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Iphone Businesses Apple Hardware Technology

The Next iPhone Is Going To Be Unveiled On Sept. 12, Report Says (cnbc.com) 77

Posted by BeauHD from the new-and-improved dept.
According to CNBC, Apple will host its big iPhone 8 product launch event on September 12th. From the report: The tech giant is expected to announce a bevy of products, including two new iterative iPhone updates, possibly named the iPhone 7s and iPhone 7s Plus, in addition to a high-end iPhone 8. Apple is also reportedly gearing up to announce a new 4K Apple TV that will support sharper content than current models, and a new Apple Watch. The iPhone 8 will reportedly feature a display that takes up almost the entire front of the device, using new OLED panels that are brighter and more colorful than previous screens. Rumor has it Apple has moved the fingerprint reader to the back of the phone but will also support facial recognition thanks to a new 3-D sensor on the front of the device. Rumors have suggested the most high-end iPhone 8 will start at $1,000. Apple typically sells its new phones within a week or so of the announcement.
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The Next iPhone Is Going To Be Unveiled On Sept. 12, Report Says More

The Next iPhone Is Going To Be Unveiled On Sept. 12, Report Says

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  • iPhone costs. (Score:4, Insightful)

    by Anonymous Coward on Monday August 28, 2017 @06:14PM (#55099927)

    I own an iPhone, and I like it, but it would be nice if Apple could try to reduce costs instead of increasing them, for once. I'm getting a little tired of phone manufacturers setting prices that are equivelant to that of a mid-end laptop.

    • Re: iPhone costs. (Score:5, Insightful)

      by MachineShedFred ( 621896 ) on Monday August 28, 2017 @06:32PM (#55100031) Journal

      The problem with that is one created of success: if you want to include a new feature on iPhone, it needs to be a feature you can manufacture 200 million of, or you just get tagged by pundits with being unable to follow through, can't execute, overly ambitious, etc.

      So, reduce the market by raising the price tag. Now they only need to manufacture 60 million of them, which may be more reasonable for a cutting-edge hardware widget of some kind until the yields come up, at which point they can drop the price to increase demand.

      I'm not saying that is what they are doing - they could just be amazingly greedy fuckers that want to bleed customer wallets of every drop they can. But it is a problem that you can't be as agile as a smaller competitor when you require the volume that Apple does, and can't multiple-source because of the lead time of building part factories. You can only manufacture completed products as fast as your supply line can get you the scarcest component.

      • Re: (Score:2)

        by Kjella ( 173770 )

        The phone market is strange in that lots and lots of people want to have the "flagship" phone and you're not allowed to have a more expensive model in your lineup. I mean it's not like every Ford is a Ford GT [ford.com] or every guy with a Canon has a EOS-1D X Mark II [canon.com]. But if Apple wants to make a $999 phone, like actually spec-wise next level not just inlaid with gold and diamonds there's panic. Apple needs to stay out in front on the premium side, if people stop saying "if money was no object, I'd get an iPhone" tha

      • Re: (Score:2)

        by tlhIngan ( 30335 )

        The problem with that is one created of success: if you want to include a new feature on iPhone, it needs to be a feature you can manufacture 200 million of, or you just get tagged by pundits with being unable to follow through, can't execute, overly ambitious, etc.

        So, reduce the market by raising the price tag. Now they only need to manufacture 60 million of them, which may be more reasonable for a cutting-edge hardware widget of some kind until the yields come up, at which point they can drop the price to

      • Re: (Score:2)

        by swb ( 14022 )

        It strikes me its more a move to recapture the people who used to buy a new iPhone when they came out and stopped because feature innovations became too few and because performance didn't really increase enough to warrant it.

        I think Apple is really hitting a wall where the device is so mature that there's not much utility left to add, other than the utility they won't add, like external memory slots and the like.

    • Re: (Score:2, Insightful)

      by Anonymous Coward

      I own an iPhone, and I like it, but it would be nice if Apple could try to reduce costs instead of increasing them, for once. I'm getting a little tired of phone manufacturers setting prices that are equivelant to that of a mid-end laptop.

