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Apple Executive Dismisses Google CEO's Criticism Over Turning Privacy Into a 'Luxury Good' (theverge.com) 158

Google CEO Sundar Pichai recently said that "privacy cannot be a luxury good offered only to people who can afford to buy premium products and services," a comment that some viewed as a dig at Apple. Well, Apple's software chief, Craig Federighi, says he doesn't "buy into" the criticism that Apple is turning privacy into a luxury good. From a report: Apple wants to sell products to "everyone we possibly could," Federighi said, adding that Apple's products are "certainly not just a luxury." [...] Federighi said it's "gratifying" to see other companies discussing privacy, but that it'll take more than "a couple of months and a couple of press releases" to change these companies' business practices, which rely on data collection. Federighi didn't name Google specifically, but likewise, it's pretty clear which company he's referring to.

In the interview, Federighi also addressed two other criticisms of Apple's privacy stance: that it shouldn't be storing Chinese' users iCloud data in China, where the country could spy on it; and that its choice not to collect much user data has made it fall behind when it comes to develop AI features, like Siri. On China, Federighi suggests that storing data within the country isn't as big of a risk for Apple as it would be for other companies, because of "all of our data minimization techniques." Between encrypting data and collecting a small amount of data in the first place, Federighi says there's not much to access on its Chinese iCloud servers, and that anyone who does gain access wouldn't be able to do much with that information. Federighi also says he sees the choice between collecting data and building powerful new AI features as a "false trade off."

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Apple Executive Dismisses Google CEO's Criticism Over Turning Privacy Into a 'Luxury Good'

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  • Mighty Thin Ice (Score:5, Insightful)

    by careysub ( 976506 ) on Monday May 27, 2019 @04:03PM (#58663552)

    Any exec at Google is on might thin ice for when criticizing Apple for its privacy policies.

    Maybe Pilchai means that no one should have privacy at any price.

    • Mighty thin ice indeed. That would be the ice on which random Apple exec stands whilst claiming that Apple products are "certainly not just a luxury."

      • My iPhone 6+ cost me $300. That doesnâ(TM)t seem like a lot to me.

        • Times change.

          There's no iPhone you can buy new from Apple for less than $600 today.

          Meanwhile I bought my son a Galaxy J3 for $50 at Walmart and it's plenty for most people. My daughter's Moto X4 with a gorgeous screen and a better camera than iPhone is $150.

          The "other four billion" people buy $50 phones and that stretches their budget. Google really is trying to help these people stay more private. I enabled ChaCha20 on my web clusters just to help them out (all web admins should do the same).

      • Re:Mighty Thin Ice (Score:5, Insightful)

        by Freischutz ( 4776131 ) on Monday May 27, 2019 @06:48PM (#58664112)

        Mighty thin ice indeed. That would be the ice on which random Apple exec stands whilst claiming that Apple products are "certainly not just a luxury."

        So, Google is actually making the claim that privacy is a luxury because the only place you can get some (because everybody else sells Google Android phones) is by buying an iPhone from the luxury brand Apple? Now that is pure and unrefined irony.

      • by rtb61 ( 674572 )

        At least Apple are willing to sell you privacy. Google's attitude to your privacy is, 'FUCK YOUR PRIVACY', not available at any price, EMAILS ARE POSTCARDS (google's own words). At least Apple make it available, whilst Google only provides it for fucking insiders for the rest of us fucking nobodies, we get the fucking probe, jammed right up their along the M$ Windows anal probe 10.

        Privacy is a right that sure not be interfered with by psychopathic greed and a demand to analyse and manipulate us, silencing u

        • Agreed, saying Apple is making privacy a luxury good seems to be a straight up pronouncement that Apple is the only phone maker to support privacy. How is that even an insult?

          In fairness though, email was designed from it's inception as a postcard, which is something far too many people don't realize. Send a standard email from one PC to another, and anyone along its route can read it. You can add an encryption layer such as PGP, but as a general rule nobody does, for a wide variety of reasons that incl

    • > Maybe Pilchai means that no one should have privacy at any price

      Yeah the comment seems ridiculous to me. Why would he even bring up the topic?

      On the other hand, although it seems ridiculous to me, a lot of people do subscribe to the "if I don't have it, nobody should have it" thinking. It's ridiculous thinking, but common.

