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Businesses Google Apple Technology

Google Is Poised To Open Its First Permanent Retail Store (adage.com) 45

Google is planning to open a 14,000 square-foot retail store in Chicago's Fulton Market district, according to local media reports from Crain's Chicago Business and Chicago Tribune. While Google has opened pop-up stores in the past, this would be its first permanent location. Ad Age reports: In 2015, Google abandoned plans to open a store in New York City, after spending $6 million renovating the 131 Greene St. location, Crain's New York Business reported at the time. The Chicago store would give Google a bricks-and-mortar location to show off its expanding line of products, including Pixel phones, Daydream VR headsets, Nest products and more. The location Google is eyeing in Chicago is just a few blocks from Google's Midwest headquarters. The Fulton Market neighborhood, part of Chicago's West Loop, is formerly a meatpacking district. It has been transformed in recent years and is now home to some of Chicago's hottest restaurants. The report notes that there's still a future in brick-and-mortar locations, citing Amazon's interest in Whole Foods and the fact that retail stores have been a key part of Apple's strategy. Microsoft operates stores in 35 states.
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Google Is Poised To Open Its First Permanent Retail Store

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  • by Anonymous Coward

    yawn

    • Well in a world where a lot of retail stores are getting hit hard. The fact that internet companies are starting their own stores is kinda interesting.

      Granted I expect the change of retail stores from places where you need to go to get stuff, to places you want to go to see stuff is a change in how retail works. The Apple Store isn't a place where people usually go to get a new phone or computer. But a place to see Apples offerings and help them decide if they like it or not, then normally get one online

  • by MrL0G1C ( 867445 ) on Monday August 20, 2018 @07:39AM (#57158476) Journal

    This is my favourite Apple story today.

  • by Anonymous Coward

    Google Pawn! Sell your privacy for nothing!

    Free Evil!

  • by Anonymous Coward

    Which will be in Beta for 5 yrs, then close.

  • by cascadingstylesheet ( 140919 ) on Monday August 20, 2018 @08:29AM (#57158602) Journal

    The hook for brick and mortar now is in online integration.

    It's nice to have someplace you can return the stuff you got online, without having to ship it back. It's nice to have a showroom for certain items. Someplace to get service. Faster, cheaper, or both shipping if you order and then come and pick it up.

    • It's nice to have someplace you can return the stuff you got online

      This is a mistake for Google, a company which prides itself on having absolutely no human customer interaction what so ever.

  • Google cut off Youtube app access from Amazon Fire devices because Amazon refused to carry Google's video streaming devices in their web store. Now, Google will have both a web store and a B&M store, and neither of them will carry Amazon Fire devices. Yet Google still expects Amazon to carry Google's devices in their web store before Google will consent to permit Amazon Fire device users to access Youtube with an app.

    Is it antitrust yet?

  • Imagine the security they would need, with the tons of crazies who are mad with big cos. and the like...remember youtube shootings...yikes
  • In my city the Microsoft store is a very short walk from the Apple store. The stores are almost identical large open spaces filled with tables displaying wares. The walls are covered with colorful pictures of products.

    One hour before opening, a crowd begins to gather in front of the Apple store. By the opening bell there are about 30 people rushing in the big glass doors. By noon there are over 200 customers milling about and ~30 employees visible (more in the back). There is excitement in the air. Everyon

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