      They did that with the 5c, and still do(?) with the SE.

    • That would completely disrupt the business model that the iPhone was built on.

      If one recalls, when this phone was introduced, it was introduced as a luxury phone, or a phone to be had due to brand vanity, like a Prada or a Gucci. Not something for every Sally down the street, but just the jet setters. Apple's stroke of luck was in that it became a fad and caught on. Granted, they made the UI state of the art, and had a whole bunch of apps that really exposed the power of this platform. And without red

      • iPhone sales remain very strong, and they sure aren't status symbols, nor were they a passing fad. People like them.

    • I own an iPhone, and I like it, but it would be nice if Apple could try to reduce costs instead of increasing them, for once. I'm getting a little tired of phone manufacturers setting prices that are equivelant to that of a mid-end laptop.

      Given what the iPhone is capable of and what is actually packed into it, why wouldn't it be priced the way it is? If you want a crappier device buy a crappier device. There are many on the market to choose from.

    • Re: (Score:2)

      by wjcofkc ( 964165 )
      In a recent interview, Tim Cook admitted that the iPhone is overpriced. He went on to say that it is still worth it.
    • Absolutely agreed, though the term "mid-end" seems a bit funny to me.

  • everyone's response is... (Score:3)

    by slashmydots ( 2189826 ) on Monday August 28, 2017 @06:19PM (#55099951)
    Who cares, stop using all the flash chips. I need a reasonably priced SSD!

    • Citations with verifiable statistics, please.

      • I was about to write exactly what you did, but then I decided to type it into google instead:
        iPhone 8 creating worldwide shortage of DRAM & NAND chips, says report [9to5mac.com]

        • Funny. Oddly enough, I did, too. Before I commented. No statistics, numbers, etc. Even just checked again. A bunch of articles with no numbers. Even if it is true, it's not like the stockpile of already-made products is going to get ripped apart to satisfy manufacturing demand.

          • Funny thing about stockpiles is that their presence still falls into a supply and demand equation. Stockpiles go up in price when manufacturing is unable to maintain said stockpiles. Just because companies don't share with you their inner business supply change details doesn't mean you can't infer quite a lot from the outside.

  • Oh goody, more products I will never buy, even if they were put through a paper shredder first.

  • Fucking iPhones... Give us decent Mac mini and MacBook Air updates, PLEASE!

    Godamn idiot CEO who thinks everyone should use a fucking iPad. Some of us need REAL computers and I'm not just talking about processing power.

    Bah, fuck it.

    What's the best low-cost OpenBSD-friendly laptop out there?

    • Re: (Score:2)

      by antdude ( 79039 )

      And Pros!! Frak the touchbar, etc.

    • For the next big transformation, why doesn't Apple migrate the entire Mac line to their A series of CPUs? That way, they leverage their own internal CPUs, which can go less into the underselling iPads and more into the Macs.

    • Re: (Score:2)

      by tlhIngan ( 30335 )

      Fucking iPhones... Give us decent Mac mini and MacBook Air updates, PLEASE!

      Godamn idiot CEO who thinks everyone should use a fucking iPad. Some of us need REAL computers and I'm not just talking about processing power.

      So get yourself a real computer then. Apple concentrates on what sells, and Mac Minis are a miracle they're even still on the market. Mac Mini and Mac Pros are the two WORST selling Mac products out there - and this has always been since the beginning. In fact, Apple considered dropping the Ma

      • Okay then Apple should unlock macOS so that it can be used on any regular PC. Just list the supported laptops, CPUs, GPUs, chipsets, etc and let us nerds worry about compatibility.

  • If the past is any indicator, this should drop a couple days afterwords

    Time to get those updated versions of your app into the store...

  • For details on the upcoming line of phones from apple, please review the Samsung product announcements from 2016 (sans exploding Note 7 which Apple doesn't have a competitor for anyhow) for the required information. Substitute 'Apple' for 'Samsung' and 'iPhone' for 'Galaxy' as required. You may also try substituting 'courageous' for 'innovative' but that pair will prove less accurate in reality.

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