Microsoft and Others Mean Stiff Competition For Apple iPad Pro 279
MojoKid writes: When Microsoft first announced the Surface Pro back in 2012, many Apple fans snickered. Here was Microsoft, releasing a somewhat thick and heavy tablet that not only had a kickstand, but also an odd cover that doubled as a keyboard. And to top things off, the device made use of a stylus. Steve Jobs famously said in 2010, "If you see a stylus, they blew it." But Microsoft forged ahead with the Surface Pro 2, and later with the Surface Pro 3. Not only were customers becoming more aware of the Surface but competitors were also taking note. We've seen Lenovo introduce the ideapad MIIX 700, which incorporates its own kickstand and an Intel Skylake-based Core m7 processor. And most recently, we've seen Apple pull a literal 180 on this design and platform approach, announcing the iPad Pro — a device that features a fabric keyboard cover similar in concept to the Surface Pro and a stylus. Dell and ASUS have also brought compelling offerings to the table as well. However, the big head-to-head competition will no doubt be between the Surface Pro 4, which is set to be unveiled early next month and Apple's iPad Pro when it finally goes on sale.
It's not the size (Score:5, Insightful)
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Hardware too. Once you get used to wireless charging, for example, you don't want to go back.
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It's the software and OS it runs that matters.
Which means iPad Pro is double fucked, because it doesn't run a real OS.
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* Most of the software it runs is not touch friendly
And there's the rub.
"It has to run Windows! I have tons of software that only runs on Windows and it has to run on this new-fangled tablet thing."
"It doesn't really support the latest/greatest version of Windows."
One advantage that Apple has in this realm is that while they may not have the bulk of business software running on the iPad, what they do have works with touch and takes advantage of these things.
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Re:It's not the size (Score:5, Insightful)
Touch is really different than mouse input. Sure it's possible to control a mouse UI by touch through something like VNC, but it's obviously non-optimal and not something you'd want to do all the time. Touch obscures where you are "pointing". Touch means you can't really hover well (well, at least before 3D touch). Touch means instant teleportation of the pointer to an element on a screen instead of a traversal which can be monitored...
The models of interaction are just different enough you really can't combine them well.
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If anything, touch focus and control is much more crude than a mouse, keyboard, or stylus. Thus Jobs screeching about a precision control feature (the stylus) that eventually showed up everywhere else. It will probably show up on Apple sooner or later too (just like smaller tablets).
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You can combine them. Android can be used with a mouse (mostly) just fine. Touch UIs work OK with the mouse, but the reverse isn't as easy for the reasons you state. One of the main reasons is that the mouse is much more precise than touch. So we have small UI elements on desktop apps that are just hard to hit with touch, but somewhat manageable with a stylus. iOS team took advantage of the coarse aspects of touch and incorporated gestures to great effect.
As we are moving towards high DPI displays on mobile
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Wrong. A mouse also drags, which can be difficult to do with a finger.
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Which is why I can't stand trackpads on laptops.
Middle click paste, selection of text, drag and drop are all dexterity fails on my part.
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The thing I liked about Jump was that there was a circle next to the pointer that you could move the pointer with. This gave close to precise control (like, almost as close as a mouse).
But I cannot use trackpads.
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I've used Jump on iPhone and iPad to connect to Windows PCs.
It was kind of a toy with the iPhone, occasionally useful to restart a service or something trivial, but the screen size mismatches alone made it crazy to try to actually do anything that wasn't simple.
I was super enthusiastic about doing RDP with an iPad and a BT keyboard, but in the end it turned out to be super annoying. Touch is just not compatible with a typical mouse-driven interface.
I was really kind of surprised (and disappointed) they wer
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I don't really get when people say that software isn't compatible with touch. All a mouse does is points and clicks, which you can do with your finger. I use a remote desktop app called 'Jump' on Android and it works on a regular desktop just fine.
I hope your version of hell, should you get there, is eternally manipulating a scrollbar widget by finger in a tiny display which pans around in an infinitely large display. If you move off the track half an inch, it snaps back to to the bottom where a little note says "touch compatible".
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Touch, keyboard and mouse, joysticks are different UI paradigms. In fact, it took Apple to do in one try what Microsoft did several times.
