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Tim Cook Defends Apple, Teases Exciting New Products In The Pipeline (bgr.com) 225

anderzole quotes a report from BGR: Apple's earnings report last week saw the company report a year over year decline in profits for the first time since 2003. The biggest contributing factor to the decline, not surprisingly, is that year over year iPhone sales dropped by 16%. Notably, Apple's most recent quarter represents the company's first iPhone sales decline in history. Consequently, the usual contingent of pundits and analysts have come out of the woodwork, all exclaiming that we've reached 'peak iPhone' and that Apple at this point has nowhere to go but down. In an effort to inject a bit of good news and all-around optimism to a particularly negative Apple news cycle, Tim Cook earlier today appeared on CNBC with Jim Cramer where the Apple CEO teased that Apple's still has a lot of innovation left to do and some interesting items in the product pipeline. "We've got great innovation in the pipeline," Cook said to Cramer. "New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones. We are going to give you things you can't live without that you just don't know you need today. That has always been the objective of Apple is to do things that really enrich people's lives. That you look back on and you wonder, how did I live without this."
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Tim Cook Defends Apple, Teases Exciting New Products In The Pipeline

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  • New iPhones (Score:3, Insightful)

    by Anonymous Coward on Tuesday May 03, 2016 @08:09AM (#52034495)

    So their great new innovation in the pipeline is.. a new iPhone.

    Stick a fork in them.

    • Re:New iPhones (Score:4, Insightful)

      by Plumpaquatsch ( 2701653 ) on Tuesday May 03, 2016 @08:17AM (#52034533) Journal

      So their great new innovation in the pipeline is.. a new iPhone.

      Stick a fork in them.

      Yeah, how can they survive against the next Galaxy S8 - that screams innovation.

      • So their great new innovation in the pipeline is.. a new iPhone.

        Stick a fork in them.

        Yeah, how can they survive against the next Galaxy S8 - that screams innovation.

        As of yet Samsung haven't come out saying they "are going to give you things you can't live without that you just don't know you need today".

        • So their great new innovation in the pipeline is.. a new iPhone.

          Stick a fork in them.

          Yeah, how can they survive against the next Galaxy S8 - that screams innovation.

          As of yet Samsung haven't come out saying they "are going to give you things you can't live without that you just don't know you need today".

          Yes, their claims are actually much weirder. E.g. their claims about the new color for the S7 are pure comedy pink gold.

          In particular, the refined, skin tone-inspired Pink Gold color scheme is intended to soothe and incorporate a touch of gentleness, radiance and sophistication to the smartphones' design."

    • Don't under-estimate the absolutely catastrophic repairability of iPhone.

      Yes, "we've reached Peak iPhone", in the sense that most people are happy with their current phone and don't need to exchange it with one with more features. The market is saturated, nearly every customer who would like to buy an Apple smartphone has already done so...

      BUT

      The modern smartphones arent the old non-smart phones of before. Those back then were durable to the point of being nearly indestructible, and weren't that hard to rep

      • by torkus ( 1133985 )

        I think your assumptions are far, far off. Broken devices being replaced are a small minority...and there's plenty of repair places to handle them as well.

        A $20 case will prevent the large majority of broken phones.

        If Apple wants to continue selling so many iPhones, they need to have a new feature that's useful...not just a revision number and slightly changed specs.

        Hell, side by side comparison of the camera from my Note 5 and iPhone 6s in 'difficult' settings like concerts, clubs, and other darker places

        • by Rob Y. ( 110975 )

          ... or they need to address the midrange market better. That's the only place they're gonna find significant growth. So far, they're still pitching a 'luxury' brand, and the status-seekers already upgrade reliably to each new model. But that's not a growth market. Their latest attempt at midrange isn't so bad - it's just not cheap enough to get much of the midrange market, and it's just cheap enough to turn off the 'apple makes me cool' set.

      • Nearly all modern smartphones are very fragile - they'll break very easily - and are a pain to repair.

