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Desktops (Apple) Portables (Apple) The Almighty Buck Apple Technology

Apple's Top Spec Mac Pro and Pro Display Will Cost At Least $50,000 (theverge.com) 335

Apple announced this week that its new Mac Pro starts at an already pricey $6,000, but the company neglected to mention how much the top-of-the-line model will cost. From a report on The Verge: So we shopped around for equivalent parts to the top-end spec that Apple's promising. As it turns out: $33,720.88 is likely the bare minimum -- and that's before factoring in the four GPUs, which could easily jack that price up to around $45,000. For all that dough, big-budget video editors and other creative types get a lot of firepower: a 28-core Intel Xeon W processor, an almost-impossible-to-comprehend 1.5TB of RAM, 4TB of SSD storage, and four AMD Radeon Pro Vega II Duo GPUs -- assuming you can afford one. Add in a Pro Display XDR monitor (and a Pro Stand to go with it), and you're looking at a workstation that could clear $50,000. Keep in mind too that these estimates are based on market prices for these (or similar) parts: Apple historically has charged far more for its pre-built configurations than for a computer you'd build on your own.
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Apple's Top Spec Mac Pro and Pro Display Will Cost At Least $50,000

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  • As money of idiots trickle up to one of the largest companies in the world.

    BTW I am sure some idiots will vote me down as if I care. The point is I am an Apple user and happy with my old devices. These days however Apple pushes devices with lower and lower quality at each iteration. So I doubt, besides the cost, if I would stay an Apple user in the near future...

  • Seriously, how could anyone justify such a ridiculous price to just to have a Mac?
    You can get a massively cheaper Windows machine which all the major SW vendors support. You could even upgrade your Windows machine when a new graphics card line comes out. NVIDIA, AMD? Which ever you want.

    Do people really delude themselves into thinking they can complete a task 10 times faster on a Mac than a Windows box to justify the extravagance?

    • Re: (Score:3, Informative)

      by DarkOx ( 621550 )

      A few things to consider here.

      1) First a similar spec windows machine won't be "massively" cheaper if you can even get it.

      2) That similarly specked windows machine also very likely won't work reliably at all. I am not saying you can't by a nice a workstation from HP or dell and slap 6 GPUs in it; but those configurations are basically NOT tested in the Windows world and going out side the nine dots like that means in my experience you will probably suffer - and if its your business that suffering will cost

      • by Greyfox ( 87712 )
        I wouldn't put any money on the Apple machine working reliably either. I bought a couple of their big aluminum xeon servers in the mid 00s (Both of which are still in service and doing quite nicely.) The first one cooked two video cards before I downgraded it to a lower-end one. They were apparently quite well known for doing so, and Apple never admitted a problem with the system design. Judging from their response to their recent laptop keyboard issues, their spots haven't changed at all.

        If you want reli

      • That similarly specked windows machine also very likely won't work reliably at all.

        Why?

        I am not saying you can't by a nice a workstation from HP or dell and slap 6 GPUs in it; but those configurations are basically NOT tested in the Windows world

        GPUs are so poorly supported by MacOS I don't know whether to assume you are serious or just being sarcastic.

      • by jwhyche ( 6192 ) on Tuesday June 04, 2019 @01:43PM (#58708628) Homepage

        2) That similarly specked windows machine also very likely won't work reliably at all. I am not saying you can't by a nice a workstation from HP or dell and slap 6 GPUs in it; but those configurations are basically NOT tested in the Windows world and going out side the nine dots like that means in my experience you will probably suffer - and if its your business that suffering will cost your real money in terms of time and wages

        Ah, yes it will and yeah they are. Any machine you buy in this class that is running windows will be a tested professional workstation. As for windows itself, its more than capable of working at this level. While windows workstation might have some issues at this level, a server based windows install will not.

        Yes, you can use windows server in a workstation and it will perform just fine. It used to be the case that some commercial software wouldn't run windows server but I've not seen that in 15 years. But at the level we are talking about now you wouldn't be running that software in a machine of this class.