Sure, one can emulate the other, but there are limits to the emulation. (Linux contains a very competent mechanism for emulati
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I've tried to use tablets as a primary computing device while travelling but it's always more of a PITA than just taking a laptop. If I need something more than my phone, it's because I need an efficient input device. If I'm carrying a tablet, I'm also carrying a keyboard and maybe a mouse. If I'm going to carry a tablet and a keyboard, I may as well just take a laptop.
Right now, my travel computer is an Asus X205T. Not the fastest in the world but it's small, light, and plays 1080p video on an external
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I think you mean Surface 3 PRO. The Surface 3 has no fan.I have a Surface 3 and I will admit its a compromise between laptop and tablet.
Indeed you are correct, thanks for the correction.
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But it's still the best tablet every made for mobile music production. Runs a full version of ProTools with VST support and all plugins. And full touch support.
Apple iPad "Pro" isn't pro until you can run a full version of ProTools or at least Logic Studio.
I don't really care about other applications for the Surface Pro 3. For this one niche, it's the ideal tool.
Stylus (Score:2)
From what I've seen and read the iPad Pro stylus uses the classic capacitive touch sensor of the sort used on all the iPads, maybe with a higher-definition capability. That that means the user can't rest their hand on the screen while drawing. All the videos I've seen of users demoing the iPad stylus show them being very careful not to let their hand get anywhere near the screen, holding the stylus in a rather unnatural fashion.
The Surface Pro has a separate digitising screen for the stylus as well as the r
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The iPad Pro does have a separate digitizer.
This is from the Apple website page describing the Apple Pencil:
iPad Pro knows whether youâ(TM)re using your finger or Apple Pencil. When iPad Pro senses Apple Pencil, the subsystem scans its signal at an astounding 240 times per second, giving it twice the data points it normally collects with your finger. This data, combined with Appleâ'designed software, means that thereâ(TM)s only milliseconds between the image you have in your mind and the o
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an astounding 240 times per second
LOL, astounding like everyone else has been doing for years. It's been well known that to get good input from a stylus for things like handwriting and artwork you need at least 240 samples per second, preferably more, at higher DPI than the screen itself.
Samsung and Wacom and anyone else who read a patent or academic paper about it has known this for over a decade, and implementations in consumer products have been around for at least five years.
FWIW Samsung uses the standard capacitative touch layer. I dou
Charge takes 15 sec for 30 min (Score:3)
However, the stylus lacks any buttons and no eraser functionality.
That isn't much of an issue when touch controls to adjust things can be anywhere on the screen.
Currently the suggested way to recharge the pen is to insert it into the charging port of the iPad Pro.
You left out the part where it takes just fifteen seconds to get 30 minutes of use from the Pencil, which doesn't seem like an impediment. Frankly it seems like the most convenient way to charge such a device other than some kind of charging dock
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The digitising system used in the Surface Pro 1 and 2 was a Wacom-based design, it's now an nTrig in the Surface Pro 3. Both of them have pens that are powered by near-field from the digitising surface so they don't need separate power or charging at all. Since Apple are relying on their passive capacitive digitiser to work with the Pencil they can't power it that way.
Wacom provide a range of specialist stylii for artists such as an airbrush model, I'm not sure if nTrig do.
So you've seen nothing? (Score:4, Insightful)
Even the basic product photos AND the demo showed the hand resting on the screen.
If you weren't aware, you can rest your hand on an iPad today while drawing with your finger or stylus... Apple does input discrimination very well.
The Surface Pro has a separate digitising screen for the stylus
That is all very nice but the Apple Pencil looks to have much better latency which is what really matters.
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Even the basic product photos AND the demo showed the hand resting on the screen.
If you weren't aware, you can rest your hand on an iPad today while drawing with your finger or stylus... Apple does input discrimination very well.
The Surface Pro has a separate digitising screen for the stylus
That is all very nice but the Apple Pencil looks to have much better latency which is what really matters.
No it doesn't.
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You really can't see the latency in that video?
It's fast, but not instant.
Look at when they draw the lowercase y....
Also easier to get low latency for very small strokes over a tiny area... which is why the longer lower case y starts to display more latency.
