BGR shares a startling prediction from Ming-Chi Kuo, the Apple analyst at KGI securities: Kuo -- who we should note has an exemplary track record with respect to iPhone rumors -- adds that Apple may opt to discontinue the current iPhone X entirely if sales are underwhelming. "KGI also expects a trio of iPhone models in the fall of 2018," AppleInsider notes. "He predicts the iPhone X will be 'end of life' in the summer of 2018, instead of being retained as a lower-cost option in the following year." If Kuo's projection pans out, this would represent a marked shift in Apple's iPhone sales strategy. Going back nearly a decade, Apple has always positioned older iPhone models around as a wallet-friendly alternative for users who weren't keen on paying a premium for Apple's latest and greatest.