Google Boosts Mobile Web Speed On Apple Devices With Accelerated Mobile Pages

An anonymous reader quotes a report from Fortune: The Google iOS app for devices like the iPhone and iPad now supports the search giant's Accelerated Mobile Pages project, created to increase the loading times of news articles on the Internet. Now when users search for news from their Apple devices using the Google app, they should see streamlined news articles from media companies like The Washington Post that chose to participate in Google's web project. The AMP project is a Google-led initiative to standardize the software code behind each news article on the mobile web. AMP was designed to remove years of accumulated software code that has built up on online publishers' websites. As of Friday, iOS users should see a lightning bolt graphic and the letters "AMP" next to news articles from participating publishers in the "Top Stories" section of their search results in the Google app.

loading times

[Anonymous Coward]

"increase the loading times of news articles on the Internet" That's why I got FP

Re:

[ArmoredDragon]

I think they meant Asian Massage Parlors increase the load.

news decelerated

[Anonymous Coward]

"increase the loading times of news articles" - breaking news at 11...a year from today...

Increase the loading times?

[U2xhc2hkb3QgU3Vja3M]

Wouldn't you want to decrease the loading times?

Edit: damn, two ACs beat me to it.

Re:Increase the loading times?

[binarylarry]

Someone isn't thinking like a mac user...

Think different!

want speed? dump javascript.

[Gravis Zero]

seriously, it's that damn easy. all you need to do is remove all the javascript from your website and suddenly it will be a LOT faster on every platform. people would do it too if they weren't ad-whoring, analytic addicted control freaks that tracked every person as much as possible.

Re: want speed? dump javascript.

[mnemotronic]

Any alternatives or just doing the curmudgeon thing? Seriously, I'ld like to know what you would have done 20-some years ago in an effort to get dynamic (Java) functionality into what, at the time, were completely static markup pages.

Re:

[non0score]

That's part of the point of the whole project -- get rid of certain JS/CSS hogs that constantly change and relayout the page while you're reading. And personally, I don't want to go back to the 90s crap static HTML using Lynx. I actually do like my interactive web pages (sans laggy third-party JS), thanks.

Re:

[inode_buddha]

You know, its posssible to have interactive pages in HTML, right? (Now I wish I'd saved some of those books from the late 90's...) I've seen plenty of tutorials on how to do all the same stuff we do today, with the possible exception of the worst offenders, just like you want.

Re:

[Anonymous Coward]

You realize that the AMP pages are essentially static, right? The required styles (if you read Google's AMP tutorial) supply some webkit animation bullshit, but there's nothing really "interactive" about the AMP webpages that you see atop Google News now. In fact, what you're getting isn't actually much different from what you'd find in RSS (just via some extra json crud instead of straight XML like the content basically already is). Everything else in AMP (like amp-ad) is just reinventing the wheel badl

Re:

[Etcetera]

You realize that the AMP pages are essentially static, right? The required styles (if you read Google's AMP tutorial) supply some webkit animation bullshit, but there's nothing really "interactive" about the AMP webpages that you see atop Google News now. In fact, what you're getting isn't actually much different from what you'd find in RSS (just via some extra json crud instead of straight XML like the content basically already is). Everything else in AMP (like amp-ad) is just reinventing the wheel badly.

If I read you right, Google Reader has returned from the dead in the form of the worst XSLT you've ever seen... and more spying.

Altered content?

[JustAnotherOldGuy]

"...they should see streamlined news articles from media companies"

Does this mean that the media companies are serving up a condensed version of the content? It wasn't clear. Or is this something completely different than what I'm gathering it to be? It sounds like something similar to an RSS-feed version of the article. (??)