It's sad that fanboys like yourself simply cannot understand what a big difference even slightly lower latency makes.
Re:So you've seen nothing? (Score:4, Interesting)
It's sad that fanboys like yourself simply cannot understand what a big difference even slightly lower latency makes.
So people can accurately write, and Surface Pros are being used by graphic artists everywhere including some of our favorite comic writers and anime artists.... and yet the latency is somehow serious enough that it makes a big difference to their work?
We call this "measurbating" quite similar to comparing e-penises or claiming that going from 500fps to 550fps will make you that much better of an online gamer. There are a LOT of complaints about the surface line. But latency is not one of them.
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1. Apple has replied to various questions and you can lay your hand/arm/e.bow on the screen and continue using the Pencil.
2. The system is NOT the standard Capacitive touch screen, but is a system designed specifically for the pencil and has much higher resolution (double?) and much higher input rates (double?) so, it can react faster and with resolution down to the pixel on a retina display.
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Apple got outsmarted at their own game... ...by Microsoft, no less.
You forgot: "again".
Stylus comment was in regards to one on a phone (Score:5, Informative)
In 2007, Jobs made the comment "If you see a stylus, they blew it", in regards to using a stylus on a phone. Back then (for those of us old enough to remember) phones like the Palm Treo had tiny touch targets and resistive screens that pretty much demanded the use of a stylus. Apple was the first manufacturer to ship a capacitive touchscreen with a large, touch-optimized UI that did not require a stylus for day to day use.
*THAT* is what Jobs was referring to back then. If you're going to toss around the man's quotes, at least get the context right.
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There's always a fanboi to come out and defend the Prophet when the Church makes a 180 on his Sacred Word. Of course the point is always that the Word was misunderstood, not that everyone now, even in the Church, knows that it was stupid.
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Small but important correction, Apple were not the first to do a usable touch interface with large targets for use with a finger. Various other phones did it earlier, but perhaps not with as much style and hype as the iPhone. In other words they had a good touch interface with large targets, gestures and so forth, they just didn't pitch it as "revolutionary" and the dawn of a new age, just an incremental improvement.
Competition is good! (Score:2)
We get better tablet devices and tablet software much quicker than we would otherwise!
The Surface is a laptop, the iPad Pro is not (Score:5, Insightful)
The Surface competes far more against the Macbook than it does against the iPad Pro.
The iPad Pro is all about touch input (still), while the Surface treats that as an extra.
Also the Stylus comment was about requiring the stylus for input - which the iPad Pro does not, you only get the stylus if you need finer-grained input than a touch can give you.
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Agreed. This isn't a competitor for the Surface 3 or Surface Pro 3, but rather for the Samsung Galaxy Note series.
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Only an idiot would think because the iPad pro has an optional smart cover with keyboard very similar to the Surface key cover, that the device itself is the same as the Surface.
The Surface basically requires a keyboard to use, the iPad (pro or otherwise) does not.
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Surface does NOT require a keyboard to use in any way.
I know it has a nice software keyboard also, but come on - have you ever seen anyone using a Surface without some kind of keyboard? Being Windows it's heavily keyboard centric and keeping the keyboard up consumes a large part of the display.
iPad apps all bring up a keyboard as sparingly as possible and try to make controls take as few presses as possible to use, while Windows apps often bury lots of things in deep menus or right-click menus (which requi
Ugh. Hate those keyboard covers (Score:2)
We've deployed a few Surfaces at work. First thing the users ask for is a regular USB keyboard and a mouse to plug in while they're on campus. Second thing they ask for is a regular USB keyboard and mouse they can take home with them when they've got the Surfaces there. Nobody is willing to use the awful cover.
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I'd ALWAYS rather use a USB keyboard and mouse to a touch screen or touch pad.
even when you are on the subway?
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Try a keyboard with a decent trackpoint... i.e. a Thinkpad. It's the only mobile input device that can hold a candle to a full desktop keyboard + mouse.