      For example, after many years of working 50-65 hours per week and then studying for another 20 hours, all of that effort is starting to pay off and I'm finally making some decent mon

    • Re:Mighty Thin Ice (Score:5, Interesting)

      by AmiMoJo ( 196126 ) on Monday May 27, 2019 @05:46PM (#58663932) Homepage Journal

      The point being made is actually more subtle and quite interesting.

      Google is saying that rather than trying to improve privacy by making people pay for services instead of offering them for free, it's better to have free services that respect privacy. Not just better for the user, but better for the company that can use data to enhance its services. The key is to do it in a way that preserves user privacy.

      For example Google carefully guards user's data and only sells advertising space based on broad demographics and keywords. There is no way for advertising companies to get at personal data, in contrast to say Facebook.

      Apple instead charges for services. Great if you can afford it, but if you can't it's nice that there are free offerings that offer something better than the Facebooks of the world.

      • by Anonymous Coward

        For example Google carefully guards user's data and only sells advertising space based on broad demographics and keywords. There is no way for advertising companies to get at personal data, in contrast to say Facebook.

        That argument doesn't work because (1) Facebook doesn't offer a luxury good service where you can buy your way out of their privacy violating and (2) Apple simply doesn't collect a lot of the private information that Google does* but it obviously comes at the price of a premium product**. Hon

      • Re:Mighty Thin Ice (Score:5, Insightful)

        by the_B0fh ( 208483 ) on Monday May 27, 2019 @07:10PM (#58664202) Homepage

        So it's OK for Google to collect all that data about you as long as they don't share it, and only sell ads based on your data?

        Your sense of privacy is fucked up.

        • by AmiMoJo ( 196126 )

          You missed out one key point. You get something in return. You sign up for Google services and benefit from them (free email, photo management, file storage, office suite, customized search, translation, navigation and mapping etc.) and in exchange you accept that Google will use some of that information to target ads at you.

          And then you install an ad blocker anyway.

          I'd suggest that it is actually your sense of privacy that is fucked up. Privacy isn't this absolute thing, it's something you decide on an app

      • Re:Mighty Thin Ice (Score:5, Insightful)

        by WaffleMonster ( 969671 ) on Monday May 27, 2019 @08:44PM (#58664456)

        For example Google carefully guards user's data and only sells advertising space based on broad demographics and keywords. There is no way for advertising companies to get at personal data, in contrast to say Facebook.

        NSA made the same argument about warrantless collection of everyone's phone records. It doesn't really count as collecting until you use it... Is that right?

        Imagine the reaction by a judge when a thief accused of bank robbery admits they robbed the bank yet only used the money to help the homeless.

        The reality is what you end up doing with the proceeds of subverting the privacy of billions of users is completely irrelevant. The offense is the COLLECTION in the first place. Google's persistent collection of location data from billions of people without their knowledge or any meaningful way to actually stop it (Comically enough including switching on airplane mode and disabling location services) with privacy controls that don't actually do shit is completely indefensible.

        Google is saying that rather than trying to improve privacy by making people pay for services instead of offering them for free, it's better to have free services that respect privacy. Not just better for the user, but better for the company that can use data to enhance its services. The key is to do it in a way that preserves user privacy.

        What Google says is irrelevant. The only point of relevance is what they actually do. Google has repeatedly demonstrated beyond a shadow of a doubt total contempt for privacy of humanity.

        • by Anonymous Coward

          Imagine the reaction by a judge when a thief accused of bank robbery admits they robbed the bank yet only used the money to help the homeless.

          The better analogy would be if the bank robber admits to the theft but told the judge he hadn't spent any of it yet, so he shouldn't be held and punished for the robbery. Like you say, the collection itself is the offense even if it's just a "copy" of the original money/data. This is the absolute opposite of piracy--where the offense is that someone *wanted* copies

        • by AmiMoJo ( 196126 )

          NSA made the same argument about warrantless collection of everyone's phone records. It doesn't really count as collecting until you use it... Is that right?

          No, that doesn't make any sense and doesn't seem related to what I actually said. Obviously Google collects and uses that data, but unlike the NSA it does it with your permission and with full disclosure of what is being collected. It's there in the privacy policy, you can view it on your account dashboard.