        True, but there are exceptions. Ever seen the Moto X Force? It can withstand some crazy shit, such as a 275 meter drop. [youtube.com]

    • by bondsbw ( 888959 ) on Tuesday May 03, 2016 @10:05AM (#52035343)

      If it's an iPhone that allows

      - Icons in arbitrary locations on your home screen
      - Home screen replacement
      - Multiple user context (my employer doesn't completely control my device)
      - Removing stock apps from my home screen (I don't have an Apple Watch)
      - Miracast support
      - Customizable lock screen (widgets)
      - Customizable control center
      - Silencing my phone when I have a "busy" entry on my calendar
      - Wifi Analyzer [google.com]
      - Tasker [google.com]

      Then it would be at the most basic level of where it should be, in my opinion.

    • So their great new innovation in the pipeline is.. a new iPhone.

      Stick a fork in them.

      ...is it cool if I use the same the fork y'all were sticking 'em with after they released the G4 Cube?

  • We've got great innovation in the pipeline... New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones

    Yeah, right...

  • by Joe_Dragon ( 2206452 ) on Tuesday May 03, 2016 @08:17AM (#52034529)

    They need a new mac pro tower (the new one sucks and they are at risk of losing a big part of the creative market) and better laptops (stop going for thin)

    • Comment removed based on user account deletion
      • by LWATCDR ( 28044 )

        "Specifically fundamental parts being serviceable! RAM, M.2 SSD, and the battery should be replaceable post warranty expiration"
        That is your answer. The price of ram and M.2 SSDs are dropping in price. My old Mackbook pro has 16 GB I put in and I replaced the HDD in my wife's.

    • What do you see as missing in the MacbookPro?

      They do need a way to keep their headless offerings much more current, despite the smaller volumes in that segment.

      • by LWATCDR ( 28044 )

        An ethernet port, user upgradable and repairable SSD "M.2" interface, user upgradable ram, and user replaceable battery.
        The same for the iMac as far as the drivers and ram.
        The MacPro needs SLOTS so you can upgrade the video cards. SATA-3 and M.2 ports so you can add mass storage.
        Thunderbolt is nice but is it logical to have a small workstation like the Pro had have it tied to a external mass storage array with a cable like the old Commodore 64?
        The MacPro was a good machine but it was too limited to be the b

    • by tlhIngan ( 30335 )

      They need a new mac pro tower (the new one sucks and they are at risk of losing a big part of the creative market) and better laptops (stop going for thin)

      Define "need".

      Because the Mac Pro, along with the Mac Mini, are the worst selling Macs in the entire lineup. And not because they're several years old - even the towers were poor sellers, and even when it was new and hot and fairly competitive it was still h0-hum sales.

      It's one of the reasons they could afford to build it all in the US - it probably only

  • Do you remember (Score:5, Insightful)

    by Rhaize ( 626145 ) on Tuesday May 03, 2016 @08:21AM (#52034557)
    Do you remember when instead of telling us that the next trick will be impressive, They would just do the next trick and let us be amazed? If you need an applause sign, you've officially failed. Just sayin,
    • by AmiMoJo ( 196126 )

      It was always mostly showmanship from Jobs. The "revolutionary" new features were rarely very revolutionary, and in fact they often suffered from being launched early to beat the competition by six months.

    • Do you remember when instead of telling us that the next trick will be impressive, They would just do the next trick and let us be amazed? If you need an applause sign, you've officially failed. Just sayin,

      Well, yes, instead of relying to the interview question: "Why shouldn't we just dump our AAPL stock now?" Cook should have just fired up the Apple Time Machine and retrieved a new product from the future that isn't quite ready yet in our present.

    • by sootman ( 158191 )

      That is still their preferred way of working, but they have to say SOMETHING to the slack-jawed moron investors who are somehow surprised that a company can't just grow forever. "What do you *mean* +10%/year is not sustainable forever?!?!?!!!!1111"

  • New iPhones (Score:5, Insightful)

    by Anonymous Coward on Tuesday May 03, 2016 @08:21AM (#52034561)

    If they're going to do new iPhones, they need one that costs $99 or less. He spends time talking about the Chinese market, but they're not going to grow in that market anytime soon unless:

    1) the phone is capable and cheap, as the market of Chinese people who can afford a $699 phone is saturated
    2) the phone is made in China and likely co-marketed by a Chinese phone manufacturing company as the Chinese government wants to move their industry up the value chain

    Those two things will be really hard for Apple to do. Outside of that:

    Apple Watch - a big misstep
    iPad Pro - it's a cheaper version of the Surface Pro with a mobile OS instead of a laptop OS. A misstep
    For that reason, anything "enterprise" related they're just not that good; they've gotten better in recent years but Windows and Office are too universal in the enterprise setting.
    MacBook Air - this is a pretty good product
    iPad Air - eh, good product but the tablet market is starting to wind down or be saturated so the growth isn't there

    After that, what have they got? Apple Car? They're not a car company; how the heck is this going to work? I'm not a Tesla fan but Tesla's way ahead of them on advanced modern cars, and GM, Ford, Toyota, and Honda are still churning out millions of cars; I don't see how Apple actually launches this successfully unless it's some Apple developed tech that is licensed to a real car manufacturer. Besies, Apple is in the business of high-margin hardware; in cars margins are slim on the hardware and all the money is made on financing to the consumer. This would be a very strange business for Apple to get in to.

    Apple Home Automation? Maybe, but I doubt it. As much as Nest is making missteps these days by force-bricking their old products, they're still way ahead of Apple and have Google's backing and there are plenty of other guys out there in this space.

    The only one i see is some form of consumer healthcare product to make the Apple Watch a health sensor platform integrated with other Apple products, but the drop in FitBit's sales and stock show that step counters won't cut it; it needs to be something a doctor can act on and that means getting loads of doctors and research behind the use of something as well as getting FDA approval. That's hard and expensive, but something Apple likely has the resources to tackle. To me that's the best shot at a big growth area and fits their customer base who are generally hipster quantified selfers who would love to brag and share how healthy they are via iMessenger.

    • If they're going to do new iPhones, they need one that costs $99 or less. He spends time talking about the Chinese market, but they're not going to grow in that market anytime soon unless:

      1) the phone is capable and cheap, as the market of Chinese people who can afford a $699 phone is saturated 2) the phone is made in China and likely co-marketed by a Chinese phone manufacturing company as the Chinese government wants to move their industry up the value chain

      Oh stop. Just stop. They don't want a $99 iPhone. I don't mean Chinese people, or Slashdot users... some of them certainly do. But Apple isn't interested in that market. They don't NEED one (I wish my company's revenue dipped to barely $50 billion in one quarter). I just don't understand the logic that company A "HAS" to do something. They really don't. They make so much money now, I can't imagine why they would be interested in a higher volume, lower margin segment. Does Ferrari look at all those Toyota Camry's moving each month and say "man, where did we go wrong?"

      • If they're going to do new iPhones, they need one that costs $99 or less. He spends time talking about the Chinese market, but they're not going to grow in that market anytime soon unless:

        1) the phone is capable and cheap, as the market of Chinese people who can afford a $699 phone is saturated 2) the phone is made in China and likely co-marketed by a Chinese phone manufacturing company as the Chinese government wants to move their industry up the value chain

        You mean they should do everything Samsung does - well apart from tanking on the Chinese market.

    • by mlts ( 1038732 )

      Apple should expand their HomeKit IoT infrastructure to be farther reaching. Something that guarantees certified device "A" can communicate with device "B", as well as offer whatever functionality is wanted. Sell a hardened hub where devices communicate with that via Bluetooth, and the hub handles Internet communication. This way, individual endpoints are not exposed.

      In return, vendors would have to keep devices updated for the lifetime of the item (no thermostats or burglar alarms being orphaned after 2

    • Apple Watch - a big misstep

      That's actually selling like crazy compared to the competition. Which means smartwatches and plain dumb watches.

      iPad Pro - it's a cheaper version of the Surface Pro with a mobile OS instead of a laptop OS. A misstep

      That is actually selling around ten times as well as the "original".

      For that reason, anything "enterprise" related they're just not that good; they've gotten better in recent years but Windows and Office are too universal in the enterprise setting.

      And falling. But in a universal way.

    • After that, what have they got? Apple Car? They're not a car company; how the heck is this going to work?

      After that, what have they got? Apple Phone? They're not a phone company; how the heck is this going to work?
      After that, what have they got? Apple Tunes? They're not a music label; how the heck is this going to work?
      After that, what have they got? Apple Walkman? They're not a portable music player company; how the heck is this going to work?
      After that, what have they got? Apple Stores? They're not a bricks-and-mortar retailer; how the heck is this going to work?