Nothing new (Score:2, Insightful)
>" many Apple fans snickered. [...]Steve Jobs famously said in 2010, "If you see a stylus, they blew it." [...]And most recently, we've seen Apple pull a literal 180 on this design and platform approach,"
This is nothing new. Apple and/or Apple fans tends to ridicule anything they don't have (note I didn't say "design", because MANY things were first to market in other devices... most notably in high-end Android phones.) Remember smart watches in 2013-2014? Remember notifications? Remember Google Wall
Re: Nothing new (Score:2)
The difference was that you needed a stylus to use the smart phones before the iPhone. You still don't need a stylus to use the iPad Pro.
The Surface running Windows 8 was poorly implemented. You couldn't do basic stuff easily with the Surface without a keyboard. Even Office worked better on an iPad without a keyboard than it did on Windows tablets.
As far as smart watches before the Apple Watch, they were horrible geeky looking things that were far from fashionable.
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Totally agree. I clearly remember fanbois (here and in the Apple biased mass media) making fun of large screen Android phones. But when the iPhone with a big screen came out, it was suddenly the greatest thing in the world.
There was also the "death of PC", which is now swept under the rug as Apple is making more money with laptops than with iPads.
Apple was cool in 2008-2010. Now it's just like a former high school jock who ends up selling lawn-mowers and power tools at Home Depot, his glory days over.
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I am not sure how you define glory, Apple is a business, it's sole purpose is to make money. It is one of the most successful companies in history - financially, and continues to grow profits in an industry that is constantly losing money.
You post sounds a lot like Wall Street after Apple Announced the most profitable quarter in their history and Wall Street yawned and Apple stock lost $20billion dollars. Because it wasn't enough to constantly grown faster than any other company in the industry, they had to
apple products are a walled garden (Score:3)
when apple innovates a *large step* that everyone lusts after, which they've done well for awhile, apple rules
but when innovation is more iterative, *small steps*, what happens outside the walled garden is much more cutthroat and much more capable of producing something novel that people want
there's also the issue that what was once state of the art extremely rapidly becomes just another commodity, it's brutal. and apple sits at the cutting edge of this game, and has to carefully stay there
as long as it can surf that wave, apple will continue to do well. but the moment large innovative steps become out of reach due to technology coming up short on the bleeding edge, then apple stumbles, and their market passes outside of the walled garden into the realm of the commodities
what amazes me is apple played its game in the 1980s. then in the 1990s apple began dying because there were no great leaps to achieve. it kind of eked out an existence on the edge as a fetish item. when the 2000s and 2010s came along, apple picked up the same game it played in the 1980s with a number of technological and design breakthroughs. which is a rather impressive achievement, to seize that position twice
but the 2020s are coming, and if apple can't find that must have next leap, apple goes the way it did in the 1990s
no steve jobs this time around though to save it in the 2030s
unless their actual product in the 2030s is "steve jobs himself cloned for your desktop"
Re: apple products are a walled garden (Score:2)
Apple almost died in the 90s for three reasons - classic MacOS was piss poor, Motorola and IBM couldn't keep up with Intel, and they had horrible logistics.
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the 90s was also a period of no massive change
the 1980s saw the rise of the pc
the 2000s saw the mp3 player and the smartphone
apple made its mark in by being on the cutting edge of all 3
what was in the 1990s?
cell phones. but cell phones weren't in the mass consumption computer world. yet
nothing else. pcs and laptops really did not change from 1990 to 2000 (they got faster, more powerful, more capacity, but their use and design did not change). all apple could do is make some edgy cases:
https://en.wikipedia.o [wikipedia.org]
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what was in the 1990s?
cell phones. but cell phones weren't in the mass consumption computer world. yet
nothing else. pcs and laptops really did not change from 1990 to 2000 (they got faster, more powerful, more capacity, but their use and design did not change)
Did you somehow miss the internet. How are you posting on slashdot without using the internet, which became a household thing in the 90s?
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devices, jackass
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devices, jackass
You said use and design. I replied to the your use of the word "use". The use of desktop and laptops changed a lot during the 90s. First of all laptops became actually useful by the end of the decade, and internet became commonplace. Dumbass.