          Imagine the reaction by a judge when a thief accused of bank robbery admits they robbed the bank yet only used the money to help the homeless.

          Except in this case the bank agreed to be robbed, with full knowledge of what would be taken, and the thief kept the money safe and will hand it back if the bank asks for it.

          Tell us what you would suggest

          • No, that doesn't make any sense and doesn't seem related to what I actually said.

            Your assertion as I understand it is that they take steps to guard personal information and don't directly give it to others (except of course governments who can demand "any tangible thing" on a whim) therefore there is no privacy problem.

            My assertion is "steps" are irrelevant therefore so are your conclusions. The only relevant aspect is Google's collection on the front end not what they subsequently do with it.

            Obviously Google collects and uses that data

            It's NOT obvious to people they are being tracked 24x7 by Google no matter how they configure

            • by AmiMoJo ( 196126 )

              Your assertion as I understand it is that they take steps to guard personal information and don't directly give it to others (except of course governments who can demand "any tangible thing" on a whim) therefore there is no privacy problem.

              No, I'm saying that it's a value proposition that you can take or leave. You want an email service, you can pay, you can have a free one from Google, or you can have a free one from someone else who treats your data differently.

              There is clearly a difference between, say, Google and Facebook in this case.

              You want to take a binary view of it, but that doesn't make any sense. Even if you pay, someone else has your data. You have to trust that they will do what the privacy policy says they will do. You have mad

              • No, I'm saying that it's a value proposition that you can take or leave. You want an email service, you can pay, you can have a free one from Google, or you can have a free one from someone else who treats your data differently.

                Here is what you actually said:

                Google is saying that rather than trying to improve privacy by making people pay for services instead of offering them for free, it's better to have free services that respect privacy. Not just better for the user, but better for the company that can use data to enhance its services. The key is to do it in a way that preserves user privacy.

                I don't know how these statements are related. The first seems to be suggesting free and private is better. The second is saying privacy is an element of overall value proposition.

                As a practical matter hard to compete with "Free". Choices are usually the first casualty of resulting race to the bottom market failure. You either adopt the same seedy business practices as those who depend entirely on monetizing the user every way they can get away with or you go out of busin

                • by AmiMoJo ( 196126 )

                  The first seems to be suggesting free and private is better. The second is saying privacy is an element of overall value proposition.

                  That's not what I'm saying. Don't be disingenuous, I was quite clear.

                  As a practical matter hard to compete with "Free". Choices are usually the first casualty of resulting race to the bottom market failure. You either adopt the same seedy business practices as those who depend entirely on monetizing the user every way they can get away with or you go out of business.

                  Google seems to prove that to be untrue. Google offers similar services to a number of other free providers, yet is very successful and doesn't need to emulate their shady business practices.

                  DuckDuckGo would be another example. Free search engine, even higher level of privacy than Google, been around for years.

                  Yet for many the point of privacy fundamentally is simply being left alone. My personal view is once information is disclosed to a third party I have no visibility into their systems and what they will or won't do with it.

                  In which case you need to run your own email server in your own home, which is not a very practical option for most people. Even if

                  • That's not what I'm saying. Don't be disingenuous, I was quite clear.

                    Yes quite clear when you say and I quote in the context of what you believe Google is saying "it's better to have free services that respect privacy" and "I'm saying that it's a value proposition that you can take or leave"

                    Then I say "The first seems to be suggesting free and private is better. The second is saying privacy is an element of overall value proposition."

                    Perfectly clear I'm the one being disingenuous.

                    Google seems to prove that to be untrue. Google offers similar services to a number of other free providers, yet is very successful and doesn't need to emulate their shady business practices.

                    DuckDuckGo would be another example. Free search engine, even higher level of privacy than Google, been around for years.

                    My commentary has nothing to do with either Google search or email. It's about Google software

      • I appreciate your formulation, and agree: free (or cheap) is always better for the customer than expensive. However, I don't think Google can make as much money as it does (or perhaps even remain a viable business) if it provides "free services that respect privacy". In my experience nothing is free, so I think either you pay Apple with cash or you "pay" Google by letting them in your business (ie less "privacy").
      • The problem is that personally identifiable data is very valuable, and its usually technically possible to de-anonymize data. Even if laws are passed to protect privacy, there is no guarantee that those laws will not be changed due to influence from various politically powerful groups (government and industry, and foreign interests) that want access to that valuable data.