      If there's one thing that Apple has shown t

      • After that, what have they got? Apple Phone? They're not a phone company; how the heck is this going to work?

        Apple never really made telephones; they waited until telephones had become small computers.

        After that, what have they got? Apple Tunes? They're not a music label; how the heck is this going to work?

        Has Apple produced any music? The vast majority, if not all, of what they've done is sell downloadable computer files.

        After that, what have they got? Apple Walkman? They're not a portable music player company; how the heck is this going to work?

        Apple never made portable cassette or CD players; they waited until portable music players had become small computers.

        After that, what have they got? Apple Stores? They're not a bricks-and-mortar retailer; how the heck is this going to work?

        How are the Apple Stores generating revenue other than with sales of their computers?

    • by AmiMoJo ( 196126 )

      The fitness platform is interesting to me. However, I'll wait for a more open system. I don't want to data to be stuck in proprietary formats, or have to buy peripherals that only work with Apple hardware.

    • Right. Between the iPhone and the iPhone store, Apple makes 94% of the profits in the Smartphone business. Now what they really need to do is become a commodity re-seller to Chinese farm workers.

    • by sootman ( 158191 )

      > iPad Pro - it's a cheaper version of the Surface Pro
      > with a mobile OS instead of a laptop OS. A misstep

      Yeah, it's such a huge misstep that Apple only sold 25% more iPad Pros than MS sold Surfaces in the last quarter. Doooooooomed!

      http://www.geekwire.com/2016/n... [geekwire.com]

  • by Gravis Zero ( 934156 ) on Tuesday May 03, 2016 @08:30AM (#52034599)

    the word on the streets is that they integrated the iWatch functionality into the next iPhone. this way you can see what time it is without an iWatch!

  • by JoeyRox ( 2711699 ) on Tuesday May 03, 2016 @08:32AM (#52034617)
    Innovation is not making something slightly thinner or lighter or faster or missing a port or with a better screen.
  • We are going to give you things you can't live without that you just don't know you need today

    I can't wait to buy your competitor's version for half the price!

    • We are going to give you things you can't live without that you just don't know you need today

      I can't wait to buy your competitor's version for half the price!

      Apple couldn't care less. No really, they don't give a fuck about what you do.

  • is "innovation" the new codeword for copying Google's self-driving car? or perhaps does it mean churning out yet another iteration of the same product every 18 months?

    • is "innovation" the new codeword for copying Google's self-driving car?

      Yeah, because there were no self driving cars before Google "innovated" them. Watta fanboi.

  • "New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones. We are going to give you things you can't live without that you just don't know you need today. That has always been the objective of Apple is to do things that really enrich people's lives. That you look back on and you wonder, how did I live without this."

    Or more accurately, they'll continue to build phones with built-in obsolescence, and increase the amount of Apple lock-in to ensure you can't leave their ecosystem without losing all your content.

  • by Pollux ( 102520 ) <speter@[ ]ata.net.eg ['ted' in gap]> on Tuesday May 03, 2016 @08:55AM (#52034761) Journal

    We are going to give you things you can't live without that you just don't know you need today.

    Apple's new slogan: "We give you solutions in need of problems."

  • ... without this colorful florolastomer watch band?

  • by QuietLagoon ( 813062 ) on Tuesday May 03, 2016 @09:12AM (#52034887)
    It is beginning to look as if Apple's success was due more to the luck of being in the right place at the right time with the right products than to any future-seeing innovative prowess.

    .
    More and more lately, Apple is beginning to sound like Microsoft did ten years ago, "wait for us, we're the leader."

    Unfortunately for Apple, unlike future-seeing innovative prowess, luck is not reproducible at will.

  • by 140Mandak262Jamuna ( 970587 ) on Tuesday May 03, 2016 @09:15AM (#52034909) Journal
    We all know it is going to be iCar. It will be shaped like a rounded rectangle. It will be incompatible with the current traffic signals. You see, at present the traffic light simply radiates in the visible spectrum in one of three frequencies. Couple of organic sensors mounted called eyes (not iS, that is copyrighted by Apple) on an organic body (usually a Homo sapien sapien) detect the frequency and takes appropriate action. The iCar will not have a transparent windshield, because glass windshields are so 20th century. It will feature a beautiful brushed aluminum body all around, not marred by stupid things like windows and windshields. So the visible light can not be detected inside the car. So all the traffic lights must be upgraded to a bluetooth interface broadcasting the stop, go, caution information and the iCar will detect it and display in a very tiny but very cute display inside the car.

