Developer Marco Arment writes about the infamous notch on the iPhone X, which Apple has told developers to embrace rather than ignore: This is the new shape of the iPhone. As long as the notch is clearly present and of approximately these proportions, it's unique, simple, and recognizable. It's probably not going to significantly change for a long time, and Apple needs to make sure that the entire world recognizes it as well as we could recognize previous iPhones. That's why Apple has made no effort to hide the notch in software, and why app developers are being told to embrace it in our designs. That's why the HomePod software leak depicted the iPhone X like this: it's the new basic, recognizable form of the iPhone. Apple just completely changed the fundamental shape of the most important, most successful, and most recognizable tech product that the world has ever seen.