        Once the data is collected its difficult to verify that it has been completely destroyed.

      • Except Google doesn't just obtain data by making people pay for services or offering them for free, eg:

        Google: Hello UK, we'd like some of your lovely Great British NHS health data please.
        NHS: Ok, if you promise to look after it carefully.
        Google: Whoops, we took a lot more than we should have.
        NHS: Can we have it back then please?
        Google: No, because we're Google.
        NHS: Err....
      • You're hopelessly over-optimistic about Google because they absolutely collect all the same data as facebook and offer the same level of targeting as they do. Considering how they lied for years about not reading GMail users' emails and eventually had to admit that they absolutely do read both the titles and contents of peoples' email for targeted advertising you simply can't naively take their word for everything like you're doing.

        The fundamental problem here is that most people just didn't understand t
        • by AmiMoJo ( 196126 )

          Google stated on day 1 that Gmail scans emails to target ads.

          Is paying really the only option, and if you pay can you absolutely trust that the company isn't also violating your privacy anyway?

          • Google stated on day 1 that Gmail scans emails to target ads.

            No, they really didn't do that... Somebody actually had to conclusively prove that they did and even after that they tried insisting that it wasn't a person who read it and that this machine generated data would only be read by machines. I remember this because I've been using it ever since it was an invite-only beta.

            While direct payment isn't the only alternative anyone's ever come up to monetization trough heavy datamining, it's the only alternative that anyone has ever been able to get working success

            • by AmiMoJo ( 196126 )

              Here is the Gmail Privacy Policy page from 4 days after it launched (earliest archived): https://web.archive.org/web/20... [archive.org]

              "Email contents and usage. The contents of your Gmail account also are stored and maintained on Google servers in order to provide the service. Google's computers process the information in your email for various purposes, including formatting and displaying the information to you, delivering targeted related information (such as advertisements and related links), preventing unsolicited

    • by goombah99 ( 560566 ) on Monday May 27, 2019 @06:51PM (#58664124)

      Apple's retort was pitch perfect. "Yes, Google, please talk out loud about "privacy" as much as possible."

      By all means full steam ahead on your Unsinkable ship.

      The only way to win is by not playing.

    • by ceoyoyo ( 59147 )

      Yup, that comment was pretty surreal. Apple offering privacy doesn't make it a luxury product. Google doing their best to invade everyone's privacy does.

    • Google:

      As democratic arsonists, we believe anyone should be able to buy fire insurance!

    • I mean what other possible defenses does Pichai have? Attacking what small measure of privacy Apple might provide as a luxury good is about the best they can muster since the whole Google model seems to be giving away web services in exchange for total information capture.

      In that is the implicit assumption that Google is more or less preying at least on the people who can't afford a more expensive platform with better privacy.

  • by Anubis IV ( 1279820 ) on Monday May 27, 2019 @04:08PM (#58663570)

    Google CEO Sundar Pichai recently said that "privacy cannot be a luxury good offered only to people who can afford to buy premium products and services"

    I really don't understand why he would say this in public. Tilt my head one way and it's a dig at Apple for doing the right thing. Tilt my head the other way and it's a tacit acknowledgement that Google hasn't done nearly enough to protect user's privacy.

    If he thinks that a lack of privacy in non-luxury goods is a problem customers are facing, the company he leads is uniquely positioned to do something about that problem and has been for the better part of the last decade, so why haven't they already?

    • Perhaps it's a dig at the idea of offering multi-tier subscriptions: a free one where you get ads and your data is monetized to pay for your access. And a premium one with no ads and no use of your data. So "only the rich will have privacy" or something like that. Of course in practice the data gets used either way.
      • You might be right that this is what he's digging at. You are almost certainly right in your statement in that it describes the current situation pretty well.
    • by fermion ( 181285 )
      Because he is a rich guy who has never internalized the benefits he has and that he hasn’t created it all himself.

      Privacy is a luxury. It is the difference between living in a entry controlled building with a private elevator or a mansion on a large estate and a thin walled apartment where everyone knows your bussinees.

      It is the difference between taking a bus and a Uber.

