At company's quarterly earnings call, Apple CEO Tim Cook said the holiday period was the company's "best quarter ever" for Apple Watch -- both units and revenues -- "with holiday demand so strong that we couldn't make enough." He added: Apple Watch is the best-selling smartwatch in the world, and also the most-loved, with the highest customer satisfaction in its category by a wide margin. Apple Watch is the ultimate device for a healthy life, and it's the gold standard for smartwatches. We couldn't be more excited about Apple Watch. Long time Apple commentator Rene Ritchie writes: There's a strange narrative in the tech community concerning Apple Watch being a flop, a failure, or in some way, shape, or form, a disappointment. It's particularly bizarre given Apple Watch, as part of the wearable market, is doing record numbers. It could be that there is no real "Smartwatch market", just an Apple Watch market. Much like there's no real "tablet market", just an iPad market. Since it's such a new product category and most of the existing products are still bound to phones, it could also simply be too soon to tell.John Gruber adds: I think we should stop talking about "smartwatches" and just consider Apple Watch a "watch", period. In September, Apple claimed watch revenues second only to Rolex. How can it not be considered a hit at this point?