    • Re: (Score:2, Insightful)

      by AmiMoJo ( 196126 )

      Could anyone justify that much on any single workstation? Probably very few.

      For example, you can buy Apple's extremely overpriced storage, or you can buy a proper NAS and backup system for your valuable data. After all, if it's worth spending $50k processing it, it's worth spending a few bucks to secure it as well.

      Similarly, if you want 28 cores and 1.5TB of RAM, you probably actually want some kind of distributed system. If you think you need 4x high end GPUs you probably want them in a separate box that d

      • by Greyfox ( 87712 )
        Sure, I do real time video processing on multiple video streams on a system. My current configuration wants about 8 threads and 16 GB of RAM per stream. My software design would be adaptable to distributed processing, but it'd be difficult to distribute, collect and report on the results in real time, which my clients very much want.
      • I wouldn't shell out for 1.5 TB of ram for a single-user machine right now, but I also wouldn't want to buy a high-end machine with no expandability. I do find that we retain our higher-spec machines longer, partially because they can be upgraded over time to specs that would have been somewhat absurd when they were originally purchased.
      • Considering you pay only slightly less for a comparable Dell Windows workstation, yes. The Mac Pro has never been a consumer desktop. It has always been a workstation.
    • by 93 Escort Wagon ( 326346 ) on Tuesday June 04, 2019 @10:11AM (#58707150)

      You can get a massively cheaper Windows machine which all the major SW vendors support.

      You should help everyone out and post a link to those massively cheaper Windows boxes with 1.5 terabytes of RAM.

      • You should help everyone out and post a link to those massively cheaper Windows boxes with 1.5 terabytes of RAM.

        Dell offers a machine that can hold 1.5 terabytes of RAM. Someone on MacRumors looked it up, and the RAM costs you $46,000. Now I have no idea if this is a Windows box :-)

        • Re: (Score:3, Informative)

          by Anonymous Coward

          The world’s most powerful workstation, the Precision 7920 Tower, provides ultimate performance and scalability to grow alongside your vision for even VR and AI applications.
          Starting at $2,049.00

          1.5TB 24x64GB DDR4 2666MHz LRDIMM ECC
          + $24,267.03

          1.5TB 12x128GB DDR4 2666MHz LRDIMM ECC
          + $45,946.50

          2TB 16x128GB DDR4 2666MHz LRDIMM ECC
          + $61,331.94

          3TB 24x128GB DDR4 2666MHz LRDIMM ECC
          + $91,403.47

      • by jwhyche ( 6192 )

        I was able to price out a dual processor, 10 cores, HP Z8 G4 with 1 TB of ram for $31,425.

    • by Kjella ( 173770 ) on Tuesday June 04, 2019 @10:13AM (#58707160) Homepage

      Seriously, how could anyone justify such a ridiculous price to just to have a Mac? You can get a massively cheaper Windows machine which all the major SW vendors support.

      No, you couldn't. I just went into a Supermicro configurator, 12x128GB DDR4 LR ECC RAM = $40k. The most expensive 28-core Xeon is $13k from Intel. These complaining about maxed configurations ignore that you're putting in tens of thousands of dollars of exotic parts. I'd probably guess a final price tag closer to $100k rather than $50k, but it's only in the remotest sense a workstation anymore. It's a dedicated server in drag, it just so happens to be at your desk rather than in a rack.

      • by Anonymous Coward

        TWELVE (12) 128GB DDR4 ECC RAM STICKS: $17,867.88
        The easiest thing on our shopping list is RAM. The new Mac Pro has 12 user-accessible DIMM slots that take DDR4 ECC memory. For the maximum of 1.5TB of RAM, we need 12 128GB sticks of RAM; at roughly $1,388.99 each, that rings up to a whopping $17,867.88 for memory. But just imagine: with $18K of RAM, you might even be able to keep three whole Chrome tabs open at once!

        https://www.theverge.com/circuitbreaker/2019/6/3/18651208/apple-mac-pro-how-much-top-spec-pr

    • You can get a massively cheaper Windows machine which all the major SW vendors support.