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what are you arguing about? the topic is quite clear. you're changing the topic for the purposes of looking like a moron. the internet is not a hardware object you stupid fuck
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you're a special kind of lying and ignorant douchebag
this is what we had around the house:
https://en.wikipedia.org/wiki/... [wikipedia.org]
do you want to know the price or the "annual maintenance costs" (seriously retard?)
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Reason 4 you seem oblivious to.
It being that Microsoft (courtesy of IBM's entry into the market) had essentially locked up both business and home user market.
Given that, what was the likely fate of Apple (and the other PC makers)? Well, going out of business was one, and switching to be (yet another) PC manufacturer was the other. Apple managed to survive by being Apple; partly luck, partly because they had enough Apple fans, and partly because they started doing some things right. Since the advent of the i
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I've seen several of our customers using iPads when they visit us. I've seen others using Apple or (increasingly uncommon) Windows laptops. I've never seen one using a Microsoft tablet.
So, on that anecdotal evidence, clearly Microsoft have little chance in the enterprise.
A Digitizer is not new. (Score:2)
Samsung Galaxyu Note 10.1,
Befrore that Lenovo made one. THinkpad it was called IIRC.
I would rather have separate USB keyboard.
Oh and the case I got for my Notge can act either as a landscape stand or a portrat stand.
Angle of competition you are all missing - Wacom (Score:3)
One thing a lot of articles mulling over the acceptance of the iPad Pro miss, is how it has a very ready market already proven - that currently occupied by the Wacom Cintiq.
Have any of you ever used one? I ordered on a year or two ago, and after day of use I returned it - the display is just OK, and it requires a lot of wires to attach.
At least one article offers an even more informed opinion [cultofmac.com] espousing this same view.
From that standpoint the iPad Pro is going to be successful, since theres a ready made market to absorb even without all of the other people angling to buy one.
The interesting thing is, you could imagine Waccom making iPad Pro software that basically turned the iPad Pro into a Cintiq, using all of the same technology they have today to mirror over a display and forward touch input from the tablet...
MojoKid writes .. (Score:2)
Stiff competition huh? (Score:4, Insightful)
MIcrosoft is bleeding large amounts of money supporting Surface iterations. Apple, not so much, they deign to make a profit.
Not to say iPad Pro doesn't suck or is marvellous, or merely average, but it is hard to see how Surface is going to even survive, let alone thrive unless Microsoft tosses orders of magnitude more money at Surface than they did/are at XBox. So, stiff competition? Well, it seems like those at Microsoft need to drink a few more shots of hard liquor to steady their nerves while flashing shedloads of money until they get to a point of some form of success or pass out drunk and broke under the table.
Re: Stiff competition huh? (Score:2)
Corporations will buy these by the truckload. There are so many use cases for a tablet that integrates seamlessly with all your other systems.
It's like VR, its the details... (Score:2)
The key to VR and stylii, is that they have to be not just good enough, they have to be extraordinary. And when they are, they will change the market. Until then, people will think no body wants Stylii, or VR, but that's probably not the case, they just can't put up with not quite good enough yet.
Two different markets. (Score:2)
The Surface comes at it the opposite way - it is primarily a computer that can be used in a tablet sort of way.... you would not generally buy it without the keyboard.
Apple focuses more on a device for a given task, while Microsoft is trying to make one device do everything (not necessarily the best).
I have to use a Surface at work (Score:2)
Still snickering
sigh (Score:2)
And to top things off, the device made use of a stylus. Steve Jobs famously said in 2010, "If you see a stylus, they blew it."
Right... as if Jobs would ever have been against the idea of selling an overpriced accessory for the iPad.
Any of you that have ever used a Palm Pilot, PocketPC, or Tablet PC knows deep down what he was really talking about, it wasn't general hatred of styluses.
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Re:Apple doesn't get it (Score:5, Insightful)
That's why they've asked IBM to help.
http://www.apple.com/business/... [apple.com]
And they've helped a lot.
http://www.ibm.com/mobilefirst... [ibm.com]
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Oddly enough, when PC's stampeded into business this same argument was often touted - that the employees would be being downgraded to key-clickers.
Re:Apple doesn't get it (Score:5, Informative)
That is odd, because the opposite dynamic is at work:
PCs are far, far more capable than what came before (pens, paper, filing cabinets, typewriters, dictation machines, etc.). It's completely mind-boggling how much more capability PCs have than older methods of information manipulation, storage, and retrieval when you think about it.