      It is the difference between having your own Netflix and sharing.

      It is the difference between public school where criminals

    • I really don't understand why he would say this in public.

      The thing to remember here is that for most outside the tech field, (and probably for a disquieting number of people in the field), the public you mentioned just doesn't get it and/or doesn't care. Pichai may have said it just to see how controversial it is or isn't, to gauge how much more shit Google can get away with. He may also have been taken in by his own personal reality distortion field - drinking one's own Kool-Aid seems pretty common in Silly Valley. Hell, he may simply have had a few too many and

    • Google is trying a lot of different messages to get people to change their mind about privacy, and seeing what sticks. This one doesn't seem like it will stick, but I'm not a marketer.
    • If he thinks that a lack of privacy in non-luxury goods is a problem customers are facing, the company he leads is uniquely positioned to do something about that problem and has been for the better part of the last decade, so why haven't they already?

      I think there's the idea that there's this race to build up data collections. In this phase of industry development you want maximal data collection, selling privacy costs you some of the most valuable data (ie, the data of people with money).

      At some point, the marginal return on more collected data will be less useful. They will have enough data that they can be more selective about what they continue to collect, plus growth will have slowed, making the sale of "privacy" more lucrative than the marginal

  • by JoeyRox ( 2711699 ) on Monday May 27, 2019 @04:10PM (#58663578)
    I always chuckle when reading how Apple is supposed some privacy-minded brand. They may not directly violate users' privacy but they happily accept $9B/year [9to5mac.com] to be an enabler for Google to do so. Apple gets the best of both worlds - premium "privacy" pricing for their smartphones/tablets and privacy-invading search revenue from their partners.
    • I always chuckle when reading how Apple is supposed some privacy-minded brand. They may not directly violate users' privacy but they happily accept $9B/year to be an enabler for Google to do so

      Myself, I always get a chuckle out of folks like yourself thinking that Google being the default search engine means anything compared to what Google gets form Android devices.

      For instance - web pages in iOS don't get any location data unless you authorize it, so the Google search page is not getting location data fro

      • So your argument in support of Apple profiting off handing their users to Google to have their privacy harvested is that users on Google's own Android platform are harvested even worse? You think Google is paying Apple $9B/year just to serve up search results with a few embedded ads? They pay it because they need those search queries (and fingerprinting) to feed their privacy-harvesting ad platform.

        And I'm the one confused?
        • by SuperKendall ( 25149 ) on Monday May 27, 2019 @04:56PM (#58663764)

          So your argument in support of Apple profiting off handing their users to Google to have their privacy harvested

          I'm saying Google doesn't get very much from Apple users even with that deal. There's very little privacy Google has access to on iOS. Can you elaborate on what you THINK they are getting, instead of just using scary broad terms? I am pretty sure Google is getting a lot less than you think.

          Here's the thing; the hard truth is that Google is still, by far, the best search engine. I know because I have my defaults set to Bing on the phone and Duck Duck Go on a desktop. But depressingly often, I have to turn to Google.

          So what Apple is doing is the best possible compromise for people actually using phones - give people the Google that works, while minimizing what data Google can collect.

          I mean, what is the REALISTIC alternative here? If Apple did not include Google by default for a search engine, people would clamor for it. Anyone that cares can easily switch away from it in a second. So what is the problem here?

          • Can you elaborate on what you THINK they are getting, instead of just using scary broad terms?

            * All of the users' search queries
            * All of the users' click-through data from those queries
            * The ability to track users across sites using exploits like the one described here [cultofmac.com]. That one has since been plugged but Google has some clever engineers and likely has deployed others.

            I mean, what is the REALISTIC alternative here?

            The realistic alternative is for Apple to either stop their insincere claims about u
            • All of the users' search queries

              Not the ones that switched to some other search engine.

              That is important because you are claiming they get ALL of Apple users data from that deal.

              All of the users' click-through data from those queries

              Yep, true, but that is the extent.

              The ability to track users across sites using exploits like the one described here.

              Come on. That article is from 2012, long blocked... if that's the best you can come up with, you have nothing else.

              The realistic alternative is for Apple to ei

              • Not the ones that switched to some other search engine.

                The majority of iOS users don't know they can change their search engine, let alone know how to do so. Apple knows this. Google knows this.