      Did you bother reading the article _at all_?

      The prices quoted in the article are based on adding up the market prices for the parts. So that's the price you pay for a Windows machine (or Linux machine) with the same parts.

    • Seriously, how could anyone justify such a ridiculous price to just to have a Mac?

      Nobody. Because nobody needs to pay that much money "just to have a Mac". You only have to pay that much if you want a Mac with insane specs. Any other PC with specs like that will also cost silly money. I don't know how much, but it'll likely be in the same ballpark.

    • by Greyfox ( 87712 )
      High end Intel processors don't come cheap, and they become rapidly more expensive as you increase cores and clock speed. The mid range I shop in for real time video processing work usually sees a single processor costing neigborhood of $5000, and when you start slapping high end Nvidia GPUs on those, $50K won't even get a blink out of me. I can configure a system a fair bit over $100K through one of my vendors.

      I can put together a Threadripper system for much less than an intel system with a similar numb

    • by Anonymous Coward on Tuesday June 04, 2019 @11:07AM (#58707454)

      We run video playback systems for large format/high resolution displays. We typically use stuff like Watchout, Disguise, and Millumin depending on content and playback venue.

      If the content is ProRes - Millumin is a great playback choice - and if you have many high resolution video walls - you want as many 4k60 outputs as you can get.

      When you start demanding many 4k60 video outputs hardware cost goes through the roof. Just because your video card says it can support (6) 4k-60 outputs does not mean that the rest of your machine can supply the card with data at those rates.

      We have Watchout racks that cost $40-$50k. It is very possible that ONE high-end Mac Pro running Millumin will replace an entire Watchout playback rack. The minute the new Mac Pro becomes available we will probably buy a top spec model to see if we actually can reduce our Watchout footprint.

      The new Mac Pro may be too expensive for your desktop, but there is definitely a market for these things.

    • Seriously, how could anyone justify such a ridiculous price to just to have a Mac?
      You can get a massively cheaper Windows machine which all the major SW vendors support. You could even upgrade your Windows machine when a new graphics card line comes out. NVIDIA, AMD? Which ever you want.

      Do people really delude themselves into thinking they can complete a task 10 times faster on a Mac than a Windows box to justify the extravagance?

      Businesses that do graphics and video editing are the customers. They prefer Macs.

    • For a professional video editor, time is money. This machine isn’t for you to surf the web and play Fortnite. Considering that on the Windows side, these Pros are paying about the same amount or slightly less. This is the comparable Dell workstation [dell.com] with a some better features and some worse. It is only $4900. Are you going to complain how “deluded” Windows people are?
    • by jon3k ( 691256 )
      Comparable Windows based workstations will not be 10x cheaper. The 28 core CPU alone is probably $5-7k. Those video cards will be thousands of dollars. That monitor, for $6k is in the same league as Trimaster [bhphotovideo.com] and Flanders monitors used for color grading feature films and routinely cost $20k+.

      In the past their "pro" machines were used by a lot of high-end consumers as well, but I think this one really truly is just targeted at professional high-end work for people who want/need an Apple (i.e., macOS)
  • by Anonymous Coward on Tuesday June 04, 2019 @09:49AM (#58707000)

    For Sun, and SGI, and HP, and IBM, and NeXT, and Intergraph, and E&S, and, and, and, etc. etc. etc.

    • by gnasher719 ( 869701 ) on Tuesday June 04, 2019 @10:24AM (#58707220)

      For Sun, and SGI, and HP, and IBM, and NeXT, and Intergraph, and E&S, and, and, and, etc. etc. etc.

      But Apple is not a server or workstation company. They don't need to make money from this; they can actually afford to lose a few millions. What's in it for them is that they will have the right to say that they've got the most powerful workstation you can buy. Wouldn't everyone want to buy a phone from the company that sells the most powerful workstations?