Tablets, on the other hand, are less capable than PCs. They can do many of the same things, but more poorly because their input interfaces are much more limited. Their only advantages over PCs are mobility and size/weight. Otherwise, they're just less-capable replacements for laptops and desktops: smaller screens, no keyboards (or really crappy ones), no mice, less CPU power and memory and storage, no wired networking, etc. There's literally nothing you can do on a tablet that you can't do on a PC, usually better (unless it involves walking around while you do it). Tablets have obvious utility in things such walking around a warehouse and doing inventory or whatever, or being used for a customer-facing order-placing system (as many Panera Bread locations have done; instead of placing your order with a person, you go use a tablet that's bolted to a table and punch it in yourself; it's great because you'll find out about all kinds of selections (esp. order modifications) that there simply isn't any time for some cashier to read off to you). But it's really just convenience; these things could be done with PCs as well, tablets just have a more convenient form factor for it.
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Their only advantages over PCs are mobility and size/weight.
and you'd have to deny the smartphone and tablet revolution to dismiss that, but i guess you did.
Re:Apple doesn't get it (Score:5, Interesting)
I dunno. I didn't see iPhones as a viable business phone but I was wrong. People wanted them because they were so easy to use. I didn't think the iPod was going to revolutionize portable music but then Apple went and made it so easy to buy music.
Apple has a way of making things that already exist simpler and more attractive. They've got Adobe products and Microsoft Office on the iPad. Assuming you can connect to network shares from the iPad, it's just a matter of convincing people it's better than sliced bread and Apple's good at that.
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Re:Apple doesn't get it (Score:5, Insightful)
It's just so sad that making things simpler makes them more attractive
It's not sad at all, because done right it means more people get the benefit of complex features without having to be very technical.
Having as many people as possible making use of technology to improve their lives is an admirable goal.
Kind of means people who look for complex features had better make it themselves.
The great thing is they still can; nothing stops them from doing so. But there are ALSO the simpler choices. Before, all we had was complexity which benefitted comparatively few.
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Re: Apple doesn't get it (Score:2)
Oh, nice! So my app will be able to access the iPad's external USB storage, and display itself on my second monitor via the iPad's HDMI port?
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Your argument is more about what you perceive as a limitation in the hardware as being a limitation of iOS.
No, I perceive it as a limitation of Apple, regardless of the subsystem in which the limitation is implemented.
If you need more capability, you can write apps that can pull data created and manipulated on the iPad and stored on iCloud or another cloud service.
That's fine, except when your constraints do not allow that. Those are the kinds of constraints that come up in the real world professional setting... hence my view that the iPad "Pro" is not actually "pro".
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When it does not have enough storage available, or when it is used in a professional setting that puts constraints on usage (such as no internet connectivity), or when I have a large existing drive that I want to use for backup instead of paying for a cloud service, or when I need a physical mechanism to transfer files (because the other device has USB storage but no other transfer mechanism like Ethernet/WiFi/Bluetooth), or when I would like to boot a USB drive into a different OS or even the same OS with
Re:Apple doesn't get it (Score:5, Interesting)
I remember the days before the iPhone. Maybe you don't, but I sure do. Back then, there were two kinds of smartphones: Blackberries and WinMo phones. BBs were expensive and highly tied to BB infrastructure (which if you worked for some big company or the government, you'd have, but if you were just Joe Blow, you didn't), and really were meant for doing email on the run more than anything else. The other choice was Windows Mobile.... which just sucked. There's a reason that thing never went anywhere; no one wanted a crappy copy of Windows XP on their phone, which they needed to use a stylus to do the simplest things. The UI was all wrong for mobile usage.
Somehow Apple figured this out, that what people wanted was a big screen with icons large enough to just press them with fat fingers, not tiny desktop-esque icons that needed high-precision aiming with a stylus.