    Innovation, to the nth degree! Man, it is going to rock the world.

    • by nojayuk ( 567177 )

      The big problem with iCar is that obeying the Holy Jobs design rules there will be no holes in the bodyshell large enough for people to get in and out. The solution (so to speak) to this will be the iChipper(tm) with a flexible hose and a unique patented nozzle coupling in the side of the iCar. It will require an up-to-date version of iTunes to get back out of iCar.

    • It is never going to be iCar. That's one of those ideas that people due to faulty conclusions based on rumors. It was strongest a few years ago when it was confirmed that Apple engineers met with Elon Musk. At the time, I thought that Apple was most likely working on car interfaces rather than a car. Very shortly Apple announced CarPlay.

      Well, think about it: Elon Musk would meet with Apple so they can create their own car? Not likely. But he would talk to them about car interfaces for their iOS devices.

      Un

  • by ErichTheRed ( 39327 ) on Tuesday May 03, 2016 @09:30AM (#52035045)

    Apple has made mountains of cash selling iDevices for years now, and will continue to do so. They will also take a cut of all music, entertainment and apps people purchase on these devices. I'm not worried about them disappearing like they were about to in the mid 90s. What they may end up becoming is an IBM. IBM has guaranteed revenue streams from its mainframe business, which are basically safe until people don't need to bank, book airline tickets or consume vital government services. IBM has been able to survive every single attempt by their board of destroying the company. They've sold off most of their hardware production, moved most of the services jobs offshore, and they're still alive.

    If Apple does come out with a self-driving car after all this, the pundits will be eating their words if they're able to hit that consumer sweet spot with it. Their products are shiny and nice, and work fine in the hands on non-technical users. I expect an Apple car to have the same level of "UX safety" while being super-complex under the hood. They're just facing a mature market for smartphones - even poor people have them and there's no reason to replace them every single contract cycle. Intel has the same problem and is scrambling to find the next big thing, even though it's clear people still need PCs and servers (but not to the same degree.)

    I'd like to see Apple return to making at least a couple of laptops and workstations that are professional-focused and don't just look pretty. Having no way to expand memory or storage on a laptop just to make it thinner is a bad trade-off for anyone other than a throwaway gadget consumer. If they win back the professional users, they can still make the margins they want on hardware. Look at HP, Dell and Lenovo - they sell consumer crap PCs but they also sell workstations that cost five figures and sell well within their niche.

  • I remember back when the first iPhone came out. I just had to have one and it was miles ahead of anything else out there. Then everyone caught up to them. Same thing with the first iPods and iPads. Not just in terms of build quality but ease of use and just really nicely packaged.

    Now you have Macbooks that you can't add memory to. And phones and tablets that you cannot add storage to. The Android devices have caught up, and in many cases, surpassed the Apple offerings. Apple has always traditionally been a

  • A version of iTunes that Just Works and Doesn't Suck!

  • ...pation! Wow, a new iPhone! Maybe they will finally release a phone that's water-resistant! Now THAT is innovation!!!
  • Was when I upgraded my iPhone 4s to the iPhone 6s Plus as I really wanted the larger screen real estate.

    Every other iPhone upgrade was because Apple released a version of IOS that basically nerfed the performance forcing me to upgrade.

    So I guess that's what they mean.

  • Go back through the transcripts of EVERY Quarterly call and Keynote/Product/WWDC speech Tim Cook has given since he took over the helm from Steve Jobs...Cook has said, in pretty much the SAME TERMS, EXACTLY this same line. Every. Single. Time.

    And what have we gotten?

    * iPhones with bigger screens: Something the Android manufacturers had been doing for a few years before Apple, and something that would have been trivial for Apple's engineers to do. (In fact we knew, from various reports and Isaacson's Jobs bo

  • "New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones. We are going to give you things you can't live without that you just don't know you need today."

    We are going to develop more "features" you do not want to further lock you into an iPhone and to force you to continue to use iPhones into the future, because profits, and you're our bitches. - love Cookie Monster

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