                That is important because you are claiming they get ALL of Apple users data from that deal.

                Where did I claim that?

                Come on. That article is from 2012, long blocked... if that's the best you can come up with, you have nothing else.

                Google was using that workaround for years before Apple realized it. Wh
          • I know because I have my defaults set to Bing on the phone and Duck Duck Go on a desktop. But depressingly often, I have to turn to Google.

            Try using startpage.com instead? Google results, but without the tracking. Unfortunately, it's not one of the alternatives offered in Mobile Safari, but you could just go to their page, or download and install the startpage app instead.

            • Try using startpage.com instead? Google results, but without the tracking.

              Yeah, I keep trying to use Startpage, and in fact it's the home page in the browser profile I'm using right now. But I end up using Google a LOT. Startpage may use Google; but entering the same search terms in both of them often produces wildly different results, and Startpage's are always lacking. Also, there is no equivalent to "allintext:", and to even get somewhat close you have to go to their 'Advanced Search' page. And there's no equivalent to "site:"; that means there's no equivalent to "-site:", so

          • I mean, what is the REALISTIC alternative here?

            It's obvious: Make a privacy-focussed search engine the default or even force the choice like the Windows/EU 'browser ballot'. I'm sure you remember the power of having the default wrt IE on Windows, that value isn't lost on Google which is why it is willing to pay Apple billions more every year to retain the default position.

            If Apple did not include Google by default for a search engine, people would clamor for it.

            If that really is the case then why is Google paying Apple billions of dollars for it?

          • The slight reduction in search efficiency is worth not being tracked and served.
        • He didn't have an argument, just likes to smell the stink of his own posts on the internet.

    • by fred911 ( 83970 )

      12 billion
      http://fortune.com/2018/09/29/... [fortune.com]

    • by Pieroxy ( 222434 )

      They may put google as their default search engine, but they killed third party cookies 2 or so years ago on their web browser, effectively making it extra difficult for others (read, Google) to track their users. So there's that.

  • ... is that I own my privacy. Giving it up to either Google or Apple so that I may buy it back as goods is just wrong.

  • by Freischutz ( 4776131 ) on Monday May 27, 2019 @04:41PM (#58663714)

    Apple Executive Dismisses Google CEO's Criticism Over Turning Privacy Into a 'Luxury Good'

    Considering that Google has made it its mission to eradicate any shred privacy form the face of the universe I'd say that's the pot calling the kettle black.

  • Ha ha suckers, you reap what you sow and you're sowing your own demise.
  • So, how could they sell it?

  • Privacy doesn't matter much when you don't have food, shelter and healthcare. People's ability to withhold those things from you give them 1000x the leverage that your browser and purchasing histories do.
  • Is a rather ironic statement when that is precisely how Apple's own privacy fiction started.
  • Yeah. Apple products are luxury items. Regardless of what Apple say.

    But it's not Apple who are deciding that all other products have to be leaky spy-gadgets which possibly let you pay for the product with your privacy.

    It's everyone else who decide whatever privacy should be a thing and if so what that should cost.

    Then again privacy may very well be a luxary feature by itself - and that's sad. In that companies like Google earn a lot of money from people's data so it carries a value and if you don't want to

  • by ilsaloving ( 1534307 ) on Tuesday May 28, 2019 @08:34AM (#58665894)

    Seriously, Google's comments are nothing short of moronic, and don't even deserve a response.

    There's nothing stopping Google from improving privacy to Apple's levels except their own greed.

    Google (and Facebook, etc) *created* this issue in the first place. Apple simply identified a need and is capitalizing on it. Apple would have nothing if Google didn't give it to them on a silver plattern.

    Do I wish Siri did a better job with voice rec? Of course I do. Siri desperately needs improvements. But not at the cost of what Googbookazon is doing.

    Apple has a LOT of problems right now (like, their entire damn product line across the board...) but privacy is NOT one of them.

  • by Anonymous Coward

    if this is the case, why isn't google making more of an effort to ensure privacy in it's app store and within the android platform?
    Apple isn't perfect, but has made a lot more effort to bring awareness to privacy and restrict apps that might go agains this. Google on the other hand, though they are more open and relaxed, does not put forth the effort within their os or app store.

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