You'd think this should be blindingly obvious, but apparently not. I think part of the reason we never saw anyone else do it before was because of the market-distorting effect of having Microsoft dominating the software industry so much. With very little diversity in OSes and UIs (unlike the 80s where we had tons of microcomputer vendors like Acorn, Amiga, Commodore, Tandy, etc.), and really the only choices for desktop work being Windows (95+%) and Apple Mac (5%), there just wasn't any other company around with the financial and engineering resources to pull off making a smartphone that wasn't yet another WinMo device. And even then Apple was only able to do it because they had such wild (and rather unexpected) success with their iPods. It's not like it's much better now: BB is barely hanging on now, WinMo is still here with a different look and name (and still no one wants it), iPhone is still here, and the other big player is Android, which of course also had a humongous and wealthy company pushing it. This is a market that simply isn't one which some new startup can penetrate. Apple was really lucky (and also really skillful) in doing so well in it.
Now if you're wondering why MS couldn't do it if it's so "blindingly obvious" as I put it, that's easy: MS as an organization is completely incompetent when it comes to UIs. Whoever they had working there and managing the UI stuff back in the early/mid 90s when they invented Windows 95 obviously is long gone, because everything they've done since XP has either just been a re-skin or tweak of Win95, or a total disaster (the Metro/Modern UI). Why they couldn't realize this and put someone better in charge, I dunno, but it's not just them. Look at GM; what kind of incompetent automaker would produce the Pontiac Aztek? There's countless examples of big companies making products which the general public absolutely hated. Much of this can probably be blamed on the top executives, since they either approve this stuff themselves or have close, hand-picked subordinates who do. Steve Jobs obviously had a gift in understanding what consumers would want, whereas other executives just didn't/don't (like Steve Ballmer), and of course are too disconnected to realize this about themselves. It'll be interesting to see how Apple does without him; so far it seems like they're just riding on past successes.
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Re:Apple doesn't get it (Score:4, Informative)
Fair call on much of this, but citing the Pontiac Aztek as "incompetent" would be inaccurate; it was a niche product that had an insanely high customer satisfaction rate among those that bought it. ("The Aztek had among the highest CSI (Customer Satisfaction Index) scores in its class" and JD Power 2001 cites: "The Aztek scores highest or second highest in every APEAL component measure except exterior styling)."
Most people didn't like it, but the mark of incompetence would have been producing the Aztek as the main-line product. (Oh wait, they did: the Buick Rendezvous; just as ugly but without balls.) Producing weird shit that the corners of the market eat up -- Pontiak's Aztek, Nokia N900, Apple Newton, Saturn EV1, the first decades of online "remote" shopping and of television, and other things we love(d) to hate but keep talking about or ended up using -- they generally fall in two categories: they move the entire market/industry forward significantly despite losses, or their makers lanugh all the way to the bank. (Cadillac's styling for their entire current lineup owes more to the Aztek than any other ancestor. It just took GM a while to figure out who wanted Klingon cars.)
To the point: It may take a decade for a ballsy move like the Aztek to translate into a shitpile of cash, but it's better than standing still. Microsoft's failing is that they keep making a large number of unremarkable things, while competitors like Apple and Google make fewer things that are much more memorable, much better milestones. Do you remember what search was like before Google Search? Tablets before the iPad? Can you recall many jumps forward in Windows, Office, or Azure that feel the same? Google ships Chromebooks to schools and makes "lost homework" and quaint archaic idea, and Microsoft shuffles buttons in the ribbon, has us scrolling sideways in Metro, and ships a tablet with a flaccid keyboard. Utterly forgettable if not a step backwards. Repackaged Windows that brings back Win7 UI features? A kickstand idea they got from Archos? Active tiles from IOS? Win10 and Surface: New, yes; revolutionary or memorable beyond the next product announcement, no.
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Back then, there were two kinds of smartphones: Blackberries and WinMo phones
Oh, and there was that other company that had 80% of the smartphone market...
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"it's just a matter of convincing people it's better than sliced bread and Apple's good at that."
Or, here is a thought, maybe it isn't that people need to be convinced. Maybe it just is.
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I dunno. I didn't see iPhones as a viable business phone but I was wrong. People wanted them because they were so easy to use. I didn't think the iPod was going to revolutionize portable music but then Apple went and made it so easy to buy music.
