theodp writes: Speaking to a class of Grade 7 students taking coding lessons at the Apple Store in Eaton Centre, the Toronto Star reports that Apple CEO Tim Cook told the kids that most students would shun programming because coding languages were 'too geeky' until Apple introduced Swift. "Swift came out of the fundamental recognition that coding languages were too geeky. Most students would look at them and say, 'that's not for me,'" Cook said as the preteens participated in an Apple-designed 'Everyone Can Code' workshop. "That's not our view. Our view is that coding is a horizontal skill like your native languages or mathematics, so we wanted to design a programming language that is as easy to learn as our products are to use."