that it could rise to $12.5 B by 2025.

        1. $2B is FIVE TIMES less than your LIE of $10B.

        2. $12.5B is a SINGLE-SOURCE SPECULATION.

        As I said: LIAR.

    • Already decided in Apple v. Psystar. An Operating System (a/k/a "Ecosystem") is not a Market nor Submarket; therefore, it cannot form the basis of a Monopoly.

      An App Store is a market, and if you make your App Store the only source for software for your operating system, then you're anticompetitively tying. That wasn't the case for MacOS, which is what Psystar was violating copyright on.

  • Next question.
  • by stikves ( 127823 ) on Sunday August 30, 2020 @02:48PM (#60456048) Homepage

    Being the devil's advocate here, there is going to be a drop in the ad match quality. The controls are usually binary (tracking / no-tracking) without an ability to tune things.

    Having lived the 1990's net, and remembering the horrible ads on all pages (literal human genitally on crowded computer labs were no longer embarrassing, since everyone knew it was most likely an unwanted popup), the current state is comparable better.

    That does not mean there should not be oversight into the ad profiles though. I am okay when they know I am a gamer, or my rough geographical area. In fact, I can probably fill a simple questionnaire. But I would not want each and every step of mine to be followed. (I have ublock that roughly does this for me).

    I am hoping we will not go back to dark ages of really terrible ads, but still assert personal control on how much they know about us.

    • The difference is in the 90s, we didn't have Ad-Blockers yet ( other than maybe your host file hacks ) as no one would ever have dreamed we would have needed one. :| Leave it to the same folks who fucked up TV to also fuck up the internet. ( advertising )

      These days, all my mobile traffic is piped through a VPN ( OpenVPN ) which also runs DNS though Pi-Hole ( which is also configured to run DNS over HTTPS ). Apps I use are minimal. OpenVPN and a weather app ( RadarScope ) since I live near the coast. I

      • by shmlco ( 594907 )

        Just noting that I write mobile banking apps for iOS and that the level of security (penetration testing, certificate pinning, encrypted communications, encrypted keychain, protected binaries, etc..) is much higher than that of a "simple website".

        Especially when for any major company website you're going to have a ton of third-party Javascript libraries involved in the process. (Have you seen a typical Javascript/Typescript/(Angular/React) web stack these days?)

  • by schwit1 ( 797399 ) on Sunday August 30, 2020 @03:10PM (#60456122)

    If the advertising/data gathering industrial complex doesn't like what Apple is doing they can boycott or leave the Apple platform.

  • There are two business models in play here.

    Apple: Charge upfront - Charge loads for devices (and get something from the store, services, etc)

    Facebook/Google/Many others. - Free upfront, Make it pay through advertising.

    Apple's just throwing a giant fuck you in the 'make it pay through advertising' business model.

    It isn't hypocritical except in so far as they pretend that they're acting in their consumers' interests.
    The thing is the consumers have been getting a load of really cool products from the free stu

  • by ceoyoyo ( 59147 ) on Sunday August 30, 2020 @04:42PM (#60456388)

    The only fair thing to do would seem to be to pass a law that requires clear and detailed opt-in for all tracking. Or just ban it entirely.

  • by Malays2 bowman ( 6656916 ) on Sunday August 30, 2020 @04:47PM (#60456408)

    "iPhone users will have to opt-in to tracking starting with iOS 14. Advertisers are "crying foul," reports the Washington Post"

      The advertisers did this to themselves through their own actions. I don't know how many people here are aware of this, but your medical insurance company, among others are sifting through this data looking for anything they can use against you to deny your claim. And with the lack of transparency of WHO buys the data, you may not know that you are getting screwed over right now.

    "I don't want my privacy invaded" isn't just a mostly empty slogan because people simply don't like being watched. There is potential real world damage that can be done with the misuse of this data.

  • Boo-fucking-hoo. I hope they all kill each other and leave a Web that has a chance of being what it was before advertisers raised their hind legs and piddled all over every square inch of it.

  • tough kitty, go find a real job and stay out of my phone you gang of parasites my phone belongs to me and i have no obligation to provide you with clickbait revenue
  • by Kryptonut ( 1006779 ) on Sunday August 30, 2020 @06:59PM (#60456738)

    Considering the reason a lot of things are made free by advertising revenue....could it result in iDevices eventually losing access to some of these free services / products in the long run?

    Apple really appears to be heading back in the direction they used to be....where they were hostile toward anything that didn't come from Apple. Heck, I remember originally they weren't even going to allow 3rd party native apps on iOS originally.

    I wonder what their perceived value would be if all the big players withdrew from the iOS / Safari market?

  • by erp_consultant ( 2614861 ) on Sunday August 30, 2020 @07:04PM (#60456748)

    Is that Apple tracks user activity on its own apps and Facebook tracks users all over the internet. I would be willing to bet that most FB users have no idea this is happening. Privacy advocates have been pushing for FB to go to an "opt-in" model for years and they have refused to do so.

    While Google isn't much better in this regard at least they make products (search engine, mail, Android, laptops, etc.) that are largely beneficial to mankind. I believe that somewhere around 90% of FB's revenue comes from advertising, much of which is gathered and sold to other companies. It wouldn't be as bad if FB would at least be up front about it (i.e. have a opt-in policy). But no, they hide their privacy settings in a endless maze of settings that the average user simply cannot figure out.

    I just refuse to use a product that is so underhanded with their own customers. So I applaud Apple for taking a stand for the data privacy of their customers by calling out FB on their shoddy practices. My hope is that Google will follow suit for their Android customers.

  • iPhone users will have to opt-in to tracking starting with iOS 14. Advertisers are "crying foul,"

    Advertisers? Cry me a river. These fuckers have claimed for themselves the unchallengeable right to monitor the actions of every person on the internet and profit from selling the data. Let them work for it. Mmmmm ... schadenfreude.

  • I've never seen any ads pushed by an Apple OS or app on any of their devices.

    There are or were in-game ads presented via the app developer,
    but I've never seen anything like what happens on the ad-subsidized Kindle,
    or other nightmare scenarios I've read about from Windows 10.

    Have I been missing out?

  • Unfair? No. Neither Facebook nor anybody else has a right to that data - it's up to Apple to decide what the will and will not give access to.

    Hypocritical? HELL, yes. Apple is not doing this to protect user privacy - it's doing this to keep the gold mine to itself.
  • by Tom ( 822 ) on Monday August 31, 2020 @12:06AM (#60457436) Homepage Journal

    Some in the advertising industry

    You don't need to read further than that to know that they're full of shit.

    The advertisement industry is a parasite and has become increasingly toxic ever since they discovered that thing they call "target advertisement" and that normal people call "bringing in total surveilance in order to make a few bucks".

    If the government were doing half of what the advertisement industry is doing, we would all be up in arms (literally, in the USA).

    Now they're crying foul that someone is throwing sticks in their way. But damn, it's been enough and too much for years already, and time someone does something about it.

  • FTA: Advertisers are "crying foul," reports the Washington Post:

    Boo hoo. I bought the device, I pay to charge it up, and I pay to use it. Where do advertisers gain any rights in this relationship? Nuts to them.

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