Apple has a way of making things that already exist simpler and more attractive. They've got Adobe products and Microsoft Office on the iPad. Assuming you can connect to network shares from the iPad, it's just a matter of convincing people it's better than sliced bread and Apple's good at that.
I quite agree w/ this. I didn't see iPhones as viable for business, but in my last job, that's the company phone I was given. Also, most apps seem to be targeted first at iPhones, then Android and finally, if they are lucky, Windows Phone. (Hopefully, w/ Windows 10 universal apps, Windows 10 Mobile phones will get more love - although I wonder how that'd work when the PCs and Surfaces are based on Intel, while the Lumias are based on ARM.)
Conversely, Windows Phone, which lacks a lot of games, had just
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Its not about the hardware so much Apple as the OS that needs to run enterprise software. I have my doubts Apple will make a lot of progress with just a expensive iPad. So it has a pencil? Big deal, it has to have that. Really IOS is such a lame OS for enterprise.
Actually, the fact that iOS and OS-X are based on different CPUs is what screws things up for Apple: else, they could have used the same code base and not worried about one market cannibalizing the other. Microsoft has Windows 10 that can work fluently on both a Surface Pro as well as a normal laptop. Apple has an Intel based OS-X for the Macbooks, and an A8 based iOS for iPads. That's what's complicating things for them.
Instead, since Apple has their A series of CPUs - A5 to A8 so far, they could have
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I expect there are a few million people not in the right mind, at least by the end of the year.
But, thank you for your positive contribution to the conversation. It is always a pleasure reading intelligent well thought out comments like yours.
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iPad sales are down 22% year over year. Soon enough people who own one will even be shy to bring it out in public, like teenage girls tearing down their One Direction posters.
You're amazingly misinformed for someone that arrogant.
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(I'm having trouble finding unit sales metrics for the Surface, but it has only recently had it's first $1million+ quarter).
You're amazingly arrogant for someone that misinformed.
Weird. I did not have trouble finding sales metrics for the Surface at all. But whatever is the reason for your lack of google skills, I'm sure you will be surprised to learn that Microsoft is making more than 1 million dollars per quarter with this product. They even make more than that per day. Isn't that amazing?
Are they outselling iPads? No, not yet. But the iPad, which used to dominate the market, now has at best a 20% share. So the real competition for Microsoft is not the iPad, it's that cluster of A
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It's probably that smiley that slowed you down just a nanosecond and prevented you from being first. And it doesn't even have a nose! How can you lose the frist over something that hasn't got a nose. Lame.
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That's hardly a tablet. More like a cinder block. Twice the weight of an iPod, almost four times the weight of a Surface Pro 3. Might as well be sturdy because people who carry this kind of brick around are more likely to drop it.
The conclusion here is not that iPads or Surface Pros are toys. The conclusion is that you bought a heavy, overpriced laptop disguised as a tablet that probably never leaves your desk. Why didn't you buy a big Alienware or Lenovo gamer workstation instead? For that same dollar figu
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That's kind of how Apple took over the market. They went cheap. They didn't make the first tablets. They made the first really cheap ones. If you're talking about "serious work", especially in creative fields then there's a good chance that a cheap consumer gadget isn't going to cut the mustard.
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I can see why Microsoft would LIKE to compete in the Ipad market.......but its stupid to do so..
This is correct. It would be stupid to compete in a dying market. Looks at the sales numbers - iPads will be the next thing to disappear from the top menu on Apple's website (after the iPod).
Apple sells a lot of iPhones, a decent number of laptops, and they make money on App Store and iTunes commissions. Everything else on their website is over or a fad.
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What you apparently don't realize is that enterprise software doesn't run on iOS. It does run on Windows. Yes, they are completely different categories, which is why Microsoft is making inroads into the enterprise that Apple can't touch.
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The iPad Pro is designed as a competitor for the Surface. In case you missed the keynote, there was a large proportion of the time taken up by Microsoft and Adobe demonstrations showing how iPad Pro can be used in a business environment.
As a productivity device, iPad Pro will probably fail. I missed the announcement that it now works properly (i.e. supports screen/application sharing) with business tools like WebEx and Lync. I can't dock it and use a multiple monitor setup. And that's just the tip of the ic