In an op-ed, Quartz's Mike Murphy writes that Apple Watch, the Cupertino-based company's first wearable device, hasn't been the success the company was hoping it to be. Apple unveiled the Apple Watch alongside the iPhone 6 at a media conference in September 2014. It wasn't, however, until April 2015 that the company began selling it. The Apple Watch has received a mixed response from people. While some have found the design premium-looking, almost everyone has complained about the battery life. Many have found the health-centric features of Apple Watch useful. though the lack of apps, in general, is a downer for many. Apple, which usually doesn't miss boasting sales number, remains tight-lipped on exactly how many Apple Watch units it has sold. Murphy writes: Every Apple product in the last 15 years or so has been two things: desirable and useful. They've made it easier for people to be creative, listen to a lot of music on the go, communicate with anyone in the world or find out any piece of information wherever they are. The Apple Watch looks good, but from a desirability perspective, some argue that the most interesting thing about it has been the collaborations it has had with Hermes, rather than the watch itself. Apple has always prided itself on 'thinking different', and has stood out by creating differentiating products. But different in the case of the Apple Watch right now just means "weird." Apple probably doesn't want a product where using one gets you referred to as "that guy." Do you own an Apple Watch? If not, are you planning to purchase one? Those who own it, what features do you like in the Apple Watch that you think other watches cannot offer.