    • The business model is targeting workstations. Apple competes with the likes of Dell who charge almost as much for their top end workstations.
  • Between the mini and the pro, that doesn’t force a built in screen like the iMac. Apple used to have a product like that, it was called the Centris. Bring out a modern Centris and you will get a lot of sales from Prosumers.
    • by Kjella ( 173770 )

      Between the mini and the pro, that doesnâ(TM)t force a built in screen like the iMac. Apple used to have a product like that, it was called the Centris. Bring out a modern Centris and you will get a lot of sales from Prosumers.

      Not happening, Apple's solution is clearly eGPU, DAS/NAS or some other docking function rather than expansion cards and replaceable parts. They overdid it on the pro side with the trashcan design, but I'm still surprised that that they went back to standard SODIMMs on the Mac Mini. I'm not sure how many prosumers care anymore, if you're not sure it's fairly easy to spend a bit extra to get 32/64GB RAM now instead of 8/16GB. Same with an 8/12 core CPU instead of 4/6 core and hook up a 10TB external drive if

  • by iCEBaLM ( 34905 ) on Tuesday June 04, 2019 @09:59AM (#58707084)

    ...does Apple think they are? SGI?

  • Meaning the new Mac Pro is a veritable bargain.

    Inflation Calculator [usinflatio...ulator.com]
    • What's the life expectancy of this Mac in Dog Years? At 8 years per one human year, this thing will be dead in a few months, considering the usual life expectancy of PCs these days.
  • by vtTom ( 591066 ) on Tuesday June 04, 2019 @10:06AM (#58707126)
    Sure, those prices sound ludicrous on an absolute scale. But they seem pretty comparable to the high-end professional SGI workstations from a few years ago.
  • by That YouTube Guy ( 5905468 ) on Tuesday June 04, 2019 @10:12AM (#58707154)
    When I handlled help desk tickets for Google 10+ years ago, requests for $40K Mac Pro (maxed out box and two 32" monitors) weren't unusual.
  • Comment removed based on user account deletion
  • by clodney ( 778910 ) on Tuesday June 04, 2019 @10:29AM (#58707248)

    Somebody to to say it.

  • other pro workstations have 2 cpus at that cost with more pci-e lanes. Or you can go AMD and get more pci-e lanes and lower cost.

  • How big is the market for these kinds of workstations? This really seems like a ploy for an Apple server. The specs say it's 21" tall. I wonder if you could remove the feet and handles and fit it in a standard 19" rack sideways?
  • A machine like this can be put to use not just for video rendering, but for high-end modeling and simulation. The top software packages for that can cost over $200K per seat plus ongoing support costs. When you're paying that much for software, $20K either way for hardware doesn't matter much. Sure, you can build an equivalent machine yourself for less, but it's worth the extra money to have "one throat to choke" when something breaks and downtime is expensive.

  • The problem with getting anything for professional use from Apple is that they will probably just turn around and kill the product 18 months later. Think XServe...
  • Yah but AMD (Score:4, Insightful)

    by Tough Love ( 215404 ) on Tuesday June 04, 2019 @11:19AM (#58707538)

    Fact is, that 28 core Intel looks very sad compare to 64 core AMD Rome. Rejected.

  • There are lots of luxury brands I either can't afford or wouldn't pay for. That doesn't mean after sitting or riding in one I don't walk away thinking what a nice car it was. I'm pretty sure most who used this thing would feel the same way.

    The benefit/cost ratio always goes way down as price goes up. That's life, deal with it. The fact is that Apple is the only company in tech that has the clout to offer an actual luxury line. This is no different than people spending an extra $10k on their carbon fiber ora

  • an almost-impossible-to-comprehend 1.5TB of RAM

    The Dell 7920 desktop takes up to 3 TB of RAM. I guess that is totally-impossible-to-comprehend level.

  • I mean... Damn. That's some top-tier Scientology-level shit right here.
  • It's "The Computer for Just Us 1%ers."

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